#INTERVIEW: Sean Triner, Co-Founder and Chief Evangelist of Pareto Fundraising
Non Profit Marketing 360
APRIL 26, 2012
We don’t work with charities unless they supply their data for analysis at the beginning. Interestingly, in Southeast Asia 90% of individual fundraising growth comes from monthly giving. That’s the single biggest driver of growth in Asia, Australia and Europe. Looking at 45 charities who recently pooled their data for analysis, 150,000 of the 240,000 new appeals donors they acquired in 2011 were through direct mail.