How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. So, how do you, as a communications professional, deal with this “Two Americas” reality? It’s the figurative wall between two Americas.

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

I was thrilled (and, frankly, amazed) to see the creativity and diversity of nonprofit campaigns linked to IWD this year, from IRC’s Wake Up campaign to Doctors Without Borders’ four-part IWD video series. But Oxfam America Didn’t Stop There, They….

Trending Sources

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day.

7 Nonprofit Campaigns We Can't #RESIST


Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. Emerge America wants to know, "Why aren’t more women running for office?" campaigns #resistance

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals.

Made in America Cause Marketing

Cause Related Marketing

Liberty Bottleworks fabricates rugged water bottles in brand-new factory in Yakima, Washington of recycled aluminum and using America-made machinery. Liberty is the only company making metal water bottles in America today.

Corporate Support for National Parks: America's Best Idea

Selfish Giving

Steve Casimiro , writing in Adventure Journal , is downright angry: "What a sad day, when America's best idea has to whore itself for a few dollars here and there." And since they are the largest generation in America, companies can't live without them. Photo via mkfeeney on Flickr.

You In? Mother’s Day Marketing

Getting Attention

Your people are already thinking about these topics and issues, so are far more likely to connect with your campaign than at other times. Oxfam America even extends the opportunity to May 18, in case Mother’s Day slackers miss the day of! Mother’s Day Campaigns Better than Ever.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

Their campaign benefits the USO, the charity that aids members of the military and their families and now celebrating its 70th anniversary. The USO reusable bag is an extension of a campaign for the USO Kroger announced in July, 2011.

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

In a post about a paper icon campaign dated 12/23/2010 I suggested that the sponsor use the back of the icon to help explain the campaign, both for the benefit of the consumer and for the cashiers who sell them. The Red Dress pin is a kind of icon campaign.

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Feeding America’s Online Video Campaign

The Agitator

Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September. The Feeding America widgets allow people to click to ‘Get Involved’ by entering their Zip codes to find a local food bank and events calendar, as well as submit contact information to receive email updates and share via Facebook, Twitter, MySpace, Blogger, and other platforms.

My New Favorite Cause Marketing Campaign

Cause Related Marketing

Alden Keene Cause Marketing Database National 4-H Future Farmer's of America Campbell's

Which Celeb To Pick for Your Cause Marketing Campaign?

Cause Related Marketing

Pop quiz: You have an enviably large promotional budget for your cause marketing campaign and you need a celebrity. Gate Maya Haile Marcus Samuelsson Harrison Ford UNICEF TAP Project Choose the Good Feeding America

(Non Paper) Icon Campaign from OfficeMax

Cause Related Marketing

Yesterday in OfficeMax I saw a new kind of icon campaign, this one a continuation of their efforts to benefit classroom teachers in the United States. Tags: OfficeMax paper icons MDA Telethon Staples Icon Campaigns

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Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

Now to be clear, label redemption efforts from Campbell’s, the Boxtops for Education campaign from General Mills and others are both loyalty and cause marketing programs.

Best Of The Best Fundraising Campaigns

The Agitator

From SOFII, aggregator of proven fundraising materials and insights, here is their list of the “23 all time great fundraising campaigns” Each comes with a link describing or illustrating the campaign. I have two favorites on this list … The UNICEF card that launched that’s organization’s fundraising in 1946 — just because it’s so iconic. [A A little tricky to navigate. but the card drawing is there!].

Cause Marketing During Trade Shows

Cause Related Marketing

Gerber, the knife maker repeated a promotion in ran in January 2011 at the SHOT (Shooting Hunting Outdoor Trade) Show in Las Vegas by selling a knife branded to TV adventurer Bear Grylls and benefiting the Boy Scouts of America.

A Clever Cause Marketing Campaign from Snickers and Feeding America

Cause Related Marketing

million meals to Feeding America, the nation’s leading hunger-relief charity. Tags: Snickers Kind Healthy Snacks Lowe's Home Depot Feeding America Back in August I bought this cause-marketed Snickers bar during my fourth trip of the day to Home Depot. (Is

Finally, Cause Marketers Are Hearing Each Other

Cause Related Marketing

Witness this label effort called Child Hunger Ends Here from ConAgra Foods on behalf of Feeding America. Enter the 8-digit code from the package of any participating ConAgra item at and a donation is made to Feeding America, up to 2.5

The World Series of Cause Marketing

Cause Related Marketing

Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Imagine if Chevy and MLB offered a ‘Roberto Clemente Fellowship’ to a few hundred young fans to spend three months or six months doing service in rural Latin America, where Clemente did so much humanitarian work. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

An Online Fundraising Campaign To Watch

The Agitator

Last year at this time I wrote a post about an online video campaign conducted by Volunteers of America Chesapeake, in the Baltimore/Washington area. Then simultaneously, I received an email alerting me to VOA Chesapeake’s online video campaign for this year. It turns out that last year’s 15 day campaign raised $75,000 in one month. This year the campaign also features new videos sharing stories of those being helped.

The Post Wherein I Take Credit for a Campaign I Wasn’t Consulted On

Cause Related Marketing

Penney announced yesterday a campaign whereby they will ask customers to round-up their change to the nearest dollar and send the money to the retailer’s long-standing efforts on behalf of afterschool programs. The campaign is called ‘ Pennies From Heaven ’ and the goal is to generate 100 million pennies, or $1 million. In it I reviewed several change round-up efforts, including one from Bank of America that wasn’t a cause marketing campaign, but instead an enforced savings effort.

Angry Faux Cause Marketing from Snickers

Cause Related Marketing

is a prominent and generous supporter of the anti-hunger charity Feeding America. That headline seems custom-made for a cause marketing campaign. When you do, we’ll make a donation to our long-time partner Feeding America. Feeding America

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

Carrying out an online fundraising campaign that needs social media to spread requires more than just your nonprofit’s Facebook Page or Twitter account. You need a critical mass of passionate people spreading the word about your campaign and raising money from their networks.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits. Image Creative Commons "Money" by Stuart Dootson). I’m so excited to share this interview with you! I interviewed Jules Brown!

Is it Time for Share Our Strength to Rebrand?

Cause Related Marketing

On the heels of yesterday's post about rebranding the two big label campaigns benefiting education, in today's post I show how when one anti-hunger charity rebranded itself, it doubled in size, while another anti-hunger charity languishes under its old branding.

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Firedog Across America

Cause Related Marketing

More is MoreThis ad for Firedog Across America ran in the local newspaper last month. In the campaign people are invited to submit an essay that describes how a local firehouse has been a service to the community.Firedog is the digital technology services division of electronics retailer Circuit City.Ten firehouses will receive donations of $20,000 each and an additional $100,000 grand prize will. Tags: Firedog Across America Determining donation amounts More is more

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Here are 5 tools and resources you should consider to help digitally boost your advocacy campaigns. Twibbon helps you launch campaigns that let supporters change their profile pic in support of your cause. Looking for ways to unite and engage your supporters online for your cause?

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America. Unilever, the body copy on the cover tells us, is donating $250,000 to the Boys and Girls Club of America.

Why fundraising is so important, at least until Campaign Finance Reform

Wild Woman Fundraising

In sum, he concluded, Democracy in America depends on bribery. ” People have been talking in the US about campaign finance reform for a long time. This is why not much has been done about campaign finance reform.

Fundraising & Advocacy Campaigns In A Box

The Agitator

We’ve just added a remarkable widget to The Agitator Toolbox that strikes us as a dream come true for fundraisers and action campaigners in this age of mobile and video. Developed by Call2Action , the Spark widget is truly a campaign in a box. For an example of how Spark is being used watch the Feeding America’s Hunger Action Month Campaign. This month is Feeding America’s annual campaign, Hunger Action Month.

No Kid Hungry online fundraising campaign focuses on donation impact


In November 2013, No Kid Hungry and Donordigital collaborated on an interactive online fundraising campaign designed to help donors feel more connected with the impact of their gift. All the photos used in the campaign were images of children touched by the work of No Kid Hungry.

Piggyback On What’s Top Of Mind— 9 Valentine’s Victories

Getting Attention

We cataloged their campaigns on the 2013 Valentine’s Day Nonprofit Campaigns Pinterest board and hope you find inspiration in their efforts. My thoughts: Valentine’s Day fundraising campaigns rarely knock it out of the park, but they can bring in a respectable amount.

Cause Marketing Patriots and Public Servants

Cause Related Marketing is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Hoopes Vision Firedog Across America Pepsi Toyota Police Cause Marketing Firefighter Cause Marketing Military Cause Marketing Lowe's

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Cause Marketing from Dillards That Doesn't Quite Fit

Cause Related Marketing

Dillard’s, the department store chain, has a cause marketing effort benefiting Feeding America that hits all the high points, until… cue the record scratch sound-effect… it doesn’t. And that would be OK if Feeding America had as much affinity as, say, Susan G.

Cause Marketing to the Fashionable Man

Cause Related Marketing

Actor David Arquette supports Feeding America, TV host Jimmy Fallon the Natural Resources Defense Council, and actor Ashton Kutcher stands up for and his own charitable foundation called DNA, which fights child sex slavery.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Unlike those hoary old name-a-brick fundraisers that have been a part of capital campaigns since time immemorial, the signed studs will almost certainly never be seen by the people who buy the home. That said, signing the structural steel that goes into buildings has a long history in America. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Staples Easy Button Campaign Benefiting Boys and Girls Clubs of America

Cause Related Marketing

not, then at least Staples owes a debt of gratitude to Carol Cone because this campaign is a fine example of Cause Branding®.In Tags: Boys and Girls Club of America Cone Inc. Cause Branding® Made Easy Years ago Carolyn Cone and her eponymous Boston agency Cone, Inc., started using the term “Cause Branding®:” branding cause marketing, as it were.I don’t think she or Cone, Inc. had anything to do with Staples Easy Button campaign.If

Adding a MacGuffin to Your Cause Marketing Effort

Cause Related Marketing

When I use the word I mean, what in your cause marketing campaign will make the target audience act? In the aftermath of the Haiti Earthquake, cause marketing campaigns sprouted up spontaneously and they worked. The MacGuffin could be the media component of the campaign.

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Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

Certainly the campaign has its work cut out for it. Finally, it seems to me that this is more of persuasion problem than a marketing problem; a question of making a meme in parts of America a behavior in the Kenai. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.