Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain.

Tools 252

A Nonprofit by Any Other Name

Fundraising 123

Michael Cronan and Karin Hibma, who had already coined TiVo (and would later christen Amazon's e-reader the Kindle) began, as always, by asking a lot of questions. The organization was able to grab the domain healthychild.org, which Cronan calls "a real triumph in the world of naming." Tags: Nonprofit Marketing Best Practices may find sweeter results, as the Children's Health Environmental Coalition discovered after changing its name to Healthy Child Healthy World.

Recent Study Finds Cause Marketing Affects How Consumers Percieve Product Performance

Cause Related Marketing

Academic research in cause marketing has long centered around the degree to which the practice affected things like reputation, goodwill, consumer loyalty, or how cause marketing could preserve pricing power. In the second experiment, Blair and Chernov recruited people via Mechanical Turk, Amazon’s online crowdsourcing platform.

#interview: Tom Ahern — Author, Award-Winning Journalist, and Communications Consultant

Non Profit Marketing 360

And so you’ve got widespread bad practices, not best practices. It’s based on a formula developed by The Domain Group. That suggests to me there’s a ton more money that could be made in philanthropy if we just stopped doing that bad practice.