3 simple steps to conduct predictive analytics on a shoestring budget

iMarketSmart

Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. But, most organizations can’t afford sophisticated predictive analytical modeling. .

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions.

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Your Google Analytics Questions Answered!

Fundraising 123

When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.

5 Fundraising Metrics Worth Monitoring in Google Analytics

Nonprofit Marketing Blog

David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. But profit isn’t easily tracked in most analytics tools since most tools are unaware of your expenses. So while you need to be mindful of your expenses, when using your analytics tool you’ll likely focus on revenue instead of profit.

Interview with Tamar Rimmon: Analytics Without The Glazed Over Look

Diva Marketing Blog

About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Often the people that ask for analytic reports may not live in your world.

Fundraising metrics: you have to see them to believe them

iMarketSmart

So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. I always hated when my staff sent me an Excel file showing our astounding growth.

Using Data Well Tops 2016 Nonprofit Marketing Priorities

Getting Attention

Organizations will “re-engineer internal marketing roles and responsibilities with a greater focus on [building] an analytically driven department,” reports Marketing Insider. Trends 2016 analytics data marketing trends Nonprofit Communications nonprofit marketing

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Download And Read Before Fundraising Implodes

The Agitator

Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. Of course, that’s only a small part of the story — some of the symptoms.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

Social Media Strategy Analytics goal setting Goals metrics objectives social media measurement value vanity metrics photo credit: venspired via photopin cc. Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts.

Take Your Online Marketing and Fundraising to the Next Level with Google Analytics

Kivi's Nonprofit Communications Blog

The answer is Google Analytics. You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. But navigating Google Analytics can be tricky. Do you know how well your social media campaigns are really doing?

Is A Donate Button Coming To Twitter?

J Campbell Social Marketing

The Buy button, combined with the opening up of the Twitter analytics dashboard to all (it was previously only open to advertisers), nonprofits are in a much better position to fully understand their reach on Twitter, what works and what falls flat. photo credit: mkhmarketing via photopin cc.

Making Sense of Your Nonprofit’s Google Analytics

Kivi's Nonprofit Communications Blog

Nonprofit’s Google Analytics. So you’ve set up a Google Analytics account, but think you could be using it in a much more powerful way? Google Analytics is a powerful tool for understanding what’s working, and what’s not, with your online marketing.

The Curse of Fundraising Innumeracy

The Agitator

Donor retention / loyalty / commitment Fundraising analytics / data premiumLots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future.

Beware of Vanity Metrics

The Agitator

Breaking Out of the Status Quo Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Nonprofit management Online fundraising and marketing premiumIn Is Your Website Driving Away Your Best Folks ?

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

Social Media Analytic s (e.g. Social Media Analytics. Measurement analytics impact performance measurement reporting ROI Social Media This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world.

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How ‘Sustainable’ Is Your Organization?

The Agitator

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Innovation Major donors Nonprofit management Research premium

Giving USA Reports On 2016 Giving

The Agitator

Fundraising analytics / data Planned giving / legacy marketing premiumGiving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9%

New Features on Pinterest You Should Know About

J Campbell Social Marketing

Wisely, Pinterest has launched it’s own analytics and insights tool. To access the new analytics, click the word Analytics in the top-right menu under your name. Pinterest Social Media Analytics Insights New features Pinerly Pingraphy Pinterest has been busy!

Are You Quarantining Your Major Donors?

The Agitator

Organizations that hermetically seal off their major donors to prevent the ‘infection’ Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Major donors Nonprofit management premium

Eminence vs. Evidence In Fundraising

The Agitator

Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research Starting Over premiumSlowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation.

Fundraising Metrics That Matter

The Agitator

Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumYesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making.

No One Wants More Email

The Agitator

Breaking Out of the Status Quo Communications Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Nonprofit management Research Starting Over premium

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Are you measuring the right performance metrics?

iMarketSmart

Related Posts: >> 3 simple steps to conduct predictive analytics on a shoestring budget. >> Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.”

Donor Centricity — The Missing Ingredient

The Agitator

Donor retention / loyalty / commitment Fundraising analytics / data premiumNo matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback.

Eminence vs Evidence In Fundraising – Part 3: ‘How’ And ‘Where’?

The Agitator

Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Innovation Nonprofit management Research premiumI noted in Part 1 of this series that “our trade won’t transform from its current eminence-based state to one more evidence-based overnight. In fact, the path to empiricism and scientific proof will be long and rocky. And plenty of disagreement, tension, name-calling, or worse will mark the journey.”

The Benefits Of Collaborative Fundraising

The Agitator

I noted that “this leaves little or no room for the ‘science’ part of fundraising like data analytics, predictive modeling and other higher cost skills that can aid in growth.” Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Innovation Nonprofit management premiumIn Part 8 of The Agitator’s Barriers To Growth series I cited “Insufficient Collaboration” as one of the principal barriers.

The Importance Of A Donor’s Second Gift

The Agitator

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management Research premiumJust how important is a donor’s second gift? Apparently, not very important judging from the scant — or non-existent — attention the subject receives at nonprofit board meetings, not to mention by most CEOs and far too many fundraisers.

A New Fundraising Classic

The Agitator

Researched and written by Steve MacLaughlin, Blackbaud’s Director of Analytics, Data Driven Nonprofits is to the ‘science’ of fundraising what Ken Burnett’s Relationship Fundraising is to the ‘art’ of fundraising.

Spotlight On Sustainers: Part 2

The Agitator

Board Meeting Swipe File Breaking Out of the Status Quo Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management Online fundraising and marketing premium

Mirror, Mirror On The Wall

The Agitator

Board Meeting Swipe File Fundraising analytics / data Nonprofit management Research premiumWho’s the fairest of them all? Ever wonder how your organization is doing compared to other nonprofits in your community? Or how are you doing compared to other groups in your sector?

Erode Your Way to Better Year-End Giving

The Agitator

Communications Copywriting / creative Direct mail Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research premium

Year-End Benchmarking

The Agitator

Fundraising analytics / data Online fundraising and marketing premiumTwo weeks from now, you’ll be picking up the pieces, trying to figure out what went right … or wrong. Assessing how well your last-ditch December fundraising went.

Are e-News Subscribers Worth The Effort?

The Agitator

Communications Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumFollowing the U.S.

Predictive Signs of Future Giving

The Agitator

Fundraising analytics / data Fundraising philosophy/profession Major donors Planned giving / legacy marketing Research premium

Guesswork: The Enemy of Retention

The Agitator

Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data premiumThe numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year.

How To Reduce F2F Attrition In The First 90 Days

The Agitator

The session, Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Nonprofit management Research premiumMake no mistake. The current F2F model is greatly flawed — and in some places horribly broken.

Year End Fundraising Numbers

The Agitator

Donor acquisition DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumA perennial question in fundraising shops between now and the end of January will be, “Did we make the numbers for 2015?”

Doing What You Can with What You Have: Data Made Revolutionary

JCA Insights

Steve delivered findings from a predictive analytics project we did with a client. Its goal is to leverage JCA’s deep expertise in nonprofits and BI to make analytics approachable, affordable, and, most importantly, results-oriented.

Fundraising Miracle

The Agitator

Board Meeting Swipe File Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Major donors Nonprofit management Planned giving / legacy marketing Telemarketing Uncategorized premium

Is Digital Damaging Your Retention Rate?

The Agitator

Communications Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing Social media premium

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