Trending Sources

Wonderful Response from the American Heart Association

Kivi's Nonprofit Communications Blog

One organization in that “nothing” category was the American Heart Association — and now we know why. I want to thank you for including the American Heart Association in your research, although the results were not close to what we’d have liked.

Reader Questions: How to retain association members?

Wild Woman Fundraising

“I would like to learn more about evaluating ROI for our association members. ” So what will convince people that it’s a good idea to belong to your association? What do you want more of in your association experience?

6 Ways to Make the Most Out of Your Association Membership in 2015

EveryAction

This week kicks off the American Society of Association Executives ’ (ASAE) semiannual Association Management Week and it''s got us thinking: professional associations are hugely essential resources to the individuals that belong to them and the industries they serve.

Walgreens and the American Diabetes Association

Cause Related Marketing

For example, if the American Heart Association does a cause-marketing campaign with Bayer’s 80mg ‘baby aspirin’ then there’s an implied endorsement of both Bayer and the 80mg dose, whether or not the AHA offers an explicit endorsement of either or. Tags: Rudy Giulani American Heart Association American Diabetes Association Walgreens Scared PointlessWhen it comes to cause marketing the disease charities have potential conflicts of interest that other causes probably don’t.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of However, the American Marketing Association is more than just another brand.

More Thoughts on Matterness for Associations

A. Fine Blog

Earlier this year, I had a terrific opportunity to share my thoughts about Matterness with associations on a webinar hosted by Wild Apricot. The post More Thoughts on Matterness for Associations appeared first on Allison Fine.

One Fundamental Thing Nonprofits Need To Know About Social Media

J Campbell Social Marketing

Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. Associations have been graduating from Social Media 101 and moving on to the next level. Read more at Association Mavens ].

Part 2: How to Write an Appeal Letter 101

Wild Woman Fundraising

how to write your appeal letter. Did you read Part 1 of this series? It talks about why direct mail is so important, and gives you some tips on what you need to do. Now we’re getting into Part 2, Which is ALL ABOUT writing the different parts of your direct mail letter.

Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

BOGO Trees for the Future Paul Jones Oboz Outdoor Retailer Trade Show Alden Keene and Associates Heifer InternationalOver the last few years I’ve profiled about a dozen or so variations on a theme of ‘Buy One Give One’ (BOGO).

Rhode Island School Committee Association

Fundraising Breakthroughs

This means information about the rhode island school committee association of the rhode island school committee association a judge who believes that two parents with that amount of medical bills that you can take a walk through the rhode island school committee association an arguable claim, is not fault based. Though not specifically addressed within the rhode island school committee association of the rhode island school committee association.

Law 0

How do you turn an accidental donor into an ally? Part 2

Wild Woman Fundraising

So now, we’re talking about how to make an associate, after just being an acquaintance. Associate. What’s the next step between acquaintance and associate? First off, if you haven’t read the first part of this post yet, I would go there.

I'll Be in Wash D,C, and Available for Meetings Feb 24 and 25

Cause Related Marketing

Tags: Association of Fundraising Professionals Corporate Social Responsibility cause marketing

Feb 56

12 More Interview Questions for your Fundraising job interview

Wild Woman Fundraising

this photo is by Sofia Ajram on Flickr, with David Alexander. Are you looking for a new fundraising or nonprofit job? INC magazine thinks they can figure you out, psychologically, with these 7 questions. LOL NO.

American Heart Association ‘Start’ Campaign

Cause Related Marketing

The American Heart Association, for instance, has more than 200 chapters and affiliates, generates more than $900 million a year and had $647 million in its fund balance (read ‘profits’) as of 2004.So Tags: Parade Magazine Healthy Choice AstraZeneca American Heart Association Subway Start Movement When Causes MarketThe very largest charities in the States have enormous resources.

State of Social Media Monitoring Survey

Public Sector Marketing 2.0

Therefore if you work for government, a nonprofit or an association, please take the survey and help spread the word. Notice Reminder Research association Government public sector research social media monitoring surveyOnce in a while, my organization CEPSM.ca

How do you turn an accidental donor into an ally? Part 1

Wild Woman Fundraising

Hey, ever wondered how to get more donors for your cause? What have you done about that? I’m reading a book right now that I think would help you find new donors and help them want to give to your organization. It’s called “Make your Contacts Count&# by Anne Baber and Lynne Waymon.

Upcoming Nonprofit Leadership Talks & Training

Fundraising Coach

SALT LAKE CITY: Utah Nonprofit Association Annual Conference (September 24). Samples & Tools Specials associations conference for nonprofits speaking trainingAre you in Orlando, Salt Lake City, Austin, Seattle, or Kansas City? I'll be coming to each and would love to get together. Most of my work is private, with individuals and nonprofits. But I also love giving leadership and fundraising trainings at conferences.

How I came to Fundraising: Emily Lane, Development Associate, Major Gifts

Wild Woman Fundraising

This one is from Emily Chalker Lane, who is a Development Associate in Major Gifts at Marie Selby Botanical Gardens in Florida. Today I’m happy to share our second story from a Wild Woman Fundraising reader about how we came to fundraising.

What I was doing when I wasn’t here

Wild Woman Fundraising

Went to a presentation on Job, Career or Calling at the Texas Society of Association Executives (TSAE), and I’ll be blogging about that later, And thanks to Pamela Grow, I also talked with Kurt Steiner of CharityHowTo.com about doing a webinar there, for May, so STAY TUNED!

Get Your Dream Job

Wild Woman Fundraising

Worked my way up in various nonprofits as a development assistant, development associate, development officer, and development director. Did you ever wish someone had taught you in high school how to interview, apply for jobs, and succeed in your first 90 days of a job?

Jobs 43

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

The Go Red for Women campaign from the American Heart Association featuring the Red Dress pin, comes with a little card that the pin is mounted to. Nonetheless, the American Heart Association gets way more right than wrong while also acknowledging their sponsors; Macy’s and Merck.

Cause Marketing Triple Play

Cause Related Marketing

Tags: Garmin RIF Ning American Diabetes Association Plus 3 Network business benefits of cause marketing Leukemia and Lymphoma Society Susan G.

Buy Any Alden Keene Merchandise and $1.50 Goes to the Children's Organ Transplant Association

Cause Related Marketing

Tags: Janus Bailey-Montague Children's Organ Transplant Association Alden Keene and Associates Printfection Hugh Butterfield COTA

How do you create a media empire for your nonprofit?

Wild Woman Fundraising

Tell me the last time you saw a nonprofit program associate on the cover of a supermarket magazine. If you work in nonprofit communications, whether you’re a communications associate or a communications director, your job is incredibly important. Picture it.

Jo-Ann, Fiskars and the American Heart Association

Cause Related Marketing

Woman 18-34, Enjoys Scrapbooking, Seeks Marketers Who Can Make Her CareScrapbooking is now the biggest chunk of the craft and hobby industry in North America, according to the Craft and Hobby Association, with estimated annual sales of $2.44 Tags: Jo-Ann Close to My Heart Scrapbooking Fiskars American Heart Association Craft and Hobby Association Operation Kids IPSOS

A response to “Bad Nonprofit Consultants” from Inside Philanthropy

Wild Woman Fundraising

Todd Cohen, editor of the Philanthropy Journal, wrote a blog post on how bad nonprofit consultants can be.

Peggy Lee Cause Marketing

Cause Related Marketing

A big piece of Doing Our Part is a cause campaign with the National Parks Conservation Association , the august nonprofit that has been helping preserve and protect America’s National Parks for more than 90 years. The water business used to be a pretty sweet deal.

‘Seal’ Campaigns and Cause Marketing

Cause Related Marketing

Witness the American Dental Association (ADA) Seal of Acceptance which dates from 1930. But if you’re a charity or an association, especially in the health field, it might be worth it to develop a seal campaign. ‘Seal’ campaigns defy easy categorization in cause marketing.

Let’s hear it for Asian Female Nonprofit Leaders!

Wild Woman Fundraising

Kim-Yen Huynh, Founder/President, Asian American Business Women Association in Orange County. Have you ever wanted to be a nonprofit executive director? Curious about how other people got to the top? In honor of International Women’s Day, check out some of the stories of the women below.

Save Matt: Philips and the American Heart Association II

Cause Related Marketing

How the Save Matt Campaign Came Together and Was PromotedTuesday’s post was about how to use public relations to drive a cause-related marketing campaign drawing on the experience of the American Heart Association, RoyalPhilips Electronics and their Save Matt campaign. Tags: Save Matt American Heart Association Philips Tonight Show Sundance Film Festival PR supported cause-related marketing

PR 2

Engaging Your Library Community Through Storytelling and Social Media

J Campbell Social Marketing

Marketing Social Media Speaking libraries New Hampshire Library Trustees Association online engagementEngaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing.

Save Matt: Philips and the American Heart Association

Cause Related Marketing

Tags: American Heart Association Philips Heart defibrillators Sundance Film Festival PR supported cause-related marketing

PR 2

Hip to QR Codes

Cause Related Marketing

The QR code at the left is for me and my company, Alden Keene & Associates, Inc. Facebook LinkedIn Hipscan QR code Alden Keene and Associates Twitter QR Codes

Do You Need to Hire A Development Director?

Wild Woman Fundraising

Not a Development Associate. This is one of the most corrupt and confusing parts of nonprofit work, when a nonprofit only has a development manager, a development associate or development officer, and not a development director. For example, when I was a development associate at a previous nonprofit, I was writing and sending mailings. However, to keep me at a lower salary level, the nonprofit had decided that I would be called an “Associate.&#.

Which State’s Nonprofit Association Has the Best Site?

Mission Minded

As part of our work to redesign the website of the Colorado Nonprofit Association, we surveyed the websites of every other state nonprofit association across the country. Want to know where the best association websites are? Nonprofit Design Nonprofit Web colorado nonprofit association design navigation nonprofit association state site usability web web design

Life-Changing Nonprofit Marketing Jobs

Getting Attention

Associate Web Producer , Director of Marketing and Creative Services , Marketing Manager & Multimedia Associate Clinton Foundation (New York, NY). Communications Associate. Communications Associate PATH (Los Angeles, CA).

Jobs 96

More Cause Marketing Mashedup With Games in 2012

Cause Related Marketing

The Entertainment Software Association reports that 72 percent of American households play computer/video games. Last year at this time Diet Coke produced a ‘Capture the Flag’ game that generated funds for the American Heart Association’s Heart Truth effort. General Mills fruit snacks brands had a game that allowed you to donate a free XO laptop computer to school children in Africa based on performance in a game associated with the promotion.