A Nonprofit by Any Other Name
JUNE 24, 2009
Michael Cronan and Karin Hibma, who had already coined TiVo (and would later christen Amazon's e-reader the Kindle) began, as always, by asking a lot of questions. The organization was able to grab the domain healthychild.org, which Cronan calls "a real triumph in the world of naming." Tags: Nonprofit Marketing Best Practices may find sweeter results, as the Children's Health Environmental Coalition discovered after changing its name to Healthy Child Healthy World.