Today on CauseTalk Radio , Megan and I talk to Abby Lunardini , Vice President of Brand Marketing and Communications at Virgin America , about #TinyDogsTinyFares. On the show, Megan, Abby and I discuss: Abby Lunardini, Virgin America. MORE
Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September. The Feeding America widgets allow people to click to ‘Get Involved’ by entering their Zip codes to find a local food bank and events calendar, as well as submit contact information to receive email updates and share via Facebook, Twitter, MySpace, Blogger, and other platforms. MORE
Here are two of the very best: Lettuce Celebrate proclaims Oxfam America in its joyful fundraising outreach inviting you to give $30 to fund a vegetable garden in honor of your mom. Oxfam America even extends the opportunity to May 18, in case Mother’s Day slackers miss the day of! MORE
If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Congratulations to the Engage for Good team for putting together such an outstanding resource! MORE
Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. MORE
Rapidata, the UK’s leading processor of direct-debit charitable and commercial transactions, has just released a massive study of monthly giving in the UK , with a special focus on 2008 to 2009 comparisons. To put this in context, 37% of donors in the UK are monthly givers, and such giving amounts to 31% of the giving total. MORE
Image Creative Commons "Money" by Stuart Dootson). I’m so excited to share this interview with you! I interviewed Jules Brown! He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits. MORE
The fourth effort is from another local grocery chain called Fresh Market and their effort is an old-style vendor program with Kraft and its Huddle to Fight Hunger effort benefiting the anti-hunger charity Feeding America. MORE
Witness this label effort called Child Hunger Ends Here from ConAgra Foods on behalf of Feeding America. Enter the 8-digit code from the package of any participating ConAgra item at www.childhungerendsheare.com and a donation is made to Feeding America, up to 2.5 MORE
The nation’s largest anti-hunger charity, Feeding America , has been knocking it out of the park in terms of its fundraising since its rebranding in September 2008. It doesn’t actually send food anywhere… that’s what Feeding America is all about. MORE
We’ve heard some great episodic stories about what happened last week with Give Local America Day. ” across America? The CEO will give up three months salary and pay it “to organizations that participated in Give Local America.” MORE
Oxfam America. Oxfam America has a similar strategy to UNICEF. Fundraising Nonprofits Online Fundraising Pinterest Social Media fundraising campaign Mother''s Day nonprofit storytelling Northwestern Medicine Opportunity International Oxfam America UNICEF USA Vitamin Angels MORE
The Corporation for National and Community Service shares this great data on volunteering. Can’t see it in this post? Go here.). Parents clearly invest a lot of time in their children’s schools, which is a gratifying thing to remember MORE
Having recently joined the army of weekday commuters, I just finished listening to Arianna Huffington’s Third World America on audiobook. Have you read Third World America? Editorial: Obama’s Third World America , Washington Times. MORE
Network for Good is happy to partner with Kimbia to extend the reach of Give Local America , a nation-wide giving day that marks the 100-year milestone of community foundations in the United States. Give Local America uses the power and pride of local communities to tie it all together. MORE
The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America. Unilever, the body copy on the cover tells us, is donating $250,000 to the Boys and Girls Club of America. MORE
brought a gem from Agitator regular Pamela Grow who wrote: “I can’t believe I’m saying this, but it looks like Trump is actually making America great again. Here at Agitator Global HQ we never know what’s going to pop out of the morning mail bag. MORE
America’s Giving Challenge is one of my favorite online fundraising competitions. America’s Giving Challenge is a 30-day competition, running until November 6th that allows causes to compete for cash awards by inspiring the most people to donate to their cause, regardless of the dollar amount. Last year the Causes application on Facebook raised over $600,000 for nonprofits during the challenge. MORE
The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. So, how do you, as a communications professional, deal with this “Two Americas” reality? It’s the figurative wall between two Americas. MORE
Liberty Bottleworks fabricates rugged water bottles in brand-new factory in Yakima, Washington of recycled aluminum and using America-made machinery. Liberty is the only company making metal water bottles in America today. MORE
America Is NOT Broke. America is not broke. Contrary to what those in power would like you to believe so that you’ll give up your pension, cut your wages, and settle for the life your great-grandparents had, America is not broke. The United States of America. MORE
Hoopes Vision Firedog Across America Pepsi Toyota Police Cause Marketing Firefighter Cause Marketing Military Cause Marketing Lowe's MORE
But today, I want to share with you the particularly compelling, creative and all-inclusive campaign launched by Oxfam America(OA) around its International Women’s Day 2012 Award. But Oxfam America Didn’t Stop There, They…. Oxfam America implemented an admirable (e.g. MORE
Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Imagine if Chevy and MLB offered a ‘Roberto Clemente Fellowship’ to a few hundred young fans to spend three months or six months doing service in rural Latin America, where Clemente did so much humanitarian work. Boys and Girls Club of America World Series David Ortiz Roberto Clemente Chevrolet Major League Baseball cause marketing MORE
Having recently joined the army of weekday commuters, I just finished listening to Arianna Huffington’s Third World America on audiobook. Have you read Third World America? Editorial: Obama’s Third World America , Washington Times. MORE
Steve Casimiro , writing in Adventure Journal , is downright angry: "What a sad day, when America's best idea has to whore itself for a few dollars here and there." And since they are the largest generation in America, companies can't live without them. Photo via mkfeeney on Flickr. MORE
million meals to Feeding America, the nation’s leading hunger-relief charity. Tags: Snickers Kind Healthy Snacks Lowe's Home Depot Feeding America Back in August I bought this cause-marketed Snickers bar during my fourth trip of the day to Home Depot. (Is MORE
Dillard’s, the department store chain, has a cause marketing effort benefiting Feeding America that hits all the high points, until… cue the record scratch sound-effect… it doesn’t. And that would be OK if Feeding America had as much affinity as, say, Susan G. MORE
More is MoreThis ad for Firedog Across America ran in the local newspaper last month. Tags: Firedog Across America Determining donation amounts More is more In the campaign people are invited to submit an essay that describes how a local firehouse has been a service to the community.Firedog is the digital technology services division of electronics retailer Circuit City.Ten firehouses will receive donations of $20,000 each and an additional $100,000 grand prize will. MORE
I’ve barely cracked the binding on Paul Taylor’s new book, The Next America , and already I’m hugely impressed. The book is grounded in boatloads of well-organized data about America’s shifting demographics and the cultural and political attitudes of our various population segments, as well as their economic prospects, gleaned from the extensive studies of the Pew Research Center. MORE
Barbara Berg wrote “Sexism in America&#. READ THIS BOOK. This is shocking. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Tweet This! Share this on LinkedIn. Get Shareaholic MORE
Next week, we are hosting a brand new webinar on a very important topic: How Your Nonprofit Should Communicate to a Divided America. featuring Peter Panepento. Thursday, January 26, 2017. 1:00 p.m. Eastern (10:00 a.m. Pacific). Registration is $50 or free with an All-Access Pass. MORE
is a prominent and generous supporter of the anti-hunger charity Feeding America. When you do, we’ll make a donation to our long-time partner Feeding America. But this isn't an ad or an effort in support of Feeding America. Feeding America MORE
We're excited to share with you today the America's Giving Challenge Assessment and Reflection Report , authored by Beth Kanter and Allison Fine. When the Case Foundation team launched our first online Giving Challenge in December of 2007, to test a new way of giving online, I’ll be the first to admit we didn’t know what to expect with our online “experiment.” It was late in the year. The holiday season was in full swing. We didn’t have much lead time for traditional marketing. MORE
I was surprised and delighted to see a banner ad from Snickers candy bars for its ‘Bar Hunger’ campaign benefiting the anti-hunger charity Feed America!). MORE
This is a sponsored post for OneBillionShirts.or OBS is leveraging the billion dollar custom tee shirt industry to create a brand new fundraising stream for charity and nonprofit organizations. OneBillionShirts.org is a proud sponsor of Selfishgiving.com and CauseTalk Radio. MORE
According to the EcoMedia mission statement , “We’ve developed partnerships with cities across America, all of which have environmental projects in need of funding. And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership. MORE
Oxfam America. Oxfam America has a similar strategy to UNICEF. I am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I MORE
Nielsen refers to “America’s New Mobile Majority” reporting that 50.4% Thanks to the Agitator readers who got back to us regarding their mobile reading of our blog. Sounds like plenty of subscribers read via mobile, mostly on their way to work. MORE
What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. MORE
Gerber, the knife maker repeated a promotion in ran in January 2011 at the SHOT (Shooting Hunting Outdoor Trade) Show in Las Vegas by selling a knife branded to TV adventurer Bear Grylls and benefiting the Boy Scouts of America. MORE
Just a few hours ago Tom and I were engaged in our semi-weekly food fight and screaming session about what posts will — and won’t — make it for the coming week. On one thing we agreed. MORE
Wish Nation is the official blog for Make-a-Wish America. Justin Schmid and Jennifer Parsons, Wish Nation collaborators, have learned a lot since starting the blog over a year ago. I had the chance to chat with them about the success of Wish Nation and what they’ve learned since the launch. If you’re interested in launching a blog for your nonprofit, check out the highlights from our conversation and some actionable tips to help you get the blog process started at your organization MORE
America Related Topics Kivi's Nonprofit Communications Blog
NOVEMBER 22, 2016
The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. So, how do you, as a communications professional, deal with this “Two Americas” reality? It’s the figurative wall between two Americas.
Kivi's Nonprofit Communications Blog
MAY 4, 2016
Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day.
Kivi's Nonprofit Communications Blog
MAY 10, 2016
We’ve heard some great episodic stories about what happened last week with Give Local America Day. ” across America? The CEO will give up three months salary and pay it “to organizations that participated in Give Local America.”
Kivi's Nonprofit Communications Blog
JANUARY 18, 2017
Next week, we are hosting a brand new webinar on a very important topic: How Your Nonprofit Should Communicate to a Divided America. featuring Peter Panepento. Thursday, January 26, 2017. 1:00 p.m. Eastern (10:00 a.m. Pacific). Registration is $50 or free with an All-Access Pass.
Getting Attention
MARCH 9, 2012
But today, I want to share with you the particularly compelling, creative and all-inclusive campaign launched by Oxfam America(OA) around its International Women’s Day 2012 Award. But Oxfam America Didn’t Stop There, They…. Oxfam America implemented an admirable (e.g.
The Agitator
JUNE 23, 2013
Just a few hours ago Tom and I were engaged in our semi-weekly food fight and screaming session about what posts will — and won’t — make it for the coming week. On one thing we agreed.
Selfish Giving
JUNE 20, 2017
If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Congratulations to the Engage for Good team for putting together such an outstanding resource!
Cause Related Marketing
JANUARY 25, 2012
Liberty Bottleworks fabricates rugged water bottles in brand-new factory in Yakima, Washington of recycled aluminum and using America-made machinery. Liberty is the only company making metal water bottles in America today.
The Agitator
MAY 10, 2012
Nielsen refers to “America’s New Mobile Majority” reporting that 50.4% Thanks to the Agitator readers who got back to us regarding their mobile reading of our blog. Sounds like plenty of subscribers read via mobile, mostly on their way to work.
Nonprofit Marketing Blog
JANUARY 2, 2015
Wish Nation is the official blog for Make-a-Wish America. Justin Schmid and Jennifer Parsons, Wish Nation collaborators, have learned a lot since starting the blog over a year ago. I had the chance to chat with them about the success of Wish Nation and what they’ve learned since the launch. If you’re interested in launching a blog for your nonprofit, check out the highlights from our conversation and some actionable tips to help you get the blog process started at your organization
Diva Marketing Blog
JUNE 19, 2016
What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot.
Wild Woman Fundraising
MARCH 23, 2011
Barbara Berg wrote “Sexism in America&#. READ THIS BOOK. This is shocking. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Tweet This! Share this on LinkedIn. Get Shareaholic
Selfish Giving
MAY 11, 2016
Steve Casimiro , writing in Adventure Journal , is downright angry: "What a sad day, when America's best idea has to whore itself for a few dollars here and there." And since they are the largest generation in America, companies can't live without them. Photo via mkfeeney on Flickr.
Nonprofit Marketing Blog
MARCH 25, 2014
Network for Good is happy to partner with Kimbia to extend the reach of Give Local America , a nation-wide giving day that marks the 100-year milestone of community foundations in the United States. Give Local America uses the power and pride of local communities to tie it all together.
Getting Attention
MAY 7, 2014
Here are two of the very best: Lettuce Celebrate proclaims Oxfam America in its joyful fundraising outreach inviting you to give $30 to fund a vegetable garden in honor of your mom. Oxfam America even extends the opportunity to May 18, in case Mother’s Day slackers miss the day of!
Cause Related Marketing
AUGUST 18, 2011
I was surprised and delighted to see a banner ad from Snickers candy bars for its ‘Bar Hunger’ campaign benefiting the anti-hunger charity Feed America!).
J Campbell Social Marketing
MAY 6, 2014
Oxfam America. Oxfam America has a similar strategy to UNICEF. Fundraising Nonprofits Online Fundraising Pinterest Social Media fundraising campaign Mother''s Day nonprofit storytelling Northwestern Medicine Opportunity International Oxfam America UNICEF USA Vitamin Angels
Cause Related Marketing
AUGUST 9, 2011
Gerber, the knife maker repeated a promotion in ran in January 2011 at the SHOT (Shooting Hunting Outdoor Trade) Show in Las Vegas by selling a knife branded to TV adventurer Bear Grylls and benefiting the Boy Scouts of America.
J Campbell Social Marketing
APRIL 27, 2016
Oxfam America. Oxfam America has a similar strategy to UNICEF. I am always looking for creative ideas to give the mothers in my life – not just on Mother’s Day, but to celebrate all special occasions. (I
The Agitator
APRIL 17, 2014
I’ve barely cracked the binding on Paul Taylor’s new book, The Next America , and already I’m hugely impressed. The book is grounded in boatloads of well-organized data about America’s shifting demographics and the cultural and political attitudes of our various population segments, as well as their economic prospects, gleaned from the extensive studies of the Pew Research Center.
SocialButterfly
APRIL 19, 2011
Having recently joined the army of weekday commuters, I just finished listening to Arianna Huffington’s Third World America on audiobook. Have you read Third World America? Editorial: Obama’s Third World America , Washington Times.
SocialButterfly
APRIL 19, 2011
Having recently joined the army of weekday commuters, I just finished listening to Arianna Huffington’s Third World America on audiobook. Have you read Third World America? Editorial: Obama’s Third World America , Washington Times.
Wild Woman Fundraising
MARCH 11, 2011
America Is NOT Broke. America is not broke. Contrary to what those in power would like you to believe so that you’ll give up your pension, cut your wages, and settle for the life your great-grandparents had, America is not broke. The United States of America.
Cause Related Marketing
MAY 17, 2011
Witness this label effort called Child Hunger Ends Here from ConAgra Foods on behalf of Feeding America. Enter the 8-digit code from the package of any participating ConAgra item at www.childhungerendsheare.com and a donation is made to Feeding America, up to 2.5
Cause Related Marketing
OCTOBER 28, 2011
Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Imagine if Chevy and MLB offered a ‘Roberto Clemente Fellowship’ to a few hundred young fans to spend three months or six months doing service in rural Latin America, where Clemente did so much humanitarian work. Boys and Girls Club of America World Series David Ortiz Roberto Clemente Chevrolet Major League Baseball cause marketing
The Agitator
AUGUST 11, 2011
Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September. The Feeding America widgets allow people to click to ‘Get Involved’ by entering their Zip codes to find a local food bank and events calendar, as well as submit contact information to receive email updates and share via Facebook, Twitter, MySpace, Blogger, and other platforms.
Cause Related Marketing
JUNE 15, 2011
is a prominent and generous supporter of the anti-hunger charity Feeding America. When you do, we’ll make a donation to our long-time partner Feeding America. But this isn't an ad or an effort in support of Feeding America. Feeding America
Wild Woman Fundraising
DECEMBER 12, 2011
Image Creative Commons "Money" by Stuart Dootson). I’m so excited to share this interview with you! I interviewed Jules Brown! He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits.
Cause Related Marketing
JANUARY 2, 2007
More is MoreThis ad for Firedog Across America ran in the local newspaper last month. Tags: Firedog Across America Determining donation amounts More is more In the campaign people are invited to submit an essay that describes how a local firehouse has been a service to the community.Firedog is the digital technology services division of electronics retailer Circuit City.Ten firehouses will receive donations of $20,000 each and an additional $100,000 grand prize will.
Cause Related Marketing
SEPTEMBER 24, 2010
million meals to Feeding America, the nation’s leading hunger-relief charity. Tags: Snickers Kind Healthy Snacks Lowe's Home Depot Feeding America Back in August I bought this cause-marketed Snickers bar during my fourth trip of the day to Home Depot. (Is
Cause Related Marketing
NOVEMBER 10, 2011
The nation’s largest anti-hunger charity, Feeding America , has been knocking it out of the park in terms of its fundraising since its rebranding in September 2008. It doesn’t actually send food anywhere… that’s what Feeding America is all about.
Selfish Giving
OCTOBER 28, 2013
This is a sponsored post for OneBillionShirts.or OBS is leveraging the billion dollar custom tee shirt industry to create a brand new fundraising stream for charity and nonprofit organizations. OneBillionShirts.org is a proud sponsor of Selfishgiving.com and CauseTalk Radio.
Cause Related Marketing
MAY 19, 2011
The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America. Unilever, the body copy on the cover tells us, is donating $250,000 to the Boys and Girls Club of America.
A Small Change
OCTOBER 10, 2009
America’s Giving Challenge is one of my favorite online fundraising competitions. America’s Giving Challenge is a 30-day competition, running until November 6th that allows causes to compete for cash awards by inspiring the most people to donate to their cause, regardless of the dollar amount. Last year the Causes application on Facebook raised over $600,000 for nonprofits during the challenge.
The Agitator
APRIL 21, 2010
Rapidata, the UK’s leading processor of direct-debit charitable and commercial transactions, has just released a massive study of monthly giving in the UK , with a special focus on 2008 to 2009 comparisons. To put this in context, 37% of donors in the UK are monthly givers, and such giving amounts to 31% of the giving total.
Cause Related Marketing
JULY 5, 2011
Hoopes Vision Firedog Across America Pepsi Toyota Police Cause Marketing Firefighter Cause Marketing Military Cause Marketing Lowe's
Cause Related Marketing
SEPTEMBER 8, 2011
The fourth effort is from another local grocery chain called Fresh Market and their effort is an old-style vendor program with Kraft and its Huddle to Fight Hunger effort benefiting the anti-hunger charity Feeding America.
Fundraising 123
JUNE 22, 2009
We're excited to share with you today the America's Giving Challenge Assessment and Reflection Report , authored by Beth Kanter and Allison Fine. When the Case Foundation team launched our first online Giving Challenge in December of 2007, to test a new way of giving online, I’ll be the first to admit we didn’t know what to expect with our online “experiment.” It was late in the year. The holiday season was in full swing. We didn’t have much lead time for traditional marketing.
Non Profit Marketing 360
APRIL 2, 2012
According to the EcoMedia mission statement , “We’ve developed partnerships with cities across America, all of which have environmental projects in need of funding. And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership.
Cause Related Marketing
NOVEMBER 14, 2011
Dillard’s, the department store chain, has a cause marketing effort benefiting Feeding America that hits all the high points, until… cue the record scratch sound-effect… it doesn’t. And that would be OK if Feeding America had as much affinity as, say, Susan G.
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