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How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. So, how do you, as a communications professional, deal with this “Two Americas” reality? It’s the figurative wall between two Americas.

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day.

The Heroes and Villains of the Give Local America Story #GiveDayLessons

Kivi's Nonprofit Communications Blog

We’ve heard some great episodic stories about what happened last week with Give Local America Day. ” across America? The CEO will give up three months salary and pay it “to organizations that participated in Give Local America.”

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

But today, I want to share with you the particularly compelling, creative and all-inclusive campaign launched by Oxfam America(OA) around its International Women’s Day 2012 Award. But Oxfam America Didn’t Stop There, They…. Oxfam America implemented an admirable (e.g.

Trump Is Actually Making America Great Again

The Agitator

brought a gem from Agitator regular Pamela Grow who wrote: “I can’t believe I’m saying this, but it looks like Trump is actually making America great again. Here at Agitator Global HQ we never know what’s going to pop out of the morning mail bag.

Cashing In. God Bless America.

The Agitator

Just a few hours ago Tom and I were engaged in our semi-weekly food fight and screaming session about what posts will — and won’t — make it for the coming week. On one thing we agreed.

Made in America Cause Marketing

Cause Related Marketing

Liberty Bottleworks fabricates rugged water bottles in brand-new factory in Yakima, Washington of recycled aluminum and using America-made machinery. Liberty is the only company making metal water bottles in America today.

America’s New Mobile Majority

The Agitator

Nielsen refers to “America’s New Mobile Majority” reporting that 50.4% Thanks to the Agitator readers who got back to us regarding their mobile reading of our blog. Sounds like plenty of subscribers read via mobile, mostly on their way to work.

Blogging Lessons from Make-a-Wish America

Nonprofit Marketing Blog

Wish Nation is the official blog for Make-a-Wish America. Justin Schmid and Jennifer Parsons, Wish Nation collaborators, have learned a lot since starting the blog over a year ago. I had the chance to chat with them about the success of Wish Nation and what they’ve learned since the launch. If you’re interested in launching a blog for your nonprofit, check out the highlights from our conversation and some actionable tips to help you get the blog process started at your organization

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot.

Sexism in America! READ IT! KNOW IT! DO SOMETHING!

Wild Woman Fundraising

Barbara Berg wrote “Sexism in America&#. READ THIS BOOK. This is shocking. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Tweet This! Share this on LinkedIn. Get Shareaholic

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Corporate Support for National Parks: America's Best Idea

Selfish Giving

Steve Casimiro , writing in Adventure Journal , is downright angry: "What a sad day, when America's best idea has to whore itself for a few dollars here and there." And since they are the largest generation in America, companies can't live without them. Photo via mkfeeney on Flickr.

Give Local America: An opportunity to grow online

Nonprofit Marketing Blog

Network for Good is happy to partner with Kimbia to extend the reach of Give Local America , a nation-wide giving day that marks the 100-year milestone of community foundations in the United States. Give Local America uses the power and pride of local communities to tie it all together.

You In? Mother’s Day Marketing

Getting Attention

Here are two of the very best: Lettuce Celebrate proclaims Oxfam America in its joyful fundraising outreach inviting you to give $30 to fund a vegetable garden in honor of your mom. Oxfam America even extends the opportunity to May 18, in case Mother’s Day slackers miss the day of!

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

I was surprised and delighted to see a banner ad from Snickers candy bars for its ‘Bar Hunger’ campaign benefiting the anti-hunger charity Feed America!).

Cause Marketing During Trade Shows

Cause Related Marketing

Gerber, the knife maker repeated a promotion in ran in January 2011 at the SHOT (Shooting Hunting Outdoor Trade) Show in Las Vegas by selling a knife branded to TV adventurer Bear Grylls and benefiting the Boy Scouts of America.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

Oxfam America. Oxfam America has a similar strategy to UNICEF. Fundraising Nonprofits Online Fundraising Pinterest Social Media fundraising campaign Mother''s Day nonprofit storytelling Northwestern Medicine Opportunity International Oxfam America UNICEF USA Vitamin Angels

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

Oxfam America. Oxfam America has a similar strategy to UNICEF. I am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I

The Next America

The Agitator

I’ve barely cracked the binding on Paul Taylor’s new book, The Next America , and already I’m hugely impressed. The book is grounded in boatloads of well-organized data about America’s shifting demographics and the cultural and political attitudes of our various population segments, as well as their economic prospects, gleaned from the extensive studies of the Pew Research Center.

If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

Having recently joined the army of weekday commuters, I just finished listening to Arianna Huffington’s Third World America on audiobook. Have you read Third World America? Editorial: Obama’s Third World America , Washington Times.

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If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

Having recently joined the army of weekday commuters, I just finished listening to Arianna Huffington’s Third World America on audiobook. Have you read Third World America? Editorial: Obama’s Third World America , Washington Times.

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400 Americans have more wealth than half of all Americans combined.

Wild Woman Fundraising

America Is NOT Broke. America is not broke. Contrary to what those in power would like you to believe so that you’ll give up your pension, cut your wages, and settle for the life your great-grandparents had, America is not broke. The United States of America.

Finally, Cause Marketers Are Hearing Each Other

Cause Related Marketing

Witness this label effort called Child Hunger Ends Here from ConAgra Foods on behalf of Feeding America. Enter the 8-digit code from the package of any participating ConAgra item at www.childhungerendsheare.com and a donation is made to Feeding America, up to 2.5

The World Series of Cause Marketing

Cause Related Marketing

Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Imagine if Chevy and MLB offered a ‘Roberto Clemente Fellowship’ to a few hundred young fans to spend three months or six months doing service in rural Latin America, where Clemente did so much humanitarian work. Boys and Girls Club of America World Series David Ortiz Roberto Clemente Chevrolet Major League Baseball cause marketing

Feeding America’s Online Video Campaign

The Agitator

Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September. The Feeding America widgets allow people to click to ‘Get Involved’ by entering their Zip codes to find a local food bank and events calendar, as well as submit contact information to receive email updates and share via Facebook, Twitter, MySpace, Blogger, and other platforms.

Angry Faux Cause Marketing from Snickers

Cause Related Marketing

is a prominent and generous supporter of the anti-hunger charity Feeding America. When you do, we’ll make a donation to our long-time partner Feeding America. But this isn't an ad or an effort in support of Feeding America. Feeding America

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Image Creative Commons "Money" by Stuart Dootson). I’m so excited to share this interview with you! I interviewed Jules Brown! He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits.

Firedog Across America

Cause Related Marketing

More is MoreThis ad for Firedog Across America ran in the local newspaper last month. Tags: Firedog Across America Determining donation amounts More is more In the campaign people are invited to submit an essay that describes how a local firehouse has been a service to the community.Firedog is the digital technology services division of electronics retailer Circuit City.Ten firehouses will receive donations of $20,000 each and an additional $100,000 grand prize will.

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A Clever Cause Marketing Campaign from Snickers and Feeding America

Cause Related Marketing

million meals to Feeding America, the nation’s leading hunger-relief charity. Tags: Snickers Kind Healthy Snacks Lowe's Home Depot Feeding America Back in August I bought this cause-marketed Snickers bar during my fourth trip of the day to Home Depot. (Is

Is it Time for Share Our Strength to Rebrand?

Cause Related Marketing

The nation’s largest anti-hunger charity, Feeding America , has been knocking it out of the park in terms of its fundraising since its rebranding in September 2008. It doesn’t actually send food anywhere… that’s what Feeding America is all about.

From Kosovo to America, This Causepreneur Wears His Heart on a Tee

Selfish Giving

This is a sponsored post for OneBillionShirts.or OBS is leveraging the billion dollar custom tee shirt industry to create a brand new fundraising stream for charity and nonprofit organizations. OneBillionShirts.org is a proud sponsor of Selfishgiving.com and CauseTalk Radio.

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America. Unilever, the body copy on the cover tells us, is donating $250,000 to the Boys and Girls Club of America.

Eat Your Heart Out, America!

The Agitator

Rapidata, the UK’s leading processor of direct-debit charitable and commercial transactions, has just released a massive study of monthly giving in the UK , with a special focus on 2008 to 2009 comparisons. To put this in context, 37% of donors in the UK are monthly givers, and such giving amounts to 31% of the giving total.

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Cause Marketing Patriots and Public Servants

Cause Related Marketing

Hoopes Vision Firedog Across America Pepsi Toyota Police Cause Marketing Firefighter Cause Marketing Military Cause Marketing Lowe's

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Reflections on America's Giving Challenge

Fundraising 123

We're excited to share with you today the America's Giving Challenge Assessment and Reflection Report , authored by Beth Kanter and Allison Fine. When the Case Foundation team launched our first online Giving Challenge in December of 2007, to test a new way of giving online, I’ll be the first to admit we didn’t know what to expect with our online “experiment.” It was late in the year. The holiday season was in full swing. We didn’t have much lead time for traditional marketing.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

The fourth effort is from another local grocery chain called Fresh Market and their effort is an old-style vendor program with Kraft and its Huddle to Fight Hunger effort benefiting the anti-hunger charity Feeding America.

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#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

According to the EcoMedia mission statement , “We’ve developed partnerships with cities across America, all of which have environmental projects in need of funding. And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership.

Cause Marketing from Dillards That Doesn't Quite Fit

Cause Related Marketing

Dillard’s, the department store chain, has a cause marketing effort benefiting Feeding America that hits all the high points, until… cue the record scratch sound-effect… it doesn’t. And that would be OK if Feeding America had as much affinity as, say, Susan G.

Cause Marketing to the Fashionable Man

Cause Related Marketing

Actor David Arquette supports Feeding America, TV host Jimmy Fallon the Natural Resources Defense Council, and actor Ashton Kutcher stands up for Donorschoose.org and his own charitable foundation called DNA, which fights child sex slavery.

America’s Families Speak Out

A. Fine Blog

Suphatra Laviolette of the Margueritte Casey Foundation in Seattle reached out to me to tell me about their recent effort called America’s Families Speak Out. Uncategorized America's Families Speak Out Marguerite Casey Foundation