INDUSTRY INSIGHTS YOUR PEERS ARE READING
Google Analytics are an an incredibly easy and cheap (no cost, beyond your time) way to evaluate what’s working best on your website and blog by measuring user behavior. But here’s the problem — I bet most of you (both nonprofit communicators and fundraisers) don’t use analytics data, even if the tool is set up. That means 1/3 of you don’t think website analytics are not important to your work. MORE
The era of informed, analytics-driven decisions and strategies is upon us. That is to say, in many cases the “creative thinkers” have wrongly attributed the title of “analytics” to what is in fact “reporting”. MORE
Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics photo credit: venspired via photopin cc. Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. MORE
Philip King of Artez is returing the favor (virtually) on October 5 by speaking to the Network for Good community on the topic of Google Analytics. Join this webinar to get practical ideas you can use to tune-up your website before the holiday rush, including: • A brief introduction and overview of how Google Analytics works. • Next week, I’m going to Toronto to speak at the Artez Interactive conference. MORE
The answer is Google Analytics. You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. But navigating Google Analytics can be tricky. Do you know how well your social media campaigns are really doing? MORE
analytics donation HR Indiegogo interaction James Bowley Kevin W Grossman Nonprofit organization personalization small nonprofits social media specifics transactions My online friend and fellow Santa Cruzan, Kevin W. Grossman is a thought leader in human resources and recruitment. The other day he posted a link to an article by James Bowley about personalizing the HR transaction. The challenge isn''t just about the existence of information [.] MORE
Wisely, Pinterest has launched it’s own analytics and insights tool. To access the new analytics, click the word Analytics in the top-right menu under your name. Pinterest Social Media Analytics Insights New features Pinerly Pingraphy Pinterest has been busy! MORE
Steve delivered findings from a predictive analytics project we did with a client. Its goal is to leverage JCA’s deep expertise in nonprofits and BI to make analytics approachable, affordable, and, most importantly, results-oriented. MORE
Nonprofit’s Google Analytics. So you’ve set up a Google Analytics account, but think you could be using it in a much more powerful way? Google Analytics is a powerful tool for understanding what’s working, and what’s not, with your online marketing. MORE
Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics. MORE
Dan Norris , founder of the online-analytics service Informly offers a tool to help you make that call. He also built is findings on Google Analytics and Google URL Builder , which helps you build unique URLs for any online outreach you might have. What does it cost? MORE
Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumYesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. MORE
So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. I always hated when my staff sent me an Excel file showing our astounding growth. MORE
Donor retention / loyalty / commitment Fundraising analytics / data premiumLots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future. MORE
It’s called Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics. This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event. MORE
Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about MORE
Organizations will “re-engineer internal marketing roles and responsibilities with a greater focus on [building] an analytically driven department,” reports Marketing Insider. Trends 2016 analytics data marketing trends Nonprofit Communications nonprofit marketing MORE
The post Fundraising Analytics for the Small Nonprofit appeared first on Fundraising Report Card. Organizations of all sizes can benefit from analyzing their data. Here’s what your small shop could, and should, be doing. Analysis MORE
Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2 nd Quarter of 2010. Here’s a summary of Target Analytics report: Donor declines continued in the first half of 2010, but were smaller in magnitude than were in 2009, partly because of the Haiti-related giving. MORE
Here are the highlights of how Google Analytics helps us find out things that really matter: Who are our visitors? Then Google Analytics will tell you the results of that campaign—and you can compare it to other campaigns. Understand if you’re reaching the right people : Google Analytics will tell you if you’re hitting your key audience geographically. MORE
Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. But, most organizations can’t afford sophisticated predictive analytical modeling. . MORE
Google Analytics has released a new and improved version. Nonprofit Amy Sample Ward Facebook FrogLoop Google Google Analytics Mitch Joel Social Media TwitterFacebook made significant changes last month. In the Stanford Social Innovation Review, blogger Amy Sample Ward explains their impact and directs you to links with more information. Twitter has launched a Twitter for Nonprofits program. Allyson Kapin of Frogloop can explain it all. MORE
I’m deep into getting my master certification from Market Motive in web analytics, so you should start to see more analytical post from me soon! Tagged: web analytics. Tags: web analytics In the meantime, I would encourage you to read my “professors&# blog: Occam’s Razor. MORE
David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. But profit isn’t easily tracked in most analytics tools since most tools are unaware of your expenses. So while you need to be mindful of your expenses, when using your analytics tool you’ll likely focus on revenue instead of profit. MORE
About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Often the people that ask for analytic reports may not live in your world. MORE
I thought this article would be useful for folks interested in tracking actions on their Facebook Fan pages using Google Analytics. Tagged: facebook , Google Analytics. Tags: SEM facebook Google Analytics MORE
The Buy button, combined with the opening up of the Twitter analytics dashboard to all (it was previously only open to advertisers), nonprofits are in a much better position to fully understand their reach on Twitter, what works and what falls flat. photo credit: mkhmarketing via photopin cc. MORE
The title of this post isn’t from me, it’s from Lucy Bernholz who is being awfully smart again over at P2173. She recently wrote about what I believe is the next phase of development in the arena of social media for social change. In Lucy’s words, “Finding the ways in which “data trails on the [.]. MORE
Alas, when it comes to tapping into the power of modeling and predictive analytics to improve our acquisition results, all this ‘business-as-usual’ chatter adds up to a big lump of stupidity. In business, predictive analytics – and the term encompasses a wide variety of statistical techniques from modeling to data mining and machine learning — exploit patterns found in historical and transactional data to identify risks and opportunities. MORE
It’s called Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics. This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event. MORE
Shabbir Imber Safdar and Shayna Englin have studied data from the last year of the US Fund for UNICEF's Facebook page and Google Analytics data for their website. As the company has grown, Shabbir has turned to his first love, measurable client work, in order to service key clients and consult on the analytics needs of several others. He provides analytics services to nonprofits and online communications strategy advice to brands online. MORE
When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages. MORE
Social Media Analytic s (e.g. Social Media Analytics. Measurement analytics impact performance measurement reporting ROI Social Media This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world. MORE
A website analytics tool (like Google Analytics). • When I’m speaking to nonprofit professionals about social media, the first question they want answered is this: “Do we really need a Facebook page?” That is unless they already have a page for their organization. Then they want to know: “How do I get more people to like me on. Facebook?”). My answer is usually along the lines of, “It depends.”. It’s not the answer they want, but it’s the right answer. MORE
Researched and written by Steve MacLaughlin, Blackbaud’s Director of Analytics, Data Driven Nonprofits is to the ‘science’ of fundraising what Ken Burnett’s Relationship Fundraising is to the ‘art’ of fundraising. MORE
10) Analyze efforts and improve with Google Analytics. Set up the free website traffic tool Google Analytics on your website, and find out which of your social media platforms are delivering the most email sign-ups. MORE
Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms. MORE
Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research premiumThe AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing. MORE
Steve MacLaughlin , Blackbaud’s VP of Data and Analytics, in a Huffington Post titled 3 Truths and 1 Lie about Online Donors , reviewed the online and offline giving habits of more than 6.5 Do you really understand the difference between online and offline donors? MORE
Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions. MORE
And you’re also in luck, because blogger John Haydon has posted his list of five reports you can get from your free Google Analytics account. Marketing Measurement Nonprofit evaluation Google Analytics John Haydon measurement webIf you’re not sure how to measure the performance of your website, you’re in excellent company. MORE
Analyze the Analytics – Connect your newsroom/media center to Google Analytics to find out what visitors search for the most and make sure you add that type of information to your newsroom. Pay special attention to your site’s “bounce rate” in Google Analytics. MORE
According to Target Analytics , the 81 organizations it tracks had essentially flat revenue and donor growth from the first half of 2009 to the first half of 2010. It’s hardly breaking news, but this is a tough time to raise money. Fundraising, like our economy, is stalled. Giving is not growing - except online. Religious groups are faring okay but the the arts/cultural and health sectors are seriously hurting. My friends at the Agitator did a nice job analyzing the report here. MORE
What are your website analytics, like Google Analytics, telling you? Which website analytics you pay most attention to depends on your goals, but common numbers to track include: Unique Visitors v. The post How to Watch for Trends in Your Online Analytics appeared first on Kivi's Nonprofit Communications Blog. What’s happening with your email? All of the online communications tools have built in metrics. MORE
Analytics Related Topics Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2018
Analyze the Analytics – Connect your newsroom/media center to Google Analytics to find out what visitors search for the most and make sure you add that type of information to your newsroom. Pay special attention to your site’s “bounce rate” in Google Analytics.
Kivi's Nonprofit Communications Blog
JULY 30, 2018
What are your website analytics, like Google Analytics, telling you? Which website analytics you pay most attention to depends on your goals, but common numbers to track include: Unique Visitors v. The post How to Watch for Trends in Your Online Analytics appeared first on Kivi's Nonprofit Communications Blog. What’s happening with your email? All of the online communications tools have built in metrics.
Kivi's Nonprofit Communications Blog
MAY 9, 2016
Nonprofit’s Google Analytics. So you’ve set up a Google Analytics account, but think you could be using it in a much more powerful way? Google Analytics is a powerful tool for understanding what’s working, and what’s not, with your online marketing.
EveryAction
APRIL 17, 2015
Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about
Kivi's Nonprofit Communications Blog
JULY 11, 2017
The answer is Google Analytics. You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. But navigating Google Analytics can be tricky. Do you know how well your social media campaigns are really doing?
Fundraising 123
MARCH 18, 2014
Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions.
Fundraising 123
OCTOBER 21, 2010
When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.
iMarketSmart
APRIL 22, 2016
Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. But, most organizations can’t afford sophisticated predictive analytical modeling. .
Fundraising 123
MARCH 5, 2010
It’s called Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics. This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
Fundraising 123
MARCH 13, 2009
Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
Fundraising 123
MARCH 5, 2010
It’s called Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics. This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
Diva Marketing Blog
MARCH 23, 2014
About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Often the people that ask for analytic reports may not live in your world.
The Agitator
SEPTEMBER 28, 2010
Target Analytics has just released its Index of National Fundraising Performance for the 12 months of activity through the 2 nd Quarter of 2010. Here’s a summary of Target Analytics report: Donor declines continued in the first half of 2010, but were smaller in magnitude than were in 2009, partly because of the Haiti-related giving.
The Agitator
NOVEMBER 5, 2012
Alas, when it comes to tapping into the power of modeling and predictive analytics to improve our acquisition results, all this ‘business-as-usual’ chatter adds up to a big lump of stupidity. In business, predictive analytics – and the term encompasses a wide variety of statistical techniques from modeling to data mining and machine learning — exploit patterns found in historical and transactional data to identify risks and opportunities.
Getting Attention
JUNE 16, 2010
Google Analytics are an an incredibly easy and cheap (no cost, beyond your time) way to evaluate what’s working best on your website and blog by measuring user behavior. But here’s the problem — I bet most of you (both nonprofit communicators and fundraisers) don’t use analytics data, even if the tool is set up. That means 1/3 of you don’t think website analytics are not important to your work.
Search Marketing for Nonprofits
MARCH 1, 2010
I thought this article would be useful for folks interested in tracking actions on their Facebook Fan pages using Google Analytics. Tagged: facebook , Google Analytics. Tags: SEM facebook Google Analytics
Fundraising 123
MAY 24, 2010
Shabbir Imber Safdar and Shayna Englin have studied data from the last year of the US Fund for UNICEF's Facebook page and Google Analytics data for their website. As the company has grown, Shabbir has turned to his first love, measurable client work, in order to service key clients and consult on the analytics needs of several others. He provides analytics services to nonprofits and online communications strategy advice to brands online.
Search Marketing for Nonprofits
APRIL 14, 2009
I’m deep into getting my master certification from Market Motive in web analytics, so you should start to see more analytical post from me soon! Tagged: web analytics. Tags: web analytics In the meantime, I would encourage you to read my “professors&# blog: Occam’s Razor.
Nonprofit Marketing Blog
FEBRUARY 24, 2014
David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. But profit isn’t easily tracked in most analytics tools since most tools are unaware of your expenses. So while you need to be mindful of your expenses, when using your analytics tool you’ll likely focus on revenue instead of profit.
A. Fine Blog
JULY 26, 2010
The title of this post isn’t from me, it’s from Lucy Bernholz who is being awfully smart again over at P2173. She recently wrote about what I believe is the next phase of development in the arena of social media for social change. In Lucy’s words, “Finding the ways in which “data trails on the [.].
Donor Power Blog
JULY 6, 2010
The era of informed, analytics-driven decisions and strategies is upon us. That is to say, in many cases the “creative thinkers” have wrongly attributed the title of “analytics” to what is in fact “reporting”.
Nonprofit Marketing Blog
SEPTEMBER 28, 2010
Here are the highlights of how Google Analytics helps us find out things that really matter: Who are our visitors? Then Google Analytics will tell you the results of that campaign—and you can compare it to other campaigns. Understand if you’re reaching the right people : Google Analytics will tell you if you’re hitting your key audience geographically.
iMarketSmart
JUNE 23, 2017
So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. I always hated when my staff sent me an Excel file showing our astounding growth.
J Campbell Social Marketing
JANUARY 30, 2018
10) Analyze efforts and improve with Google Analytics. Set up the free website traffic tool Google Analytics on your website, and find out which of your social media platforms are delivering the most email sign-ups.
Nonprofit Marketing Blog
OCTOBER 7, 2010
According to Target Analytics , the 81 organizations it tracks had essentially flat revenue and donor growth from the first half of 2009 to the first half of 2010. It’s hardly breaking news, but this is a tough time to raise money. Fundraising, like our economy, is stalled. Giving is not growing - except online. Religious groups are faring okay but the the arts/cultural and health sectors are seriously hurting. My friends at the Agitator did a nice job analyzing the report here.
JCA Insights
NOVEMBER 18, 2013
Steve delivered findings from a predictive analytics project we did with a client. Its goal is to leverage JCA’s deep expertise in nonprofits and BI to make analytics approachable, affordable, and, most importantly, results-oriented.
Public Sector Marketing 2.0
FEBRUARY 27, 2015
Social Media Analytic s (e.g. Social Media Analytics. Measurement analytics impact performance measurement reporting ROI Social Media This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world.
Nonprofit Marketing Blog
SEPTEMBER 24, 2010
Philip King of Artez is returing the favor (virtually) on October 5 by speaking to the Network for Good community on the topic of Google Analytics. Join this webinar to get practical ideas you can use to tune-up your website before the holiday rush, including: • A brief introduction and overview of how Google Analytics works. • Next week, I’m going to Toronto to speak at the Artez Interactive conference.
Nonprofit Marketing Blog
MAY 19, 2010
A website analytics tool (like Google Analytics). • When I’m speaking to nonprofit professionals about social media, the first question they want answered is this: “Do we really need a Facebook page?” That is unless they already have a page for their organization. Then they want to know: “How do I get more people to like me on. Facebook?”). My answer is usually along the lines of, “It depends.”. It’s not the answer they want, but it’s the right answer.
J Campbell Social Marketing
SEPTEMBER 16, 2014
The Buy button, combined with the opening up of the Twitter analytics dashboard to all (it was previously only open to advertisers), nonprofits are in a much better position to fully understand their reach on Twitter, what works and what falls flat. photo credit: mkhmarketing via photopin cc.
Social Media Bird Brain
FEBRUARY 5, 2014
analytics donation HR Indiegogo interaction James Bowley Kevin W Grossman Nonprofit organization personalization small nonprofits social media specifics transactions My online friend and fellow Santa Cruzan, Kevin W. Grossman is a thought leader in human resources and recruitment. The other day he posted a link to an article by James Bowley about personalizing the HR transaction. The challenge isn''t just about the existence of information [.]
J Campbell Social Marketing
AUGUST 6, 2013
Wisely, Pinterest has launched it’s own analytics and insights tool. To access the new analytics, click the word Analytics in the top-right menu under your name. Pinterest Social Media Analytics Insights New features Pinerly Pingraphy Pinterest has been busy!
The Agitator
JULY 9, 2017
Steve MacLaughlin , Blackbaud’s VP of Data and Analytics, in a Huffington Post titled 3 Truths and 1 Lie about Online Donors , reviewed the online and offline giving habits of more than 6.5 Do you really understand the difference between online and offline donors?
Non Profit Marketing 360
MARCH 28, 2013
Dan Norris , founder of the online-analytics service Informly offers a tool to help you make that call. He also built is findings on Google Analytics and Google URL Builder , which helps you build unique URLs for any online outreach you might have. What does it cost?
Getting Attention
DECEMBER 15, 2015
Organizations will “re-engineer internal marketing roles and responsibilities with a greater focus on [building] an analytically driven department,” reports Marketing Insider. Trends 2016 analytics data marketing trends Nonprofit Communications nonprofit marketing
Non Profit Marketing 360
DECEMBER 6, 2011
Google Analytics has released a new and improved version. Nonprofit Amy Sample Ward Facebook FrogLoop Google Google Analytics Mitch Joel Social Media TwitterFacebook made significant changes last month. In the Stanford Social Innovation Review, blogger Amy Sample Ward explains their impact and directs you to links with more information. Twitter has launched a Twitter for Nonprofits program. Allyson Kapin of Frogloop can explain it all.
The Agitator
OCTOBER 12, 2017
Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms.
J Campbell Social Marketing
JULY 8, 2014
Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics photo credit: venspired via photopin cc. Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts.
The Agitator
SEPTEMBER 5, 2016
Researched and written by Steve MacLaughlin, Blackbaud’s Director of Analytics, Data Driven Nonprofits is to the ‘science’ of fundraising what Ken Burnett’s Relationship Fundraising is to the ‘art’ of fundraising.
The Agitator
OCTOBER 24, 2016
Donor retention / loyalty / commitment Fundraising analytics / data premiumLots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future.
The Agitator
JUNE 28, 2017
Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumYesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making.
Non Profit Marketing 360
NOVEMBER 13, 2011
And you’re also in luck, because blogger John Haydon has posted his list of five reports you can get from your free Google Analytics account. Marketing Measurement Nonprofit evaluation Google Analytics John Haydon measurement webIf you’re not sure how to measure the performance of your website, you’re in excellent company.
The Agitator
OCTOBER 1, 2015
Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research premiumThe AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing.
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