Communications audits: Media Analysis

ImpactMax

Media Analysis. This whole analysis gives you a rich context to start planning the media relations component of your next strategic plan. flickr/iirraa. Last week I provided guidelines for assessing the communications that you control. But that’s only half of the story–especially in today’s conversational Web 2.0 environment.

How to use a job analysis to get the salary you want

Fundraising Coach

The " job analysis " is a resource I have found particularly helpful. So in the Spring 2015, my company’s HR department asked that all staff in my department complete a job analysis. What is a job analysis you ask? Get Your Step-by-Step Job Analysis Guide So let’s dive in!

Computer analysis proves that fundraising copy sucks

Donor Power Blog

If you fed a million fundraising letters into a text-analyzing computer, I bet you'd get back a message of: MAKE IT STOP! Well, someone pretty much did that -- the text-analyzing, not the making it stop. Frank Dickerson of Claremont Graduate University, in a study called "The Way We Write Is All Wrong," says he subjected 1.5 million words of fundraising communication to a "linguistic MRI" and discovered that those words were, well, not so great.

This hospice appeal made more than ever before

Wild Woman Fundraising

Here’s a hospice appeal that I consulted on, that raised more than ever before for a hospice on the east coast. This person also took my year end appeals course and ran with it.

Freakonomics Revisited: Emotion vs. Analysis in Giving

Nonprofit Marketing Blog

The Freakonomics team recently put the concept of emotion vs. analysis up for debate in fundraising. In response, I interviewed one expert, Mark Rovner on the topic of emotion vs. analysis in giving. They tested emotion vs. fact appeals to donors to Freedom from Hunger, with mixed results. Today, I talk to one of the smartest people I know on this important topic - Greg Ulrich of Hope Consulting - who has done extensive research on what motivates giving.

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

Analysys Mason – Africa Telecoms Outlook 2017. The entire continent is evolving rapidly in this space and requires dedicated analysis.

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3 Key Fundraising Metrics Your Board Members Want to See at the Next Annual Meeting

Fundraising Report Card

AnalysisToday we’ll walk through 3 metrics you’ll absolutely want to share with your board members at the next annual meeting. These metrics come from our team’s experience presenting to dozens of boards over the past few years. The post 3 Key Fundraising Metrics Your Board Members Want to See at the Next Annual Meeting appeared first on Fundraising Report Card.

Art vs. Science in Fundraising? It’s Neither. Try Evidence Based.

Fundraising Report Card

AnalysisDoes this shift in thinking mean that fundraising is more science than art? I don’t think so. It could be that the entire argument is actually broken. Successful fundraising relies on neither art nor science to perform its best. Let’s add another phrase to the conversation: evidence based. The post Art vs. Science in Fundraising? It’s Neither. Try Evidence Based. appeared first on Fundraising Report Card.

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Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

How to Become a Data-driven Nonprofit (in 3 Simple Steps)

Fundraising Report Card

AnalysisThe quest to become a data-driven nonprofit is not simple or easy. Use these three steps as guidelines. If you had a checklist for “becoming a data-driven organization,” these three steps would be on it. The post How to Become a Data-driven Nonprofit (in 3 Simple Steps) appeared first on Fundraising Report Card.

How Often Should You Measure Fundraising Metrics?

Fundraising Report Card

AnalysisMeasuring key metrics monthly provides the president to “move fast.” Take for instance a three month trend in donor lifetimes values. If month over month over month you see LTV decreasing it would be a sign that something is going on in the minds of your supporters. The post How Often Should You Measure Fundraising Metrics? appeared first on Fundraising Report Card.

Goal Setting for 2018: Three Metrics You Must Measure

Fundraising Report Card

AnalysisYes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card.

New Year, New Benchmarks: How Does Your Organization Stack Up?

Fundraising Report Card

Analysis ResearchWhat would you do with $20,447,633,199.37? Fund a new program? Hire more staff? Buy that new database software you desperately need? Our team here at Fundraising Report Card has $20,447,633,199.37 and we decided not to buy anything with it. Instead, we wrote some complex algorithms and made a free website to talk about nonprofit fundraising … Continue reading "New Year, New Benchmarks: How Does Your Organization Stack Up?".

Digging for Data on the Alumni

Non Profit Marketing 360

Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research webWhat does the data tell you? How can you use it? The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts.

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

Aging Communications Health Healthcare Retirement Living Seniors Life Study Technology Video Wellness Agriculture in the United States American Academy of Neurology communication Cost-effectiveness analysis Diagnosis Health care Mayo Clinic Neurology University of Utah School of Medicine video

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#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

Aging Communications Health Healthcare Retirement Living Seniors Life Study Technology Video Wellness Agriculture in the United States American Academy of Neurology communication Cost-effectiveness analysis Diagnosis Health care Mayo Clinic Neurology University of Utah School of Medicine video

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A tale of two cities (in your appeal letter)

Wild Woman Fundraising

Wired for Story, by Lisa Cron is an excellent book. I’ve written about it before,(Check out my first post on how to write a story for your appeal letter here ) but today I want to ask you to think about another concept on how to write stories for your appeal letter.

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Protected: Google’s new “Content Experiments” testing tool

DonorDigital

To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

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Measuring your ROI in multichannel fundraising campaigns

DonorDigital

Integrated Fundraising Online Fundraising Testing and Analysis analysis integrated measurement multi-channelIn our newly evolving multichannel nonprofit fundraising environment, the old methods of measuring return on investment have clearly begun to fall apart. Today’s nonprofit fundraiser can choose from a multitude of channels to invest in – and each channel can have different cost structures and produce different types of donors and returns.

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Mal Warwick | Donordigital Team heads to 2014 Nonprofit Technology Conference

DonorDigital

Donordigital News Online Fundraising Testing and Analysis ntc We’re excited to be returning to the Nonprofit Technology Conference (NTC) , organized by the Nonprofit Technology Enterprise Network (NTEN). This year’s event is being held in Washington, DC from March 13-15.

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Be The Match tests improvements to its email messaging template

DonorDigital

Online Fundraising Testing and Analysis Be The Match email messaging Test Version of the new email messaging appeal template for Be The Match. Click to Enlarge).

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques

DonorDigital

Online Fundraising Testing and Analysis donation page landing page optimization year-endTo improve your odds of raising more money online in 2013, most organizations would be well served to dedicate more time and resources to donation page testing.

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Online Fundraising Testing and Analysis Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line.

Roll out some testing to liven up those Summer months

DonorDigital

Testing and Analysis A/B testWe run a lot of multivariate tests on donation landing pages throughout the year. Frankly, I’m always urging our clients to run even more—since the more things they test, the more they learn (and the more money they raise!).

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8 good online fundraising resources that help us learn

DonorDigital

Campaign Websites Email List Building Integrated Fundraising Online Advertising Online Fundraising Social Media and Mobile Testing and AnalysisWhile the basic principles of online fundraising aren’t changing fast, the tools and tests of the ways that work are.

Benchmarking a worldwide NGO

DonorDigital

Integrated Fundraising Online Fundraising Social Media and Mobile Testing and AnalysisWWF , formerly the Worldwide Fund for Nature, is a global organization acting locally through a network of over 90 offices in over 40 countries from Australia to the United Kingdom.

Raise more money online with a great headline

DonorDigital

Online Fundraising Testing and Analysis donation page If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue).

10 Steps to Data-driven Decision-making

DonorDigital

Testing and Analysis landing page optimizationPart 2. In last week’s post , we discussed 8 practices that sabotage commercial marketers’ and nonprofit landing pages alike, based on insights from Marketing Sherpa’s 2011 LPO Benchmark Report.

8 ways your organization is sabotaging its landing pages

DonorDigital

Testing and Analysis landing page optimizationPart 1. In its 2011 Landing Page Optimization Benchmark Report , marketing research firm Marketing Sherpa identified 8 common practices that sabotage commercial marketers’ landing page performance. Reading the report, I was struck by how many of these behaviors also plague performance on nonprofit websites. I’ve encountered every single one of them in my 7 years as a nonprofit consultant.

What's Your Non-Profit's Bottom Line?

Nonprofit Consultant Blog

As laughable as such a letter would sound coming from a large corporation, for many non-profits this type of analysis represents the farthest they’ve gone in measuring their impact. J-PAL’s scientific analysis on the effectiveness of different aid programs should serve as a model for advocacy organizations. analysis Nonprofit measurement success businessFrom Guest Blogger Nick Cooney.

Boost online response by optimizing your donation landing pages

DonorDigital

Online Fundraising Testing and Analysis google website optimizer landing page optimization

Revealed! The Secret Ingredient For Email Marketing

The Agitator

Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends!

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates.

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Does Longevity of Giving Increase the Likelihood That Your Supporters Would Make a Planned Gift

iMarketSmart

Answer: Thanks to Dr. Russell James’ analysis of our marketing data, it was determined that, indeed, “those who had made a planned gift or would consider it had, on average, made more gifts than those who would only consider it later or never.

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Can You ‘Hatch’ A Multi-Channel Donor?

The Agitator

And further, I hope you read the analysis by Steve MacLaughlin on which Roger relied. What their analysis confirms is that multi-channel donors — those giving both online and offline — are the most valuable donors of all. I hope you read Roger’s post Monday — 3 Truths And 1 Lie — comparing online and offline donors, and discussing some of the myths involved.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Then find out How to Conduct a Deep Facebook Analysis. Brick & Spoon. Orange Beach, AL. Happy Friday! As you’re reading this, I am probably on a tennis court sweating my butt off!

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Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. So, that means that any additional analysis based on open rates has this flaw built into the data.

Thanks In Advance

The Agitator

As reported in Neuromarketing , here’s what they found: “The analysis showed. Believe it or not, those three words — Thanks in advance — have magical properties. Which this post is actually testing … I’ll come back to that in a moment.

24 amazing benchmark reports on fundraising all in one place

iMarketSmart

Sometimes this stuff can lead to “analysis paralysis.” If you’re like me, you like to noodle data and scratch your head a lot. I’ve done so much head-scratching that my hair is almost gone! Anyway, I stumbled on this link that houses 24 benchmark reports on fundraising.

Now Available: Dr. Russell James’ Visual Planned Giving Textbook, Updated for the 2018 Tax Law

iMarketSmart

This includes an in-depth analysis of the 2018 tax bill, and how he expects it to impact planned giving. My friend, Dr. Russell James has just finished the newest edition to his groundbreaking textbook, Visual Planned Giving.

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