3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Aunt Frances passed away recently at the age of 107 1/2, and I’ll miss her greatly. Then she, amazed at my statement, told me how how silly I was, how she had always marveled at my loyalty and persistent friendship despite the difference in our ages, and thanked me. The more you give your people (in experience, satisfaction, appreciation, skills or otherwise), the more likely they are to feel like they’re getting the great deal and will be back for more.

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Aunt Frances’ Key to Relationship Building

Getting Attention

In a strange way, the enormous age gap between us opened up a unique path to forging a tight bond. Then she, amazed at my statement, told me how how silly I was, how she had always marveled at my loyalty and persistent friendship despite the difference in our ages, and thanked me. The more you give your supporters (in experience, satisfaction, appreciation, skills or otherwise), the more likely they are to feel like they’re getting the great deal and will be back for more.

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