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3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions.

5 Fundraising Metrics Worth Monitoring in Google Analytics

Nonprofit Marketing Blog

David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. But profit isn’t easily tracked in most analytics tools since most tools are unaware of your expenses. So while you need to be mindful of your expenses, when using your analytics tool you’ll likely focus on revenue instead of profit.

Your Google Analytics Questions Answered!

Fundraising 123

When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.

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Interview with Tamar Rimmon: Analytics Without The Glazed Over Look

Diva Marketing Blog

About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Often the people that ask for analytic reports may not live in your world.

50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

3 simple steps to conduct predictive analytics on a shoestring budget

iMarketSmart

Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. But, most organizations can’t afford sophisticated predictive analytical modeling. .

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics photo credit: venspired via photopin cc. Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts.

The Curse of Fundraising Innumeracy

The Agitator

Donor retention / loyalty / commitment Fundraising analytics / data premiumLots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future.

How ‘Sustainable’ Is Your Organization?

The Agitator

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Major donors Nonprofit management Research premium

Is A Donate Button Coming To Twitter?

J Campbell Social Marketing

The Buy button, combined with the opening up of the Twitter analytics dashboard to all (it was previously only open to advertisers), nonprofits are in a much better position to fully understand their reach on Twitter, what works and what falls flat. photo credit: mkhmarketing via photopin cc.

Making Sense of Your Nonprofit’s Google Analytics

Kivi's Nonprofit Communications Blog

Nonprofit’s Google Analytics. So you’ve set up a Google Analytics account, but think you could be using it in a much more powerful way? Google Analytics is a powerful tool for understanding what’s working, and what’s not, with your online marketing.

The Benefits Of Collaborative Fundraising

The Agitator

I noted that “this leaves little or no room for the ‘science’ part of fundraising like data analytics, predictive modeling and other higher cost skills that can aid in growth.” Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Innovation Nonprofit management premiumIn Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers.

Donor Centricity — The Missing Ingredient

The Agitator

Donor retention / loyalty / commitment Fundraising analytics / data premiumNo matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback.

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

Social Media Analytic s (e.g. Social Media Analytics. Measurement analytics impact performance measurement reporting ROI Social Media This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world.

A New Fundraising Classic

The Agitator

Researched and written by Steve MacLaughlin, Blackbaud’s Director of Analytics, Data Driven Nonprofits is to the ‘science’ of fundraising what Ken Burnett’s Relationship Fundraising is to the ‘art’ of fundraising.

What Makes A Great Fundraising Event?

The Agitator

With an early morning cup of coffee in hand and a camera in my back pocket I stood on the sidelines; Donor Centricity Fundraising analytics / data Nonprofit management Online fundraising and marketing premiumLast weekend I visited Savannah, Georgia to celebrate a friend’s birthday and received some insights into event fundraising as a bonus. In a large public square beside my hotel, the Susan B.

Mirror, Mirror On The Wall

The Agitator

Board Meeting Swipe File Fundraising analytics / data Nonprofit management Research premiumWho’s the fairest of them all? Ever wonder how your organization is doing compared to other nonprofits in your community? Or how are you doing compared to other groups in your sector?

Year-End Benchmarking

The Agitator

Fundraising analytics / data Online fundraising and marketing premiumTwo weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went.

New Features on Pinterest You Should Know About

J Campbell Social Marketing

Wisely, Pinterest has launched it’s own analytics and insights tool. To access the new analytics, click the word Analytics in the top-right menu under your name. Pinterest Social Media Analytics Insights New features Pinerly Pingraphy Pinterest has been busy!

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Erode Your Way to Better Year-End Giving

The Agitator

Communications Copywriting / creative Direct mail Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research premium

Are e-News Subscribers Worth The Effort?

The Agitator

Communications Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumFollowing the U.S.

Guesswork: The Enemy of Retention

The Agitator

Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data premiumThe numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year.

The Dangerous Dictum Of “Mail More, Make More”

The Agitator

The Agitator opened discussion on this topic two years ago in our series Raise More, Ask Less appearing in four parts: here , here , Breaking Out of the Status Quo Communications Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Research premiumI love home remedies and old folk tales.

Predictive Signs of Future Giving

The Agitator

Fundraising analytics / data Fundraising philosophy/profession Major donors Planned giving / legacy marketing Research premium

How To Reduce F2F Attrition In The First 90 Days

The Agitator

The session, Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Nonprofit management Research premiumMake no mistake. The current F2F model is greatly flawed — and in some places horribly broken.

The FACTS About Matching Gifts

The Agitator

Direct mail Fundraising analytics / data Matching Gifts Nonprofit management Research premiumIn a year-end post, Please Don’t Eat the Poinsettia , I noted that the field of fundraising is filled with lots of myths, aphorisms and the equivalent of ‘old wives tales’. Some are true, some are not, and many persist for which there’s little proof one way or the other.

Are you measuring the right performance metrics?

iMarketSmart

Related Posts: >> 3 simple steps to conduct predictive analytics on a shoestring budget. >> Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.”

Fundraising Miracle

The Agitator

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Major donors Nonprofit management Planned giving / legacy marketing Telemarketing Uncategorized premium

Year End Fundraising Numbers

The Agitator

Donor acquisition DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumA perennial question in fundraising shops between now and the end of January will be, “Did we make the numbers for 2015?”

The Importance Of Understanding Failure

The Agitator

Breaking Out of the Status Quo Direct mail Donor acquisition Fundraising analytics / data Innovation Nonprofit management Research premiumAn Agitator reader emailed me asking: “Why do you think most fundraisers are so resistant to innovation and change?” A good question. An important question. I attempted to answer that question three years ago when I first received it. I believe the answer bears repeating today.

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Doing What You Can with What You Have: Data Made Revolutionary

JCA Insights

Steve delivered findings from a predictive analytics project we did with a client. Its goal is to leverage JCA’s deep expertise in nonprofits and BI to make analytics approachable, affordable, and, most importantly, results-oriented.

Storytelling Vs. Data. Which Is More Important?

The Agitator

Communications Copywriting / creative Fundraising analytics / data Integrated fundraising and marketing Research premiumLooking for something to debate over lunch today?

2015 Fundraising Effectiveness Report: Read It and Weep

The Agitator

Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research premiumThe AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing.

Losing Donors Through Your Donate Page

The Agitator

Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premium

How Effective Is Our Fundraising?

The Agitator

Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Planned giving / legacy marketing Research premiumThe latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I

Plan 25

Opt-in/Opt-out: Special to UK and EU Readers

The Agitator

Communications Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management Online fundraising and marketing Research premium

Starting Over #9: Understanding Strategy

The Agitator

Breaking Out of the Status Quo Fundraising analytics / data Innovation Nonprofit management Starting Over premiumAn essential element for any organization, whether brand new or starting over, is a focused and concise strategy. The problem is that most organizations and their consultants don’t have the foggiest idea what a real strategy is. In the absence of a true strategy it’s almost certain that the status quo will be perpetuated. In a post titled Beware Of The ‘S’ Word!

Donor Acquisition Series #4 – A Bicycle Built For Growth

The Agitator

Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management Research premiumAs I’ve indicated in the first three parts of this series, most nonprofits need to become a lot more savvy about ‘acquisition’ At the same time it’s essential to understand how ‘acquisition’ and ‘retention’ operate in tandem to determine an organization’s future.

LTV … The GPS For Fundraisers

The Agitator

Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data premium As I emphasize repeatedly in my book, Retention Fundraising , over the long haul, Lifetime Value (LTV) is the most significant measure for benchmarking and steering your fundraising efforts.

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Gaining Ground By Cutting Volume

The Agitator

Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Fundraising philosophy/profession Innovation Nonprofit management premium