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Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. In a strange way, the enormous age gap between us opened up a unique path to forging a tight bond. Then she, amazed at my statement, told me how how silly I was, how she had always marveled at my loyalty and persistent friendship despite the difference in our ages, and thanked me.

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3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Aunt Frances passed away recently at the age of 107 1/2, and I’ll miss her greatly. Today, I want to share three relationship-building skills I learned from Aunt Frances. Marketing success is about strong relationships, which grow from finding that commonality and nourishing it. It’s the best way to grow a tight relationship with the people whose help you need to move your organization’s mission forward.

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