Why go to Amazon when you can get it here for free?

iMarketSmart

Then you’ll need to get it from Amazon (for $9.95). Oh, and if you want the 2015 version, that’s available here on Amazon. The post Why go to Amazon when you can get it here for free?

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The Best of SmartIdeas 2017 Book Now Available! – Get it free from us, quantities limited!

iMarketSmart

Then you’ll need to get it from Amazon (for $9.95). Oh, past editions are also available on Amazon (sorry we don’t have any more copies of those!). Each year we round up the most popular blog posts from the prior year to create a book for our readers.

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Newsletter: James Citron Loses a Bet ; ACS in Hot Water for Partnership Practices; Ben & Jerry’s Votes with ‘Pecan Resist’

Selfish Giving

Ben & Jerry's new flavor Pecan Resist celebrates activists who are resisting oppression , harmful environmental practices and injustice. Amazon Smiles has raised over $100 million for charities since 2013. Imagine what Amazon could raise if they really tried?

Getting It Right (and Wrong) in Social Media: Current Business Practices

Social Marketing and Social Change

She provides recent examples of the right and wrong approaches to using Facebook - Amazon, Step2, TripAdvisor and Louisville Slugger (pay particular attention to this one as it parallels much of what I see happening in public health applications).

Top 8 reasons why you might want to read my new book: Engagement Fundraising

iMarketSmart

Where to Buy: >>Amazon. Smartideas best practices for fundraising best practices for planned giving charitable giving charity charity blog cultivation for planned giving donor cultivation engagement fundraising Fundraising Philanthropy philanthropy blog

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The myth of the disappearing donor

iMarketSmart

And most of them are also throwing dollars at Amazon too. Lots of folks think donors are disappearing. . While populations in the U.S. and other philanthropic countries are still increasing how can it be that donors are disappearing ?

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Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.

iMarketSmart

I fill out the form on the landing page and your technology drops a tracking cookie on my browser (just like Amazon and almost every other private-sector marketer).

Why Your Nonprofit Needs a Drone

Selfish Giving

Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service. Drones can take my kids to soccer and lacrosse practices. Causerants amazon giving tuesday prime air wall street journal

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The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

It’s becoming increasingly clear to me that companies which face the consumer better do three things well: practice corporate social responsibility; have a strong green tint; and, engage in cause marketing. Like no other large company, Starbucks practices the Holy Trinity of corporate social responsibility. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple Nike

Remember SPAT When Activating Your Cause Marketing via PR

Cause Related Marketing

The book… sold at a local café and on Amazon … generated $41,000 and now Evan and three other children will get epilepsy-detecting dogs. What we’re talking about here is memes, biologist Richard Dawkins’ term for ideas, symbols or practices that are carried culturally rather than genetically.

How nonprofit organizations can provide more value to generate more revenue in 5 simple steps.

iMarketSmart

Rather, our sector’s fundraising practices are driving donors to avoid our communications because most nonprofits fail to understand and provide value. You could fill their hearts with joy and pride in ways that far surpass any cup of coffee from Starbucks, any movie from Netflix and any order from Amazon. In my last post, I tore up the concept of the disappearing donor. I proclaimed that donors are not disappearing.

Cause Marketing Won’t Save a Bad Business

Cause Related Marketing

Borders doesn’t have enough stores to compete with Barnes & Noble in convenience or the negotiating muscle to compete with Amazon on price. You still have to practice smart business to be successful. Borders appears headed for bankruptcy.

Want the best of Smartideas for free?

iMarketSmart

It’s available on Amazon for just $9.95 I love my staff!! They are so thoughtful! They figured that some of our thousands of blog subscribers might want a super-concise book of my best blog posts.

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Are You Short-Changing Your Nonprofit By Not Being Marketing Savvy?

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Insights may come slowly, but rest assured, your real world experience and insatiable interest in marketing will yield practical applications that benefit your organization. Pre-order now on Amazon: [link] in stores July 2nd. Many organizations have no idea what marketing is.

Traits of a Good Nonprofit Guerilla Marketer

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Pre-order now on Amazon ; in stores July 2nd. Tags: Nonprofit Marketing Best Practices You are learning about Guerrilla Marketing, but you may find you are too busy, or not in the right place in your role to lead the marketing attack for your organization.

How to Improve Your Nonprofit Marketing by Using a Calendar

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If you practice the simple discipline of keeping a calendar, it will help keep your marketing mindset active all year long and can make it easier next year too! Pre-order now on Amazon: [link] in stores July 2nd. Tags: Nonprofit Marketing Best Practices Inspiration

Your Invitation to the CALM not BUSY Club

Kivi's Nonprofit Communications Blog

Here’s this week’s challenge: CHALLENGE #1: Friction around Storytelling Jane knows that storytelling is a great communications and fundraising best practice and as the communications director, she wants to include more stories in all of her nonprofit’s communications. Here’s the Amazon link if you’d like to get your own copy. We’ve rebooted the CALM not BUSY Book Club this week, and I would love for more people to join us!

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Nonprofits Should Take a Page from This Survival Guide

Selfish Giving

Margins are low and competition from Amazon – never mind everyone else – is fierce. Giving people what they want NOW is something Amazon can’t do. Cause Practices cause marketing checkinforgood.com green apple bookstore

Storytelling for Nonprofits: The Challenge Plot

Kivi's Nonprofit Communications Blog

In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. Today we look at: The Challenge Plot The challenge plot is your basic, three–act structure that practically every Hollywood movie is based on. A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories.

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

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Order Guerrilla Marketing for Nonprofits now on Amazon. Tags: Nonprofit Marketing 101: Getting Started Best Practices

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Ask the Expert: Starting and Hosting a Podcast

Kivi's Nonprofit Communications Blog

2) Practice makes perfect. If it’s an interview-style podcast, Erik recommends practicing with an interviewing app called Anchor (also noting a great place to host). 25 on amazon. Sounds almost as good as the $250 options, and it’s usually around $65 on Amazon.

#MixedLinks for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

NTEN is conducting its 9th annual Nonprofit Technology Staffing and Investments survey in order to provide benchmarks and data regarding technology decisions and practices among the nonprofit community. Take the survey for a chance to win a $500 Amazon gift card!

The New Nonprofit Management 101 Book

Kivi's Nonprofit Communications Blog

This book is a comprehensive, incredibly useful how-to manual and resource guide that features practical insights and tips, and provides easy to implement solutions for organizations seeking to meet mission and maximize impact.

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Creating an Abundance of Time

Kivi's Nonprofit Communications Blog

That takes a wholesale shift if how you approach work, and it takes practice, lots and lots of practice, to stay disciplined. That’s why this weekend I started re-reading Essentialism: The Disciplined Pursuit of Less by Greg McKeown (Amazon).

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Tevolution Brews Cause Marketing Success with SMS

Selfish Giving

You can also order it online at Amazon. Cause Practices cause marketing purpose beverages sms tevolution text giving text messages text-to-giveYou all know I love cause marketing - a partnership between a nonprofit and for-profit for mutual profit. But I also love iced tea.

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How to Make Your Online Thanks Yous More Personal

Ann Green

Your landing page is your first chance to say thank you and it’s usually about as engaging as an Amazon receipt. Thanking a Donor by Email: Best Practices and Examples. 7 Best Practices for Donor Thank You Emails. Many people donate online now. There’s a good reason for this.

Books I Recommend — 10 Favorites I Read Last Year

Kivi's Nonprofit Communications Blog

Since I’ve been working on my own coaching skills and practice, I am reading lots of books about powerful questioning. All links are to Amazon. I read a lot of non-fiction books outside the world of nonprofits and marketing.

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A Nonprofit by Any Other Name

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Michael Cronan and Karin Hibma, who had already coined TiVo (and would later christen Amazon's e-reader the Kindle) began, as always, by asking a lot of questions. Tags: Nonprofit Marketing Best Practices may find sweeter results, as the Children's Health Environmental Coalition discovered after changing its name to Healthy Child Healthy World. Running a nonprofit with a generic name is like traversing Antarctica dressed entirely in white.

Time to stop pointing fingers at Facebook and take some responsibility ourselves.

Public Sector Marketing 2.0

The boundaries and content of what is considered private differ among cultures and individuals but share common themes” While in theory all of the above sounds great, in practice, if you use the internet, you have already given up some degree of privacy (it’s not binary).

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

We’re helping NTEN.org conduct research about nonprofit technology budgets and practices. And there’s even a chance to win a $500 Amazon gift card for those who complete it before December 21st. Happy Friday, everyone! Time for Mixed Links. Surveys.

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Asking About Asking – A Book Review

Get Fully Funded

The book is an easy read and is chock-full of practical information and stories from the trenches. ” Get your copy at Amazon or at www.askingaboutasking.com. I love sharing good resources with you and I’ve got a good one today!

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Asking About Asking – A Book Review

Get Fully Funded

The book is an easy read and is chock-full of practical information and stories from the trenches. ” Get your copy at Amazon or at www.askingaboutasking.com. I love sharing good resources with you and I’ve got a good one today!

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Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving.

What every nonprofit should know about marketing

Get Fully Funded

and is full of practical ideas you can implement right away. Get yours at Amazon. I interviewed Kivi Leroux Miller today about her new book “The Nonprofit Marketing Guide.&# There were several nuggets of wisdom that popped out of our conversation, and I thought I’d share them with you. Tell stories. Learn how to tell a story about a person your organization has helped. A good story has a beginning, a middle, and an end.

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Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

J Campbell Social Marketing

One reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 Listen and do some research on the language, the best practices, the idiosyncrasies, the etiquette, the standards, the culture, the demographics. 2017 was a difficult year for many nonprofits.

5 truly useful gifts for travelers who fundraise

Fundraising Coach

For convenience, I''m linking as many as I can to Amazon. And in my travels, flight attendants seeing me use these consistently say this is a great practice. on Amazon. on Amazon. NB: I use affiliate links but Amazon closed its program for people from my state.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

A new book called Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals ( pre-order from Amazon ) will be available in May. Here’s your Friday afternoon round-up of Mixed Links.

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Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain.

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Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Instead of weighing every conceivable factor, boundary rules hone in on the essential elements and are a great way to translate broad policies into practical guidelines on what to do.

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One Book That Could Change Your Work Life

Kivi's Nonprofit Communications Blog

It’s called Little Bets: How Breakthrough Ideas Emerge from Small Discoveries (Amazon). I think this passage from page 49 sums it up best: Practicing little bets frees us from the expectation that we should know everything we need to know before we begin.

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Is Your Nonprofit Ready for the Voice Revolution?

Selfish Giving

But Siri pulls from Bing data and Alexa pulls data from Bing and Amazon. Let's face it, they've had a lifetime of practice and will probably be the ones asking these devices the most questions.

Newsjacking: The New Way to Get Media Attention

Kivi's Nonprofit Communications Blog

David Meerman Scott has published a fast read all about the process in Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Amazon link).

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3 Ways to Make Supporters Laugh

Kivi's Nonprofit Communications Blog

Leave a comment below answering (especially the why or why not part), and you’ll be entered to win a free copy of “Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals” edited by Darian Rodriguez Heyman. at Amazon).

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