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Kivi's Nonprofit Communications Blog

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Responding to Outside Magazine's Article on

Cause Related Marketing

A second problem, says the author of the article, Bill Gifford, is that Armstrong wears Livestrong around him as a kind of armor against the darts being thrown his way by the likes of 60 Minutes , Sports Illustrated , the Outside article, and others. The February 2012 issue of Outside magazine has a critical assessment of LiveStrong, Lance Armstrong’s anti-cancer foundation that I feel obliged to respond to.

Top Ten Articles from 2012 at Nonprofit Marketing Guide

Kivi's Nonprofit Communications Blog

Yesterday I shared our Top Ten Blog Posts from 2012 , and today I want to share the Top Ten Articles for 2012 on , our main website, in case you missed them. These are the top article pages we added in 2012, not the top pages overall.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

In this post I review an article that demonstrates how a social marketing analysis and approach could strengthen a program that is designed to encourage environmentally sustainable behaviors. Thank you to the over 35,500 people who have visited this blog over the past year.

Changing the World One Article at a Time

Social Marketing and Social Change

My motto has been “Changing the world one article at a time.” He has authored nearly 200 journal articles, book chapters, and conference papers on topics that include impoverished consumer behavior, marketing ethics, corporate social responsibility, and public policy.

Articles That Work in Nonprofit E-Newsletters

Fundraising 123

That blinking cursor on your screen is taunting you. You've set a deadline to send out this week's (month's/quarter's) e-newsletter, but you haven't progressed past "Summer Newsletter." " You've bolded this solo headline and played with italics. It's blue. green. orange. Yeah, orange! You've entered the land of e-stalling--putting off the composition of your e-newsletter because you're stumped for copy.

Notable Articles on Cause Marketing from Self Magazine's GOOD Initiative

Cause Related Marketing

Self Magazine, in conjunction with Ad Age, publishes periodic pieces on cause marketing as a part of its GOOD initiative.The tent pole of GOOD is a consumer research study of 2,700 women that highlights the emotional impact that cause marketing can have, especially as compared to traditional marketing.Here, then, are links to three articles from the GOOD newsletter archive that I find especially.

Article: Nonprofits may Not Profit from Charitable Texts

Blue Sky Collaborative

Nonprofits may Not Profit from Charitable Texts. Suprise! Kenny highlights an issue that we saw coming after the mobile giving fad in Haiti. TXT-to-give is inneficient and not cost effective. Apps on smartphones are the way to go.

May 2

Extend Your NGO's Reach With Wikipedia

Social Media Bird Brain

articles Just Giving outreach small NGO WikipediaSince I'm old, I remember the days when school report projects involved trips to the library and waiting and waiting for the volume of the Encyclopedia Britannica I needed to be freed up. In these internet days, knowledge is just a Google search away, but a lot of people prefer to look up their subject on Wikipedia. Not that it doesn't have its problems: there have been instances where.

Grants for Arts Writers' Individual Article

Seeking Grant Money Today

In its 2008 cycle, the program will fund approximately 20 projects, in amounts ranging from $3,000 to $50,000 each, in the following categories: books; articles; short-form writing; and blogs/new and alternative media. The program is no longer accepting applications for article series, only for individual articles. From The Foundation Center.

#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

Non Profit Marketing 360

In the buildup to the IPO, Facebook rather quietly established a few changes to its interface , including a ticker of “Trending Articles” and advertisements that might appear because a friend ‘liked’ the product in his or her account. Should nonprofits worry?

Great Quick Article On Getting Sponsorships

Seeking Grant Money Today

Danielle Sonnenberg wrote the following piece for The It's a great quick synopsis on how the sponsorship relationship between companies and non profits works. Click on the following link to read the piece. How to Get Sponsorship for Your Non Profit dated 12/4/07.

really useful article on managing in hard times

Sea Change Strategies

This Bridgespan article is a good starting place for those still flailing around for direction. We’ve seen both the willy-nilly panic and the deer in the headlights panic.

Three Contemporary Articles Discussing Findings Proving the Widening U.S. Class Disperity

Seeking Grant Money Today

Report Finds King's "Dream" Looks Bleak Unless New Alliances Converge" by Ruth McCambridge Specific to the nonprofit sector - this article discusses a recent study's findings indicating what the nonprofit sector could do to more closely approximate the goals of Dr. King's Dream. "Poll Finds Class Tension On Steep Rise, Especially Among Young Adults" by Ruth McCambridge "The Rise and Consequences of Inequality in the United States" by Alan B.

Getting Other People to Meet Your Deadlines

Kivi's Nonprofit Communications Blog

Let’s use getting staff members to submit articles for a blog or newsletter as an example. Submit a newsletter article by the end of the week” is still too vague. What’s the article’s focus?

16 Content Ideas Your Major and Planned Gift Donors Will Love


Short letters or online articles (2-3 paragraphs). Brief emails with links to other articles (i.e. Highly relevant and targeted long-form articles (more than a page). Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Highly relevant and targeted medium length YouTube videos. Aim for 2 – 10 minutes ( Subscribe to our YouTube channel ). – “I thought you might like this…”).'s August Newsletter Includes Two GREAT Articles: The Future of Fundraising, and Questions for Potential Board Members

Seeking Grant Money Today

I strongly recommend these two articles from 's August, 2007 Newsletter. Kay Sprinkel Grace, author of the second article, is an author who I've read and respect. August 6, 2007 article in August 2007 edition of the Newsletter; Copyright 2007, Kintera Inc.) What You Must Know to Excel at Fundraising Today (August 6, 2007 article in August 2007 edition of the Newsletter; Copyright 2006, Emerson & Church, Publishers).

How to get new donors

Fundraising Coach

I find retention articles are a dime a dozen but it is difficult to find quality articles on acquisition.". So I reached out to some experts around the world and share eleven of them on my new article " 11 Experts on How To Get New Donors.". The full article is at: [link]. (c)

8 Social Media Trends to Watch Out For in 2016 (Infographic)

J Campbell Social Marketing

What’s on tap in digital marketing for 2016? What do nonprofits need to prioritize? In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Interesting article from Copyblogger called 5 Cognitive Biases You Need to Put to Work … Without Being Evil. Happy Friday! Join me for some Mixed Links… Have you done your year-end fundraising debrief yet?

Link 84

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The Guardian, “ It’s time for charities to stop wasting money on social media ”, while nodding vehemently and pumping your fists up and down.

Best of 2016: More Gold For The Lapsed Donor Mine

The Agitator

Here are two posts (including the article linked to in the first sentence below), with very useful supporting links and comments, that provide a ‘crash course’ in recovering lapsed donors. We sifted through our posts for a few of the ‘most-read’ of 2016.

Link 31

Nonprofit Communicators, It’s Time to Level Up!

Kivi's Nonprofit Communications Blog

I recently contributed an article to the Communications Network’s biannual journal, Change Agent , called It’s Time to Level Up! Read the full article here for more.

Video And Year-End Fundraising Appeals

The Agitator

Because I’m an online video evangelist, I had high hopes when I saw this article headline in Campaigns & Elections: 5 Reasons Video Should Be Part Of Your Year-End Fundraising Campaign. As it turned out, after this broad teaser — fundraising with videos are 41% more likely to reach their fundraising goals — the article basically touted the ease of sharing videos via the Facebook platform, and promoted an app called Video Checkout for Facebook.

What do the best nonprofit websites look like?

Nonprofit Marketing Blog

Good news - there is a great article highlighting 31 one of them (thanks to my colleague Allison for spotting it). I often get asked for examples of beautiful nonprofit websites. Check out these inspiring examples here. I especially like the Kidzeum, a Network for Good customer

Spot 41

Please Pass The Cake

The Agitator

Write 2,600 articles on fundraising. We’re talking about the daily wisdom and practical advice delivered by Jeff Brooks through — 2,600 stellar articles. Here’s your assignment. Make ‘em sharp. Give good advice. Do it for free. Any takers? We doubt it.

Why Journalism and Fundraising Make Good Bedfellows


Rather, this article is about the confluence of journalism and fundraising. What inspired me was an article written by my pal Roger Craver on his blog (The Agitator). So here’s the takeaway from today’s article: You must tell stories to raise money.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

For a deeper look at messaging to different personas, check out their article on Using CRM and Donor Management Software to Talk Anyone. What time is it? Mixed Links time!

Link 66

Take 10 Minutes: Get Data to Do Comms Right

Getting Attention

Kivi was generous enough to pull early insights on “ Which deadline are your coworkers more likely to meet: When they are supposed to supply content—a newsletter article or blog post?

#PHILANTHROPY: Zuckerberg’s Millions Suggest New Style Of Giving By Young

Non Profit Marketing 360

Related articles. Mark gives big again. Mark Zuckerberg always makes headlines, and few were as stunning as the ones he made in the fall of 2010 when he donated $100 million to the Newark, NJ school system ? a system with which he has no personal connections whatsoever.

What Do You Do With An Envelope?

The Agitator

In a recent, reasonably intelligent Adweek article reviewing giving by millennials, Dennis McCarthy at Blackbaud commented: “My 23-year-old son wouldn’t know what to do with an envelope.” The Adweek article contrasted the fact that the American Red Cross ran an operating deficit in fiscal 2015 after having “its worst fundraising.

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

If you haven’t read this article and you’ve downloaded Messenger, read it now). To Save an article you want to read later, simply click on the arrow in the top right of the post: To find your Saved links, click on Saved in the left hand side of your News Feed.

What Sets Great Fundraisers Apart?

The Agitator

While you were tanning at the beach, you might have missed an interesting series of articles in the Chronicle of Philanthropy. Sorry, these articles are available to Chron subscribers only. The latter article indicates it takes a median of six months to fill development jobs.

#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

Related articles. Forever stamps still good after the 27th. We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks.

Make Your Nonprofit Website an Email Capturing Machine

Getting Attention

You want to capture a website visitor’s attention when they’re most interested and inspired… like when they just read a great article! At bottom of a resource or article. Did this article spark some questions or ideas? Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. Email is dead. No one reads their email anymore.”. You might have heard this before and you might hear it again—but not from me!

Email 101

How to ask your board members for year-end gifts


So I found this article by Gail Perry to be very enlightening. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. I know this is important. But, honestly, I’m a major and planned gift marketer… not a fundraising consultant. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Below I outline her 7 points.

Podcasts for Nonprofit Communications Directors

Kivi's Nonprofit Communications Blog

It seems like every year, I read an article saying Yes. Is podcasting making a big comeback? Despite all the interest in more visual content, there’s something very compelling about rich audio content that doesn’t require you to stare directly at it or to hold it in your hands.

Get Ready For More Retention!

The Agitator

Consider this article … Is Customer Experience the Great Competitive Differentiator of Loyalty Marketers? The article begins: “Two years ago, Gartner published a study that contained the following statistic: 89% of companies plan to compete primarily on the basis of customer experience by 2016.” As much as you might hope for relief from the subject, count on The Agitator to talk more retention, retention, and more retention in 2017!

#COMMUNICATIONS: A Storm & A Second Cause Disruptions That Remind Us Of Need For Vigilance (& Backups)

Non Profit Marketing 360

Related articles. 70+ mph winds and burning poles disrupt power If you live in the Mid-Atlantic region, then you might not be reading this blog on the Monday it was (hopefully!) posted. A freak and unpredicted storm ripped through the region Friday night ?

#SOCIALNETWORKS: Twitter Continues To Expand Through Mobile Devices

Non Profit Marketing 360

Related articles. The Pew Internet and American Life Project has brought us valuable statistics and reported notable trends in internet use over the years, and a recent report focused on the growing use of Twitter as a means of social networking.