Cause Related Marketing

JANUARY 10, 2012

In 2011, Amazon’s sales were $43.59 And how much did Amazon donate to charity? Likewise, we know that Jeff Bezos, Amazon’s billionaire founder and chief executive, his mother and father, and his wife, author Mackenzie Bezos, have given more than $28,000 to Washington Senator Patty Murray (D) since 2009. Amazon’s website reports that its “customers have contributed more than $35 million to global relief programs since 2001.” Amazon has operations in Fernley, Nevada.

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iMarketSmart

APRIL 21, 2017

Then you’ll need to get it from Amazon (for $9.95). Oh, and if you want the 2015 version, that’s available here on Amazon. The post Why go to Amazon when you can get it here for free? Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here.

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Kivi's Nonprofit Communications Blog

FEBRUARY 8, 2018

Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. The post CALM not BUSY Book: It’s the Top New Release on Amazon appeared first on Kivi's Nonprofit Communications Blog. My new book is finally out and moving up the charts. .

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Amazon Release Business February 149

The Agitator

MARCH 14, 2017

Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month. When consumers do visit Amazon, they enjoy superb customer service. And that’s why Amazon is your competitor.

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Fundraising Coach

OCTOBER 30, 2013

Now Amazon is offering AmazonSmile. Amazon made it easy to find and choose. So now, presumably, every eligible purchase I make on Amazon will result in helping more woman rescued from human trafficking heal and put their lives back together. Here is why I think AmazonSmile can be effective: millions already are shopping at Amazon. People are already going to Amazon''s site. I thought I was a heavy Amazon user. What''s in it for Amazon?

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Seeking Grant Money Today

APRIL 1, 2014

When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. However, according to Amazon''s website , "Organizations may not promote AmazonSmile by using any offline marketing channels such as print newsletters, direct mail, flyers, etc. Amazon how to new fundraising method

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iMarketSmart

AUGUST 22, 2014

The post Now Amazon Gives 0.5% Do you think your supporters buy stuff on Amazon.com? Dumb question, huh? Well did you know that your organization could get 1/2% of your supporters’ total purchase amounts on Amazon.com donated to your nonprofit? . Here’s where you can learn more. of Your Supporters’ Purchase Amounts to YOUR Organization appeared first on MarketSmart. Fundraising

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Selfish Giving

DECEMBER 19, 2017

Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon. While the competition is not as singular as Amazon is to retailers, nonprofits know what it's like to compete against bigger, more savvy and more well-heeled organizations. "How can a retailer flourish in such a daunting environment? By providing 'emotional fulfillment,' which is one of Mr. Freeman’s favorite phrases.

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Marketing for Nonprofits

MAY 9, 2008

I have to admit, I still feel guilty ordering books from Amazon. Gosh, as if I wasn't feeling guilty enough, Amazon just sent me a REFUND. While it's good for me - the service is SO easy to use, books arrive QUICKLY, they give me great RECOMMENDATIONS on what to buy next - I know I'm contributing to the commoditization of the book market and this means that I'm helping to put some smaller booksellers out of service. This shows that I'm selfish.

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Public Sector Marketing 2.0

JUNE 4, 2018

Note: This post can easily apply to Amazon’s Echo as well. Artificial Intelligence Insight Voice-Assistants AI Amazon Echo artificial intelligence Google Home Google Home Mini SEO smart speaker voice search voice-assistantIt’s been six months now since I equipped my home with three Google Home Mini devices (one on each floor).

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Senegal Touchpoints Poland Search Engine 164

Non Profit Marketing 360

DECEMBER 2, 2012

The grassroots group solved one huge logistical problem – matching donated goods to households in need of them – by elevating Amazon’s Wedding Registry to a higher purpose. Advocacy Nonprofit Volunteerism advocacy Amazon International Red Cross and Red Crescent Movement New York City Occupy Sandy Occupy Wall Street Sandy wedding registryOccupy Sandy at Firehouse (Photo credit: SpecialKRB).

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Non Profit Marketing 360

AUGUST 17, 2012

Amazon tech support gave them the ability to see a piece of information — a partial credit card number — that Apple used to release information. In short, the very four digits that Amazon considers unimportant enough to display in the clear on the web are precisely the same ones that Apple considers secure enough to perform identity verification. He linked his iCloud and Amazon accounts together, and his GMail to his Amazon account, and Twitter to GMail.

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Non Profit Marketing 360

OCTOBER 28, 2011

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Communications Community Hardware Review How-to News and Current Affairs Politics Report Resource Reviews Site Administration Software Review Technology Amazon Apple Cloud computing Cloud Security Alliance Google Online Communities Security Web service

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Germany Amazon China Review 143

Selfish Giving

DECEMBER 4, 2013

Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service. In Tuesday’s Wall Street Journal Bret Stephens provided a roadmap of sorts for learning from the Amazon Experience that made Prime Air a reality. Causerants amazon giving tuesday prime air wall street journal I’m breathless at the possibilities. Drones can take my kids to soccer and lacrosse practices. A drone can fetch my coffee from Starbucks.

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Obama Amazon Positioning Course 79

Non Profit Marketing 360

OCTOBER 28, 2011

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Communications Community Hardware Review How-to News and Current Affairs Politics Report Resource Reviews Site Administration Software Review Technology Amazon Apple Cloud computing Cloud Security Alliance Google Online Communities Security Web service

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Germany China Amazon Review 126

Kivi's Nonprofit Communications Blog

MARCH 4, 2021

The book went to #1 in the nonprofit category on Amazon. And you don’t have to order from Amazon if that is not your preference. you might want to go with Amazon to save , because right now, it’s less than half price there.

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Guide Amazon March Price 173

Non Profit Marketing 360

APRIL 6, 2012

The first, Google Play, will likely seem pretty familiar to anyone using a cloud-based media service like iCloud or Amazon Prime. Are these Google Glasses? The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences. As is often the case, one’s first blush of these technologies might appear a bit overwhelming or a bit far out on the bleeding edge for most of us.

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Cause Related Marketing

MARCH 16, 2012

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. But both have celebrated internal cultures, an important element of CSR Amazon is, I think, the exception that proves the rule. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple Nike

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Public Sector Marketing 2.0

JANUARY 7, 2010

Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0

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Public Sector Holiday Wiki Guidelines 146

Cause Related Marketing

AUGUST 29, 2011

The book… sold at a local café and on Amazon … generated $41,000 and now Evan and three other children will get epilepsy-detecting dogs. BOGO TOMS Shoes Public Relations People magazine Evan Moss Amazon Activation Buy One Give One KardashianIt’s probably fair to say that more cause marketing campaigns are activated by public relations than by advertising.

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Activities PR Cause Marketing Frequency 131

Cause Related Marketing

OCTOBER 18, 2011

Cause Marketing Googlegroup Fedex Kellogg's Occupy Wall Street business benefits of cause marketing UPS Amazon Campbell's Boston College Center for Corporate Citizenship CSR. Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate.

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Corporate Companies Ethics Government 124

Cause Related Marketing

OCTOBER 20, 2011

Grab More Market Share BOGO Ross Shafer TOMS Shoes Best Buy Amazon Buy One Give One Zappos.com Circuit City ' Payless Shoe SourceThis holiday season Payless ShoeSource will donate $1.2 million worth of shoes free of charge to children in North America, and 11 countries in the Caribbean and Latin America. Now in its fourth year the program… called Payless Gives Shoes 4 Kids… is accepting applications from nonprofits right now at Paylessgives.com.

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North America Merchandising Comparison Cause Marketing 127

Cause Related Marketing

FEBRUARY 16, 2011

Borders doesn’t have enough stores to compete with Barnes & Noble in convenience or the negotiating muscle to compete with Amazon on price. Children's Miracle Network Amazon Kindle Borders PRVCY Premium Newman's Own Barnes and Noble Jessica Alba Circuit City Carolyn Jones BlockbusterBorders appears headed for bankruptcy. Blockbuster filed for bankruptcy protection back in September 2010. Circuit City is gone.

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Business Cause Marketing Cancer Faith 116

Cause Related Marketing

MAY 26, 2009

Tags: Over-stored Doba Amazon.

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Recession April Positioning Lead 100

Cause Related Marketing

MARCH 31, 2009

Post Office Semipostal Stamps Amazon Kindle U.S. In a campaign reminiscent of the U.S. Post Office’s semipostal stamp campaign for the benefit of cancer research, the U.S. Mint is doing a cause campaign honoring Louis Braille and benefiting the National Federation for the Blind.Starting last Thursday, March 26, you can purchase specially minted coins bearing the likeness of Frenchman Louis Braille and in memory of his bicentennial.

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Cause Related Marketing

FEBRUARY 3, 2009

Jude Special Olympics Surfrider Foundation One Amazon S3 COTA LiveSTRONG Green Day MyContactCard, which builds web apps, has just launched CauseMail, a souped-up HTML signature line for your emails that includes contact information using branding from a select group of charities and generates a yearly $6.48 donation to the chosen charity. The service costs an individual $12.95 a year. It is being marketed to both individuals and charities. The pitch MyContactCard is making to.

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Cause Related Marketing

APRIL 14, 2009

Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International

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Cause Marketing Press Websites Amazon 100

SocialButterfly

NOVEMBER 3, 2009

Amazon–Transactional. Amazon–though primarily transactional–encourages us to give reviews, rate its products, create gift lists and in essence, build community around the purchases we make. Tags: Web Communications Amazon community Community-Based content e-commerce facebook focus informational interactive online strategy transactional web Web objective Web site Web site building Web strategy Wikipedia

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Kivi's Nonprofit Communications Blog

JANUARY 14, 2019

Transform Your Boundaries by Sarri Gilman From the Amazon synopsis: Your boundaries are doing only one thing – trying to take care of you. The Happy, Healthy Nonprofit: Strategies for Impact without Burnout by Beth Kanter and Aliza Sherman From the Amazon synopsis: Steer your organization away from burnout while boosting all-around performance.

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Help Amazon Nonprofit Communications Communications 187

Kivi's Nonprofit Communications Blog

OCTOBER 21, 2020

To learn more about CALM not BUSY, check out the book on Amazon (ad link). CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness.

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Business Team Amazon Target 216

Marketing for Nonprofits

JUNE 1, 2011

The interesting thing is that I did not purchase them from Amazon. Now I know that even the most sophisticated and well-endowed nonprofits will never rival Amazon. NOTE: Amazon does not have the corner on customer-centric communications. donors being thankful cultivation stewardship AmazonAmazon.com has got my number. Here's a quick story. On Saturday, I received the email below. Jocelyn, We have recommendations for you.

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Exchange Loyalty Mail Money 39

Kivi's Nonprofit Communications Blog

MAY 19, 2020

Bold & Bright Media is launching a new book club for nonprofit professionals to help you be more strategic about fundraising, marketing, and communications for the rest of 2020 and into 2021.

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Club Amazon July Interactive 219

Kivi's Nonprofit Communications Blog

JUNE 5, 2018

If you don’t, get a copy from Amazon here , and then join us! Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. We are trying out the new Social Learning tools for Facebook Groups too. Here’s my quick video announcement if you can’t see it above. If you own a copy, request to join the group here. The post The CALM not BUSY Book Club is Open!

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Club Business Amazon Groups 144

Kivi's Nonprofit Communications Blog

JUNE 29, 2021

Raising awareness and thought leadership are two of twelve nonprofit marketing goals in our Nonprofit Communications Strategic Planning Card Deck (Amazon).

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Goal Amazon Class Objectives 165

Kivi's Nonprofit Communications Blog

AUGUST 18, 2020

You can get your own card deck to play with on Amazon. Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy?

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Marketing Strategy Strategy Cards Template 221

Kivi's Nonprofit Communications Blog

MARCH 13, 2018

The Amazon Effect. Because of the customer experience Amazon provides, people now expect a frictionless online engagement process with instant gratification. . My message included a warning that while nonprofits may not be online titans like Amazon, Facebook, and Google, you are operating on the playing field they created.

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Trends Work Amazon Peer-to-peer 160

Kivi's Nonprofit Communications Blog

MARCH 17, 2020

Yes, it’s on Amazon now, BUT WAIT! On Wednesday, March 18, the nonprofit fundraising and marketing community will be celebrating the release of John Haydon’s final book, Donor CARE: How to Keep Donors Coming Back after the First Gift.

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Training Georgia March Amazon 156

iMarketSmart

JUNE 13, 2018

Then you’ll need to get it from Amazon (for $9.95). Oh, past editions are also available on Amazon (sorry we don’t have any more copies of those!). Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!).

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Nonprofit Marketing Insights by GlobalOwls

JULY 22, 2021

For example, if an organization like Amazon donated $500, then they’ll collect 500kgs of plastic generated by Amazon. How Companies Can Leverage Blockchain to Cope with Plastic Pollution. Plastic pollution is a problem that affects us all. Lucky for us, blockchain technology can help.

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Companies Ecommerce Solution Amazon 52

Kivi's Nonprofit Communications Blog

MAY 6, 2020

Get “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” at Amazon now. Is it finally time to get a grip on your social media strategy? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months.

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Social Media Strategy Plan Media 227

Kivi's Nonprofit Communications Blog

JANUARY 16, 2020

All book links in this post are affiliate Amazon links. When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it.

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Online Fundraising North Carolina Online Amazon 179

Kivi's Nonprofit Communications Blog

DECEMBER 22, 2020

” The card deck is available at Amazon (nice if you have prime shipping) or from us directly (which costs a bit more for the shipping). It’s time to nerd out and get the work gifts you want, even if you are buying them for yourself!

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Kivi's Nonprofit Communications Blog

MARCH 20, 2019

We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off. If you don’t get it right, your story will sound sappy or manipulative.

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