Cause Related Marketing

JANUARY 10, 2012

In 2011, Amazon’s sales were $43.59 And how much did Amazon donate to charity? Likewise, we know that Jeff Bezos, Amazon’s billionaire founder and chief executive, his mother and father, and his wife, author Mackenzie Bezos, have given more than $28,000 to Washington Senator Patty Murray (D) since 2009. Amazon’s website reports that its “customers have contributed more than $35 million to global relief programs since 2001.” Amazon has operations in Fernley, Nevada.

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iMarketSmart

APRIL 21, 2017

Then you’ll need to get it from Amazon (for $9.95). Oh, and if you want the 2015 version, that’s available here on Amazon. The post Why go to Amazon when you can get it here for free? Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here.

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Kivi's Nonprofit Communications Blog

FEBRUARY 8, 2018

Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. The post CALM not BUSY Book: It’s the Top New Release on Amazon appeared first on Kivi's Nonprofit Communications Blog. My new book is finally out and moving up the charts. .

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The Agitator

MARCH 14, 2017

Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month. When consumers do visit Amazon, they enjoy superb customer service. And that’s why Amazon is your competitor.

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Fundraising Coach

OCTOBER 30, 2013

Now Amazon is offering AmazonSmile. Amazon made it easy to find and choose. So now, presumably, every eligible purchase I make on Amazon will result in helping more woman rescued from human trafficking heal and put their lives back together. Here is why I think AmazonSmile can be effective: millions already are shopping at Amazon. People are already going to Amazon''s site. I thought I was a heavy Amazon user. What''s in it for Amazon?

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Seeking Grant Money Today

APRIL 1, 2014

When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. However, according to Amazon''s website , "Organizations may not promote AmazonSmile by using any offline marketing channels such as print newsletters, direct mail, flyers, etc. Amazon how to new fundraising method

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iMarketSmart

AUGUST 22, 2014

The post Now Amazon Gives 0.5% Do you think your supporters buy stuff on Amazon.com? Dumb question, huh? Well did you know that your organization could get 1/2% of your supporters’ total purchase amounts on Amazon.com donated to your nonprofit? . Here’s where you can learn more. of Your Supporters’ Purchase Amounts to YOUR Organization appeared first on MarketSmart. Fundraising

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Selfish Giving

DECEMBER 19, 2017

Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon. While the competition is not as singular as Amazon is to retailers, nonprofits know what it's like to compete against bigger, more savvy and more well-heeled organizations. "How can a retailer flourish in such a daunting environment? By providing 'emotional fulfillment,' which is one of Mr. Freeman’s favorite phrases.

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Marketing for Nonprofits

MAY 9, 2008

I have to admit, I still feel guilty ordering books from Amazon. Gosh, as if I wasn't feeling guilty enough, Amazon just sent me a REFUND. While it's good for me - the service is SO easy to use, books arrive QUICKLY, they give me great RECOMMENDATIONS on what to buy next - I know I'm contributing to the commoditization of the book market and this means that I'm helping to put some smaller booksellers out of service. This shows that I'm selfish.

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Public Sector Marketing 2.0

JUNE 4, 2018

Note: This post can easily apply to Amazon’s Echo as well. Artificial Intelligence Insight Voice-Assistants AI Amazon Echo artificial intelligence Google Home Google Home Mini SEO smart speaker voice search voice-assistantIt’s been six months now since I equipped my home with three Google Home Mini devices (one on each floor).

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Non Profit Marketing 360

DECEMBER 2, 2012

The grassroots group solved one huge logistical problem – matching donated goods to households in need of them – by elevating Amazon’s Wedding Registry to a higher purpose. Advocacy Nonprofit Volunteerism advocacy Amazon International Red Cross and Red Crescent Movement New York City Occupy Sandy Occupy Wall Street Sandy wedding registryOccupy Sandy at Firehouse (Photo credit: SpecialKRB).

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Non Profit Marketing 360

AUGUST 17, 2012

Amazon tech support gave them the ability to see a piece of information — a partial credit card number — that Apple used to release information. In short, the very four digits that Amazon considers unimportant enough to display in the clear on the web are precisely the same ones that Apple considers secure enough to perform identity verification. He linked his iCloud and Amazon accounts together, and his GMail to his Amazon account, and Twitter to GMail.

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Non Profit Marketing 360

OCTOBER 28, 2011

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Communications Community Hardware Review How-to News and Current Affairs Politics Report Resource Reviews Site Administration Software Review Technology Amazon Apple Cloud computing Cloud Security Alliance Google Online Communities Security Web service

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Germany China Amazon Review 143

Non Profit Marketing 360

OCTOBER 28, 2011

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Communications Community Hardware Review How-to News and Current Affairs Politics Report Resource Reviews Site Administration Software Review Technology Amazon Apple Cloud computing Cloud Security Alliance Google Online Communities Security Web service

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Germany China Amazon Review 126

Non Profit Marketing 360

APRIL 6, 2012

The first, Google Play, will likely seem pretty familiar to anyone using a cloud-based media service like iCloud or Amazon Prime. Are these Google Glasses? The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences. As is often the case, one’s first blush of these technologies might appear a bit overwhelming or a bit far out on the bleeding edge for most of us.

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Cause Related Marketing

MARCH 16, 2012

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. But both have celebrated internal cultures, an important element of CSR Amazon is, I think, the exception that proves the rule. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple Nike

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Public Sector Marketing 2.0

JANUARY 7, 2010

Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0

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Public Sector Holiday Wiki Guidelines 146

Selfish Giving

DECEMBER 4, 2013

Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service. In Tuesday’s Wall Street Journal Bret Stephens provided a roadmap of sorts for learning from the Amazon Experience that made Prime Air a reality. Causerants amazon giving tuesday prime air wall street journal I’m breathless at the possibilities. Drones can take my kids to soccer and lacrosse practices. A drone can fetch my coffee from Starbucks.

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Cause Related Marketing

AUGUST 29, 2011

The book… sold at a local café and on Amazon … generated $41,000 and now Evan and three other children will get epilepsy-detecting dogs. BOGO TOMS Shoes Public Relations People magazine Evan Moss Amazon Activation Buy One Give One KardashianIt’s probably fair to say that more cause marketing campaigns are activated by public relations than by advertising.

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Activities PR Cause Marketing Frequency 131

Cause Related Marketing

OCTOBER 18, 2011

Cause Marketing Googlegroup Fedex Kellogg's Occupy Wall Street business benefits of cause marketing UPS Amazon Campbell's Boston College Center for Corporate Citizenship CSR. Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate.

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Cause Related Marketing

OCTOBER 20, 2011

Grab More Market Share BOGO Ross Shafer TOMS Shoes Best Buy Amazon Buy One Give One Zappos.com Circuit City ' Payless Shoe SourceThis holiday season Payless ShoeSource will donate $1.2 million worth of shoes free of charge to children in North America, and 11 countries in the Caribbean and Latin America. Now in its fourth year the program… called Payless Gives Shoes 4 Kids… is accepting applications from nonprofits right now at Paylessgives.com.

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Merchandising North America Comparison Cause Marketing 127

Cause Related Marketing

FEBRUARY 16, 2011

Borders doesn’t have enough stores to compete with Barnes & Noble in convenience or the negotiating muscle to compete with Amazon on price. Children's Miracle Network Amazon Kindle Borders PRVCY Premium Newman's Own Barnes and Noble Jessica Alba Circuit City Carolyn Jones BlockbusterBorders appears headed for bankruptcy. Blockbuster filed for bankruptcy protection back in September 2010. Circuit City is gone.

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Business Cause Marketing Cancer Faith 116

Cause Related Marketing

MAY 26, 2009

Tags: Over-stored Doba Amazon.

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Recession April Positioning Lead 100

Cause Related Marketing

MARCH 31, 2009

Post Office Semipostal Stamps Amazon Kindle U.S. In a campaign reminiscent of the U.S. Post Office’s semipostal stamp campaign for the benefit of cancer research, the U.S. Mint is doing a cause campaign honoring Louis Braille and benefiting the National Federation for the Blind.Starting last Thursday, March 26, you can purchase specially minted coins bearing the likeness of Frenchman Louis Braille and in memory of his bicentennial.

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Cause Related Marketing

FEBRUARY 3, 2009

Jude Special Olympics Surfrider Foundation One Amazon S3 COTA LiveSTRONG Green Day MyContactCard, which builds web apps, has just launched CauseMail, a souped-up HTML signature line for your emails that includes contact information using branding from a select group of charities and generates a yearly $6.48 donation to the chosen charity. The service costs an individual $12.95 a year. It is being marketed to both individuals and charities. The pitch MyContactCard is making to.

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Signature Cause Marketing Charity Contact 100

Cause Related Marketing

APRIL 14, 2009

Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International

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Cause Marketing Press Websites Amazon 100

SocialButterfly

NOVEMBER 3, 2009

Amazon–Transactional. Amazon–though primarily transactional–encourages us to give reviews, rate its products, create gift lists and in essence, build community around the purchases we make. Tags: Web Communications Amazon community Community-Based content e-commerce facebook focus informational interactive online strategy transactional web Web objective Web site Web site building Web strategy Wikipedia

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Sites Build Flickr Wikipedia 100

Kivi's Nonprofit Communications Blog

OCTOBER 21, 2020

To learn more about CALM not BUSY, check out the book on Amazon (ad link). CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness.

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Business Amazon Target Team 186

Marketing for Nonprofits

JUNE 1, 2011

The interesting thing is that I did not purchase them from Amazon. Now I know that even the most sophisticated and well-endowed nonprofits will never rival Amazon. NOTE: Amazon does not have the corner on customer-centric communications. donors being thankful cultivation stewardship AmazonAmazon.com has got my number. Here's a quick story. On Saturday, I received the email below. Jocelyn, We have recommendations for you.

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Kivi's Nonprofit Communications Blog

JANUARY 14, 2019

Transform Your Boundaries by Sarri Gilman From the Amazon synopsis: Your boundaries are doing only one thing – trying to take care of you. The Happy, Healthy Nonprofit: Strategies for Impact without Burnout by Beth Kanter and Aliza Sherman From the Amazon synopsis: Steer your organization away from burnout while boosting all-around performance.

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Amazon Help Nonprofit Communications Open Rate 182

Kivi's Nonprofit Communications Blog

AUGUST 18, 2020

You can get your own card deck to play with on Amazon. Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy?

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Marketing Strategy Strategy Cards Objectives 212

J Campbell Social Marketing

AUGUST 17, 2020

We have Amazon, GrubHub, DoorDash – all at our fingertips. . Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

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Social Media Media Donors Social 280

iMarketSmart

JUNE 13, 2018

Then you’ll need to get it from Amazon (for $9.95). Oh, past editions are also available on Amazon (sorry we don’t have any more copies of those!). Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!).

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Kivi's Nonprofit Communications Blog

MAY 19, 2020

One paperback copy of each book , sent to you shortly after you register A private Facebook Group to interact with the authors and other nonprofit participants An exclusive monthly Zoom workshop on the book of the month hosted by the author and publishers, including break-out discussions with other nonprofit participants Participation by up to four members of your staff per each Book Club registration (if you want additional books, you can purchase those on Amazon.).

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Club Amazon July Interactive 167

Kivi's Nonprofit Communications Blog

JUNE 5, 2018

If you don’t, get a copy from Amazon here , and then join us! Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. We are trying out the new Social Learning tools for Facebook Groups too. Here’s my quick video announcement if you can’t see it above. If you own a copy, request to join the group here. The post The CALM not BUSY Book Club is Open!

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Kivi's Nonprofit Communications Blog

MARCH 13, 2018

The Amazon Effect. Because of the customer experience Amazon provides, people now expect a frictionless online engagement process with instant gratification. . My message included a warning that while nonprofits may not be online titans like Amazon, Facebook, and Google, you are operating on the playing field they created.

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Trends Amazon Peer-to-peer Work 156

J Campbell Social Marketing

MARCH 18, 2020

on Amazon right now: Donor Care: How to Keep Donors Coming Back after the First Gift. Please join us for the virtual book launch for Donor CARE on Wednesday, March 18th! You can purchase your copy (or copies!) John Haydon was one of the most sought-after digital marketing experts for nonprofits and charities. For over 10 years, he helped thousands of nonprofits realize their best marketing and fundraising results through speaking, training, and consulting.

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Fundraising Coach

AUGUST 18, 2014

A few weeks ago, Amazon announced KindleUnlimited. Almost everyone knows Amazon. A quick Google search on "KindleUnlimited" shows thousands of posts about Amazon''s new service. So why not do a blog post or pitch a story with your local media like this one in the Wall Street Journal " Why the Public Library Beats Amazon — for Now.". You don''t have to bash Amazon or be negative.

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Amazon Google Search Donors 60

J Campbell Social Marketing

NOVEMBER 18, 2014

Amazon Smile. Doing some shopping on Amazon? Make sure to choose a charity to support via Amazon Smile and Amazon will donate 0.5% Amazon Wish List. See if your favorite nonprofit has an Amazon wish list. photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc. Love it or hate it, the holiday hysteria is upon us! Thankfully, there are quite a few ways you can give back and pay it forward this holiday season.

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Holiday Differences Liberia Uganda 213

Kivi's Nonprofit Communications Blog

MARCH 17, 2020

Yes, it’s on Amazon now, BUT WAIT! On Wednesday, March 18, the nonprofit fundraising and marketing community will be celebrating the release of John Haydon’s final book, Donor CARE: How to Keep Donors Coming Back after the First Gift. We want you to buy it on WEDNESDAY, MARCH 18 to help make it a bestseller in as many categories as possible.

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Training Georgia March Amazon 116

Kivi's Nonprofit Communications Blog

MAY 6, 2020

Get “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” at Amazon now. Is it finally time to get a grip on your social media strategy? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months.

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Social Media Strategy Plan Media 172

iMarketSmart

SEPTEMBER 20, 2018

Where to Buy: >>Amazon. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. To better understand fundraising from the major donor perspective. To become aware of an unconventional (but common sense based) approach to fundraising. To avoid the common pitfalls of traditional fundraising tactics/strategies/advice.

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Fundraising Coach

DECEMBER 17, 2010

Here are some of the books that have helped me over the years: Stephen Covey’s “The 7 Habits of Highly Effective People&# [amazon affiliate link], Roger & Rebecca Merrill’s “First Things First&# [amazon affiliate link], Maxwell Maltz’s Psycho-Cybernetics [amazon affiliate link], Glenn Bland’s Success! In earlier posts , I gave a brief overview a goal setting process I use. And I warned that nothing about it was original.

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Goal Amazon Link Process 49