Amazon, I'm Calling You Out

Cause Related Marketing

In 2011, Amazon’s sales were $43.59 And how much did Amazon donate to charity? Amazon’s website reports that its “customers have contributed more than $35 million to global relief programs since 2001.” But Amazon’s piece of that is probably in-kind only.

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CALM not BUSY Book: It’s the Top New Release on Amazon

Kivi's Nonprofit Communications Blog

Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. The post CALM not BUSY Book: It’s the Top New Release on Amazon appeared first on Kivi's Nonprofit Communications Blog.

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Why go to Amazon when you can get it here for free?


Then you’ll need to get it from Amazon (for $9.95). Oh, and if you want the 2015 version, that’s available here on Amazon. The post Why go to Amazon when you can get it here for free?

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Your Nonprofit Is Competing With Amazon

The Agitator

Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month. When consumers do visit Amazon, they enjoy superb customer service. And that’s why Amazon is your competitor.

Amazon Launches AmazonSmile - A Fundraising Mechanism for Nonprofits to Raise Money from Amazon's Customers Through Customers' Purchases

Seeking Grant Money Today

When you shop at, you’ll find the exact same low prices, vast selection and convenient shopping experience as, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. However, according to Amazon''s website , "Organizations may not promote AmazonSmile by using any offline marketing channels such as print newsletters, direct mail, flyers, etc. Amazon how to new fundraising method

Does Amazon's new "Smile" mean a windfall for your nonprofit's year-end fundraising?

Fundraising Coach

Now Amazon is offering AmazonSmile. Amazon made it easy to find and choose. So now, presumably, every eligible purchase I make on Amazon will result in helping more woman rescued from human trafficking heal and put their lives back together. I thought I was a heavy Amazon user.

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Amazon is giving away my book for free today

Fundraising Coach

Amazon is promoting my newest book Nonprofit Social Media: A beginner’s guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free. ” hits #46 on Amazon’s nonprofit list.

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Now Amazon Gives 0.5% of Your Supporters’ Purchase Amounts to YOUR Organization


The post Now Amazon Gives 0.5% Do you think your supporters buy stuff on Dumb question, huh? Well did you know that your organization could get 1/2% of your supporters’ total purchase amounts on donated to your nonprofit? . Here’s where you can learn more.

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How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

Note: This post can easily apply to Amazon’s Echo as well. Artificial Intelligence Insight Voice-Assistants AI Amazon Echo artificial intelligence Google Home Google Home Mini SEO smart speaker voice search voice-assistant

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I Just Got a Refund from Amazon

Marketing for Nonprofits

I have to admit, I still feel guilty ordering books from Amazon. Gosh, as if I wasn't feeling guilty enough, Amazon just sent me a REFUND.

Occupy Sandy Uses Ingenuity To Bring Relief

Non Profit Marketing 360

The grassroots group solved one huge logistical problem – matching donated goods to households in need of them – by elevating Amazon’s Wedding Registry to a higher purpose. Occupy Sandy at Firehouse (Photo credit: SpecialKRB).

#TECH: Sometimes A Security Breach Is Just A Phonecall Away

Non Profit Marketing 360

Amazon tech support gave them the ability to see a piece of information — a partial credit card number — that Apple used to release information. He linked his iCloud and Amazon accounts together, and his GMail to his Amazon account, and Twitter to GMail.

#Tech: Halloween Weekend & Scary Stories Of Cloud Computing

Non Profit Marketing 360

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare.

Why Your Nonprofit Needs a Drone

Selfish Giving

Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service. In Tuesday’s Wall Street Journal Bret Stephens provided a roadmap of sorts for learning from the Amazon Experience that made Prime Air a reality.

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#Tech: Halloween Weekend & Scary Stories Of Cloud Computing

Non Profit Marketing 360

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare.

#TECH: Google Now Designing Glasses And Giving Us A New ‘Play’ Service

Non Profit Marketing 360

The first, Google Play, will likely seem pretty familiar to anyone using a cloud-based media service like iCloud or Amazon Prime. Are these Google Glasses? The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences.

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My thoughts on Digital Marketing in 2010

Public Sector Marketing 2.0

Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0

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The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. But both have celebrated internal cultures, an important element of CSR Amazon is, I think, the exception that proves the rule. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple Nike

Building a Web Site: Easy as 1, 2 OR 3?


Amazon–Transactional. Amazon–though primarily transactional–encourages us to give reviews, rate its products, create gift lists and in essence, build community around the purchases we make.

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Remember SPAT When Activating Your Cause Marketing via PR

Cause Related Marketing

The book… sold at a local café and on Amazon … generated $41,000 and now Evan and three other children will get epilepsy-detecting dogs. BOGO TOMS Shoes Public Relations People magazine Evan Moss Amazon Activation Buy One Give One Kardashian

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Cause Marketing Googlegroup Fedex Kellogg's Occupy Wall Street business benefits of cause marketing UPS Amazon Campbell's Boston College Center for Corporate Citizenship CSR.

Payless Gives Shoes 4 Kids; the Basic Black Pump of Cause Marketing

Cause Related Marketing

Grab More Market Share BOGO Ross Shafer TOMS Shoes Best Buy Amazon Buy One Give One Circuit City ' Payless Shoe SourceThis holiday season Payless ShoeSource will donate $1.2

Cause Marketing Won’t Save a Bad Business

Cause Related Marketing

Borders doesn’t have enough stores to compete with Barnes & Noble in convenience or the negotiating muscle to compete with Amazon on price. Children's Miracle Network Amazon Kindle Borders PRVCY Premium Newman's Own Barnes and Noble Jessica Alba Circuit City Carolyn Jones Blockbuster

Why the End of the Recession Could Bring Hard Times to Cause Marketing

Cause Related Marketing

Tags: Over-stored Doba Amazon.

Cause Marketing with Braille Marks

Cause Related Marketing

Post Office Semipostal Stamps Amazon Kindle U.S. In a campaign reminiscent of the U.S. Post Office’s semipostal stamp campaign for the benefit of cancer research, the U.S.

Cause Marketing in Your Signature Line

Cause Related Marketing

Jude Special Olympics Surfrider Foundation One Amazon S3 COTA LiveSTRONG Green Day

Stressed Out? 6 Books Nonprofit Communicators Should Read to Help #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Transform Your Boundaries by Sarri Gilman From the Amazon synopsis: Your boundaries are doing only one thing – trying to take care of you. The Happy, Healthy Nonprofit: Strategies for Impact without Burnout by Beth Kanter and Aliza Sherman From the Amazon synopsis: Steer your organization away from burnout while boosting all-around performance.

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GAS Your Cause Marketing

Cause Related Marketing

Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International

Do You Have My Number?

Marketing for Nonprofits

The interesting thing is that I did not purchase them from Amazon. Now I know that even the most sophisticated and well-endowed nonprofits will never rival Amazon. NOTE: Amazon does not have the corner on customer-centric communications. has got my number.

The CALM not BUSY Book Club is Open!

Kivi's Nonprofit Communications Blog

If you don’t, get a copy from Amazon here , and then join us! Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more.

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3 Big Trends That Should Change the Way You Work Online

Kivi's Nonprofit Communications Blog

The Amazon Effect. Because of the customer experience Amazon provides, people now expect a frictionless online engagement process with instant gratification. .

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The Best of SmartIdeas 2017 Book Now Available! – Get it free from us, quantities limited!


Then you’ll need to get it from Amazon (for $9.95). Oh, past editions are also available on Amazon (sorry we don’t have any more copies of those!). Each year we round up the most popular blog posts from the prior year to create a book for our readers.

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Storytelling for Nonprofits: The Connection Plot

Kivi's Nonprofit Communications Blog

We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off. If you don’t get it right, your story will sound sappy or manipulative.

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Amazon Smile. Doing some shopping on Amazon? Make sure to choose a charity to support via Amazon Smile and Amazon will donate 0.5% Amazon Wish List. See if your favorite nonprofit has an Amazon wish list. photo credit: Rev.

Day in the Life of a Nonprofit Communicator – Madeline Kronenberg

Kivi's Nonprofit Communications Blog

I read through ‘The Skimm’s’ daily newsletter to catch up on the latest news, then peek at my personal inbox to see when my Amazon packages are being delivered.

Storytelling for Nonprofits: The Creativity Plot

Kivi's Nonprofit Communications Blog

Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. Last week we looked at the Challenge Plot which is similar to a lot of Hollywood movies – hero faces adversity and triumphs in the end! Today we look at: The Creativity Plot Creativity stories create those big “Aha!”

KindleUnlimited offers a great marketing opportunity for your library!

Fundraising Coach

A few weeks ago, Amazon announced KindleUnlimited. Almost everyone knows Amazon. A quick Google search on "KindleUnlimited" shows thousands of posts about Amazon''s new service. You don''t have to bash Amazon or be negative.

What Happens If You Buy My Book Today

Kivi's Nonprofit Communications Blog

I sent an email about buying my new book out to my email list this morning and in the four hours since then, my Amazon ranking went up 36,645%! The Nonprofit Marketing Guide is currently #312 overall on Amazon, and #1 in nonprofit books and #2 in marketing books.

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Your Invitation to the CALM not BUSY Club

Kivi's Nonprofit Communications Blog

Here’s the Amazon link if you’d like to get your own copy. We’ve rebooted the CALM not BUSY Book Club this week, and I would love for more people to join us! Instead of treating the book club like a traditional reading club, we are focusing on how you apply #CALMnotBUSY in the real world. Each week, I’m posting a challenging scenario based on real stories from communications directors.

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Storytelling for Nonprofits: The Challenge Plot

Kivi's Nonprofit Communications Blog

In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Join me for some spooky Mixed Links… First things first, if you need a little help figuring out what scary movie to watch this weekend, here are The Best Halloween Movies and Television Shows on Netflix, Amazon Prime, and Hulu according to Time. Happy Halloween!

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Where Marketing is Headed in 2012

Kivi's Nonprofit Communications Blog

Get We Are All Weird by Seth Godin (Amazon link). Get Little Bets by Peter Sims (Amazon link). Get Newsjacking by David Meerman Scott (Amazon link). I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it , but what about those really big marketing trends that are going to influence our work for years to come?

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Getting Our Big Picture Organized for 2016

Kivi's Nonprofit Communications Blog

I devoted the entirety of Chapter 7 in Content Marketing for Nonprofits (Amazon) to the Big Picture Communications Timeline. Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016.