How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. So, how do you, as a communications professional, deal with this “Two Americas” reality? It’s the figurative wall between two Americas.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

No one wants a corporate logo to despoil the Grand Canyon - or any other national park. Steve Casimiro , writing in Adventure Journal , is downright angry: "What a sad day, when America's best idea has to whore itself for a few dollars here and there." Photo via mkfeeney on Flickr.

Trending Sources

Just What is Corporate Social Responsibility?

Cause Related Marketing

What do people mean these days when they speak of corporate social responsibility? So how are we supposed to navigate the thicket of sometimes competing and oftentimes perplexing conundrums framed as issues of corporate social responsibility?

Who is volunteering in America?

Nonprofit Marketing Blog

The Corporation for National and Community Service shares this great data on volunteering. Can’t see it in this post? Go here.). Parents clearly invest a lot of time in their children’s schools, which is a gratifying thing to remember

Forget Corporate Giving, Focus On Individuals

Selfish Giving

Corporate giving has plummeted to just.80% – even as corporate profits have soared. Corporate giving represents just 6% of America’s philanthropy pie. Corporate giving is a part-time activity for many companies.

Forum 36

The People Who Communicate Corporate Social Responsibility Can't Make a Business Case For It

Cause Related Marketing

The poll, from Ragan Communications and Pollstream follows a 2008 study from IBM ( covered in this space ), that reported that corporate executives want to see more CSR, too, and were devoting resources to it.

400 Americans have more wealth than half of all Americans combined.

Wild Woman Fundraising

America Is NOT Broke. America is not broke. Contrary to what those in power would like you to believe so that you’ll give up your pension, cut your wages, and settle for the life your great-grandparents had, America is not broke. The United States of America.

Are Nonprofits Ready for the End of Corporate Philanthropy?

Selfish Giving

Boston’s own Scott Beaudoin , who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?&#. Long live corporate philanthropy.

Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector

Fundraising 123

Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. This session will provide a road map into the corporate world and help you convince a business that you are a worthwhile partner. Download the presentation slides below Related Documents!

You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

Parks and schools find it difficult to withstand commercialization as cities and states lose their tax revenues ( from giving massive tax cuts to corporations to come to their locales -Mazarine ). is another nonprofit fighting against corporate greed.

#GRANTS: Sony USA Offers Year-Long Support To Many Types Of Nonprofits

Non Profit Marketing 360

Many of the tech corporations who design and build the cameras, computers, smartphones, and tablets for nonprofits also offer grants and other avenues of support for those nonprofits and charities. History of previous support from Sony Corporation of America or any other Sony business unit.

USA 11

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves. According to the EcoMedia mission statement , “We’ve developed partnerships with cities across America, all of which have environmental projects in need of funding.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. I don’t see all the cause marketing in North America much less the world, but I see a lot of it. Likewise Texas Instruments… number 15… is almost certainly a generous corporate philanthropist.

Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. The local Volunteers of America chapter got $10,000 and the St. I’m not trying to paint Kennecott as a miserly corporate giver. Corporate Social Responsibility cause marketing

Moving up in your nonprofit: How does it work?

Wild Woman Fundraising

Look at the latenight lineup in America. Could it be that we have similar gender biases in North America? Barbara Adachi writes at Forbes magazine how the corporate ladder becomes the corporate lattice at her corporation.

Work 11

7 Questions to make better corporate relationships-taking your sponsorships to the next level!

Wild Woman Fundraising

He’ll reveal what corporations really want to see in a nonprofit partner, and will give you invaluable tools to succeed! I developed a partnership in 1975 between the Mariott Corporation and the March of Dimes and raised $2.5M

25 OMG Nonprofit Communications Jobs: Moving Up Monday

Getting Attention

Community Engagement & Communications Manager America SCORES (Boston, MA). Publications Manager & Digital Organizer Corporate Accountability International. Vice President, Constituent Engagement Crohn’s and Colitis Foundation of America.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

Ball, which goes back 125 years, is sponsoring “Can-It-Forward Day” on Saturday, August 13 in conjunction with Canning Across America, an association of food writers, bloggers and cookbook authors. Jarden Corporation’s total revenue in 2010 was $6.3

OMG Nonprofit Communications Jobs

Getting Attention

Communications Director America Achieves (Washington, D.C.). Communications and Events Coordinator Tenderloin Neighborhood Development Corporation (San Francisco, CA). Director Of Corporate Partnerships And Cause Marketing National Parks Conservation Association (Washington, DC). Director, Marketing and Communications America’s Charities (Chantilly, VA).

Jobs 80

DIY Charity Walk

Cause Related Marketing

No word on what corporate or group membership options cost per capita. KindWalk March of Dimes Volksmarsch Boy Scouts of America Social Media March for Babies Scout-a-Rama

Great Marketing Jobs at Nonprofit Orgs

Getting Attention

Associate Director of Email Marketing , NARAL Pro Choice America (Washington, DC). Marketing Coordinator , Wilmington Renaissance Corporation (Wilmington, DE). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Chief Communications Officer , Lift Alliance Austin Children Services (Austin, TX). Communications & Marketing Coordinator , Tuesday’s Children (Manhasset, NY).

Jobs 70

Maximizing Revenue in a Challenging Environment: Approaching the Corporate Sector

Fundraising 123

Corporations are besieged by requests from numerous non-profits and are now more judicious as to their contributions. Discover what the corporate sector is seeking when considering whether to sponsor your activities, and the reasons why they want to align with your organization. This session will provide a road map into the corporate world and help you convince a business that you are a worthwhile partner. Find a sample Ethics Clause below Related Documents.

Greenwashing, Whitewashing, now PINKWASHING?

Wild Woman Fundraising

One of my favorite authors, Barbara Ehrenreich , a breast cancer survivor and author of “Nickeled and Dimed, and most recently, “Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America,&# calls this phenomenon “ Welcome to Cancerland.&#. It’s why corporations give to your cause. This knowledge can arm you in how to make the ask for corporate sponsorships and donations. Have you seen a pink ribbon recently?



America’s individuals, estates, foundations, and corporations gave $373.3 So why then do so many fundraisers focus so much time, effort and expense on chasing dollars from foundations and corporations? A chart from Third Sector’s Report.

Stats 43

To-Die-For Nonprofit Communications Jobs

Getting Attention

Director of Communications Delete Blood Cancer-DKMS Americas (New York, NY). Public Affairs Specialist Corporation for National Service (Washington, D.C.). Please post YOUR nonprofit marketing job here. Associate Director, Development Communications. Michael J.

Jobs 96

What’s wrong with the nonprofit sector in America?


Are you and your senior colleagues earning salaries commensurate with those of corporate executives performing comparable work? Assume you’re responsible for raising all the money for a nonprofit organization. Maybe you are!)

Ep189: Dunkin' Rebrands Foundation to Bring More "Joy In Childhood"

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Christine Riley Miller , Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands , about the company's new, re-branded foundation, the Joy in Childhood Foundation.

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

The fundraisers include: Macy's Believe fundraiser that raises $2 million annually for Make-A-Wish America. 2016 America’s Charity Checkout Champions. Some big companies are doing this, such as VF Corporation. There had to be a few cringes in the room after she said it.

40 Ways to Fundraise with Businesses

Getting Attention

You’ve probably seen the same coverage I have on cause marketing, covering big orgs partnering with big corporations—like Miracle Treat Day (Children’s Miracle Network with Dairy Queen) and the Kraft Fight Hunger Facebook page for Feeding America.

Great Opportunities for Nonprofit Marketers: Friday Futures

Getting Attention

Chief of Development, Communications and Public Affairs , Child Care Aware of America (Arlington, VA). Press Secretary , Corporate Accountability International (Boston, MA).

To-Die-For Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Director of Communications, Marketing and Appeals Cambridge in America. Publications Manager Corporate Accountability International (Boston, MA). Post YOUR open nonprofit marketing and communications positions here. Account Director , Temp Digital Project Manager & Temp Web Developer Grizzard Communications (Atlanta, GA/Los Angeles, CA). Communications Associate Mobile Alliance for Maternal Action (Washington, D.C.). Communications Director Central Synagogue (New York, NY).

Jobs 60

Grab-It Nonprofit Marketing Jobs

Getting Attention

Communications Portfolio Manager Insight Systems Corporation for USAID. Marketing Specialist Michigan Crossroads Council Boy Scouts of America. Subscribers, we’re working on getting you the ability to opt-in or -out of these listings vs. other posts. Hold on! . Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN).

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. What was once considered as corporate responsibility or a way to reduce taxes is now seen as a strategic way for brands to build trust and loyalty with customers.

Where is the money for our schools?

Wild Woman Fundraising

And corporations like Amazon, BP, and other gas companies post record profits. To Quote Michael Moore, “America is not broke.&#. The zombie corporations are holding the money hostage. Protests are nice and all, but what is really going to get politicians to pay attention to you is the communities that you can encourage to vote one way or another based on the politicians stance on certain issues, like money for schools versus no taxes for corporations.

Money 47

Grope-a-palooza and what are nonprofits doing about it?

Wild Woman Fundraising

Since I live in America, I was subjected to the new X-Ray or GROPE routine. While we were entertained, the regulations that once kept predatory corporate power in check were dismantled, the laws that once protected us were rewritten and we were impoverished. Corporations.

Why fundraising is so important, at least until Campaign Finance Reform

Wild Woman Fundraising

In sum, he concluded, Democracy in America depends on bribery. Politicians need money to raise awareness about their campaign, which means they need to court big donors who can give them that money, who are, so often, big corporations.

Do you have a “super job”?

Wild Woman Fundraising

Little did I know that much of America is starting to resemble this very scenario. Corporate profits are up 22%. No wonder corporate profits are up 22 percent since 2007, according to a new report by the Economic Policy Institute. “How does corporate America have the gall?

Opportunity! Nonprofit Communications Jobs

Getting Attention

Digital Campaigns Organizer Corporate Accountability International (Boston, MA). Social Media—Graphic Designer America’s Tooth Fairy: Children’s Oral Health Foundation (Charlotte, NC).

Jobs 93

Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Selfish Giving

One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

Promotion: : Food Lion Feeds Partners: Food Lion, Feeding America Why I Picked It: Most of the cause marketing I see in supermarkets is pretty awful. It's the largest corporate donation ever specifically devoted to a pediatric and adolescent behavioral health program.