Communications audits: Media Analysis

ImpactMax

Media Analysis. This whole analysis gives you a rich context to start planning the media relations component of your next strategic plan. flickr/iirraa. Last week I provided guidelines for assessing the communications that you control. But that’s only half of the story–especially in today’s conversational Web 2.0 environment.

How to use a job analysis to get the salary you want

Fundraising Coach

The " job analysis " is a resource I have found particularly helpful. So in the Spring 2015, my company’s HR department asked that all staff in my department complete a job analysis. What is a job analysis you ask? Get Your Step-by-Step Job Analysis Guide So let’s dive in!

Freakonomics Revisited: Emotion vs. Analysis in Giving

Nonprofit Marketing Blog

The Freakonomics team recently put the concept of emotion vs. analysis up for debate in fundraising. In response, I interviewed one expert, Mark Rovner on the topic of emotion vs. analysis in giving. They tested emotion vs. fact appeals to donors to Freedom from Hunger, with mixed results. Today, I talk to one of the smartest people I know on this important topic - Greg Ulrich of Hope Consulting - who has done extensive research on what motivates giving.

This hospice appeal made more than ever before

Wild Woman Fundraising

Here’s a hospice appeal that I consulted on, that raised more than ever before for a hospice on the east coast. This person also took my year end appeals course and ran with it.

3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019

Fundraising Report Card

AnalysisNot all organizations run on the calendar year, but if yours does, you know that we've entered "crunch time." Budgets are set, the fundraising calendar is in place, and 2019 is looking you squarely in the eyes. During these last few weeks of the calendar year it's important you feel confident in your fundraising goal for 2019. The post 3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019 appeared first on Fundraising Report Card.

How Nonprofits Will Save More and Raise More: Or, How To Conduct Donor and Donations Analysis

Seeking Grant Money Today

I am going to walk you through the donor analysis process and math that I recommended all nonprofits conduct, in my previous post, S ave Your Nonprofit Money, Raise More Money, and Succeed - Yes, Now. Donation and donor analysis enables anyone who conducts it to know their organization better (where it is today and also where it could or even should go), and it takes a relatively small amount of time. [Please help us.

Computer analysis proves that fundraising copy sucks

Donor Power Blog

If you fed a million fundraising letters into a text-analyzing computer, I bet you'd get back a message of: MAKE IT STOP! Well, someone pretty much did that -- the text-analyzing, not the making it stop. Frank Dickerson of Claremont Graduate University, in a study called "The Way We Write Is All Wrong," says he subjected 1.5 million words of fundraising communication to a "linguistic MRI" and discovered that those words were, well, not so great.

6 circles that will change your world

Wild Woman Fundraising

MP: I think it’s called transactional analysis. MT: I actually do have a book on transactional analysis that I just got by Eric Berne: The Handbook of Transactional Analysis. The transactional analysis thing is you draw three circles on top of each other.

Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

Analysys Mason – Africa Telecoms Outlook 2017. The entire continent is evolving rapidly in this space and requires dedicated analysis.

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Art vs. Science in Fundraising? It’s Neither. Try Evidence Based.

Fundraising Report Card

AnalysisDoes this shift in thinking mean that fundraising is more science than art? I don’t think so. It could be that the entire argument is actually broken. Successful fundraising relies on neither art nor science to perform its best. Let’s add another phrase to the conversation: evidence based. The post Art vs. Science in Fundraising? It’s Neither. Try Evidence Based. appeared first on Fundraising Report Card.

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How to Become a Data-driven Nonprofit (in 3 Simple Steps)

Fundraising Report Card

AnalysisThe quest to become a data-driven nonprofit is not simple or easy. Use these three steps as guidelines. If you had a checklist for “becoming a data-driven organization,” these three steps would be on it. The post How to Become a Data-driven Nonprofit (in 3 Simple Steps) appeared first on Fundraising Report Card.

3 Key Fundraising Metrics Your Board Members Want to See at the Next Annual Meeting

Fundraising Report Card

AnalysisToday we’ll walk through 3 metrics you’ll absolutely want to share with your board members at the next annual meeting. These metrics come from our team’s experience presenting to dozens of boards over the past few years. The post 3 Key Fundraising Metrics Your Board Members Want to See at the Next Annual Meeting appeared first on Fundraising Report Card.

Fundraising Analytics for the Small Nonprofit

Fundraising Report Card

AnalysisOrganizations of all sizes can benefit from analyzing their data. Here’s what your small shop could, and should, be doing. The post Fundraising Analytics for the Small Nonprofit appeared first on Fundraising Report Card.

2 Outcomes You Should Arrive at after Analyzing Your Fundraising Data

Fundraising Report Card

Analysis CultureIt may be disappointing, but one of the best outcomes you can arrive at after analyzing your organization's data is to realize that you need to measure a different set of metrics. The post 2 Outcomes You Should Arrive at after Analyzing Your Fundraising Data appeared first on Fundraising Report Card.

What to Include in Your Organization’s Fundraising KPI Dashboard? (Plus a FREE Template!)

Fundraising Report Card

AnalysisDashboards, and the information that they provide, can be useful — the operative word being can. Thinking through what’s needed and setting up a fundraising dashboard is the tricky part of the process. The post What to Include in Your Organization’s Fundraising KPI Dashboard? Plus a FREE Template!) appeared first on Fundraising Report Card.

How Big is a Major Gift?

Fundraising Report Card

Analysis CultureWhen it comes to major gifts can we use the concept of the outlier to determine our major giving threshold? Since we qualitatively and psychologically agree that a major gift is one that has a major impact on your organization, would it also be fair to then suggest that an outlier gift is the same thing? The post How Big is a Major Gift? appeared first on Fundraising Report Card.

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How Often Should You Measure Fundraising Metrics?

Fundraising Report Card

AnalysisMeasuring key metrics monthly provides the president to “move fast.” Take for instance a three month trend in donor lifetimes values. If month over month over month you see LTV decreasing it would be a sign that something is going on in the minds of your supporters. The post How Often Should You Measure Fundraising Metrics? appeared first on Fundraising Report Card.

Goal Setting for 2018: Three Metrics You Must Measure

Fundraising Report Card

AnalysisYes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card.

New Year, New Benchmarks: How Does Your Organization Stack Up?

Fundraising Report Card

Analysis ResearchWhat would you do with $20,447,633,199.37? Fund a new program? Hire more staff? Buy that new database software you desperately need? Our team here at Fundraising Report Card has $20,447,633,199.37 and we decided not to buy anything with it. Instead, we wrote some complex algorithms and made a free website to talk about nonprofit fundraising … Continue reading "New Year, New Benchmarks: How Does Your Organization Stack Up?".

Digging for Data on the Alumni

Non Profit Marketing 360

Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research webWhat does the data tell you? How can you use it? The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts.

Protected: Google’s new “Content Experiments” testing tool

DonorDigital

To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

Aging Communications Health Healthcare Retirement Living Seniors Life Study Technology Video Wellness Agriculture in the United States American Academy of Neurology communication Cost-effectiveness analysis Diagnosis Health care Mayo Clinic Neurology University of Utah School of Medicine video

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#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

Aging Communications Health Healthcare Retirement Living Seniors Life Study Technology Video Wellness Agriculture in the United States American Academy of Neurology communication Cost-effectiveness analysis Diagnosis Health care Mayo Clinic Neurology University of Utah School of Medicine video

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A tale of two cities (in your appeal letter)

Wild Woman Fundraising

Wired for Story, by Lisa Cron is an excellent book. I’ve written about it before,(Check out my first post on how to write a story for your appeal letter here ) but today I want to ask you to think about another concept on how to write stories for your appeal letter.

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Measuring your ROI in multichannel fundraising campaigns

DonorDigital

Integrated Fundraising Online Fundraising Testing and Analysis analysis integrated measurement multi-channelIn our newly evolving multichannel nonprofit fundraising environment, the old methods of measuring return on investment have clearly begun to fall apart. Today’s nonprofit fundraiser can choose from a multitude of channels to invest in – and each channel can have different cost structures and produce different types of donors and returns.

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Mal Warwick | Donordigital Team heads to 2014 Nonprofit Technology Conference

DonorDigital

Donordigital News Online Fundraising Testing and Analysis ntc We’re excited to be returning to the Nonprofit Technology Conference (NTC) , organized by the Nonprofit Technology Enterprise Network (NTEN). This year’s event is being held in Washington, DC from March 13-15.

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Be The Match tests improvements to its email messaging template

DonorDigital

Online Fundraising Testing and Analysis Be The Match email messaging Test Version of the new email messaging appeal template for Be The Match. Click to Enlarge).

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Online Fundraising Testing and Analysis Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line.

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques

DonorDigital

Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing.

Raise more money online with a great headline

DonorDigital

Online Fundraising Testing and Analysis donation page If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue).

Roll out some testing to liven up those Summer months

DonorDigital

Testing and Analysis A/B testWe run a lot of multivariate tests on donation landing pages throughout the year. Frankly, I’m always urging our clients to run even more—since the more things they test, the more they learn (and the more money they raise!).

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10 Steps to Data-driven Decision-making

DonorDigital

Testing and Analysis landing page optimizationPart 2. In last week’s post , we discussed 8 practices that sabotage commercial marketers’ and nonprofit landing pages alike, based on insights from Marketing Sherpa’s 2011 LPO Benchmark Report.

8 ways your organization is sabotaging its landing pages

DonorDigital

Testing and Analysis landing page optimizationPart 1. In its 2011 Landing Page Optimization Benchmark Report , marketing research firm Marketing Sherpa identified 8 common practices that sabotage commercial marketers’ landing page performance. Reading the report, I was struck by how many of these behaviors also plague performance on nonprofit websites. I’ve encountered every single one of them in my 7 years as a nonprofit consultant.

8 good online fundraising resources that help us learn

DonorDigital

Campaign Websites Email List Building Integrated Fundraising Online Advertising Online Fundraising Social Media and Mobile Testing and AnalysisWhile the basic principles of online fundraising aren’t changing fast, the tools and tests of the ways that work are.

Benchmarking a worldwide NGO

DonorDigital

Integrated Fundraising Online Fundraising Social Media and Mobile Testing and AnalysisWWF , formerly the Worldwide Fund for Nature, is a global organization acting locally through a network of over 90 offices in over 40 countries from Australia to the United Kingdom.

What's Your Non-Profit's Bottom Line?

Nonprofit Consultant Blog

As laughable as such a letter would sound coming from a large corporation, for many non-profits this type of analysis represents the farthest they’ve gone in measuring their impact. J-PAL’s scientific analysis on the effectiveness of different aid programs should serve as a model for advocacy organizations. analysis Nonprofit measurement success businessFrom Guest Blogger Nick Cooney.

Boost online response by optimizing your donation landing pages

DonorDigital

Online Fundraising Testing and Analysis google website optimizer landing page optimization

Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

We talked about everything from building online service standards and the latest social content trends to new forms of business intelligence gathering through social network analysis of key topic areas covered by each organization.

3 Simple Tips for Nonprofits to Win at Email in 2020 [Guest Post]

EveryAction

Instead, he gave us insightful analysis of the present, and a solid prediction of the future. The future is unpredictable. For instance, my Nike sneakers don't appear to be lacing themselves up (shame), but my iPhone is beyond anything Marty Mcfly could imagine.

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Want to Know More About Best Buy Fargo Jobs?

SocialButterfly

Pick a newspaper topic based on the existent technical literature within the area in which you conduct analysis. to the demand for the research and then ascertain the value of the analysis. In case you have any questions, I’ll be delighted to aid by any means I can.

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11 Hispanic and Latino Organizations Everyone Should Know

EveryAction

They serve the Hispanic community through research, policy analysis, and state and national advocacy efforts, as well as program work in communities nationwide.

What Is Your Organization’s Social Media Workflow?

J Campbell Social Marketing

I’ve written about the real work of social media – research, content creation, listening, posting, acknowledgement, measurement, analysis. There is a misconception that the work of social media is easy – simple posting and tweeting. How hard can it be?