Cause Marketing in and for Patagonia

Cause Related Marketing

Patagonia, that region of Chile and Argentina at the southern tip of South America famous for its beauty and end-of-the-earth ruggedness, had a terrible fire in 2011 that left vast areas denuded of trees. International Cause Marketing Chile Reforest Patagonia Brenna Loury virtual paper icons Habitat for Humanity cause marketing Argentina

Humble Cause Marketing Consultant Mocks Mighty Ketchum

Cause Related Marketing

a survey published in October by Ketchum, 1000 people… 200 each in the US, UK, Germany, Argentina and China… were asked what they’d do if they were CEO of global food company.Before. If you were the CEO of a food company, what would be your top priority for the company?Making Making a profit, you say? Employing people? Providing food to people who want or need it? Supporting your family?Ha, Ha, silly you.In


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Big Mac® Fundraising

The Agitator

Already the Index has data from countries as diverse as Austria and Argentina, Italy and India. Announcing the latest international fundraising metric: Two all-beef patties + special sauce + lettuce + cheese + pickles + onions + a sesame seed bun = 1 Big Mac®. I kid you not. The Big Mac® Philanthropy Index will officially launch On April 8 th.

Fundraisers, More Sharing Please!

The Agitator

And Pablo in Argentina. A few days ago, we posted on Crowd Accelerated Innovation … a phenomenon powered by the unique attributes of universally-distributed online video. And we urged fundraisers to use this approach to raise the bar and spread innovation. Which, in turn, would require sharing their best work and success stories.