The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

New people are not getting on board with giving and taking the place of older donors who are aging out. It’s next to impossible to raise money from complete strangers who have never heard of your work – warm audiences work best.). Nonprofits, we are failing our donors.

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Let’s Get Wiser (and More Awesome) with Age

Kivi's Nonprofit Communications Blog

You could register for each one of these webinars individually, but with an All-Access Pass , you pay once and save a whole lot of money. The post Let’s Get Wiser (and More Awesome) with Age appeared first on Kivi's Nonprofit Communications Blog.

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There Are Only Three Ways to Raise More Money


Every nonprofit organization needs more of two things: time and money. Hey, now that I think about, I could use more of those two myself… Time and money are the most valuable resources in the world , and for nonprofits the impact of having more of either can be immeasurable.

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How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations. In the age of algorithms stealing our fans and followers, Instagram Stories continually experience growth in number of users, reach, and engagement.

#Aging: Health-Care Reform Showing Small Advantages For Medicare Recipients

Non Profit Marketing 360

Moreover, the infamous ‘donut-hole’ concerning covered medications (that one is covered up to a certain amount of medicinal expenses, then covered at a lower rate for a while until enough personal money is spent that one is mostly covered) is shrinking.

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#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!

Non Profit Marketing 360

Catey Hill of noted Ford’s studies of dashboard legibility that argued for safety in larger fonts: “The move is an effort to make it “easier for people of all ages, particularly aging baby boomers, to read display fonts,” the company said in a statement.

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#Aging: Study Shows Americans Optimistic and Unprepared For Retirement (Part 1 of 2)

Non Profit Marketing 360

She’s 71 and has been retired since a car accident forced her to go on disability at age 59. But after she stopped working, she had to tap into that money to pay for health insurance. Click to enlarge.

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The CEO bully pulpit: Commentaries in the digital age


Be aware, reprint rights can cost money. Flickr/southtyrolean. I’ve wanted to post for a while about one of my favorite media tactics for nonprofits and foundations.

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3 ways to use direct mail effectively in the age of social media


Then design and print them all at once to gain economies of scale and save money. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels.

Giving Money is the Easiest Thing to Do

Kivi's Nonprofit Communications Blog

But the finding I found most interesting is this: 92% of donors said that making a donation was the easiest thing they could do for their favorite charity, and that didn’t vary significantly by age group.

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Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)


Having survived rape and child molestation she became pregnant at the age of 14. The post Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving) appeared first on MarketSmart, LLC |.

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How One Nonprofit is Raising Money from Company Volunteers

Selfish Giving

This post has a companion post at Razoo’s Inspiring Generosity blog: Dollars for Doers: The Money Nonprofits Don’t Want?

Cause Marketing in the Age of Free

Selfish Giving

You tap the real money. Gladwell poses an interesting question: where will the real money be made on the iPhone, in selling the phone or the apps? Apple may ultimately decide that’s it’s better to give away the phone because they could make more money selling apps. Up to now, most fundraisers look at corporate support through the narrow lens of philanthropy and sponsorship, both of which require money from the corporate checkbook.

Author Interview: Three tips for thriving in the digital age

Nonprofit Marketing Blog

David Neff and Randal Moss have a new book out called the Future of Nonprofits: Innovate and Thrive in the Digital Age. Since they just wrote an entire book on how we can create a new, more flexible, innovative organization in a digital age, I asked them what advice they could provide us. A: Invest money in technology. You can order it here.).

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Cause Marketing and 'Nature Deficit Disorder'

Cause Related Marketing

Just last night my youngest asked me what my favorite thing to do was when I was her age. The North Face wants you to do something, not donate money with your purchase.

#Philanthropy: As Steve Jobs The CEO Retires, Will Steve Jobs The Philanthropist Step Forward?

Non Profit Marketing 360

The Carnegies, the Mellons, the Rockafellers, the Buffetts… They all made scads of money in their chosen careers. They all founded foundations and gave away scads of money in their later years. Keep your hands off of my stack.

Interview with Jamie Turner, Author of How To Make Money with Social Media

Diva Marketing Blog

How do you make money with social media?" . He is also the co-author of How to Make Money with Social Media , which is available at fine bookstores (and a few not-so-fine bookstores) everywhere. what is the insider’s secret on using social media to make money?

7 steps to setting up a major gift solicitation appointment

Fundraising Coach

” Gather materials doesn’t raise any money. In an age of “caller id,” I find myself preferring to leave a message on the first call. I know you’re going to ask me for money. Ask asking for money

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Register Today for Show Me the Money: Reaching Donors Across Generations

Marketing for Nonprofits

Worried about your aging donor file? Wondering how to best segment donors by age to achieve greater fundraising success? Interested in attracting new and younger donors to your organization?

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Writing Competition With Prize Money for Pieces On the Economy Written by Native Americans

Seeking Grant Money Today

The competition is open to Alaska Natives, Native Hawaiians, and American Indians of all ages. From The Foundation Center.

How To Raise Money Better, In Your Region.Even In Tough Times

Seeking Grant Money Today

Since the economic downturn, I've posted general fundraising advice, in Seeking Grant Money Today , besides this blog's main topic du jour; grant writing advice, information, and tips. If you live in a region that is very badly hit by this economic downturn - then your organization must devise ways to raise money while being mindful and respectful of the local economic reality.

Cause Marketing & The Fortune at the Bottom of the Pyramid

Selfish Giving

As consumers are exposed to more cause marketing programs, they’ll demand more information on what’s being supported and how much money is going to the cause. Leave it to Ad Age to say that “Even tiny sponsorships have to be closely associated with your brand.&#

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Benchmark Data for Online Giving | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

In terms of age, though, its important not to jump to the conclusion that they are very young. Online donors are exceptionally spread out by age , while offline donors are all clustered in the 65+ age group. Tis the season for email marketing. We can help.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween


For every percentage of email that goes to spam, nonprofits leave money on the table. Users expect a lighting fast experience on your website, from your homepage to your donation page, and each additional second of loading time costs your organization money in missed donations.

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4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. Realistically, staff, time, and money are limited resources, especially among fundraising organizations. By age group. 3: By Age Group. Sarah Tedesco.

How You Can Build Relationships With More Hi-Value Supporters at Lower Costs


We are in the midst of the digital age manifested by the information and communication revolution. What’s amazing about the digital age is the ease with which savvy marketers can leverage technologies to communicate effectively and efficiently with constituents. Your job is tough!

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The Ultimate Guide to Social Media for Nonprofits


When most of your money needs to go into your cause, fundraising that is efficient and cheap is essential. You can find more about the age and gender demographics of Facebook users here – it’s a mixed audience, but males aged 25-34 are the largest group at 19%.

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How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

I also wanted to observe how this can affect day-to-day behaviours in a full household of five people (I have three kids under the age of five ). It’s been six months now since I equipped my home with three Google Home Mini devices (one on each floor).

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A Small Change

It constantly surprises me how much time organizations spend with grants and businesses when there is so much more money in individual giving. Some Businesses and Foundations act as the way an individual give their money. I believe it is because people are afraid to ask for money.

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Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics)


We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Beth Kanter reviews Julia Campbell’s book Storytelling in the Digital Age. Wild Apricot shares 49 Popular Nonprofit Software Tools That Save Time and Money. Happy Friday, everyone!

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The Top 3 Reasons Spray-And-Pray Fundraising Communications Fail


In this day and age, people get bombarded with thousands of messages a day. Spray and pray marketing communications tend to be unengaging (usually only asking for money, not involvement), so they fail. The traditional spray and pray marketing communications tactics just don’t work.

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3 Special Ways to Show Your Donors Some Love

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No, there isn''t a legal age for donating. "Donors commit their hard-earned money and time to your cause, so emphasizing them says thanks and gives your nonprofit more credibility," says Network for Good''s Senior Communication and Success Specialist Annika Pettitt.

5 Digital Fundraising Trends for Nonprofits in 2019

J Campbell Social Marketing

IRS #tax #taxes #money #TaxRefund #TaxTime #TaxTips #TaxPlanning #BeTaxReady #GetReady. My recommendation is to get registered with Facebook Fundraising tools by going to and then creating a strategy to get people to set them up and raise money for you in 2019.

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5 Summer Fundraising Ideas for Every Nonprofit

J Campbell Social Marketing

It requires very little investment on your part and allows you to sell items that might have been otherwise thrown or given away to make money for a good cause! Don’t miss out on the opportunity to make more money because you want a few more zzz’s. Guest post by Sara Lowe.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If you aren’t segmenting your email list, John Haydon says Smart Fundraisers Don’t Raise Money This Way. As they age, the future of U.S. Happy Friday, friends!

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Danger Ahead?

The Agitator

The article is based on a study by the Urban Institute which compares the wealth of various age cohorts as it stood in 1983 versus 2010. Forbes reports as follows: “While the net worth of those 47 and older is roughly double that of someone the same age 27 years earlier, today’s adults in their mid-30s or younger have accumulated no more wealth than their counterparts 27 years ago. The comparison is between people of the same age in 1983 and 2010).”

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5 Signs Your Nonprofit Needs a New CRM


We all aspire to live by the age-old mantra “if it ain’t broke, don’t fix it,” but often we get so used to our familiar tools and processes that it can be difficult to know when to honestly evaluate them for broken parts.

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How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

Instead, we bombard our donors with requests for more money, sending them boring and irrelevant announcements and notifications, or even worse – not communicating with them at all. Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition.

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8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

Donors are giving you their money, and they want to know that they are affecting change in real lives. Pew Internet found that, as of January 2014, 74 percent of online adults eighteen years of age and older use social networking sites.

5 Visual Marketing Tips for Small Nonprofits

J Campbell Social Marketing

What if you do not have a graphic design background or the money to hire a designer? 5 ways to get your nonprofit into the visual age even if you think you can’t: 1) Don’t reinvent the wheel – share! There is no doubt that visual marketing rules the social web.

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Nonprofit Social Media 101: Lessons from Indivisible


In contrast, Facebook has a longer shelf life, so you want to think about how your posts are going to age there. I'll do that initially as a way of building up to asking folks to give money or join actions offline.

Crowdfunding on Social Media: 4 Design Tips to Drive Donors

J Campbell Social Marketing

This means anyone can raise money for causes close to their hearts through peer donations. If you’ve never designed a brand to raise money online , you may be wondering: What comprises a “brand”? Guest Post by Fundly.

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