Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. In a strange way, the enormous age gap between us opened up a unique path to forging a tight bond.

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3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Aunt Frances passed away recently at the age of 107 1/2, and I’ll miss her greatly. Today, I want to share three relationship-building skills I learned from Aunt Frances. Transparency builds trust. 3) Giving, rather than taking, is what relationship building is all about.

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My own medicine: Research to kickstart a friendship revolution

Sea Change Strategies

As part of my passion project Lifeboat, which is dedicated to creating a groundswell of people rediscovering meaningful friendship in the digital age , I’ve recently done a lot more listening than talking (Yes- I know it’s hard to believe). I just got a taste of my own medicine.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

That’s the path to Priority Now—the relevant, memorable and unified supporter or participant experience you must provide, an experience that builds on each person’s till-now engagement with your organization and is most likely to spur her next action. Flickr: Robyn Anderson.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

That’s the path to Priority Now—the relevant, memorable and unified supporter or participant experience you must provide, an experience that builds on each person’s till-now engagement with your organization and is most likely to spur her next action. Flickr: Robyn Anderson.

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Be Friend-ly with the 53% of Seniors Now Online

Getting Attention

The trend centers on younger seniors 65 to 75, with Internet use dropping off significantly after age 75. These findings from Pew Internet and AARP—indicating that isolated seniors are looking to social networks to help build and strengthen relationships—has huge implications for your nonprofit. Here’s how to build relationships that are meet online seniors’ wants, so are likely to be long lasting: Add a few online seniors to your marketing advisory group.

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Social Media: Winds of Change

Diva Marketing Blog

Example: Personal satisfaction from helping people quickly resolve their service challenges. Use the Front PORCH approach to building relationships based on corporate personal brand values. O rganize: Plan how, why and with whom you want to build professional relations (with).

Social Media "Pioneers" Tell Why

Diva Marketing Blog

For other the satisfaction of personal expression influenced them to explore blogs. . And, isn''t that how you build connections? It isn''t about age. Too many mature age people see bloggng and social media as being about technology. We came, we saw, we kicked its ass.

The Best in Social Marketing in 2013

Social Marketing and Social Change

The authors investigated the question of whether community-based social marketing strategies can augment the effects of mass media campaigns on exposure (recall of any program strategy), knowledge and fruit and vegetable consumption of parents of school-aged children.

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Charity may trump self-interest in motivating employees

Nonprofit Marketing Blog

It not only examined employee satisfaction, but also the other side – benefits to the organization in terms of employee performance and return on investment. Show that volunteer days or donations to your organization are a great way for companies to build employee morale and loyalty! You can gain added credibility by citing Daniel Pink, who has shown a “purpose motive” is a one of the most powerful forces for employee satisfaction and creativity in companies.

Notes from the Independent Sector Conference

Fundraising Breakthroughs

In the next couple of posts, I'll share some of what caught my attention, starting with a pre-conference session organized by American Humanics and Public Allies on building the nonprofit workforce of tomorrow (or rather, I think, of today). I was interested in learning more about what Ludovic Blain discovered in his listening project (focus groups of folks ages 25-40 in progressive organizations in 9 cities).

Remembering Rob Stuart

A. Fine Blog

Rob was the hub that connected dozens, hundreds, of us that work to build communities and create change through digital technologies. “It’s Whatever satisfaction he found in teaching people about the power of technology, bringing power to the people of Philly gave him even more.

Senior Fundraiser On The Planet

The Agitator

It’s worth adding that from 1977 to 1979 I worked directly with ActionAid’s founder, Cecil Jackson Cole, the founder of Oxfam, Help the Aged and other UK international charities. Like Don Kuhn, I learned there was a lot of satisfaction in going the distance at one place. We’ve received a great response to our quest — Can You Beat 27 Years? — to find the Senior Fundraiser on the Planet — a fundraiser who has served (lasted?)

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