3 Metrics Your Nonprofit Should Measure Using Google Analytics
MARCH 18, 2014
Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions.
5 Fundraising Metrics Worth Monitoring in Google Analytics
Nonprofit Marketing Blog
FEBRUARY 24, 2014
David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. But profit isn’t easily tracked in most analytics tools since most tools are unaware of your expenses. So while you need to be mindful of your expenses, when using your analytics tool you’ll likely focus on revenue instead of profit.
Your Google Analytics Questions Answered!
OCTOBER 21, 2010
When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.
Interview with Tamar Rimmon: Analytics Without The Glazed Over Look
Diva Marketing Blog
MARCH 23, 2014
About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Often the people that ask for analytic reports may not live in your world.
50 Resources for Getting the Most Out of Google Analytics
MARCH 13, 2009
Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
3 simple steps to conduct predictive analytics on a shoestring budget
APRIL 22, 2016
Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. But, most organizations can’t afford sophisticated predictive analytical modeling. .
My Big Fat Problem With Social Media Measurement
J Campbell Social Marketing
JULY 8, 2014
Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics photo credit: venspired via photopin cc. Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts.
The Curse of Fundraising Innumeracy
OCTOBER 24, 2016
Donor retention / loyalty / commitment Fundraising analytics / data premiumLots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future.
How ‘Sustainable’ Is Your Organization?
MARCH 12, 2017
Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Major donors Nonprofit management Research premium
Is A Donate Button Coming To Twitter?
J Campbell Social Marketing
SEPTEMBER 16, 2014
The Buy button, combined with the opening up of the Twitter analytics dashboard to all (it was previously only open to advertisers), nonprofits are in a much better position to fully understand their reach on Twitter, what works and what falls flat. photo credit: mkhmarketing via photopin cc.
Making Sense of Your Nonprofit’s Google Analytics
Kivi's Nonprofit Communications Blog
MAY 9, 2016
Nonprofit’s Google Analytics. So you’ve set up a Google Analytics account, but think you could be using it in a much more powerful way? Google Analytics is a powerful tool for understanding what’s working, and what’s not, with your online marketing.
The Benefits Of Collaborative Fundraising
MARCH 8, 2017
I noted that “this leaves little or no room for the ‘science’ part of fundraising like data analytics, predictive modeling and other higher cost skills that can aid in growth.” Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Innovation Nonprofit management premiumIn Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers.
Donor Centricity — The Missing Ingredient
FEBRUARY 22, 2017
Donor retention / loyalty / commitment Fundraising analytics / data premiumNo matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback.
How to Measure the Performance of your Government Social Media Initiative
Public Sector Marketing 2.0
FEBRUARY 27, 2015
Social Media Analytic s (e.g. Social Media Analytics. Measurement analytics impact performance measurement reporting ROI Social Media This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world.
A New Fundraising Classic
SEPTEMBER 5, 2016
Researched and written by Steve MacLaughlin, Blackbaud’s Director of Analytics, Data Driven Nonprofits is to the ‘science’ of fundraising what Ken Burnett’s Relationship Fundraising is to the ‘art’ of fundraising.
What Makes A Great Fundraising Event?
APRIL 26, 2017
With an early morning cup of coffee in hand and a camera in my back pocket I stood on the sidelines; Donor Centricity Fundraising analytics / data Nonprofit management Online fundraising and marketing premiumLast weekend I visited Savannah, Georgia to celebrate a friend’s birthday and received some insights into event fundraising as a bonus. In a large public square beside my hotel, the Susan B.
Mirror, Mirror On The Wall
NOVEMBER 27, 2016
Board Meeting Swipe File Fundraising analytics / data Nonprofit management Research premiumWho’s the fairest of them all? Ever wonder how your organization is doing compared to other nonprofits in your community? Or how are you doing compared to other groups in your sector?
DECEMBER 18, 2016
Fundraising analytics / data Online fundraising and marketing premiumTwo weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went.
New Features on Pinterest You Should Know About
J Campbell Social Marketing
AUGUST 6, 2013
Wisely, Pinterest has launched it’s own analytics and insights tool. To access the new analytics, click the word Analytics in the top-right menu under your name. Pinterest Social Media Analytics Insights New features Pinerly Pingraphy Pinterest has been busy!
Erode Your Way to Better Year-End Giving
SEPTEMBER 11, 2016
Communications Copywriting / creative Direct mail Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research premium
Are e-News Subscribers Worth The Effort?
DECEMBER 12, 2016
Communications Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumFollowing the U.S.
Guesswork: The Enemy of Retention
SEPTEMBER 26, 2016
Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data premiumThe numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year.
The Dangerous Dictum Of “Mail More, Make More”
JANUARY 25, 2017
The Agitator opened discussion on this topic two years ago in our series Raise More, Ask Less appearing in four parts: here , here , Breaking Out of the Status Quo Communications Direct mail Donor retention / loyalty / commitment Fundraising analytics / data Research premiumI love home remedies and old folk tales.
Predictive Signs of Future Giving
SEPTEMBER 3, 2015
Fundraising analytics / data Fundraising philosophy/profession Major donors Planned giving / legacy marketing Research premium
How To Reduce F2F Attrition In The First 90 Days
MARCH 21, 2016
The session, Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Nonprofit management Research premiumMake no mistake. The current F2F model is greatly flawed — and in some places horribly broken.
The FACTS About Matching Gifts
JANUARY 10, 2017
Direct mail Fundraising analytics / data Matching Gifts Nonprofit management Research premiumIn a year-end post, Please Don’t Eat the Poinsettia , I noted that the field of fundraising is filled with lots of myths, aphorisms and the equivalent of ‘old wives tales’. Some are true, some are not, and many persist for which there’s little proof one way or the other.
Are you measuring the right performance metrics?
JULY 11, 2016
Related Posts: >> 3 simple steps to conduct predictive analytics on a shoestring budget. >> Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.”
MARCH 8, 2016
Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Major donors Nonprofit management Planned giving / legacy marketing Telemarketing Uncategorized premium
Year End Fundraising Numbers
DECEMBER 20, 2015
Donor acquisition DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumA perennial question in fundraising shops between now and the end of January will be, “Did we make the numbers for 2015?”
The Importance Of Understanding Failure
DECEMBER 13, 2016
Breaking Out of the Status Quo Direct mail Donor acquisition Fundraising analytics / data Innovation Nonprofit management Research premiumAn Agitator reader emailed me asking: “Why do you think most fundraisers are so resistant to innovation and change?” A good question. An important question. I attempted to answer that question three years ago when I first received it. I believe the answer bears repeating today.
Doing What You Can with What You Have: Data Made Revolutionary
NOVEMBER 18, 2013
Steve delivered findings from a predictive analytics project we did with a client. Its goal is to leverage JCA’s deep expertise in nonprofits and BI to make analytics approachable, affordable, and, most importantly, results-oriented.
Storytelling Vs. Data. Which Is More Important?
FEBRUARY 16, 2017
Communications Copywriting / creative Fundraising analytics / data Integrated fundraising and marketing Research premiumLooking for something to debate over lunch today?
2015 Fundraising Effectiveness Report: Read It and Weep
OCTOBER 1, 2015
Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research premiumThe AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing.
Losing Donors Through Your Donate Page
AUGUST 30, 2016
Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premium
How Effective Is Our Fundraising?
JUNE 14, 2016
Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Planned giving / legacy marketing Research premiumThe latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I
Opt-in/Opt-out: Special to UK and EU Readers
JUNE 15, 2016
Communications Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management Online fundraising and marketing Research premium
Starting Over #9: Understanding Strategy
AUGUST 3, 2016
Breaking Out of the Status Quo Fundraising analytics / data Innovation Nonprofit management Starting Over premiumAn essential element for any organization, whether brand new or starting over, is a focused and concise strategy. The problem is that most organizations and their consultants don’t have the foggiest idea what a real strategy is. In the absence of a true strategy it’s almost certain that the status quo will be perpetuated. In a post titled Beware Of The ‘S’ Word!
Donor Acquisition Series #4 – A Bicycle Built For Growth
JANUARY 31, 2016
Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management Research premiumAs I’ve indicated in the first three parts of this series, most nonprofits need to become a lot more savvy about ‘acquisition’ At the same time it’s essential to understand how ‘acquisition’ and ‘retention’ operate in tandem to determine an organization’s future.
LTV … The GPS For Fundraisers
MARCH 11, 2015
Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data premium As I emphasize repeatedly in my book, Retention Fundraising , over the long haul, Lifetime Value (LTV) is the most significant measure for benchmarking and steering your fundraising efforts.
Gaining Ground By Cutting Volume
MAY 16, 2016
Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Fundraising philosophy/profession Innovation Nonprofit management premium