How to use a job analysis to get the salary you want

Fundraising Coach

The " job analysis " is a resource I have found particularly helpful. So in the Spring 2015, my company’s HR department asked that all staff in my department complete a job analysis. What is a job analysis you ask? Get Your Step-by-Step Job Analysis Guide So let’s dive in!

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

Analysys Mason – Africa Telecoms Outlook 2017. The entire continent is evolving rapidly in this space and requires dedicated analysis.

Trending Sources

Freakonomics Revisited: Emotion vs. Analysis in Giving

Nonprofit Marketing Blog

The Freakonomics team recently put the concept of emotion vs. analysis up for debate in fundraising. In response, I interviewed one expert, Mark Rovner on the topic of emotion vs. analysis in giving. They tested emotion vs. fact appeals to donors to Freedom from Hunger, with mixed results. Today, I talk to one of the smartest people I know on this important topic - Greg Ulrich of Hope Consulting - who has done extensive research on what motivates giving.

Communications audits: Media Analysis


Media Analysis. This whole analysis gives you a rich context to start planning the media relations component of your next strategic plan. flickr/iirraa. Last week I provided guidelines for assessing the communications that you control. But that’s only half of the story–especially in today’s conversational Web 2.0 environment.


A tale of two cities (in your appeal letter)

Wild Woman Fundraising

Wired for Story, by Lisa Cron is an excellent book. I’ve written about it before,(Check out my first post on how to write a story for your appeal letter here ) but today I want to ask you to think about another concept on how to write stories for your appeal letter.

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques


Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing.

6 circles that will change your world

Wild Woman Fundraising

MP: I think it’s called transactional analysis. MT: I actually do have a book on transactional analysis that I just got by Eric Berne: The Handbook of Transactional Analysis. The transactional analysis thing is you draw three circles on top of each other.

Computer analysis proves that fundraising copy sucks

Donor Power Blog

If you fed a million fundraising letters into a text-analyzing computer, I bet you'd get back a message of: MAKE IT STOP! Well, someone pretty much did that -- the text-analyzing, not the making it stop. Frank Dickerson of Claremont Graduate University, in a study called "The Way We Write Is All Wrong," says he subjected 1.5 million words of fundraising communication to a "linguistic MRI" and discovered that those words were, well, not so great.

How Nonprofits Will Save More and Raise More: Or, How To Conduct Donor and Donations Analysis

Seeking Grant Money Today

I am going to walk you through the donor analysis process and math that I recommended all nonprofits conduct, in my previous post, S ave Your Nonprofit Money, Raise More Money, and Succeed - Yes, Now. Donation and donor analysis enables anyone who conducts it to know their organization better (where it is today and also where it could or even should go), and it takes a relatively small amount of time. [Please help us.

This hospice appeal made more than ever before

Wild Woman Fundraising

Here’s a hospice appeal that I consulted on, that raised more than ever before for a hospice on the east coast. This person also took my year end appeals course and ran with it.

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates.

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Year-End Fundraising in Review: Innovations with website donation pages


Online Fundraising Testing and Analysis Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line.

What Is Your Organization’s Social Media Workflow?

J Campbell Social Marketing

I’ve written about the real work of social media – research, content creation, listening, posting, acknowledgement, measurement, analysis. There is a misconception that the work of social media is easy – simple posting and tweeting. How hard can it be?

Social Network Analysis For the Rest of Us

A. Fine Blog

Social Network Analysis or SNA can feel overwhelming and confounding to newcomer. Tags: Social Media Eva Schiffer June Holley Net-Map Toolbox Social Network Analysis Valdis Krebs The basic premise isn’t complicated, we live in a variety of personal and professional networks wherein people are connected to one another; or many people are connected to particularly influential organizations or people. We should be able to create a diagram that shows [.].

Raise more money online with a great headline


Online Fundraising Testing and Analysis donation page If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue).

Be The Match tests improvements to its email messaging template


Online Fundraising Testing and Analysis Be The Match email messaging Test Version of the new email messaging appeal template for Be The Match. Click to Enlarge).

Alert! Missing Middle Donors

Getting Attention

Here’s the data and analysis to help you close your organization’s giving gap: Middle-Income Donors Give MORE of Their Income to Charity than the Wealthy Do. Try this fundraising mash-up to close the giving gap you might not know you have!

24 amazing benchmark reports on fundraising all in one place


Sometimes this stuff can lead to “analysis paralysis.” If you’re like me, you like to noodle data and scratch your head a lot. I’ve done so much head-scratching that my hair is almost gone! Anyway, I stumbled on this link that houses 24 benchmark reports on fundraising.

What's Your Non-Profit's Bottom Line?

Nonprofit Consultant Blog

As laughable as such a letter would sound coming from a large corporation, for many non-profits this type of analysis represents the farthest they’ve gone in measuring their impact. J-PAL’s scientific analysis on the effectiveness of different aid programs should serve as a model for advocacy organizations. analysis Nonprofit measurement success businessFrom Guest Blogger Nick Cooney.

Revealed! The Secret Ingredient For Email Marketing

The Agitator

Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends!

Thanks In Advance

The Agitator

As reported in Neuromarketing , here’s what they found: “The analysis showed. Believe it or not, those three words — Thanks in advance — have magical properties. Which this post is actually testing … I’ll come back to that in a moment.

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs. On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Twitter follower analysis and tweet schedule optimization: Twitter bio search with influence rankings: How to get it. Buzzsumo has two interesting tools in its free plan – content analysis and influencer search. Content analysis shows which posts are shared most by topic.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Then find out How to Conduct a Deep Facebook Analysis. Brick & Spoon. Orange Beach, AL. Happy Friday! As you’re reading this, I am probably on a tennis court sweating my butt off!

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Who’s On The Fundraising Revolution ‘Purge’ List?

The Agitator

Slowly, but surely, the traditional and broken approach of applying so-called ‘best practices’ and tribal wisdom is giving way to the findings of truly empirical analysis and the research of behavioral scientists. There’s no question that if organizations are to thrive in a future marked by fast-moving change a substantial transformation in mindset, methods and metrics is essential. Over and over The Agitator has attempted to deal with why these changes are essential.

The Idiocy Of ‘Testing’

The Agitator

Analysis Paralysis’, a horribly expensive disease that infects our sector, especially the direct response folks and their consultants, is epidemic.

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#GivingTuesday 2015 Results: 1 Million Gifts Make a Record-Breaking Day

Kivi's Nonprofit Communications Blog

Results, case studies and analysis are still coming in. Love it or hate it, #GivingTuesday has become a VERY BIG DEAL for nonprofits. By every measure, this giving day has exploded into a new, influential holiday.

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Good News For A Friday

The Agitator

Just saw a brief analysis from Constant Contact of what gets emails opened. And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. If your organization regularly beats 29%, this is a good news Friday! Within the nonprofit sector, this study unfortunately only breaks out religious organisations which lead the way with 38% average open rates, and then medical services/associations at 32%.

Improving Your Presentations

The Agitator

In a fascinating analysis of presentation techniques, MarketingProfs , the marketing education site, carried a fascinating Infographic prepared by the presentation company Ethos3. Your Morning Factoids : 32 million American adults are illiterate.

Empathy Map Your Way to Relevant Messages

Getting Attention

5: Validate Your Analysis. Interview a sample of trusted prospects and supporters to test your analysis and conclusions. Our newest guest blogger, Rob Wu is CEO of CauseVox, a nonprofit crowdfunding and peer-to-peer fundraising platform for nonprofits. . You know it, and I know it.

Digging for Data on the Alumni

Non Profit Marketing 360

Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research webWhat does the data tell you? How can you use it? The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts.

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

So for this analysis, I only looked at people who received all 4 newsletters. If you decide to try this analysis, let us know how it goes (especially if you have an Excel solution to share)! Let’s talk about email engagement.

For Fundraiser Introverts

The Agitator

I’ll speak up today for the introverts, but not with any heavy-duty analysis. Which way would you have it …?

But Why?

The Agitator

Let me suggest that for fundraisers there are three levels of analysis — three forms of perspective — about what’s going on with donors. Introspective Now, ‘Ignorespective’ (pronounced IGno-respective) really means no analysis or perspective at all. Here are my terms for them: 1. Ignorespective 2. Retrospective 3. Just keep on doing. Pedal to the metal. No context.

Creating a Culture of Data-Driven Philanthropy

Kivi's Nonprofit Communications Blog

Watch dog groups often rely on spending and growth data for their analysis, but as Anjali Deshmukh asks, “If an organization could prove to you that they could eradicate homelessness, would you care as much about what they spent on salaries and staplers?” Anjali Deshmukh.

When Emotion, When Logic?

The Agitator

While a bit over-simplistic, we accept the basic notion that one side favors logical analysis and categories while the other favors emotion and the big picture.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Give yourself more time for production and analysis. Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both. And some have no CLUE how they got on your email list!

Ask a Volunteer!


Stop spending so much money on things that delay revenue generation (like wealth screening and other things that cause analysis paralysis). According to the 2014 U.S. Trust Study of High Net Worth Philanthropy volunteerism among high net worth individuals last year was strong.

Biggest Jump In Giving Since Great Recession

The Agitator

As you’ll see from the infographic below (click here to enlarge) , based on its analysis of $12.5 Blackbaud is out with its 2013 Charitable Giving Report documenting the largest year-over-year increase in charitable giving since the Great Recession of 2007-2008.

Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

While these are great for deep analysis and strategic planning, sometimes a simple free tool can do the trick if all you are looking for is quick high-level insights.

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