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The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Or, Crosby, Stills and Nash. Or, Athos, Porthos and Aramis.

Cause Marketing for Dummies is Here!

Selfish Giving

Jude or Product Red, and that didn’t work with the likes of Walmart, Coca Cola and Nike. Visit Amazon and review the book.

What Makes People Happy?

Marketing for Nonprofits

You should read it! Here are the highlights. Steal away! According to Tony, people need 4 things to be happy. What this means for you. Cheers! Jocelyn.

CauseWorld: Location-Based Cause Marketing

Selfish Giving

Bean and Amazon, and good causes would get a few pennies every time we bought something? And, of course, you get badges for various activities.