The Heroes and Villains of the Give Local America Story #GiveDayLessons

Kivi's Nonprofit Communications Blog

We’ve heard some great episodic stories about what happened last week with Give Local America Day. ” across America? The CEO will give up three months salary and pay it “to organizations that participated in Give Local America.”

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. For example, to redirect your entire website domain, you can do it with the company where your domain name is registered.

Trending Sources

7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

Selfish Giving

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. There's a Fortune to be Raised at the Bottom of the Pyramid The 73 companies in the Checkout Champions report are primarily retail and restaurant chains.

Made in America Cause Marketing

Cause Related Marketing

Liberty Bottleworks fabricates rugged water bottles in brand-new factory in Yakima, Washington of recycled aluminum and using America-made machinery. Liberty is the only company making metal water bottles in America today.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot.

Work Your Proper Hours

Wild Woman Fundraising

I got the idea for this post from Fast Company. The more work companies squeeze out of people in unpaid overtime, the fewer new employees they have to hire. Is there a reason the majority of people in America hate going to work ? Work Your Proper Hours!

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INTERVIEW: Lisa Taylor of Challenge Factory Talks Your Career Transition

Wild Woman Fundraising

They occasionally work with Canadian and American companies to help people get hired, but primarily they help people figure out where they want their career to go. Our demographic piece is important to us as a company. Fire the Assholes, and the company culture will change.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

That said, signing the structural steel that goes into buildings has a long history in America. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. But that doesn’t mean you don’t have inventory.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing isn’t the first direct-to-consumer shaving company. Dollar Shave Company with its profane-a** commercials was into the space well before Harry's. No wonder Dollar Shave Company goes blue with its branding and advertising. As I’ve often mentioned in this space , veteran’s charities poll very high in America right now. A new e-tail website called launched last week with a BOGO cause marketing approach.

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

Finally, it seems to me that this is more of persuasion problem than a marketing problem; a question of making a meme in parts of America a behavior in the Kenai. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing

The Moral Authority of the IRS Has Been Diminished

Cause Related Marketing

Of necessity, the IRS must be non-partisan in its enforcement of America’s tax laws. Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Years ago I read a book by a man who had been the public defender in the bad old days of Soviet Russia. There were horrors aplenty, all worthy of a Kafka novel.

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America. Unilever, the body copy on the cover tells us, is donating $250,000 to the Boys and Girls Club of America.

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Girl Scouts of America Subtly Changes its Logo

Cause Related Marketing

The photo illustration comes from Fast Company magazine).I Tags: Fast Company Nonprofit Logos Girls Scouts of the USA What do you do when you're a 98-year-old institution and you think your logo doesn't quite work anymore?Girls

A Company and Cause Grow Through Cause Marketing

Cause Related Marketing

In it I profile how a fast-growing company and a innovative charity connected five years ago in a way that has greatly benefited both parties. Tags: Boys and Girls Club of America Ragnar Racing American Heart Association Parr Brown Salt Lake Enterprise Operation Kids Best Buddies

Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

Fortune magazine just published its annual “ 100 Best Companies to Work for ” list and I wondered, how many of these companies are also known for their cause marketing? Cause marketing almost always faces the consumer, but a good number of companies on Fortune’s list are B2B.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

According to the EcoMedia mission statement , “We’ve developed partnerships with cities across America, all of which have environmental projects in need of funding. When companies advertise with us, dollars go directly into these projects, thereby turning traditional television commercials, radio spots, online advertising, and outdoor billboards into EcoAds.”

One of 2016's top 25 Fundraising Experts

Fundraising Coach

I'm honored to find myself on the list of America's Top 25 Fundraising Experts. It's great to be in the company of people like Jerold Panas, Penelope Burk, Tom Ahern, and Simone Joyaux.

I Have a Bone to Pick With Panera Bread Company

Cause Related Marketing

This is awkward, but I have a bone to pick with Panera Bread Company, which along with its franchisees, operates 1,652 bakery-cafes under three different names. The company has a menu full of organic ingredients, including antibiotic-free chicken. The company just launched a new Facebook campaign called Food Chain Reaction that will donate up to 500,000 bowls of their black bean soup to the hungry through Feeding America. Panera is a company that truly walks its talk.

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

The general guidelines are here , and include ways to contact the company about developing partnerships with nonprofits. Bank Of America is listed on The Foundation Center ‘s list as having given $190,668,042 in 2009.

Gamifying Cause Marketing

Cause Related Marketing

Such an approach could be used within companies as well. Imagine, then, that as you pass levels in the chef’s game that a donation is triggered for Feeding America, one the company’s favored causes. Gold's Gym Will Ferrell Plus 3 Network Ron Burgandy University of Phoenix Gamifying Cause Marketing General Mills Zynga Cheesecake Factory Gamification Coke Nike Feeding America

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Check out the Case Studies section for a behind-the-scenes look at how AmeriCorps, Planned Parenthood, and America Needs STEM Teachers used this tool to boost their campaigns. They are the bread-and-butter companies for nonprofit email acquisition campaigns.

Back Door the National by Cause Marketing With the Affiliate

Cause Related Marketing

In fact, Maytag, a division of Whirlpool, pays the Boys and Girls Clubs of America… the national organization… $1.5 Maytag’s campaign asks you to nominate a person in your life who personifies dependability, the company’s long-time unique selling proposition.

Kroger’s Giving Hope a Hand Campaign is Gaining Momentum

Cause Related Marketing

Kraft, of course, also does a prominent cause marketing effort on behalf of Feeding America). Schwan Food Company Kroger Freschetta Kellogg's Campbell's Labels for Education Giving Hope a Hand Dannon General Mills BoxTops for Education Kraft Foods Feeding America

Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

Kivi's Nonprofit Communications Blog

I’ve encouraged an open conversation about the long-term impact of this year’s Give Local America Day fiasco , including inviting guest commentary.

Ep189: Dunkin' Rebrands Foundation to Bring More "Joy In Childhood"

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Christine Riley Miller , Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands , about the company's new, re-branded foundation, the Joy in Childhood Foundation.

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

According to Engage for Good , an industry group that helps companies and causes engage consumers and employees around social issues, large checkout fundraisers like Kmart's raise hundreds of millions of dollars for nonprofits. "We 2016 America’s Charity Checkout Champions.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

But this is just one part of Arby's transformation into a PurposeFULL company. Arby's is a good place to work and was named one of the best and brightest companies to work for in 2015. On average, companies give less than one percent of their pre-tax earnings to charity.

Forget Corporate Giving, Focus On Individuals

Selfish Giving

Three times a year, Curt and I teach 25 to 35 nonprofits of all sizes how to raise money from companies. Corporate giving represents just 6% of America’s philanthropy pie. Corporate giving is a part-time activity for many companies.

Cause Marketing Miscellanea

Cause Related Marketing

The charity partner is Oxfam America. 12, when you placed a qualifying online order with Queensboro, the company made a $3 donation to the Wounded Warrior Project, in honor of Veteran’s Day. The campaign was activated via the company’s online promotional efforts.

WE WON!… thanks to you!


We were named the 2015 Outstanding Innovative Small Business by SCORE (America’s Service Corps of Retired Executives— about 11,000 retired CEO’s who volunteer to help mentor hundreds of thousands of people like me).

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. It’s more difficult than ever for nonprofits to get media coverage.

Earth Day has a Messaging Problem

Cause Related Marketing

America made great strides against litter. America is better off environmentally than it was on that first Earth Day 41 years ago. Friday, April 22 is the 41st Earth Day in the United States, a day that was originally conceived as a kind of environmental ‘teach-in.’

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New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Due primarily to privacy laws and various regulatory obstacles, the big instant messaging platforms such as WeChat have been slow to become true all-in-one service providers here in North America (e.g.

Pioneers Needed.

Cause Related Marketing

In 1856 two companies of handcarts with about 1,000 people total left too late in the season from Iowa. An early snowstorm struck the companies on the plains in Wyoming and almost 20 percent died from starvation or exposure. But if courage and endurance make a story, if humankindness and helpfulness and brotherly love in the midst of raw horror are worth recording, this half-forgotten episode of the Mormon migration is one of the great tales of the West and of America.”

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‘Employee Engagement’ is My New Cause Marketing Buzzword

Selfish Giving

This week, Los Angeles based Causecast announced its new Employee Impact Platform , which helps companies promote and manage workforce volunteering. for cause marketing , this is one area where companies will have to pay for play.

Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

” Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Your nonprofit faces long odds whenever it sends a press release to a reporter or editor.

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Ep162: CITGO Fuels Tomorrow's Scientists with STEM Teaching Workshops

Selfish Giving

On the show, Megan, Steve and I discuss: Steve Spangler, America's Science Teacher. The importance of STEM to CITGO - a company dependent on scientists and engineers.

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Nonprofits Should Play Offense, Not Defense, to Improve Reputation

Kivi's Nonprofit Communications Blog

Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. When being criticized, do you get defensive and go on the attack?

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Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter Panepento.

Cast Your Vote For Cause Marketing at Regal Cinemas

Cause Related Marketing

Starting today at polling locations at 520 Regal Movie theaters in 37 states, when you buy a medium or large cherry frozen fruit drink, the company will make a $0.50 to Boys and Girls Club of America. American Express Regal Straw Vote Boys and Girls Club of America Regal Cinemas St.