Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Major donors Nonprofit management Planned giving / legacy marketing Telemarketing Uncategorized premium MORE
Communications Copywriting / creative Direct mail Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research premium MORE
Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics photo credit: venspired via photopin cc. Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. MORE
The answer is Google Analytics. You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. But navigating Google Analytics can be tricky. Do you know how well your social media campaigns are really doing? MORE
Wisely, Pinterest has launched it’s own analytics and insights tool. To access the new analytics, click the word Analytics in the top-right menu under your name. Pinterest Social Media Analytics Insights New features Pinerly Pingraphy Pinterest has been busy! MORE
The Agitator opened discussion on this topic two years ago in our series Raise More, Ask Less appearing in four parts: here , here , Breaking Out of the Status Quo Communications Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Research premiumI love home remedies and old folk tales. MORE
Steve delivered findings from a predictive analytics project we did with a client. Its goal is to leverage JCA’s deep expertise in nonprofits and BI to make analytics approachable, affordable, and, most importantly, results-oriented. MORE
Nonprofit’s Google Analytics. So you’ve set up a Google Analytics account, but think you could be using it in a much more powerful way? Google Analytics is a powerful tool for understanding what’s working, and what’s not, with your online marketing. MORE
Board Meeting Swipe File Fundraising analytics / data Nonprofit management Research premiumWho’s the fairest of them all? Ever wonder how your organization is doing compared to other nonprofits in your community? Or how are you doing compared to other groups in your sector? MORE
Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics. MORE
Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumYesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. MORE
Fundraising analytics / data Fundraising philosophy/profession Major donors Planned giving / legacy marketing Research premium MORE
So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. I always hated when my staff sent me an Excel file showing our astounding growth. MORE
Donor acquisition DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumA perennial question in fundraising shops between now and the end of January will be, “Did we make the numbers for 2015?” MORE
Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research Starting Over premiumSlowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation. MORE
Donor retention / loyalty / commitment Fundraising analytics / data premiumLots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future. MORE
Fundraising analytics / data Online fundraising and marketing premiumTwo weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went. MORE
Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about MORE
Organizations will “re-engineer internal marketing roles and responsibilities with a greater focus on [building] an analytically driven department,” reports Marketing Insider. Trends 2016 analytics data marketing trends Nonprofit Communications nonprofit marketing MORE
Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Major donors Nonprofit management Research premium MORE
Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. But, most organizations can’t afford sophisticated predictive analytical modeling. . MORE
Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premium MORE
Donor retention / loyalty / commitment Fundraising analytics / data premiumNo matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. MORE
I noted that “this leaves little or no room for the ‘science’ part of fundraising like data analytics, predictive modeling and other higher cost skills that can aid in growth.” Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Innovation Nonprofit management premiumIn Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers. MORE
David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. But profit isn’t easily tracked in most analytics tools since most tools are unaware of your expenses. So while you need to be mindful of your expenses, when using your analytics tool you’ll likely focus on revenue instead of profit. MORE
Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data premiumThe numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year. MORE
Related Posts: >> 3 simple steps to conduct predictive analytics on a shoestring budget. >> Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.” MORE
About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Often the people that ask for analytic reports may not live in your world. MORE
The Buy button, combined with the opening up of the Twitter analytics dashboard to all (it was previously only open to advertisers), nonprofits are in a much better position to fully understand their reach on Twitter, what works and what falls flat. photo credit: mkhmarketing via photopin cc. MORE
Organizations that hermetically seal off their major donors to prevent the ‘infection’ Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Major donors Nonprofit management premium MORE
The session, Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Nonprofit management Research premiumMake no mistake. The current F2F model is greatly flawed — and in some places horribly broken. MORE
With an early morning cup of coffee in hand and a camera in my back pocket I stood on the sidelines; Donor Centricity Fundraising analytics / data Nonprofit management Online fundraising and marketing premiumLast weekend I visited Savannah, Georgia to celebrate a friend’s birthday and received some insights into event fundraising as a bonus. In a large public square beside my hotel, the Susan B. MORE
Alas, when it comes to tapping into the power of modeling and predictive analytics to improve our acquisition results, all this ‘business-as-usual’ chatter adds up to a big lump of stupidity. In business, predictive analytics – and the term encompasses a wide variety of statistical techniques from modeling to data mining and machine learning — exploit patterns found in historical and transactional data to identify risks and opportunities. MORE
Communications Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumFollowing the U.S. MORE
Breaking Out of the Status Quo Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Nonprofit management Online fundraising and marketing premiumIn Is Your Website Driving Away Your Best Folks ? MORE
When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages. MORE
Social Media Analytic s (e.g. Social Media Analytics. Measurement analytics impact performance measurement reporting ROI Social Media This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world. MORE
Researched and written by Steve MacLaughlin, Blackbaud’s Director of Analytics, Data Driven Nonprofits is to the ‘science’ of fundraising what Ken Burnett’s Relationship Fundraising is to the ‘art’ of fundraising. MORE
Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions. MORE
Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Innovation Nonprofit management Research premiumI noted in Part 1 of this series that “our trade won’t transform from its current eminence-based state to one more evidence-based overnight. In fact, the path to empiricism and scientific proof will be long and rocky. And plenty of disagreement, tension, name-calling, or worse will mark the journey.” MORE
Fundraising analytics / data Planned giving / legacy marketing premiumGiving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9% MORE
Breaking Out of the Status Quo Communications Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Nonprofit management Research Starting Over premium MORE
Board Meeting Swipe File Breaking Out of the Status Quo Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management Online fundraising and marketing premium MORE
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Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. But, most organizations can’t afford sophisticated predictive analytical modeling. .
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David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. But profit isn’t easily tracked in most analytics tools since most tools are unaware of your expenses. So while you need to be mindful of your expenses, when using your analytics tool you’ll likely focus on revenue instead of profit.
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When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.
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