Fundraising Analytics for the Small Nonprofit

Fundraising Report Card

The post Fundraising Analytics for the Small Nonprofit appeared first on Fundraising Report Card. AnalysisOrganizations of all sizes can benefit from analyzing their data. Here’s what your small shop could, and should, be doing.

50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

Freakonomics Revisited: Emotion vs. Analysis in Giving

Nonprofit Marketing Blog

The Freakonomics team recently put the concept of emotion vs. analysis up for debate in fundraising. In response, I interviewed one expert, Mark Rovner on the topic of emotion vs. analysis in giving. Greg: First, I agree with you in that individual donors are predominantly driven by emotions, not an analytic mindset. They tested emotion vs. fact appeals to donors to Freedom from Hunger, with mixed results.

Acquisition: Predictive Analytics And The Presidency

The Agitator

This forecast is the product of a predictive model created from an analysis of a range of swing state polls by Nate Silver for his 538 Blog at the New York Times. Alas, when it comes to tapping into the power of modeling and predictive analytics to improve our acquisition results, all this ‘business-as-usual’ chatter adds up to a big lump of stupidity. We’ll deal with the current predictive analytic options available to nonprofits in future posts.

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

From dark analytics to mixed reality, machine intelligence, and blockchain, this annual report analyzes the tech trends that could disrupt businesses in the next 18-24 months. Analysys Mason – Africa Telecoms Outlook 2017.

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How to Use Google Analytics to Improve Your Website (Without Drowning in Data)

Nonprofit Marketing Blog

Philip King of Artez is returing the favor (virtually) on October 5 by speaking to the Network for Good community on the topic of Google Analytics. How can you find answers to these questions without falling prey to “analysis paralysis&# ? Join this webinar to get practical ideas you can use to tune-up your website before the holiday rush, including: • A brief introduction and overview of how Google Analytics works. •

Is Your Nonprofit Facebook Page Worth It? Measurements and Analytics Techniques

Nonprofit Marketing Blog

A website analytics tool (like Google Analytics). • Tune in to the webinar to get the benefit of their analysis and advice – and access to their book. When I’m speaking to nonprofit professionals about social media, the first question they want answered is this: “Do we really need a Facebook page?” That is unless they already have a page for their organization. Then they want to know: “How do I get more people to like me on. Facebook?”).

EveryAction Acquires DonorTrends

EveryAction

Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors. Washington, D.C.,

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Measuring your ROI in multichannel fundraising campaigns

DonorDigital

Peter Schoewe is Director of Analytics at Mal Warwick|Donordigital. Integrated Fundraising Online Fundraising Testing and Analysis analysis integrated measurement multi-channelIn our newly evolving multichannel nonprofit fundraising environment, the old methods of measuring return on investment have clearly begun to fall apart.

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The Idiocy Of ‘Testing’

The Agitator

Analysis Paralysis’, a horribly expensive disease that infects our sector, especially the direct response folks and their consultants, is epidemic. Direct mail Fundraising analytics / data premium

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But Why?

The Agitator

Let me suggest that for fundraisers there are three levels of analysis — three forms of perspective — about what’s going on with donors. Introspective Now, ‘Ignorespective’ (pronounced IGno-respective) really means no analysis or perspective at all. It’s all about transactional data — response rates, Donor retention / loyalty / commitment Fundraising analytics / data Research premium

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Dawn Stoner is Donordigital’s Director of Analytics & Testing and works with clients to help them increase online revenues with web usability best practices and landing page testing. Online Fundraising Testing and Analysis

Mixed Links for Nonprofit Communicators – May 3, 2019

Kivi's Nonprofit Communications Blog

Divisive Content May be Key For more on social media, Hannah Trull at Nonprofit Hub gives us the basics of social media analytics. Seth Godin tells us that stats need stories in An anecdote and a statistical analysis walk into a bar.

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Roll out some testing to liven up those Summer months

DonorDigital

Dawn Stoner is Donordigital’s Director of Analytics & Testing and works with clients to help them increase online revenues with web usability best practices and landing page testing. Testing and Analysis A/B test

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Raise more money online with a great headline

DonorDigital

Dawn Stoner is Donordigital’s Director of Analytics & Testing and works with clients to help them increase online revenues with web usability best practices and landing page testing. Online Fundraising Testing and Analysis donation page If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat.

Top Marketing Tactics For 2017

The Agitator

Data analysis and visualisation tools — 42%. Communications Fundraising analytics / data Innovation Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premiumTarget Marketing recently surveyed its readers (including NonProfitPro ) regarding their expected use of various marketing tactics and technologies in 2017.

Raise More, Ask Less — Part 2

The Agitator

Better Use of Transactional Analysis In yesterday’s post , using Kevin’s test panels as examples, we saw that average revenue and net per appeal go down. Direct mail Donor retention / loyalty / commitment Fundraising analytics / data premium Can you really raise more money by asking fewer times? Absolutely. Or so argues Kevin Schulman in his paper aimed at stirring the pot for our Agitator discussion. Download the paper here. There are at least two ways to do this.

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What Fundraising Skills Are You Lacking?

The Agitator

She has a very good intuitive sense of how to go about sizing up the ‘market’ for various brands, products and services, but I’ve gently urged her to match her instincts with a deeper capacity for analytics. So this article about customer data, Most marketers consider data analysis skills more important than social media skills , gave me a bit of welcome ammunition. I just sent a short article to my daughter, a newbie working at Saatchi & Saatchi.

How’s YOUR Performance?

The Agitator

The 2015 Report, edited by Steve MacLaughlin , Director of Analytics at Blackbaud covers $18.2 billion in giving data (including analysis of $2.2 Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Online fundraising and marketing Research Uncategorized premium“Charitable giving has recovered from the recession, but year-over-year growth rates are showing signs of slowing.”

10 Steps to Data-driven Decision-making

DonorDigital

Dawn Stoner is Donordigital’s Director of Analytics & Testing and works with clients to help them increase online revenues with web usability best practices and landing page testing. Testing and Analysis landing page optimizationPart 2. In last week’s post , we discussed 8 practices that sabotage commercial marketers’ and nonprofit landing pages alike, based on insights from Marketing Sherpa’s 2011 LPO Benchmark Report.

Benchmarking a worldwide NGO

DonorDigital

We combined data from Google Analytics with online fundraising numbers provided by the country offices to produce a global benchmark report. Integrated Fundraising Online Fundraising Social Media and Mobile Testing and Analysis

What About People Who Don’t Answer Donor Surveys?

The Agitator

You are likely paying for at least one solution right now that purports to have a glimpse at this answer, whether it’s a list co-op, an external modeling firm, or even RFM analysis (bless your heart, as they would say here in Tennessee).

8 ways your organization is sabotaging its landing pages

DonorDigital

Dawn Stoner is Donordigital’s Director of Analytics & Testing and works with clients to help them increase online revenues with web usability best practices and landing page testing. Testing and Analysis landing page optimizationPart 1. In its 2011 Landing Page Optimization Benchmark Report , marketing research firm Marketing Sherpa identified 8 common practices that sabotage commercial marketers’ landing page performance.

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

Here’s an illustration of one such DonorVoice analysis: Click here for an enlarged view. Breaking Out of the Status Quo Donor Centricity Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research Segmentation Uncategorized premium

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It’s Your Choice

The Agitator

The findings are based on Moveable Ink’s analysis of 1.3 Communications Copywriting / creative Fundraising analytics / data Online fundraising and marketing Research premium

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Are You Playing the Fundraising Lottery?

The Agitator

This process is what behavioral scientists call “magical thinking”—when superstition and ‘gut feeling’ override logic and empirical analysis. Get your own fundraising metrics in front of you by taking advantage of the FREE Donor Trends analysis. #2.

Identity vs. Persona

The Agitator

Personas are usually created from cluster analysis of demographic and transactional factors with psychological and attitudinal constructs mapped on top. Breaking Out of the Status Quo Demographics Donor Centricity Donor Identity Fundraising analytics / data Segmentation Uncategorized premium

What You Need to Know from the 2018 Fundraising Effectiveness Project: Implications

The Agitator

Hope it, and this analysis, is helpful to you. Breaking Out of the Status Quo Donor acquisition Fundraising analytics / data Major donors Metrics Nonprofit management Research Uncategorized premiumThe 2018 FEP report has both silver lining and cloud. Now what? I’d love to hear your thoughts in the comments; here are a few of mine. We must rebuild our base. Increasing retention post-first gift is a major part of this and we should pat ourselves on the back (not too hard) for this.

Does 6% Decline In 2017 Giving Thru Mid-Year Spell Year-End Trouble?

The Agitator

Analysis of the data is performed on a volunteer basis by Jon Durnford from DataLake , and Ben Miller from DonorTrends. Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Major donors Nonprofit management Research premium

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How Donor Opinion Can Steer You Right

The Agitator

Then, a bit of modeling later (even a regression analysis can get you some data), you can tease out what’s working, what’s not working, and, just as important, what doesn’t matter. Yesterday’s post ccataloged a multitude of reasons surveys and donor listening could steer you wrong.

More On Second Gifts — Part 2

The Agitator

It’s complicated, because a more comprehensive discussion of the subject can involve a range of inter-related concepts from acquisition arithmetic to donor preference, donor identity, and donor commitment and even predictive analytics. Add Transactional Analytics.

RFM Segmentation: First Refuge of the Scoundrel

The Agitator

BUT… somewhere along the line, we confused transactional analysis as merely useful and elevated it to a position of being “primary” Sometimes, we even confuse being primary with being the only. Transactional analysis should absolutely not be the only segmentation you do. This type of transactional analysis focuses on the wrong question: “what people does my organization wan t to receive this communication?” “Wait!”, I hear you cry. “You

What Do You Mean When You Say “Segmentation”?

The Agitator

A couple of weeks ago, I stirred things up when arguing that neither demographics nor RFM analysis should be the first point of segmentation for organizations. There is a world of difference among “all 0-24 donors get this piece,” full RFM analysis, RFM + channel analysis, and modeling based on past results. In the ensuing discussion, it became clear we are talking about different types and levels of segmentation worth exploring.

Introducing TrueAppend for Fundraisers

The Agitator

Prepare attribute-level match rates to support your own analysis and segmentation projects. Conduct free attribute-level analysis to understand the Age, Net worth, and Income distribution of your constituency. Breaking Out of the Status Quo Demographics Donor Identity Fundraising analytics / data Nonprofit management Planned giving / legacy marketing Research Segmentation Uncategorized premiumToday we’re adding TrueAppend to The Agitator Toolbox.

Avoid the Cringe-Inducing Moment of Calling a Deceased Donor

The Agitator

Missing, duplicate, and invalid data analysis. Breaking Out of the Status Quo Communications Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management Uncategorized premium

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TESTING: Baby Steps are for Babies

The Agitator

Using a panel of your donors, advanced survey techniques, and some sophisticated statistical analysis, this tool can tell you what images, messages, and themes are worth testing in live media (and which aren’t). (aka The Myth of Testing One Variable at a Time).

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How a Little Communications Research Can Yield Big Results

Kivi's Nonprofit Communications Blog

Our team blends methods from cultural anthropology, such as in-depth interviews, with analytics and traditional marketing and PR methods – think focus groups, media analysis, and message testing. Beth Hallowell.

More On 2nd Gifts – Part 1

The Agitator

By now the ‘paralysis-by-analysis’ crowd will be wanting to import all kinds of external data and dice and slice these new donors into a complex mail plan. Tom’s post Why Are 2 nd Gifts Made triggered a number of valuable comments from readers.

Boost online response by optimizing your donation landing pages

DonorDigital

While there are commercial multivariate testing platforms such as Interwoven Optimost , Google offers the excellent – and free – Website Optimizer product , which integrates nicely with the free Google Analytics (which you’re already using, right?).

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

The Taxman Cometh, Part 2: Maybe the 2017 Tax Bill Won’t Kill Us All

The Agitator

A few highlights: Overarchingly, I’d agree with the proviso they put forth at the beginning of their analysis: “And, it’s important to note here that what people say is often not what they do. Fundraising analytics / data Fundraising philosophy/profession Major donors Nonprofit management Uncategorized premiumSince I ended my piece yesterday the doom and gloom note of the existential threat to all philanthropy, this is an odd, or at least paradoxical, piece to write.

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The Best Essay Writing Website

SocialButterfly

You essential now drafted assessment studies as soon as you seemed to be in school, but university or school phase research old fashioned paper subject matter is often alot more tricky and mandate of one’s things increased familiarity and analytical skillsets.

How to Write Captivating Stories Your Audience Will Love

J Campbell Social Marketing

Analysis paralysis. And feelings, not analytical thinking, drive action and donations. Information overload. Noise. Clutter. . It’s a crowded digital landscape, with thousands of messages and notifications being consumed by our supporters each day.