How can you change the game? Gift Planning for Millenials Guest Post by Christina Attard

Wild Woman Fundraising

Gift Planning for Millenials Guest Post by Christina Attard originally appeared on Wild Woman Fundraising on August 23, 2013. Millennial donors (Photo by Karen Tremblay). I’m pleased to welcome Christina Attard again today as a guest blogger!

Millenials aren’t really that different!

Fundraising Coach

Millenials aren't really different. And since many of our generation had to take care of themselves from an early age, we're pretty scrappy. Both Gen Xers and some late Boomers have raised MILLENIALS. Millenials aren't very different. It's not about the Millenials.

What Would You Say? Thoughts on Global Citizenship


86% of adults ages 18-29 use social networking. By now, you’ve probably heard about the “Millenials,&# those born between 1981 and 2000 as defined by the Pew Research Center. Summed up, Pew identifies Millenials as “ Confident.

Global 249

How to engage with Millenials - and how they’re different from teens

Nonprofit Marketing Blog

And 80 percent believe they’ll reach their life goals by age 30. I had the pleasure of serving on a panel yesterday at the Legacy Foundation’s event to celebrate the tenth anniversary of the Truth Campaign , one my all-time favorite examples of stellar social marketing. You should check out the slides from my fellow panelists ( Peter Zollo of TRU, Paul Farhi of the Washington Post and Nick Shore from MTV), which you can find here.

Giving By Generations

The Agitator

Millenials (youngest would be 19 years old; oldest 36) — 25.9% So, those age 52 and over represent 69% of giving. Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US.

No, Millennials aren’t entitled. And they don’t want a participation trophy.

Wild Woman Fundraising

And the lower the age, the less likely people were going to be working at their organization in two years. Millenials aren’t entitled. This post is a response to the Rogare report talking about millennial fundraisers and their tendency to job hop.

Waiting For Inspiration

The Agitator

The New York Times recently headlined … For Millenials, a Tide of Cynicism and a Partisan Gap. They were previewing a series of polls regarding Millenials political and social views by Harvard’s Institute of Politics. A finding that makes me want to throw my hands up in despair is that those age 18-29 split evenly in their views of the National Rifle Association (NRA) — 38% favorable, 38% unfavorable.

Baby boomers most generous – Gen Y most likely to increase donations

Fundraising Coach

The generational line up as reported by Blackbaud is: Matures (age 68+): 26%. Boomers (age 49-67): 43%. Gen X (age 33-48): 20%. Gen Y (age 18-32): 11%. People of all ages are there. Baby boomers represent 43% of giving in USA.

Latest Cause Marketing Research

The Agitator

The 2010 Cone Cause Evolution Study notes that moms and Millenials (age 18-24) are the biggest believers in cause marketing. Thanks to Joanne Fritz at for alerting us to the latest report on cause marketing from Cone. Cause marketing is Cone’s specialty … they know their stuff.

How Do You Live Online?

Marketing for Nonprofits

Simply choose the age, geographical location and gender of the folks you want to reach and the tool will tell you HOW your stakeholders live online. I pulled up data for total US and for the "Millenials" - age 18 - 24 and this is what jumped out at me. SlideShare src="[link] View Upload your own Forrester Research has created this great tool to help you understand who is online and what they are doing.

Good news about Millennials and Fundraising

Fundraising Coach

I’ve asked her to share her take on engaging millenials in funding causes. Individuals in this age group are between 20 and 30 years old. This week, I’m thrilled to introduce Christina Attard.

News 88

7 Questions to make better corporate relationships-taking your sponsorships to the next level!

Wild Woman Fundraising

They think like that, especially millenials. And I heard your story about setting up a partnership at the age of 25.