America’s New Mobile Majority

The Agitator

Nielsen refers to “America’s New Mobile Majority” reporting that 50.4% ” Activity by age shows the expected pattern … Unfortunately, I don’t see ‘Donate’ on that list!

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Latin America is still behind – 55% access to the internet vs. 88% in Canada and US. crisis-commons, code for america). Debrief Event Governance #dgf15 digital digital age digital governance forum global solution networks goc governance government of canada privacy Social Media

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Trending Sources

#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service and accommodate ever growing proportions of older residents. Aging Urban Regions in the US (From The New Republic).

Is it Time for Share Our Strength to Rebrand?

Cause Related Marketing

The nation’s largest anti-hunger charity, Feeding America , has been knocking it out of the park in terms of its fundraising since its rebranding in September 2008. Regardless, the full name just doesn’t mean much in an age of search-engine literalness.

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Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America. Unilever, the body copy on the cover tells us, is donating $250,000 to the Boys and Girls Club of America.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Each persona has demographic information that helps make them real for the viewer, including things like age, race, gender and even a name. Thanks to See3 for sharing this useful case study, originally published on the See3 blog.

On Telling the Truth

Marketing for Nonprofits

Jesus I had the privilege of attending NARAL Pro-Choice America's annual luncheon today. These women are AMAZING, but I have to say that hands-down the best speech of the meal was given by a woman (I can't even remember her name) who told her PERSONAL STORY of a harrowing, illegal, "backroom" abortion at age 19. Real, personal, authentic stories are all we've got, especially in this Connected Age when no one trusts anyone even though everyone is a "friend."

Age of Conversation 3: Time To Get Busy!

Diva Marketing Blog

One was from the middle of America and the other from down under in Australia. . Hence was born the Age of Conversation 1. 2008 brought Age of Conversation 2 with over 200 contributing authors. . Age of Conversation 3 la unched this wee k.

Age of Conversation 1, 2 And Get Ready For 3!

Diva Marketing Blog

One was from the middle of America and the other from down under in Australia. and hence was born the Age of Conversation. 2008 brought Age of Conversation 2 with over 200 contributing authors. Age of Conversation 3 is in the works with about 300 authors with a publishing date in 2010. Age of Conversation 3 is subtitled - It’s time to get busy! Innovation and Execution I'm proud to have participated in all 3 Age of Conversation books.

2 examples of great nonprofit video storytelling

J Campbell Social Marketing

I also liked that the video worked in some startling statistics for extra impact – I did not know that the average age of a homeless person is America is 9 years old.

Awards for Enterprising American Middle School & High School Aged Girls

Seeking Grant Money Today

Deadline: February 26, 2010 Guardian Life Insurance Invites Entries for Girls Going Places Entrepreneurship Award Program The Guardian Life Insurance Company of America is accepting entries for its Girls Going Places Entrepreneurship Award Program. This annual initiative is designed to reward the enterprising spirits of girls between the ages of 12 and 18. From The Foundation Center.

Sharing the MLK, Jr. Holiday in a Culturally Competent Way

Kivi's Nonprofit Communications Blog

My mother, uncles, aunties, and their friends lived in terror as school-aged children. Check out how Feeding America rallies their network: Volunteering across the Feeding America network on MLK Jr.

Why fundraising is so important, at least until Campaign Finance Reform

Wild Woman Fundraising

Yes, even in the age of social media, traditional media matters. In sum, he concluded, Democracy in America depends on bribery. Recently I’ve been reading up on how to get money for political office, because I will be assisting a friend in running for office.

Grants for Indian Tribes & U.S. Territories Involving School Age Youth in Service Learning Projects

Seeking Grant Money Today

Deadline: March 9, 2010 Corporation for National and Community Service Announces Availability of Funding to Support Service-Learning The Corporation for National and Community Service has announced the availability of a total of $650,070 for new Learn and Serve America School-Based grants to Indian tribes and U.S. territories to involve school-age youth in service-learning projects that simultaneously support student development and meet community needs. From The Foundation Center.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

As I’ve often mentioned in this space , veteran’s charities poll very high in America right now. percent for men age 20 and older while the unemployment rate for women age 20 and older was 7.6 A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach. Harry’s sells moderately-priced men’s shavers, giving the handles names and taking a boutique approach.

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

Oxfam America’s first email came on February 17, with the subject line, “Kivi, What’s Important to You?” Feeding America sent a paper thank you letter; nothing after that.

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Continuing Education for Cause Marketers

Cause Related Marketing

I haven’t fully availed myself of it yet, but hundreds of universities in North America and Europe are putting thousands of hours of lectures and podcasts online. What do you do, as a cause marketer, to keep learning?

Regal Enteratinment Reports the Results of its Cause Marketing Campain Called 'Straw Vote'

Cause Related Marketing

Yesterday Regal Entertainment announced the final tally of its August Straw Vote; Boys and Girls Clubs of America garnered $97,721 and St. And until he published ‘Heart of Darkness’ at age 37 he was basically was a sailor, a drifter and small-time criminal.

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

Telestroke has the potential to greatly diminish the striking disparity in stroke care for rural America.”

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

Telestroke has the potential to greatly diminish the striking disparity in stroke care for rural America.”

#ProAging: Mandated Cuts In Medicare Stifle Expansion Plans

Non Profit Marketing 360

How are the cuts now playing out in the planning of elder care in America? Unfortunately, care for aging and retiring Americans seems not to be one of the talking points among the political candidates on the voting blocks in 2012. Aging Assisted Living Community Health Independent Living National/International News and Current Affairs Nursing Home Politics Retirement Living Baby Boom Generation Centers for Medicare and Medicaid Services economy Elderly care Nursing home ProAging

Great Nonprofit Marketing Jobs: Friday Futures

Getting Attention

Development Writer & Editor , Boys & Girls Club of America (Atlanta, GA). Director of Communications , Christian Foundation for Children and Aging. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

Activating The Global Health Trifecta

SocialButterfly

86% of adults ages 18-29 use social networking. Add to this innovations such as Random Hacks of Kindness, Code for America, Crisis Camps, Ushahidi, accessible health data and a slew of additional examples. Image: PSI. Is foreign aid important to Americans?

Activating The Global Health Trifecta

SocialButterfly

86% of adults ages 18-29 use social networking. Add to this innovations such as Random Hacks of Kindness, Code for America, Crisis Camps, Ushahidi, accessible health data and a slew of additional examples. Image: PSI. Is foreign aid important to Americans?

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

Berdache or "Two-Spirit" in America, late 1880s. So, I majored in Gender Studies, which means that for several years I learned ALL ABOUT gay and lesbian history in America.

Boomers: Boom Or Bust?

The Agitator

I’ve tended to be a believer in the manna from heaven promised by the fundraising ‘coming of age’ of America’s 76 million boomers. Boomers are now pouring into the traditional age 65+ ‘sweet spot’ of giving (about 10,000 will cross that threshold every day for the next 17 years), but giving as a percentage of GDP remains static, and the hard data says both acquisition and retention is falling.

Where to Volunteer or Donate to Assist All in Need Due to the BP Oil Spill Disaster Because Two Different Recent Studies Find Volunteers Feel Healthier and Happier & Volunteerism Is On the Rise in America

Seeking Grant Money Today

Also, despite the economic recession volunteerism is apparently on the rise, across all demographics, in America.; 87% of those who volunteer said that they feel that they are aging well compared to 78% of those who do not volunteer. 86% feel younger than their age compared to 72% who do not volunteer. 69% responded that they feel good about aging compared to 59% of seniors who do not volunteer.

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Kivi's Nonprofit Communications Blog

This penchant for emotional storytelling runs throughout the organization’s social media, into its well-established brand, and corporate America seems to LOVE IT! The big hit, especially for those between the ages of 18 to 29, isn’t especially popular with nonprofit folks.

Piggyback On What’s Top Of Mind— 9 Valentine’s Victories

Getting Attention

Who did it: National Audubon Society, Defenders of Wildlife, Heifer International, North Carolina League of Conservation Voters, WaterAid in America, International Rescue Committee. Who did it: Kaboom, NARAL Pro-Choice America’s Choice Out Loud Campaign, Global Zero, TechSoup.

Reading Up On Social Determinants of Health

SocialButterfly

“But the evidence suggests that we can make great progress towards closing the health gap by improving, as the [World Health Organization’s Commission on Social Determinants of Health] put it, the conditions in which people are born, grow, live, work and age.”

Reading Up On Social Determinants of Health

SocialButterfly

“But the evidence suggests that we can make great progress towards closing the health gap by improving, as the [World Health Organization’s Commission on Social Determinants of Health] put it, the conditions in which people are born, grow, live, work and age.”

Shifting from Problem Describers to Solution Seekers

Social Marketing and Social Change

Phil Dusenberry, the former chairman of the advertising agency BBDO North America, wrote that marketers relied on consumer research more than any other profession. Let''s take the example of aging-in-place , an important area in the aging and health space.

Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

While she may have had to lie about her age to get an education , Zora Neale Hurston went on to become one of the most prolific writers at the heart of the Harlem Renaissance. Edith Wharton was the first woman to win a Pulitzer Prize for fiction for her novel, “The Age of Innocence” in 1921. EMILY's List , She Should Run , and Emerge America are working to empower women from all walks of life to run for office and fight for more representative government - they've got our vote!

Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

So that tiny $200 social security check that you’ll get at age 65 to live on? Who can live on $200 a month, let alone $150 a month in America anymore? Yesterday I wrote about inequality being the thing that holds nonprofits back.

Online Ghost Haunts All Fundraisers

The Agitator

In a nutshell, here’s what Target Analytics found in their benchmarking of the online/offline — and supposedly integrated — world experienced by the largest direct response nonprofits in America, involving 15+ million donors and more than $1.1 Online acquired donors give almost double the amount ($62) as mail-acquired donors ($32), regardless of age or income. Target Analytics released its 2011 Benchmark Study of Internet and Multi-Channel Giving yesterday.

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Leadership Awards for American and British Jr. High & High School Level Students Wishing to Improve Their Communities

Seeking Grant Money Today

Deadline: January 12, 2011 Bank of America Charitable Foundation Invites Applications for Student Leaders Program The Bank of America Charitable Foundation is accepting applications for its annual Student Leaders Program, a component of the foundation's signature Neighborhood Excellence initiative. provided by Bank of America. markets) or enrolled in sixth form/college or college of further education (ages 16 to 18) (UK). From The Foundation Center.

Making Christmas the Most Wonderful Time of the Cause Marketing Year

Cause Related Marketing

Ivory should probably also consider divisions for children say ages 5-8, and 9-12.

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Rebooting Tawain

A. Fine Blog

Last year I had the great good fortune to edit a compilation of essays with my friends at Personal Democracy Forum called Rebooting America. The essays are all focused on reimagining our democracy for the digital age. Tags: Social Media Tara Hunt Drupal Taiwan Community Rebooting America Charles Chuang personal democracy forum Joe Trippi Esther Dyson Newt Gingrich craig newmark

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

A January 2010 story in the New York Times on Mark put annual sales at $70 million and numbered sales reps at around 40,000 in North America. But, as I’ve demonstrated before in this space , in the United States breast cancer, Avon’s signature cause, is pretty rare for women under age 30. The direct sales business… think Amway, Avon, and Shaklee… has a demographics problem, namely attracting the next generation of sales reps.

FREE Social Media Training Starts Thursday!

Marketing for Nonprofits

Gear Up for Giving is the precursor to the second America's Giving Challenge and aims to get nonprofits ready for entry into this fall's online fundraising contest. Interested in learning more about the inaugural America's Giving Challenge?