INDUSTRY INSIGHTS YOUR PEERS ARE READING
We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off. If you don’t get it right, your story will sound sappy or manipulative. MORE
When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. However, according to Amazon''s website , "Organizations may not promote AmazonSmile by using any offline marketing channels such as print newsletters, direct mail, flyers, etc. Amazon how to new fundraising method MORE
The book… sold at a local café and on Amazon … generated $41,000 and now Evan and three other children will get epilepsy-detecting dogs. BOGO TOMS Shoes Public Relations People magazine Evan Moss Amazon Activation Buy One Give One Kardashian MORE
Tags: Over-stored Doba Amazon. MORE
In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories. MORE
Here’s the Amazon link if you’d like to get your own copy. We’ve rebooted the CALM not BUSY Book Club this week, and I would love for more people to join us! Instead of treating the book club like a traditional reading club, we are focusing on how you apply #CALMnotBUSY in the real world. Each week, I’m posting a challenging scenario based on real stories from communications directors. MORE
Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare. MORE
Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service. In Tuesday’s Wall Street Journal Bret Stephens provided a roadmap of sorts for learning from the Amazon Experience that made Prime Air a reality. MORE
Cause Marketing Googlegroup Fedex Kellogg's Occupy Wall Street business benefits of cause marketing UPS Amazon Campbell's Boston College Center for Corporate Citizenship CSR. MORE
Grab More Market Share BOGO Ross Shafer TOMS Shoes Best Buy Amazon Buy One Give One Zappos.com Circuit City ' Payless Shoe SourceThis holiday season Payless ShoeSource will donate $1.2 MORE
Get We Are All Weird by Seth Godin (Amazon link). Get Little Bets by Peter Sims (Amazon link). Get Newsjacking by David Meerman Scott (Amazon link). I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it , but what about those really big marketing trends that are going to influence our work for years to come? MORE
The interesting thing is that I did not purchase them from Amazon. Now I know that even the most sophisticated and well-endowed nonprofits will never rival Amazon. NOTE: Amazon does not have the corner on customer-centric communications. Amazon.com has got my number. MORE
The Amazon Effect. Because of the customer experience Amazon provides, people now expect a frictionless online engagement process with instant gratification. . MORE
Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. The post CALM not BUSY Book: It’s the Top New Release on Amazon appeared first on Kivi's Nonprofit Communications Blog. MORE
Post Office Semipostal Stamps Amazon Kindle U.S. In a campaign reminiscent of the U.S. Post Office’s semipostal stamp campaign for the benefit of cancer research, the U.S. MORE
Amazon tech support gave them the ability to see a piece of information — a partial credit card number — that Apple used to release information. He linked his iCloud and Amazon accounts together, and his GMail to his Amazon account, and Twitter to GMail. MORE
I sent an email about buying my new book out to my email list this morning and in the four hours since then, my Amazon ranking went up 36,645%! The Nonprofit Marketing Guide is currently #312 overall on Amazon, and #1 in nonprofit books and #2 in marketing books. MORE
In 2011, Amazon’s sales were $43.59 And how much did Amazon donate to charity? Amazon’s website reports that its “customers have contributed more than $35 million to global relief programs since 2001.” But Amazon’s piece of that is probably in-kind only. MORE
Now Amazon is offering AmazonSmile. Amazon made it easy to find and choose. So now, presumably, every eligible purchase I make on Amazon will result in helping more woman rescued from human trafficking heal and put their lives back together. I thought I was a heavy Amazon user. MORE
I have to admit, I still feel guilty ordering books from Amazon. Gosh, as if I wasn't feeling guilty enough, Amazon just sent me a REFUND. MORE
Amazon Smile. Doing some shopping on Amazon? Make sure to choose a charity to support via Amazon Smile and Amazon will donate 0.5% Amazon Wish List. See if your favorite nonprofit has an Amazon wish list. photo credit: Rev. MORE
Then you’ll need to get it from Amazon (for $9.95). Oh, and if you want the 2015 version, that’s available here on Amazon. The post Why go to Amazon when you can get it here for free? MORE
Jude Special Olympics Surfrider Foundation One Amazon S3 COTA LiveSTRONG Green Day MORE
Then you’ll need to get it from Amazon (for $9.95). Oh, past editions are also available on Amazon (sorry we don’t have any more copies of those!). Each year we round up the most popular blog posts from the prior year to create a book for our readers. MORE
The first, Google Play, will likely seem pretty familiar to anyone using a cloud-based media service like iCloud or Amazon Prime. Are these Google Glasses? The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences. MORE
Join me for some spooky Mixed Links… First things first, if you need a little help figuring out what scary movie to watch this weekend, here are The Best Halloween Movies and Television Shows on Netflix, Amazon Prime, and Hulu according to Time. Happy Halloween! MORE
Transform Your Boundaries by Sarri Gilman From the Amazon synopsis: Your boundaries are doing only one thing – trying to take care of you. The Happy, Healthy Nonprofit: Strategies for Impact without Burnout by Beth Kanter and Aliza Sherman From the Amazon synopsis: Steer your organization away from burnout while boosting all-around performance. MORE
The grassroots group solved one huge logistical problem – matching donated goods to households in need of them – by elevating Amazon’s Wedding Registry to a higher purpose. Occupy Sandy at Firehouse (Photo credit: SpecialKRB). MORE
Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0 MORE
Amazon–Transactional. Amazon–though primarily transactional–encourages us to give reviews, rate its products, create gift lists and in essence, build community around the purchases we make. MORE
Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month. When consumers do visit Amazon, they enjoy superb customer service. And that’s why Amazon is your competitor. MORE
Did you read the New York Times story about working at Amazon ? According to the New York Times, at Amazon individual performance is measured continuously, with come-and-go relationships between employers and employees. What’s the deal at Amazon? MORE
If you don’t, get a copy from Amazon here , and then join us! Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. MORE
The post Now Amazon Gives 0.5% Do you think your supporters buy stuff on Amazon.com? Dumb question, huh? Well did you know that your organization could get 1/2% of your supporters’ total purchase amounts on Amazon.com donated to your nonprofit? . Here’s where you can learn more. MORE
Note: This post can easily apply to Amazon’s Echo as well. Artificial Intelligence Insight Voice-Assistants AI Amazon Echo artificial intelligence Google Home Google Home Mini SEO smart speaker voice search voice-assistant MORE
Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare. MORE
I devoted the entirety of Chapter 7 in Content Marketing for Nonprofits (Amazon) to the Big Picture Communications Timeline. Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016. MORE
Borders doesn’t have enough stores to compete with Barnes & Noble in convenience or the negotiating muscle to compete with Amazon on price. Children's Miracle Network Amazon Kindle Borders PRVCY Premium Newman's Own Barnes and Noble Jessica Alba Circuit City Carolyn Jones Blockbuster MORE
Amazon is promoting my newest book Nonprofit Social Media: A beginner’s guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free. ” hits #46 on Amazon’s nonprofit list. MORE
Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. But both have celebrated internal cultures, an important element of CSR Amazon is, I think, the exception that proves the rule. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple Nike MORE
Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. Last week we looked at the Challenge Plot which is similar to a lot of Hollywood movies – hero faces adversity and triumphs in the end! Today we look at: The Creativity Plot Creativity stories create those big “Aha!” MORE
Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International MORE
Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon. "How can a retailer flourish in such a daunting environment? By providing 'emotional fulfillment,' which is one of Mr. Freeman’s favorite phrases. MORE
Where to Buy: >>Amazon. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. To better understand fundraising from the major donor perspective. MORE
Amazon Related Topics Cause Related Marketing
JANUARY 10, 2012
In 2011, Amazon’s sales were $43.59 And how much did Amazon donate to charity? Amazon’s website reports that its “customers have contributed more than $35 million to global relief programs since 2001.” But Amazon’s piece of that is probably in-kind only.
Kivi's Nonprofit Communications Blog
FEBRUARY 8, 2018
Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. The post CALM not BUSY Book: It’s the Top New Release on Amazon appeared first on Kivi's Nonprofit Communications Blog.
iMarketSmart
APRIL 21, 2017
Then you’ll need to get it from Amazon (for $9.95). Oh, and if you want the 2015 version, that’s available here on Amazon. The post Why go to Amazon when you can get it here for free?
The Agitator
MARCH 14, 2017
Consider … every month, more people visit Amazon to make a purchase, browse for products or research a product (85%) than visit their families (40%). In fact, nearly 40% visit Amazon one to three times, and close to 30% visit Amazon more than seven times per month. 56% make a purchase on Amazon up to three times per month. When consumers do visit Amazon, they enjoy superb customer service. And that’s why Amazon is your competitor.
Seeking Grant Money Today
APRIL 1, 2014
When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. However, according to Amazon''s website , "Organizations may not promote AmazonSmile by using any offline marketing channels such as print newsletters, direct mail, flyers, etc. Amazon how to new fundraising method
Selfish Giving
DECEMBER 19, 2017
Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon. "How can a retailer flourish in such a daunting environment? By providing 'emotional fulfillment,' which is one of Mr. Freeman’s favorite phrases.
Fundraising Coach
OCTOBER 30, 2013
Now Amazon is offering AmazonSmile. Amazon made it easy to find and choose. So now, presumably, every eligible purchase I make on Amazon will result in helping more woman rescued from human trafficking heal and put their lives back together. I thought I was a heavy Amazon user.
Fundraising Coach
JULY 18, 2013
Amazon is promoting my newest book Nonprofit Social Media: A beginner’s guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free. ” hits #46 on Amazon’s nonprofit list.
Public Sector Marketing 2.0
JUNE 4, 2018
Note: This post can easily apply to Amazon’s Echo as well. Artificial Intelligence Insight Voice-Assistants AI Amazon Echo artificial intelligence Google Home Google Home Mini SEO smart speaker voice search voice-assistant
Wild Woman Fundraising
AUGUST 25, 2015
Did you read the New York Times story about working at Amazon ? According to the New York Times, at Amazon individual performance is measured continuously, with come-and-go relationships between employers and employees. What’s the deal at Amazon?
Marketing for Nonprofits
MAY 9, 2008
I have to admit, I still feel guilty ordering books from Amazon. Gosh, as if I wasn't feeling guilty enough, Amazon just sent me a REFUND.
Non Profit Marketing 360
DECEMBER 2, 2012
The grassroots group solved one huge logistical problem – matching donated goods to households in need of them – by elevating Amazon’s Wedding Registry to a higher purpose. Occupy Sandy at Firehouse (Photo credit: SpecialKRB).
Non Profit Marketing 360
AUGUST 17, 2012
Amazon tech support gave them the ability to see a piece of information — a partial credit card number — that Apple used to release information. He linked his iCloud and Amazon accounts together, and his GMail to his Amazon account, and Twitter to GMail.
Non Profit Marketing 360
OCTOBER 28, 2011
Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare.
Selfish Giving
DECEMBER 4, 2013
Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service. In Tuesday’s Wall Street Journal Bret Stephens provided a roadmap of sorts for learning from the Amazon Experience that made Prime Air a reality.
Non Profit Marketing 360
OCTOBER 28, 2011
Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare.
Non Profit Marketing 360
APRIL 6, 2012
The first, Google Play, will likely seem pretty familiar to anyone using a cloud-based media service like iCloud or Amazon Prime. Are these Google Glasses? The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences.
Public Sector Marketing 2.0
JANUARY 7, 2010
Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0
Cause Related Marketing
MARCH 16, 2012
Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. But both have celebrated internal cultures, an important element of CSR Amazon is, I think, the exception that proves the rule. Target Fedex Nordstrom Starbucks Corporate Social Responsibility Coke Amazon Apple Nike
SocialButterfly
NOVEMBER 3, 2009
Amazon–Transactional. Amazon–though primarily transactional–encourages us to give reviews, rate its products, create gift lists and in essence, build community around the purchases we make.
Cause Related Marketing
AUGUST 29, 2011
The book… sold at a local café and on Amazon … generated $41,000 and now Evan and three other children will get epilepsy-detecting dogs. BOGO TOMS Shoes Public Relations People magazine Evan Moss Amazon Activation Buy One Give One Kardashian
Cause Related Marketing
OCTOBER 18, 2011
Cause Marketing Googlegroup Fedex Kellogg's Occupy Wall Street business benefits of cause marketing UPS Amazon Campbell's Boston College Center for Corporate Citizenship CSR.
Cause Related Marketing
OCTOBER 20, 2011
Grab More Market Share BOGO Ross Shafer TOMS Shoes Best Buy Amazon Buy One Give One Zappos.com Circuit City ' Payless Shoe SourceThis holiday season Payless ShoeSource will donate $1.2
Cause Related Marketing
FEBRUARY 16, 2011
Borders doesn’t have enough stores to compete with Barnes & Noble in convenience or the negotiating muscle to compete with Amazon on price. Children's Miracle Network Amazon Kindle Borders PRVCY Premium Newman's Own Barnes and Noble Jessica Alba Circuit City Carolyn Jones Blockbuster
Cause Related Marketing
MAY 26, 2009
Tags: Over-stored Doba Amazon.
Cause Related Marketing
MARCH 31, 2009
Post Office Semipostal Stamps Amazon Kindle U.S. In a campaign reminiscent of the U.S. Post Office’s semipostal stamp campaign for the benefit of cancer research, the U.S.
Cause Related Marketing
FEBRUARY 3, 2009
Jude Special Olympics Surfrider Foundation One Amazon S3 COTA LiveSTRONG Green Day
Kivi's Nonprofit Communications Blog
JANUARY 14, 2019
Transform Your Boundaries by Sarri Gilman From the Amazon synopsis: Your boundaries are doing only one thing – trying to take care of you. The Happy, Healthy Nonprofit: Strategies for Impact without Burnout by Beth Kanter and Aliza Sherman From the Amazon synopsis: Steer your organization away from burnout while boosting all-around performance.
Cause Related Marketing
APRIL 14, 2009
Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International
Kivi's Nonprofit Communications Blog
JUNE 5, 2018
If you don’t, get a copy from Amazon here , and then join us! Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more.
Marketing for Nonprofits
JUNE 1, 2011
The interesting thing is that I did not purchase them from Amazon. Now I know that even the most sophisticated and well-endowed nonprofits will never rival Amazon. NOTE: Amazon does not have the corner on customer-centric communications. Amazon.com has got my number.
Kivi's Nonprofit Communications Blog
MARCH 13, 2018
The Amazon Effect. Because of the customer experience Amazon provides, people now expect a frictionless online engagement process with instant gratification. .
Kivi's Nonprofit Communications Blog
MARCH 20, 2019
We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off. If you don’t get it right, your story will sound sappy or manipulative.
iMarketSmart
JUNE 13, 2018
Then you’ll need to get it from Amazon (for $9.95). Oh, past editions are also available on Amazon (sorry we don’t have any more copies of those!). Each year we round up the most popular blog posts from the prior year to create a book for our readers.
Kivi's Nonprofit Communications Blog
MARCH 13, 2019
Welcome back to our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath. Last week we looked at the Challenge Plot which is similar to a lot of Hollywood movies – hero faces adversity and triumphs in the end! Today we look at: The Creativity Plot Creativity stories create those big “Aha!”
Kivi's Nonprofit Communications Blog
MARCH 6, 2019
In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories.
J Campbell Social Marketing
NOVEMBER 18, 2014
Amazon Smile. Doing some shopping on Amazon? Make sure to choose a charity to support via Amazon Smile and Amazon will donate 0.5% Amazon Wish List. See if your favorite nonprofit has an Amazon wish list. photo credit: Rev.
Kivi's Nonprofit Communications Blog
DECEMBER 13, 2018
Here’s the Amazon link if you’d like to get your own copy. We’ve rebooted the CALM not BUSY Book Club this week, and I would love for more people to join us! Instead of treating the book club like a traditional reading club, we are focusing on how you apply #CALMnotBUSY in the real world. Each week, I’m posting a challenging scenario based on real stories from communications directors.
Kivi's Nonprofit Communications Blog
JUNE 1, 2010
I sent an email about buying my new book out to my email list this morning and in the four hours since then, my Amazon ranking went up 36,645%! The Nonprofit Marketing Guide is currently #312 overall on Amazon, and #1 in nonprofit books and #2 in marketing books.
Kivi's Nonprofit Communications Blog
OCTOBER 30, 2015
Join me for some spooky Mixed Links… First things first, if you need a little help figuring out what scary movie to watch this weekend, here are The Best Halloween Movies and Television Shows on Netflix, Amazon Prime, and Hulu according to Time. Happy Halloween!
iMarketSmart
SEPTEMBER 20, 2018
Where to Buy: >>Amazon. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. To better understand fundraising from the major donor perspective.
Kivi's Nonprofit Communications Blog
DECEMBER 15, 2011
Get We Are All Weird by Seth Godin (Amazon link). Get Little Bets by Peter Sims (Amazon link). Get Newsjacking by David Meerman Scott (Amazon link). I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it , but what about those really big marketing trends that are going to influence our work for years to come?
Kivi's Nonprofit Communications Blog
OCTOBER 7, 2015
I devoted the entirety of Chapter 7 in Content Marketing for Nonprofits (Amazon) to the Big Picture Communications Timeline. Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016.
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