Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of Russ graciously agreed to a Diva Marketing interview.

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night. Nonprofit Design advertising American Marketing Association award billboard campaign Denver Art Museum design Marvelous Mud nonprofit advertising outdoor PEAK Win

Trending Sources

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night. Nonprofit Design advertising American Marketing Association award billboard campaign Denver Art Museum design Marvelous Mud nonprofit advertising outdoor PEAK Win

Speaking at American Marketing Association Panel on Social Media

Search Marketing for Nonprofits

WHAT: Executive Marketing Roundtable, sponsored by the American Marketing Assn. Senior Marketing Executives Only, Please. Tags: SEO Social media marketing keyword research twitter web 2.0 I’m on an AMA panel this week about social media. The panel is unbelievably diverse, so it should be an interesting conversation and lunch is served!

Day in the Life of a Nonprofit Communicator – Amy Miller

Kivi's Nonprofit Communications Blog

Amy Miller is the Marketing Manager at Vinland Center , a behavioral healthcare provider that specializes in treating adults with cognitive impairments. She has a passion for solving problems through marketing communications. Amy Miller.

What Conferences Should Nonprofit Marketers Budget for and Attend?

Kivi's Nonprofit Communications Blog

I was wondering if you might have any recommendations about conferences focusing on communications/marketing/PR for nonprofits. Communications and Development Associate. Nonprofit marketing and communications is a relatively young discipline, so we don’t really have a great conference created just for us. Yes, it focuses primarily on online marketing and fundraising, but the networking alone is priceless and it’s a great mix of organizations of all sizes.

Bootleg clip from the AMA Nonprofit Marketing Conference

Fundraising Coach

session at the American Marketing Association’s 2011 Nonprofit Marketing Conference last week in Washington, DC. Share and Enjoy: Other Possibly Related posts: Free AMA Nonprofit Marketing Conference 2011 registration contest.

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

By taking a lesson from how marketer’s branded products, people could successful manage their careers. . There have been volumes written about how to create a “personal brand” including right here on Diva Marketing posted in 2009.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing's anniversary. .

Marketing Beyond The Blog Buzz

Diva Marketing Blog

In 2004, I stepped into the blogosphere with Diva Marketing and soon after began developing workshops for the American Marketing Association on a national and local chapter level. Blogs must be integrated into your marketing strategy to be effective: goals, objectives.

Buzz 24

The 2016 Best Nonprofit Conferences Calendar


Marketing. American Marketing Association / Scottsdale, AZ / $1,000. Data / #AMAanalytics / @AMA_Marketing. This conference will be the platform for improving public awareness and receptivity to direct and interactive market driven philanthropy. Marketing.

Donordigital expands strategic and creative leadership and opens Washington, DC office


Previously, Eric led online marketing at Operation Smile, where he launched the organization’s first interactive department, drove direct marketing integration, and initiated its social marketing program.

News 17

Profit with a purpose: The new CSR

Nonprofit Marketing Blog

Marketers spend billions of dollars each year trying to understand consumers all over the world. They then spend over a trillion dollars trying to influence these same consumers through the various tools in the marketing arsenal. Marketers are being ignored.

ROI 19

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

Clara Nelson, one of the awesome project managers at the American Marketing Association, understood the concept. Diva Marketing is part of an online influencer network for MNS Business on Main. One of the aspects of social media that I like most is what is at the very ?.

AMA Presentation: Cause Marketing During Challenging Times

Selfish Giving

Thanks to everyone who came out to the AMA Boston event on Cause Marketing During Challenging Economic Times. What is cause marketing. One thing that was clear from everyone on the panel is that Bonnie , Erica Vogelei from Cone and I all had a different understanding of what cause marketing is. If you’re a cause marketing skeptic you may want to check out my post on Defending Cause Marketing. Cause marketing and social media.

25 Social Engagement Ideas

Diva Marketing Blog

I find it fascinating that so many of the words we bring into "social media talk" e.g. humanize, conversation, community, listen support that this is a people first approach to marketing. Social Engagement is one of the most highly prized words/concepts in social media marketing.

Ideas 22

The 2016 - 2017 Best Nonprofit Conferences Calendar


Marketing & Communications. Marketing & Communications / #2016DML / @dmlconference. Marketing & Communications. Marketing & Communications / #affectconf / @AffectConf. Marketing & Communications. Marketing & Communications.

Six Tips on How To Make Your Website Pinterest Friendly

Diva Marketing Blog

Couple of weeks ago I had the pleasure of conducting a members only web cast for the American Marketing Association on Pinterest. Important no doubt but here at Diva Marketing it's a focus on the strategy and tactics versus the logistics. Pinterest. Pinterest. Pinterest.

CMO 28

34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website , was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months. Very smart marketers.

A Social Media Gift of Little Miracles

Diva Marketing Blog

And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). Sidebar: A Classic Diva Marketing post based on an article written for American Marketing Association Marketing News. "We'll be known as the helpful store.

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." The American Cancer Society doesn''t need to explain what it does. If you don''t have a large marketing budget, this is half the battle—name recognition. Work with marketing communications professionals or volunteers to conduct a communications audit of your existing materials. Nonprofit Marketing 101: Getting Started

5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

Marc's enthusiasm for fundraising has caught the attention of such organizations as Reuters, the Canadian Broadcasting Corporation, the Chronicle of Philanthropy, and the American Marketing Association. I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way. They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily.

Sites 16

Slacktivism: Don’t go stealing my label – but feel free to steal my status

Fundraising Coach

Clover is a marketing consultant, speaker, and blogger specializing in nonprofits. As director and founder of nonprofit marketing network in Lincoln, Neb., she helps connect nonprofits with the marketing professionals they need.

Social Marketing Begins With Values

Social Marketing and Social Change

What does social marketing , or your social marketing organization, stand for? I believe your answer to this question needs to be an integral part of any discussion we have in social marketing. Why are values important to social marketing? Ethics in social marketing.

Slides from Social Media Presentation at AMA DC

Search Marketing for Nonprofits

I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. I pulled together slides of useful online marketing tools and wanted to share them here. Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0 It was tons of fun getting folks excited about social media and web measurement.

DC 0

Useful trainings, podcasts and games

Nonprofit Marketing Blog

Katya Andresen (Marketing, Nov 18 and yes this is self-promotion). My podcast with the Charlotte American Marketing Association about my book and nonprofit marketing. Trainings from the Society for Nonprofit Organizations - not free but worth it. Get strategies on assessing 2009 and jump starting 2010: Kim Klein (Fundraising, Oct 7): This one is over but you can get the recording. Kim is the BEST. Hannah Brazee Gregory (Communications/PR, Oct 28).

Oct 0

Nonprofit Marketers Don't See Internet as a Top Marketing Priority

Marketing for Nonprofits

According to State of Nonprofit Marketing , a new report by Lipman Hearne and the American Marketing Association, only 1 percent of nonprofit marketers rank "leveraging technology" or "leveraging the Internet" as one of their top marketing priorities. Why aren't more nonprofit marketers are using technology and the Internet TODAY to achieve organizational goals? Tags: new media marketing for nonprofits market research

Is Social Media A Conversation Hoax?

Diva Marketing Blog

On April 1st I had the pleasure of speaking at the American Marketing Association Charleston Chapter's luncheon about social media marketing. American Marketing Association Charleston Chapter's luncheon!).

Lift Your Head and Collaborate to Power Up Your Nonprofit's Marketing

Getting Attention

Neff, nonprofit marketer extraordinary, who kicks off a periodic series of posts from guest bloggers. Or to schedule a call with the marketing consultant for that organization so much like yours but serving a different county. As long-time director of Web and interactive strategies at the American Cancer Society, he was named as 2009 Nonprofit Social Media Marketer by the American Marketing Association. Let me introduce you to David J.

Social Media - Learning From Each Other

Diva Marketing Blog

A thank you post to the great people who generously participated and gave of themselves to create a "real time social networking" environment last week at the American Marketing Association Social Media Bootcamp in San Antonio.

Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

Tweets and Facebook status updates fly into cyberspace that are little more than "cute" spins from a marketing campaign. That change impacts every traditional customer touch point e.g., customer care, sales, marketing. Cross promotional, Social media, Traditional marketing.

5 Tips for Choosing Your Nonprofit URL

Fundraising 123

Marc's enthusiasm for fundraising has caught the attention of such organizations as Reuters, the Canadian Broadcasting Corporation, the Chronicle of Philanthropy, and the American Marketing Association. Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization's website before making a gift, so putting thought into your domain name can help you raise more money.

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

When most people begin to explore social media they usually start from the perception that social media is another marketing channel. What exactly is a marketing channel? The Product Marketing Handbook by Rick Chapman offers a simpler explanation. Kaleidoscope Marketing.

Diva Marketing Talks Social Media + eMail with Simms Jenkins and Morgan Stewart

Diva Marketing Blog

Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 1 topic about social media marketing. On today's Diva Marketing Talks we're exploring how a "traditional" interactive tactic. Marketers can’t afford to operate in silos either

When Bad Times Make Good Marketers

Diva Marketing Blog

Today I noticed an article in the Wall Street Journal title, " When Bad Times Make Good Movies" and thought that is exactly what is occurring today in the marketing community. Bad times are making us better marketers. If bad times are making us good marketers.

Digital Relationships

Diva Marketing Blog

This week Dana VanDen Heuvel , Bill Flitter and I will be on the road to Seattle for the last stop of our mini road trip for the American Marketing Association Hot Topic Workshop -  Digital-Centered Marketing. It seems like kismet to me, for you see, it was almost 4-years to the day that Dana, Bill and I we were in Seattle for the very first national program on how marketers could use blogs - which was also sponsored by AMA.

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

When combined with traditional marketing, social-driven customer service can be a force for more credible problem-solving, less expensive customer service, product ideation and customer lifetime value. Toss of a pink boa to: Dennis Dunlap, American Marketing Association.