Does Amazon's new "Smile" mean a windfall for your nonprofit's year-end fundraising?

Fundraising Coach

Now Amazon is offering AmazonSmile. But you can also search. Amazon made it easy to find and choose. So now, presumably, every eligible purchase I make on Amazon will result in helping more woman rescued from human trafficking heal and put their lives back together.

Amazon 107

How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

Note: This post can easily apply to Amazon’s Echo as well. This sort of seamless integration into day-to-day life is an obvious trade-off of privacy (voice search data going to Google) for convenience.

My thoughts on Digital Marketing in 2010

Public Sector Marketing 2.0

Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily. Google Alerts –> To automate my repeat searches .

Google 196

Stressed Out? 6 Books Nonprofit Communicators Should Read to Help #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Transform Your Boundaries by Sarri Gilman From the Amazon synopsis: Your boundaries are doing only one thing – trying to take care of you. The Happy, Healthy Nonprofit: Strategies for Impact without Burnout by Beth Kanter and Aliza Sherman From the Amazon synopsis: Steer your organization away from burnout while boosting all-around performance.

Help 189

Cause Marketing Won’t Save a Bad Business

Cause Related Marketing

Today the company continues this legacy and is expanding its support to search for cure of various types of cancers in cooperation with established charitable and other organizations.” Borders appears headed for bankruptcy. Blockbuster filed for bankruptcy protection back in September 2010.

3 Big Trends That Should Change the Way You Work Online

Kivi's Nonprofit Communications Blog

The Amazon Effect. Because of the customer experience Amazon provides, people now expect a frictionless online engagement process with instant gratification. .

Trends 217

How to get great fundraising advice without reading an entire book

iMarketSmart

I often find myself ordering books from Amazon because I like the titles and I truly want to read the books. Search for any topic and you’ll find great information that is (usually) easily digestible. I love to sit down and read about marketing and fundraising.

KindleUnlimited offers a great marketing opportunity for your library!

Fundraising Coach

A few weeks ago, Amazon announced KindleUnlimited. Almost everyone knows Amazon. A quick Google search on "KindleUnlimited" shows thousands of posts about Amazon''s new service. You don''t have to bash Amazon or be negative.

Is Your Nonprofit Ready for the Voice Revolution?

Selfish Giving

Whether you are using a smart speaker at home or talking into your phone, voices searches are a real thing that organizations should be thinking about. Test voice search for your organization. But Siri pulls from Bing data and Alexa pulls data from Bing and Amazon.

Global internet statistics for 2018

Public Sector Marketing 2.0

It is widely predicted that voice control will soon replace keyboards and typing, especially for search and social media interactions. Already, nearly ¼ of internet searches are voice-driven. Google Home and Amazon Echo).

Nonprofits Should Take a Page from This Survival Guide

Selfish Giving

Margins are low and competition from Amazon – never mind everyone else – is fierce. Giving people what they want NOW is something Amazon can’t do. There’s isn’t a more endangered business than independent bookstores.

Guide 104

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain.

Tools 252

5 Ways to #KonMari Your Digital Life

J Campbell Social Marketing

You can also sort them by person if you have Google Photos, which allows you to organize and search by person in the photo. . This includes Spotify playlists, Amazon wish lists that you haven’t updated in forever, Goodreads book lists, and more. .

Photos 190

How to Bring Great Content Home Every Time

Getting Attention

Break the Rules! You’ll never look back

Getting Attention

Frantically searching Amazon to see how fast that gift for your mom can be delivered, your boss calling you at 4pm on Christmas Eve, all of your kids simultaneously catching the flu. Wake up, girls and boys! It’s time to change our ways.

Rules 254

What The Heck Is Progressive Profiling And Why You Need To Do It?

iMarketSmart

As you search for items online, they monitor your searches, clicks, and comments to instantly and seamlessly recommend items that are highly likely to interest you. We’ve all come to expect the Amazon level of service when we shop online. It’s about their timing, not yours.

The bots are coming! Are you ready?

Public Sector Marketing 2.0

general personal assistant bots such as Siri [Apple], Cortana [Microsoft], Echo [Amazon], Google Assistant [Google]). Advancements in natural language understanding and rise of voice and image based search.

Skype 148

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon). The specific terms (single words and phrases) used by someone searching for something on the Internet.

The Whole Life Offering

A Small Change

Each of these principles is explained from seven perspectives using these Works of Piety: Searching the Scriptures, Learning, Worshiping, Praying, Self-Denial, Serving, and Giving. Purchase The Whole Life Offering for Kindle on Amazon.

Bust Out and Break the Rules

Kivi's Nonprofit Communications Blog

Frantically searching Amazon to see how fast that gift for your mom can be delivered, your boss calling you at 4pm on Christmas Eve, all of your kids simultaneously catching the flu. Wake up, girls and boys. It’s time to do things a little bit differently.

Rules 234

A list of mobile apps that I use regularly

Public Sector Marketing 2.0

Google Search: A fast self-explanatory app that gets right to the point. WebMD: Before freaking myself out with unfiltered Google search results, I’ll use WebMD to look up a symptom. I received a few emails recently asking me about my favourite mobile apps.

Mobile 207

The best way to predict the future is to invent it

iMarketSmart

One that didn’t tick people off driving them to hop from charity to charity relentlessly searching for one that would treat them right. More tracking of your supporters’ interests, wants, needs and desires (the way Amazon and Netflix do it); Less ignorance.

Best 151

Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving.

Newsletter: SEO for Corporate Partnerships ; Liquid Death Murders Plastics in the Ocean ; Next Big Nonprofit Fundraiser is…Mermaiding? ???

Selfish Giving

Search Engine Optimization) is getting harder. According to SEO leader Rand Fishkin , less than half the searches on Google will result in a click. 4 things you can do right now to help save the Amazon rainforest. Like most things in digital marketing, SEO (i.e.

SEO 56

Interview With Alex Brown Author of Missionville

Diva Marketing Blog

One review on Amazon UK, by a lady who knows horses, but not horse racing in America, was very positive about the accessibility of the book. . Diva Marketing : From a review on Amazon – “ It's hard-hitting, controversial, and makes one think.” My pal Alex Brown is a digital pioneer.

Interview With Alex Brown Author of Missionville

Diva Marketing Blog

One review on Amazon UK, by a lady who knows horses, but not horse racing in America, was very positive about the accessibility of the book. . Diva Marketing : From a review on Amazon – “ It's hard-hitting, controversial, and makes one think.” My pal Alex Brown is a digital pioneer.

Day in the Life of a Nonprofit Communicator – Genna Kasun

Kivi's Nonprofit Communications Blog

Just before lunch, I take a few moments, to search #juniata and #juniatacollege on various social media channels, sharing any user-generated content that is intriguing to the Juniata social accounts. Genna Kasun.

Newsletter: Conference Tips for Introverts ; Which Companies are Helping Federal Workers? ; Wall Supporter Builds 3.5 Million Name Email List

Selfish Giving

Search for it on YouTube. You can return up to seven Kindle books per month on Amazon. You can return even more - I've done it - but you'll have to call Amazon for the refund.

How to Customize Blackbaud TeamRaiser to Run Successful Events

DonorDigital

Amazon “1-Click Ordering” is one example. A Search for Every Occasion. Screenshots of the customized search page on an iPhone. I just finished building out another instance of a Blackbaud TeamRaiser event with one of our amazing clients, Children’s Health Fund.

How to raise more money through donor retention – without throwing money away

Fundraising Coach

The search is over. Retention Fundraising is available on Amazon. I spent Labor Day morning reading about the labor of fundraising. I am so glad I picked up Roger Craver''s book, Retention Fundraising ! These three hours will be with me for years. I''m not new to this.

Money 79

62 Books to put on Your Nonprofit Leaders Summer Reading List

Fundraising Coach

That's how they created the Top 20 Fundraising Books - they mixed Amazon sales data with voting from top influencers. Click through to the Top 20 Fundraising Books list to see the covers and links to get them on Amazon. Man's Search for Meaning by Viktor E. It's August.

Summer 102

Nonprofit Marketing Wake-Up Call — 3 Right-Now Website Revisions

Getting Attention

Write/revise content to provide context , so users understand and can act, no matter what page they’ve come from (which may be Amazon, a competitor’s site, weather.com or another page on your org’s site). Include a site search engine window on every page. I was shaken by new stats on a crucial shift in online user behavior– only 5 to 15% of your website users are coming in through your home page.

Nonprofit Marketing Wake-Up Call -- 3 Right-Now Website Revisions

Getting Attention

Write/revise content to provide context , so users understand and can act, no matter what page they've come from (which may be Amazon, a competitor's site, weather.com or another page on your org's site). Include a site search engine window on every page. I was shaken by new stats on a crucial shift in online user behavior-- only 5 to 15% of your website users are coming in through your home page.

Newsletter: Help Writing Your Newsletter ??; Patagonia Stops Selling ‘Power Vests’ to Jerks; How to Deal with Unrealistic Expectations

Selfish Giving

I have a hard time finding out what my salary should be, my peers aren't going to tell me and doing a google search just gives me a wide range! Goodwill teams up with start-up to take on Amazon. Three things this week.

Are You Speaking American?

Kivi's Nonprofit Communications Blog

As the Heath brothers say in Made to Stick (Amazon link) , simple does not mean simplistic. On Thursday, August 19, I’m teaching a new webinar called “ Using Metaphors and Themes to Get Your Messages Across.”

Sports 198

My Schedule at #10NTC

Kivi's Nonprofit Communications Blog

You can pre-order it from Amazon now.). May 6: In Search of Your Little Black Dresses: Find the Stories That Will Raise the Most Money for Your Nonprofit. I’m headed to Atlanta this afternoon for NTEN’s Nonprofit Technology Conference.

April 158

Newsletter: Sponsorship vs Cause Marketing Smackdown ; The Last Toy Store Standing ; 'Obscene' Charity Campaign Raises $500K

Selfish Giving

Retailers are racing to automate stores as they are feeling the heat from Amazon Go. It's probably coming more from search than social. I get asked all the time what the difference is between cause marketing and sponsorship. It can be confusing! ??

Killing the One-Size-Fits-All Onboard

The Agitator

But as Amazon will tell you, it’s much better to sell the nature coloring books to the people who have kids interested in nature. Through your Google Grant or normal search engine work, you should be getting people coming to your site with no intent of donating.

A Nonprofit by Any Other Name

Fundraising 123

As part of their search for answers, the couple established the Colette Chuda Environmental Fund (later renamed), and eventually learned that Nancy's exposure to pesticides - even prior to her pregnancy - probably triggered her daughter's cancer. Michael Cronan and Karin Hibma, who had already coined TiVo (and would later christen Amazon's e-reader the Kindle) began, as always, by asking a lot of questions.

How Do You Take The "Fear Factor" Out Of Social Media?

Diva Marketing Blog

To take the 'fear factor' out of social media, I relate it to a person's own online habits e.g. ever read a review on Amazon? conduct a search for a local retailer? You learn more quickly under the guidance of experienced teachers.

Free Nonprofit Fundraising, Software, and Outreach Options.

Seeking Grant Money Today

If there's something that your organization needs, do a search in any search engine for the product and the word "free" or "freeware" (which means free software). __ Create an account for your organization on www.idealist.org. go to search for organizations. Go to www.amazon.com; create an account for the nonprofit (and keep record of its log in, on amazon, and its password). Then, using the "search" feature enter the first item that your organization may need.

Flat Earth Fundraising – New Navigation Chart

The Agitator

A quick search of Amazon reveals more than 1000 books on ‘customer loyalty’ in the commercial world, but just 13 on ‘donor loyalty’ in the nonprofit space. There’s good reason why Tom and I preach the importance of donor loyalty and commitment to anyone who will listen. In today’s philanthropic economy, there is no single engine that drives revenue growth more than truly loyal and committed donors.