The Best of Social Marketing in 2014

Social Marketing and Social Change

Shifting from a topical focus, the last three articles are concerned with Place - the piece of the marketing mix that too often ends up being how messages are distributed rather than focusing on ''where’ behaviors are engaged in. The intervention also included distribution of HPV vaccination posters and brochures to all county health departments plus 194 enrolled providers and an online CME training. Asia Pacific Journal of Clinical Nutrition ; 23 (Suppl):S4-S11.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Shifting from a topical focus, the last three articles are concerned with Place - the piece of the marketing mix that too often ends up being how messages are distributed rather than focusing on 'where’ behaviors are engaged in. The intervention also included distribution of HPV vaccination posters and brochures to all county health departments plus 194 enrolled providers and an online CME training. Asia Pacific Journal of Clinical Nutrition ; 23 (Suppl):S4-S11.

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Nationality of the Internet

Public Sector Marketing 2.0

Asia: 825 million internet users (42% of world total). Asia: 22% penetration with 622% growth over last decade. If you take a look at the growth rates of Africa, the Middle East, Latin America and Asia, you’ll notice that they are all 10-20 times higher than that of North America, yet their penetration rates are all under 35%. Take a look at the image below I found in the September 4th-10th edition of the Economist (p.g.

Global internet statistics for 2018

Public Sector Marketing 2.0

Asia holds half of the world’s internet users, however, Africa has the fastest growth rate. While Asia continues to grow its dominant share of overall internet users, Africa’s users are growing at the fastest rate. This can be stated with confidence since global internet user distribution will eventually match the actual global population distribution (once penetration rates close in on 100%).

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

–>That’s right, this is a channel with representative global distribution. Asia (including middle-east) and Africa are key growth markets right now thanks to their high mobile penetration rates.

Global 172

From The Wall Street Journal: "Bill Gates: My Plan To Fix the World's Biggest Problems"

Seeking Grant Money Today

The Gates Foundation has been criticized in recent years for both their overseas seed distribution to impoverished farmers programs (in both parts of Africa and southeast Asia) and also in their education programs, here at home, in the United States (and by this blog's author on both fronts), to name two. The first attempt to "monetize" food production took place a generation ago in Southeast Asia and India.

Asia 50

Reporting from the World Marketing Summit

Social Marketing and Social Change

Though I never received an official count, I estimate there were upwards of 3,000 marketing experts and students representing a variety of countries in Asia, the Middle East and the West. So the supply chain approach in which value is created by the manufacturer, baked into products, priced and distributed by sellers, extracted by buyers, evaluated by them using the value: price ratio, and then repurchased if needed does not fit the emerging market context.