Tips on Making Your Cause Marketing Collateral More Persuasive
Cause Related Marketing
APRIL 12, 2013
The Alden Keene Cause Marketing Database turned up a handbill from a Wendy’s in Arizona for AASK-Arizona, an affiliate for the Wendy’s adoption program called Wendy’s Wonderful Kids in metropolitan Phoenix. Nothing wrong with that so long as Wednesday’s Child is respected in Arizona. Or, if that number is relatively small, wouldn’t it be better to cite the number of parents in Arizona who have adopted special needs kids?