There Are Only Three Ways to Raise More Money


Every nonprofit organization needs more of two things: time and money. Hey, now that I think about, I could use more of those two myself… Time and money are the most valuable resources in the world , and for nonprofits the impact of having more of either can be immeasurable.

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Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast. For example, Stand Up To Cancer broadcasted news about a high school raised money during a “Sports Day For Charity”.

Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor Prospects


Having covered those categories, let’s look at the metrics you should measure as your outbound Lead Outreach Associates begin their Engagement Calling activities: # of outbound non-solicitous emails sent including links to value-oriented. # Engagement calling, not cold calling!

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. Most cause marketing faces the consumer, and one thing they want to know is if the money is being well spent.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. Most cause marketing faces the consumer, and one thing they want to know is if the money is being well spent.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. Most cause marketing faces the consumer, and one thing they want to know is if the money is being well spent.

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. Liaison with the Australian Association of Social Marketing. On behalf of all the Board members, we are thankful for the many social marketers who have contributed money to support the development of the association over the past several years - especially our Founders.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Fundraising is tough, and matching gifts are a rare way for nonprofits to capitalize on free money from many donations.

Interview with a Fundraising Expert: Lisa Gray, Founder of LDG Associates

Fundraiser Ideas

Gray’s LDG Associates is a firm that provides a variety of services, including fund development to social change entities and the organizations and institutions that support them. Luke: How can a small organization fundraise effectively without having any money on hand? Lisa D. Gray brings over 20 years of experience in fund development that focuses on building resources for social change strategies at all levels and across disciplines.

Fundraising When Money Is Tight

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He is an author, entrepreneur, and founder and chairman of Mal Warwick Associates and co-founder of Donordigital (both of Berkeley, Calif., Collectively, Mal and his associates are responsible for raising more than half a billion dollars-largely in the form of small gifts from individuals. Nobody can predict our economic future.

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TEST RESULTS: You Raise More Money When You Listen to Donors’ Preferences

The Agitator

” The American Diabetes Association tested this in acquisition. We know that, given the options, many donors would give more if they could direct where their gift went (see, for example, here and here ). Yet restricted giving is a giant pain for most fundraisers.

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Cause Marketing and the Wisdom of Crowds

Cause Related Marketing

Jewelry for a Cause, for instance, also makes donations to organizations like the American Heart Association and the Alzheimer's Association. And the money generated via cause marketing is especially valuable because it's unrestricted.

Is the person who answers your phones your weakest, lowest paid employee?


If your organization is going to succeed in the new age, it must embrace a culture that recognizes that everyone supports raising money. Fundraising best practices for fundraising donor cultivation duties of a secretary in an organization fundraising tips Philanthropy secretary of non profit association secretary of non profit association wikipedia secretary of nonprofit association information StrategyEveryone is a fundraiser. Don’t believe me?

TEST RESULTS: Donors Don’t Care How You Spend Your Money. They Care How You Spend Theirs.

The Agitator

It sounds like a semantic difference – after all, if donors are donors, then their money becomes your money. Here were the conditions: Control: “Our goal in this campaign is to raise money for the projects.

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5 Ways to Cast a Bigger Vision that Raises More Money for Your Cause

Selfish Giving

If you are raising money for a good cause, you’ll need to cast a vision that excites donors and makes them want to give. Here are five ways to better communicate with donors and raise more money than ever before. When raising money for a good cause, get emotional!

Tainted Money?

Nonprofit Consultant Blog

Would you return the money? When Robin Hood steals from the middle class to enrich himself, but then gives a little bit back to the poor, how tainted is that money? Do you continue to promote your association with a questionable donor? Any continued association with him is negative for the festival. What if a major donor of yours - one whose name is featured on your building plaque - were to be arrested and found guilty on charges of fraud and embezzlement?

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‘Seal’ Campaigns and Cause Marketing

Cause Related Marketing

Witness the American Dental Association (ADA) Seal of Acceptance which dates from 1930. And like sponsoring the Olympics, all paying the licensing fee does is give you the right to spend more money on activating the deal! ‘Seal’ campaigns defy easy categorization in cause marketing.

Newsletter: Newsjacking for Causes ; How Businesses Can Raise Money from the Stage ; Marketing Channels with Highest ROI

Selfish Giving

Newsjacking: 6 Tips to Help Your Branded Content Use the News Finally, I’ve devoted a whole PInterest board to examples of newsjacking and “causejacking” (When you ride the wave of a breaking story to raise money!) Corporate Relations Associate, Cradles to Crayons (Boston) 4.

Top 10 Grant Money Myths: Do You Think You Know What You're Doing While Looking for Grant Money? Or, Do You Know That You Don't?!

Seeking Grant Money Today

Top ten myths about grant money : The myths are in red font. Time, money, research, planning, team work, writing, etc. A new fundraising method takes at least three years to make money and advanced committee planning. There are grants for individuals If I had a dollar for every time I'm asked to help raise money for an individual (I could donate a lot of money to a good cause). See my post, " Soliciting Grant Money 101 " 15.

Cause-Related Marketing with Franchises

Cause Related Marketing

Tags: Ronald McDonald House Charities Dave Thomas Foundation for Adoption Book It Franchise Times Money Mailer Children's Miracle Network American Heart Association

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Effective Reporting Back in Cause Marketing

Cause Related Marketing

Alden Keene & Associates got its annual renewable energy report the other day from our electric utility, Rocky Mountain Power. The Red Dress pin from Macy’s benefiting the American Heart Association could certainly put a little graphic on the back of the card that holds the pin.

When to End a Cause Marketing Relationship

Cause Related Marketing

For instance, I can all but guarantee you that even after more than 15 years of deep association, in a test of unaided recall few people would be able to identify Subway Sandwiches and the American Heart Association as cause marketing partners. The cost of scandal resulting from a bad deal, the AMA's board determined, was greater than the cost of the money. Normally, when it comes to cause marketing longer relationships are better for sponsor and charity alike.

Two Year Seed Money Grants Available to Programs Promoting Education and Equity for Women and Girls

Seeking Grant Money Today

American Association of University Women Accepting Applications for Community Action Grants Deadline: January 15, 2008 The American Association of University Women ( [link] ) Community Action Grants provide seed money to individual women, AAUW branches, and AAUW state organizations, as well as local community-based nonprofit organizations for innovative programs or non-degree research projects that promote education and equity for women and girls.

Money for Good Interview 1: Secrets to connecting with supporters over time

Nonprofit Marketing Blog

Today, I’m sharing the first part of an interview I did with the folks behind the Money for Good study and nonprofit guidebook. As you know, in our guidebook, More Money for More Good , we discuss what information donors want, and how nonprofits can communicate that effectively.

Hip to QR Codes

Cause Related Marketing

The QR code at the left is for me and my company, Alden Keene & Associates, Inc. Hipscan makes money by selling labels, business cards, T-shirts and the like with your QR code. Facebook LinkedIn Hipscan QR code Alden Keene and Associates Twitter QR Codes

Show Me The Money in Santa Cruz

Nonprofit Consultant Blog

The California Association of Nonprofits (CAN), in partnership with the Community Foundations of Santa Cruz and Monterey Counties, are presenting Show Me the Money , a one-day conference on nonprofit finance practices. We tell ourselves that we simply don't have the time or the money.

Cause Marketing from Kathy Ireland

Cause Related Marketing

Kathy Ireland is raising money for Jewelers For Children through the sales of her eponymous jewelry line at Fred Meyer Jewelers, and I want to help this ageless paramour from my youth. By any reckoning, Jewelers for Children has raised and donated real money.

Better Media Sponsorship in Cause Marketing

Cause Related Marketing

Red Dress efforts are spearheaded jointly, but separately by the National Institutes of Health and the American Heart Association. In 2011, the beneficiary was the American Heart Association. But if Woman’s Day were willing, the show could be better still and generate even more money.

Bono on the Taint of Cause Marketing

Cause Related Marketing

All nonprofit fundraisers must make some accommodation with the issue of ‘tainted’ money. Is there money that you cannot accept because of the way it was generated or from whom it comes? If you’re PETA do you take money from Purina or Hormel?

Nature Valley Puts You In the National Parks

Cause Related Marketing

For the most part I’m with Dan Pallotta when he says that if we believe that marketing works, why do we hamstrung nonprofit causes by passive-aggressively insisting that they not spend the money necessary to do it right?

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How to Pay Your Nonprofit Cause Marketers

Cause Related Marketing

Great cause-marketers should make more money, right? But you can’t be a member of the prestigious Association of Fundraising Professionals (AFP) if you accept commission-based compensation. A number of grant-making foundations won’t allow their money to be used for commission type pay.

Cause Marketing With Other Nonprofits

Cause Related Marketing

I was reminded of these sorts of relationships by a press release issued by the Illinois State Bar Association, which recently announced a goal to provide 1 million meals to needy Illinoisans. They’ll do this by hitting up bar association members and their law firms for donations of food and money. Food and money will be distributed to food banks across Illinois. Kiwanis and the American Legion are both in Indianapolis, which saved both money and time.

Mmmm….Donuts….for a Cause

Selfish Giving

To raise awareness and money for the Massachusetts/New Hampshire chapter of the Alzheimer’s Association during World Alzheimer’s Month , Dunkin Donuts is going Purple with a Purpose.

The Sweet Spot of Cause Marketing

Cause Related Marketing

He, or she, just won't part with their money. Venn diagram Alden Keene and Associates Best Cause MarketingThe graphic at left is a Venn diagram that describes cause marketing relationships between the usual three stakeholders; cause, company/brand and the consumer.

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Cause Marketing Your Klout

Cause Related Marketing

Klout for Good is a promotion that asks you to support Charity: Water, the World Wildlife Fund, and the American Heart Association’s Go Red for Women. The Go Red and World Wildlife Fun efforts are primarily awareness-raisers, although they’ll certainly take your money. Charity: Water promises to use all the money raised for water projects. Charity: Water American Red American Heart Association Klout for Good Klout World Wildlife Fund Go Red for Women Justin Bieber

Cause Marketing Your Birthday

Cause Related Marketing

My birthday is in February and recently I got the notice at the left from Crowdrise, a free online platform and social media site that helps you raise money for causes you care about. It’s similar, in several respects, to the friends and family fundraising platform that comes your way when you sign up to participate in a race event on behalf of Komen, the American Diabetes Association or the Leukemia and Lymphoma Society.

Cause Marketing Research I'd Like to See

Cause Related Marketing

Landor Associates released its annual Global Corporate Reputation Index and highlighted the cause marketing work of Google and Ford. This is one of the ways Facebook makes its money. Landor Associates Nielsen Edelman Cause Marketing ResearchScarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

He is the Associate Director of Online Advocacy at the Center for American Progress. From 2001 to 2003, he served as Vice President for Online Advocacy Services at Stateside Associates. Tis the season for email marketing. We can help.

The 2018 Best Nonprofit Conferences Calendar


SC Association of Nonprofit Organizations (SCANPO) / Hilton Head, SC / $375. Associations / #ideas18 / @GreatIdeasConf. Associations. Association for Healthcare Philanthropy / San Antonio, TX / TBD. Think of it as an “events hackathon” for the association industry.

A Hole in Dunkin Donuts’ Cause Marketing

Selfish Giving

And Dunkin is adding even more dough by contributing $10,000 from its foundation to the Alzheimer’s Association (AA). The reason is simple: there’s no money in it.

Cause Marketing Success may be as Close as Your Next Oil Change

Selfish Giving

Thanks to customer support at the register for a $3 savings book, the fast lube franchise has already raised $658,655 for the American Heart Association’s Go Red For Women movement in just three weeks, as of February 22.

The Nonprofit Fundraising Strategic Plan Guide


Create a detailed outlook of the costs associated with your campaign: financial, allocated staff time, advertising/promotion costs, vendor contracts, startup costs, etc.

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The Ultimate Guide to Starting a Charity in England and Wales


– and the unincorporated charitable association. This also applies for charitable incorporated organisations and trusts, but not for unincorporated charitable associations. c) A charitable trust is a way for a group of trustees to manage assets such as money, buildings or land.

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