Storytelling for Nonprofits: The Challenge Plot
Kivi's Nonprofit Communications Blog
MARCH 6, 2019
In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. Today we look at: The Challenge Plot The challenge plot is your basic, three–act structure that practically every Hollywood movie is based on. A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories.