Amazon, I'm Calling You Out

Cause Related Marketing

In 2011, Amazon’s sales were $43.59 And how much did Amazon donate to charity? Amazon’s website reports that its “customers have contributed more than $35 million to global relief programs since 2001.” But Amazon’s piece of that is probably in-kind only.

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CALM not BUSY Book: It’s the Top New Release on Amazon

Kivi's Nonprofit Communications Blog

Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. The post CALM not BUSY Book: It’s the Top New Release on Amazon appeared first on Kivi's Nonprofit Communications Blog.

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Why go to Amazon when you can get it here for free?

iMarketSmart

Then you’ll need to get it from Amazon (for $9.95). Oh, and if you want the 2015 version, that’s available here on Amazon. The post Why go to Amazon when you can get it here for free?

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Your Nonprofit Is Competing With Amazon

The Agitator

Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month. When consumers do visit Amazon, they enjoy superb customer service. And that’s why Amazon is your competitor.

Amazon Launches AmazonSmile - A Fundraising Mechanism for Nonprofits to Raise Money from Amazon's Customers Through Customers' Purchases

Seeking Grant Money Today

When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. However, according to Amazon''s website , "Organizations may not promote AmazonSmile by using any offline marketing channels such as print newsletters, direct mail, flyers, etc. Amazon how to new fundraising method

Does Amazon's new "Smile" mean a windfall for your nonprofit's year-end fundraising?

Fundraising Coach

Now Amazon is offering AmazonSmile. Amazon made it easy to find and choose. So now, presumably, every eligible purchase I make on Amazon will result in helping more woman rescued from human trafficking heal and put their lives back together. I thought I was a heavy Amazon user.

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Now Amazon Gives 0.5% of Your Supporters’ Purchase Amounts to YOUR Organization

iMarketSmart

The post Now Amazon Gives 0.5% Do you think your supporters buy stuff on Amazon.com? Dumb question, huh? Well did you know that your organization could get 1/2% of your supporters’ total purchase amounts on Amazon.com donated to your nonprofit? . Here’s where you can learn more.

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What Nonprofits Can Learn from Retailers That Are Beating Amazon

Selfish Giving

Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon. "How can a retailer flourish in such a daunting environment? By providing 'emotional fulfillment,' which is one of Mr. Freeman’s favorite phrases.

How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

Note: This post can easily apply to Amazon’s Echo as well. Artificial Intelligence Insight Voice-Assistants AI Amazon Echo artificial intelligence Google Home Google Home Mini SEO smart speaker voice search voice-assistant

I Just Got a Refund from Amazon

Marketing for Nonprofits

I have to admit, I still feel guilty ordering books from Amazon. Gosh, as if I wasn't feeling guilty enough, Amazon just sent me a REFUND.

Is your nonprofit workplace like George Orwell’s 1984?

Wild Woman Fundraising

Did you read the New York Times story about working at Amazon ? According to the New York Times, at Amazon individual performance is measured continuously, with come-and-go relationships between employers and employees. What’s the deal at Amazon?

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Occupy Sandy Uses Ingenuity To Bring Relief

Non Profit Marketing 360

The grassroots group solved one huge logistical problem – matching donated goods to households in need of them – by elevating Amazon’s Wedding Registry to a higher purpose. Occupy Sandy at Firehouse (Photo credit: SpecialKRB).

#TECH: Sometimes A Security Breach Is Just A Phonecall Away

Non Profit Marketing 360

Amazon tech support gave them the ability to see a piece of information — a partial credit card number — that Apple used to release information. He linked his iCloud and Amazon accounts together, and his GMail to his Amazon account, and Twitter to GMail.

#Tech: Halloween Weekend & Scary Stories Of Cloud Computing

Non Profit Marketing 360

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare.

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#Tech: Halloween Weekend & Scary Stories Of Cloud Computing

Non Profit Marketing 360

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare.

#TECH: Google Now Designing Glasses And Giving Us A New ‘Play’ Service

Non Profit Marketing 360

The first, Google Play, will likely seem pretty familiar to anyone using a cloud-based media service like iCloud or Amazon Prime. Are these Google Glasses? The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences.

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My thoughts on Digital Marketing in 2010

Public Sector Marketing 2.0

Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0

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Why Your Nonprofit Needs a Drone

Selfish Giving

Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service. In Tuesday’s Wall Street Journal Bret Stephens provided a roadmap of sorts for learning from the Amazon Experience that made Prime Air a reality.

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The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. But both have celebrated internal cultures, an important element of CSR Amazon is, I think, the exception that proves the rule. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple Nike

Building a Web Site: Easy as 1, 2 OR 3?

SocialButterfly

Amazon–Transactional. Amazon–though primarily transactional–encourages us to give reviews, rate its products, create gift lists and in essence, build community around the purchases we make.

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Remember SPAT When Activating Your Cause Marketing via PR

Cause Related Marketing

The book… sold at a local café and on Amazon … generated $41,000 and now Evan and three other children will get epilepsy-detecting dogs. BOGO TOMS Shoes Public Relations People magazine Evan Moss Amazon Activation Buy One Give One Kardashian

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Cause Marketing Googlegroup Fedex Kellogg's Occupy Wall Street business benefits of cause marketing UPS Amazon Campbell's Boston College Center for Corporate Citizenship CSR.

Payless Gives Shoes 4 Kids; the Basic Black Pump of Cause Marketing

Cause Related Marketing

Grab More Market Share BOGO Ross Shafer TOMS Shoes Best Buy Amazon Buy One Give One Zappos.com Circuit City ' Payless Shoe SourceThis holiday season Payless ShoeSource will donate $1.2

Cause Marketing Won’t Save a Bad Business

Cause Related Marketing

Borders doesn’t have enough stores to compete with Barnes & Noble in convenience or the negotiating muscle to compete with Amazon on price. Children's Miracle Network Amazon Kindle Borders PRVCY Premium Newman's Own Barnes and Noble Jessica Alba Circuit City Carolyn Jones Blockbuster

Why the End of the Recession Could Bring Hard Times to Cause Marketing

Cause Related Marketing

Tags: Over-stored Doba Amazon.

Cause Marketing with Braille Marks

Cause Related Marketing

Post Office Semipostal Stamps Amazon Kindle U.S. In a campaign reminiscent of the U.S. Post Office’s semipostal stamp campaign for the benefit of cancer research, the U.S.

Cause Marketing in Your Signature Line

Cause Related Marketing

Jude Special Olympics Surfrider Foundation One Amazon S3 COTA LiveSTRONG Green Day

The CALM not BUSY Book Club is Open!

Kivi's Nonprofit Communications Blog

If you don’t, get a copy from Amazon here , and then join us! Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more.

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GAS Your Cause Marketing

Cause Related Marketing

Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International

Do You Have My Number?

Marketing for Nonprofits

The interesting thing is that I did not purchase them from Amazon. Now I know that even the most sophisticated and well-endowed nonprofits will never rival Amazon. NOTE: Amazon does not have the corner on customer-centric communications. Amazon.com has got my number.

3 Big Trends That Should Change the Way You Work Online

Kivi's Nonprofit Communications Blog

The Amazon Effect. Because of the customer experience Amazon provides, people now expect a frictionless online engagement process with instant gratification. .

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The Best of SmartIdeas 2017 Book Now Available! – Get it free from us, quantities limited!

iMarketSmart

Then you’ll need to get it from Amazon (for $9.95). Oh, past editions are also available on Amazon (sorry we don’t have any more copies of those!). Each year we round up the most popular blog posts from the prior year to create a book for our readers.

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21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Amazon Smile. Doing some shopping on Amazon? Make sure to choose a charity to support via Amazon Smile and Amazon will donate 0.5% Amazon Wish List. See if your favorite nonprofit has an Amazon wish list. photo credit: Rev.

Top 8 reasons why you might want to read my new book: Engagement Fundraising

iMarketSmart

Where to Buy: >>Amazon. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. To better understand fundraising from the major donor perspective.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Join me for some spooky Mixed Links… First things first, if you need a little help figuring out what scary movie to watch this weekend, here are The Best Halloween Movies and Television Shows on Netflix, Amazon Prime, and Hulu according to Time. Happy Halloween!

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Ask the Expert: Starting and Hosting a Podcast

Kivi's Nonprofit Communications Blog

25 on amazon. Sounds almost as good as the $250 options, and it’s usually around $65 on Amazon. Podcasts are growing and can be wonderful communications tools for nonprofits.

What Happens If You Buy My Book Today

Kivi's Nonprofit Communications Blog

I sent an email about buying my new book out to my email list this morning and in the four hours since then, my Amazon ranking went up 36,645%! The Nonprofit Marketing Guide is currently #312 overall on Amazon, and #1 in nonprofit books and #2 in marketing books.

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Time to stop pointing fingers at Facebook and take some responsibility ourselves.

Public Sector Marketing 2.0

Don’t for a second think that Google, Amazon, and Netflix don’t have some seriously powerful data about you. As a consultant involved in the digital space for quite some time now, I have carefully observed the evolution of Facebook since its first year of operation.

Where Marketing is Headed in 2012

Kivi's Nonprofit Communications Blog

Get We Are All Weird by Seth Godin (Amazon link). Get Little Bets by Peter Sims (Amazon link). Get Newsjacking by David Meerman Scott (Amazon link). I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it , but what about those really big marketing trends that are going to influence our work for years to come?

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Waiting for Consensus and Certainty Will Kill Your #NPCOMM Plan

Kivi's Nonprofit Communications Blog

Patrick Lencioni wisely points out in The Five Dysfunctions of a Team: A Leadership Fable (Amazon) that two of the greatest causes for lack of commitment to a project are the desire for consensus and the need for certainty.

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Getting Our Big Picture Organized for 2016

Kivi's Nonprofit Communications Blog

I devoted the entirety of Chapter 7 in Content Marketing for Nonprofits (Amazon) to the Big Picture Communications Timeline. Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016.

Global internet statistics for 2018

Public Sector Marketing 2.0

Google Home and Amazon Echo). With the popularity and constant data-driven evolution of massive online commerce platforms such as Amazon and Alibaba, user barriers have been greatly reduced.

Alexa, Please Save a Life

The Agitator

Last Monday, Amazon announced that Echo with Alexa will now allow you to donate to one of 48 charities with voice commands. Of course it will; Amazon has thousands of charities signed up with their payment info through Amazon Smile.).