Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. Here’s what I learned, or was reminded of: The more accurate and complete the data you enter, the more useful and accurate your findings, analysis and actions.

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Your team might not be collecting enough data, or enough of the data you need. Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships.

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Mixed Links for Nonprofit Communicators – June 8, 2018

Kivi's Nonprofit Communications Blog

I am sharing free webinar info, tips on donor communications, and internet trends. John Haydon shares How to Create Deeper Relationships with Donor Communications. Check out Mary Meeker’s 2018 Internet Trends Report: All the Slides, Plus Analysis. Vintage Year. Montgomery, AL.

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Introducing TrueAppend for Fundraisers

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get a demographic overview of your donor database. In a matter of minutes, you’ll receive charts and graphs identifying key characteristics of your donors. Then…if you want to append information specific to your donors –for example age, income or some other attribute—you simply purchase only those attributes you need for the low cost of $10 per thousand records matched.

The great donor exodus – and what to do about it

Nonprofit Marketing Blog

The headline of the results is this: Repeat donors matter most. The good news is we could double the fundraising results of most nonprofits by doing a better job keeping our donors. Every organization should establish a goal for what their donor retention should be.

Avoid the Cringe-Inducing Moment of Calling a Deceased Donor

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get an overview of who on your database is deceased. The Importance of Deceased Donor Information. As Nick discusses in his post, that’s an easy goal for us to meet that donors notice and remember.

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Is Fundraising a Fail? New National Study Paints a Pretty Dim Picture of Nonprofit Fundraising

Marketing for Nonprofits

Also, check out my thoughts below on what the industry needs to do to ensure that all fundraisers and the organizations and causes WE love have the money and donors WE need to succeed! Money isn't everything but if you want A-Talent on your fundraising team, be prepared to pay and let these folks lead. Goal setting for fundraising should ALWAYS start with an analysis of your donor database, be done FROM THE BOTTOM UP, and include Non-Financial Metrics.