Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

The report breaks down other regions around the world including Africa, Asia, Australia and New Zealand, Europe and Latin America and the Caribbean. According to the newly released 2020 Global Trends in Giving Report , it is!

Want Better Payoffs From Your Donor Communication? Start Customizing It

Kivi's Nonprofit Communications Blog

Now that these different kinds of donors have been identified, as retained, new and lapsed donors, the next step is to explore customization of your marketing communication to address specific needs of these identified segments. Also, retained donors form the most important segment of them all (assuming they have given for years in a row!) This is an important segment, and definitely needs special attention. Somya Qureshi.

Custom 218

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10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

Angela is a highly sought-after speaker who was recently featured on Chronicle, a WCVB TV social media segment, spoke at the Massachusetts Conference for Women, CWE Women’s Business Leaders Conference and Needham Business Association, and more. . Before joining Best Friends, Sue led new digital expansions for The Nature Conservancy in Asia and Latin America. If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. .

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

500 million Tweets are sent per day –>Typically driven by the 80/20 rule, where 20% contribute 80% of the content (a minuscule sub-segment of that 20% is media and celebrities). Asia (including middle-east) and Africa are key growth markets right now thanks to their high mobile penetration rates.

Global 172

The Introduction to Social Marketing and Social Change

Social Marketing and Social Change

Social marketing has evolved as well-intentioned people searched for innovative ways to address large-scale health and social issues, a search that began with trying to slow population growth in southern Asia and sub-Saharan Africa through better use of family-planning products and services and reducing the burden of cardiovascular diseases in communities in the United States and other developed countries through reducing risk behaviors.

New Generational Giving Data

The Agitator

The paper is framed around four segments — Matures, Boomers, Gen X and Gen Y. In Europe and Asia direct debit giving is universal … checks are as infrequent as wax-sealed letters! Convio has produced this valuable white paper on generational giving patterns. It’s based on a 2010 survey of 1500 recent donors to nonprofits.

Social Marketing, Total Market Approach and the Base of the Pyramid

Social Marketing and Social Change

It tends to be concentrated in rural areas, especially in Asia. A successful market-based approach would bring significant new private sector resources into play, allowing development assistance to be more targeted to the segments and sectors for which no viable market solutions can presently be found. I was asked to contribute an article to a special issue of Effective Executive on BOP Markets and Strategies.

Asia 40

Cops And Fundraisers

The Agitator

Yet we continue to mimic, year after year, the ‘tried and true’ RFM strategies that are inefficient and often lead to overly complicated data pulls, sometimes with hundreds of useless source codes and segments. Canada, Europe or Asia — DonorTrends offers a FREE Master File Audit & Action Plan, a custom audit of your full donor file t o show you how donor scores can improve fundraising results while saving you time, money, and frustration.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Asia Pacific Journal of Clinical Nutrition ; 23 (Suppl):S4-S11. Lack of industrial concentration and large segments of the population being outside the reach of commercial markets are the major challenges for food fortification. Keeping up with the evolution of social marketing research and practice can be a tough problem.