INDUSTRY INSIGHTS YOUR PEERS ARE READING
Most (post-)industrial western societies tend to see aging as a decline from the creativity and energy of young adulthood. The experiences and wisdom of longer life tend to be downplayed against the physical changes wrought by age. MORE
Aging Civics Community Healthcare News and Current Affairs Newspaper Article Report Retirement Living Seniors Life COLA Cost of Living Allowance economy Government Great Recession Medicare Social Security MORE
Aging Assisted Living Community Health Healthcare Low-Income National/International News and Current Affairs Newspaper Article Politics Report Seniors Life AARP Associated Press Caregiver Health care Medicare Paul RyanWithout getting into the biological, religious, sociological… arguments of ‘why’, the fact is all human societies encourage, expect, even need families to support each other in ways that might appear contrary to self-interest. MORE
Flickr/southtyrolean. I’ve wanted to post for a while about one of my favorite media tactics for nonprofits and foundations. MORE
Aging Blogs Health Healthcare National/International News and Current Affairs Newspaper Article Opinion Politics Retirement Living Seniors Life Centers for Medicare and Medicaid Services Federal Budget Federal Debt Federal Register Hallische Händel-Ausgabe Health care Home care Medicare Payment Senior Health Seniors United StatesWith government cuts (or default) looming, everyone is talking about cuts. The battle is really over how much cutting will be done, and who will bleed most. MORE
With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.&#. Uncategorized Ageing Baby Boomers Business communication economy Ford Motor Company General Electric Health Health care Intel Corporation Old age Technology MORE
Aging Health Healthcare National/International News and Current Affairs Politics Publications Report Resource Retirement Living Seniors Life economy Great Recession Health insurance Medicare Poverty Social SecurityClick to Enlarge. Medicare’s open enrollment for next year begins on October 15th and runs through December 7th (an unfortunate date in the lives of many of the GI Generation). Information on Medicare’s medical plans can be found here. MORE
Advice Aging Communications Facebook iPad Apps iPad/Tablet iPhone Apps Marketing Marketing Skills Media Review Public Relations Report Resource Retirement Living Social Media Technology Twitter Baby Boomer communication marketing Marketing and Advertising Mobile phone Nielsen Company Social network MORE
It helps make middle-aged donors into excellent prospects for irrevocable planned gifts. The post 3 Big Reasons Why Charities Should Work to Get Gifts in Wills from Middle-Aged Donors appeared first on MarketSmart. It can turn them into more committed and more charitable donors. . MORE
The post Let’s Get Wiser (and More Awesome) with Age appeared first on Kivi's Nonprofit Communications Blog. It’s my birthday Sunday! While I am the one turning the big double-four, I want you awesome, hard-working people to have the goodies. MORE
For example, according to the report, “only 13 percent of people over age 50 but not yet retired said they expect their health to be worse in retirement than it is currently. Then ask someone 10 years your junior if he/she will be exercising to the same degree when she/is your age. MORE
For example, according to the report, “only 13 percent of people over age 50 but not yet retired said they expect their health to be worse in retirement than it is currently. Then ask someone 10 years your junior if he/she will be exercising to the same degree when she/is your age. MORE
“Not long ago, the best way to get young people to donate was to wait thirty years.” ” So observes Aussie fundraiser Sean Triner at Pareto Fundraising , in a wry and fact-filled post on 101Fundraising crowdblog. MORE
Advice Aging Blogs Communications Independent Living Marketing Report Resource Social Media AARP Business Great Recession Online Communities Social network UnemploymentThe unemployment rate of 9.1% seems pretty bad psychologically, especially for Americans that can remember the myth of unemployment rates of 2-3% a decade or so ago. But the unemployment rate flattens out some really horrific numbers : For African-American men between 20-30, the rate is about 18%, for example. MORE
We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. According to the Census Bureau , the number of people age 65+ will increase by 72% between 2010 and 2030. I have a passion for helping people find their way through the maze of aging services. MORE
New people are not getting on board with giving and taking the place of older donors who are aging out. The post The Essential Guide to Donor Retention in the Digital Age appeared first on marketing for the modern nonprofit. Nonprofits, we are failing our donors. MORE
The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page. MORE
She’s 71 and has been retired since a car accident forced her to go on disability at age 59. Click to enlarge. MORE
For some, working longer past the traditional retirement age is a key to ongoing engagement, community involvement, and mental health. For most, working beyond 65 (or whatever the retirement age is in your country) is an economic expectation, for better and/or worse. MORE
What are your tips to help you focus in an age of distraction? Mindmap: Jane Genovese. Thanks to my friend and colleague Beth Kanter for sharing her insights in this guest post. MORE
Aging Health Healthcare Independent Living Interview Nonprofit Retirement Living Seniors Life Technology Video Video Interview Alzheimer's disease Dementia Health care Mayo Clinic Pat Summitt videoImage via Wikipedia. MORE
Click to enlarge. The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles. Nevertheless, the iPad was not created with our oldest citizens in mind. The screen is not especially large, for example. MORE
Even though Tom persuaded me to give up working with cave art and stone tablets when we ‘modernized’ the Agitator offices, we’ve never lost interest in the power and importance of storytelling. MORE
Shrinking, but not gone until 2020. Politics have roughed up most of our attitudes towards health reform. Sometimes it is difficult to sort out what has changed, what seems to be improvement or expansion or cut in service or cost. MORE
The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart. MORE
The following chart shows the age breakdown for the leads we generated and gifts we uncovered for one of our clients. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. It’s interesting that there are quite a good number of 25-54 year old respondents interested in planned giving estate planning information. Furthermore, it’s also interesting that there are quite a number of 65+ respondents. MORE
With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.&#. Aging Automobiles Communications Health Independent Living Retirement Living Seniors Life Technology Video Wellness Ageing Android Baby Boomers Business communication economy Ford Motor Company General Electric Health care Intel Corporation Old age video MORE
Hence was born the Age of Conversation 1. 2008 brought Age of Conversation 2 with over 200 contributing authors. . Age of Conversation 3 la unched this wee k. I'm proud to have participated in all 3 Age of Conversation books. Social media is all about the stories. MORE
We are at the beginning of a new age of giving and embedded philanthropy is one of the first signs. Philanthropy has become more than gifts to charity and is now a form of self expression. This can be best seen as businesses have started to use philanthropy to sell their products and improve their world. Everyday people are starting to see and understand that regardless of the amount of money they make they can make an impact in their world. MORE
“ The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. ”. — Ad Reinhardt, fine artist (1913 – 1967). These samples illustrate minimalism in web design for nonprofits. MORE
The fact of the aging of the global population is something our readers are likely at least acquainted with. The CSIS released a sobering report earlier this year that measured the ‘Global Aging Preparedness’ (GAP) Index. MORE
Generation (born 1913-1917), the Silent Generation (born 1931-37), and the Boomer Generation (1943-1947) as they make decisions about work and retirement after age 60. MORE
Aging Assisted Living Healthcare National/International News and Current Affairs Nursing Home Politics Retirement Living Wellness Business economy Elder Care Elderly care Health care Hospital Investing Joe Baker Medicaid Medicare Nursing home United States White House MORE
OK, a little broader … this is about “middle-aged&# brains (ages 40-65). It turns out the middle-aged brain is better at: Complex reasoning. However, there are downsides to the middle-aged brain: Slower to process information. Get to the point: the middle-aged brain’s ability to grasp the gist of an argument faster and better suggests long, drawn-out explanations are not needed or helpful. Let’s stick with Boomers another day. MORE
By Jesse Kelsey and Anthony Blair-Borders. It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality. Recent data from Blackbaud shows that in 2015 more email messages were opened on small mobile devices than on larger desktop and laptop computers or even larger tablets. MORE
Du Peng, PhD, director of the Institute of Gerontology at Renmin University of China, says that most societies – even in China where the aged are treated with great respect – are organized to encourage the input from younger citizens, with comparatively few opportunities for older adults. MORE
Aging Health Healthcare Low-Income National/International News and Current Affairs Newspaper Article Opinion Politics Retirement Living Seniors Life Federal Aviation Administration Federal Budget Joe Lieberman Medicare Medicare Rights Center Social Security MORE
But what is also happening, according to research by the AARP, is that many children in their middle age are giving fairly advanced care without the training required to do things like taking care of catheters or monitoring medications. MORE
Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service and accommodate ever growing proportions of older residents. Aging Urban Regions in the US (From The New Republic). MORE
Both of these reports treat age of donors as a very significant differentiating characteristic — in terms of channel preference, modes of engagement, motivation to give. I mean, beyond ‘ripeness’ for soliciting bequests (and even here, one could argue it’s never too early to plant and nurture the seed). I mean in your day-to-day communications to and stewardship of your active donors. MORE
Apple Assisted Living Communications Health iDevice Independent Living iPad Apps iPad/Tablet iPhone Apps Newspaper Article Nursing Home Retirement Living Seniors Life Technology Wellness Aging Alzheimer's disease design iPad IPhone Non-profit organization Silent Generation Wake Forest University MORE
Catey Hill of SmartMoney.com noted Ford’s studies of dashboard legibility that argued for safety in larger fonts: “The move is an effort to make it “easier for people of all ages, particularly aging baby boomers, to read display fonts,” the company said in a statement. MORE
Affordable Housing Aging Community Environment Health Healthcare Independent Living Marketing Report Resource Retirement Living Seniors Life Wellness economy homes housing Minneapolis – Saint Paul Retirement Twin CitiesDave Letterman offers only a “Top 10″ list, but Bankers Life and Casualty has just published its Top 50 “Best US Cities For Seniors 2011″ and the list contains a few surprises – though, admittedly, not so many laughs. MORE
According to a recent report from the Pew Internet and American Life Project, The fastest rate of growth was seen among the oldest generation of internet users, as the percentage of adults age 74 and older who use social network sites quadrupled from 4% in December 2008 to 16% in May 2010. MORE
Aging Related Topics 
J Campbell Social Marketing
JUNE 3, 2019
New people are not getting on board with giving and taking the place of older donors who are aging out. The post The Essential Guide to Donor Retention in the Digital Age appeared first on marketing for the modern nonprofit. Nonprofits, we are failing our donors.
Kivi's Nonprofit Communications Blog
OCTOBER 11, 2018
The post Let’s Get Wiser (and More Awesome) with Age appeared first on Kivi's Nonprofit Communications Blog. It’s my birthday Sunday! While I am the one turning the big double-four, I want you awesome, hard-working people to have the goodies.
Non Profit Marketing 360
DECEMBER 6, 2011
The fact of the aging of the global population is something our readers are likely at least acquainted with. The CSIS released a sobering report earlier this year that measured the ‘Global Aging Preparedness’ (GAP) Index.
Non Profit Marketing 360
NOVEMBER 3, 2011
Du Peng, PhD, director of the Institute of Gerontology at Renmin University of China, says that most societies – even in China where the aged are treated with great respect – are organized to encourage the input from younger citizens, with comparatively few opportunities for older adults.
Non Profit Marketing 360
JULY 14, 2011
Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service and accommodate ever growing proportions of older residents. Aging Urban Regions in the US (From The New Republic).
Non Profit Marketing 360
SEPTEMBER 1, 2011
According to a recent report from the Pew Internet and American Life Project, The fastest rate of growth was seen among the oldest generation of internet users, as the percentage of adults age 74 and older who use social network sites quadrupled from 4% in December 2008 to 16% in May 2010.
Non Profit Marketing 360
SEPTEMBER 20, 2011
Most (post-)industrial western societies tend to see aging as a decline from the creativity and energy of young adulthood. The experiences and wisdom of longer life tend to be downplayed against the physical changes wrought by age.
Non Profit Marketing 360
AUGUST 4, 2011
Aging Health Healthcare Low-Income National/International News and Current Affairs Newspaper Article Opinion Politics Retirement Living Seniors Life Federal Aviation Administration Federal Budget Joe Lieberman Medicare Medicare Rights Center Social Security
Non Profit Marketing 360
SEPTEMBER 7, 2011
For some, working longer past the traditional retirement age is a key to ongoing engagement, community involvement, and mental health. For most, working beyond 65 (or whatever the retirement age is in your country) is an economic expectation, for better and/or worse.
The Agitator
SEPTEMBER 28, 2017
Even though Tom persuaded me to give up working with cave art and stone tablets when we ‘modernized’ the Agitator offices, we’ve never lost interest in the power and importance of storytelling.
The Agitator
JUNE 2, 2014
“Not long ago, the best way to get young people to donate was to wait thirty years.” ” So observes Aussie fundraiser Sean Triner at Pareto Fundraising , in a wry and fact-filled post on 101Fundraising crowdblog.
Non Profit Marketing 360
OCTOBER 25, 2011
Advice Aging Blogs Communications Independent Living Marketing Report Resource Social Media AARP Business Great Recession Online Communities Social network UnemploymentThe unemployment rate of 9.1% seems pretty bad psychologically, especially for Americans that can remember the myth of unemployment rates of 2-3% a decade or so ago. But the unemployment rate flattens out some really horrific numbers : For African-American men between 20-30, the rate is about 18%, for example.
Non Profit Marketing 360
JULY 12, 2011
We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. According to the Census Bureau , the number of people age 65+ will increase by 72% between 2010 and 2030. I have a passion for helping people find their way through the maze of aging services.
Non Profit Marketing 360
SEPTEMBER 8, 2011
Generation (born 1913-1917), the Silent Generation (born 1931-37), and the Boomer Generation (1943-1947) as they make decisions about work and retirement after age 60.
Non Profit Marketing 360
AUGUST 30, 2011
Aging Health Healthcare Independent Living Interview Nonprofit Retirement Living Seniors Life Technology Video Video Interview Alzheimer's disease Dementia Health care Mayo Clinic Pat Summitt videoImage via Wikipedia.
Non Profit Marketing 360
OCTOBER 20, 2011
Aging Civics Community Healthcare News and Current Affairs Newspaper Article Report Retirement Living Seniors Life COLA Cost of Living Allowance economy Government Great Recession Medicare Social Security
Non Profit Marketing 360
OCTOBER 18, 2011
Click to enlarge. The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles. Nevertheless, the iPad was not created with our oldest citizens in mind. The screen is not especially large, for example.
Non Profit Marketing 360
OCTOBER 6, 2011
For example, according to the report, “only 13 percent of people over age 50 but not yet retired said they expect their health to be worse in retirement than it is currently. Then ask someone 10 years your junior if he/she will be exercising to the same degree when she/is your age.
Non Profit Marketing 360
OCTOBER 4, 2011
For example, according to the report, “only 13 percent of people over age 50 but not yet retired said they expect their health to be worse in retirement than it is currently. Then ask someone 10 years your junior if he/she will be exercising to the same degree when she/is your age.
Non Profit Marketing 360
OCTOBER 11, 2011
Apple Assisted Living Communications Health iDevice Independent Living iPad Apps iPad/Tablet iPhone Apps Newspaper Article Nursing Home Retirement Living Seniors Life Technology Wellness Aging Alzheimer's disease design iPad IPhone Non-profit organization Silent Generation Wake Forest University
Non Profit Marketing 360
SEPTEMBER 15, 2011
Advice Aging Communications Facebook iPad Apps iPad/Tablet iPhone Apps Marketing Marketing Skills Media Review Public Relations Report Resource Retirement Living Social Media Technology Twitter Baby Boomer communication marketing Marketing and Advertising Mobile phone Nielsen Company Social network
Non Profit Marketing 360
AUGUST 2, 2011
Aging Assisted Living Healthcare National/International News and Current Affairs Nursing Home Politics Retirement Living Wellness Business economy Elder Care Elderly care Health care Hospital Investing Joe Baker Medicaid Medicare Nursing home United States White House
Non Profit Marketing 360
SEPTEMBER 15, 2011
With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.&#. Aging Automobiles Communications Health Independent Living Retirement Living Seniors Life Technology Video Wellness Ageing Android Baby Boomers Business communication economy Ford Motor Company General Electric Health care Intel Corporation Old age video
Non Profit Marketing 360
SEPTEMBER 16, 2011
But what is also happening, according to research by the AARP, is that many children in their middle age are giving fairly advanced care without the training required to do things like taking care of catheters or monitoring medications.
Non Profit Marketing 360
JULY 7, 2011
Catey Hill of SmartMoney.com noted Ford’s studies of dashboard legibility that argued for safety in larger fonts: “The move is an effort to make it “easier for people of all ages, particularly aging baby boomers, to read display fonts,” the company said in a statement.
Non Profit Marketing 360
SEPTEMBER 29, 2011
She’s 71 and has been retired since a car accident forced her to go on disability at age 59. Click to enlarge.
Non Profit Marketing 360
SEPTEMBER 15, 2011
With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.&#. Uncategorized Ageing Baby Boomers Business communication economy Ford Motor Company General Electric Health Health care Intel Corporation Old age Technology
Non Profit Marketing 360
NOVEMBER 1, 2011
Affordable Housing Aging Community Environment Health Healthcare Independent Living Marketing Report Resource Retirement Living Seniors Life Wellness economy homes housing Minneapolis – Saint Paul Retirement Twin CitiesDave Letterman offers only a “Top 10″ list, but Bankers Life and Casualty has just published its Top 50 “Best US Cities For Seniors 2011″ and the list contains a few surprises – though, admittedly, not so many laughs.
Non Profit Marketing 360
JULY 21, 2011
Aging Assisted Living Community Health Healthcare Low-Income National/International News and Current Affairs Newspaper Article Politics Report Seniors Life AARP Associated Press Caregiver Health care Medicare Paul RyanWithout getting into the biological, religious, sociological… arguments of ‘why’, the fact is all human societies encourage, expect, even need families to support each other in ways that might appear contrary to self-interest.
Non Profit Marketing 360
OCTOBER 13, 2011
Aging Health Healthcare National/International News and Current Affairs Politics Publications Report Resource Retirement Living Seniors Life economy Great Recession Health insurance Medicare Poverty Social SecurityClick to Enlarge. Medicare’s open enrollment for next year begins on October 15th and runs through December 7th (an unfortunate date in the lives of many of the GI Generation). Information on Medicare’s medical plans can be found here.
iMarketSmart
NOVEMBER 7, 2014
It helps make middle-aged donors into excellent prospects for irrevocable planned gifts. The post 3 Big Reasons Why Charities Should Work to Get Gifts in Wills from Middle-Aged Donors appeared first on MarketSmart. It can turn them into more committed and more charitable donors. .
A Small Change
MAY 28, 2009
We are at the beginning of a new age of giving and embedded philanthropy is one of the first signs. Philanthropy has become more than gifts to charity and is now a form of self expression. This can be best seen as businesses have started to use philanthropy to sell their products and improve their world. Everyday people are starting to see and understand that regardless of the amount of money they make they can make an impact in their world.
Non Profit Marketing 360
JULY 28, 2011
Aging Blogs Health Healthcare National/International News and Current Affairs Newspaper Article Opinion Politics Retirement Living Seniors Life Centers for Medicare and Medicaid Services Federal Budget Federal Debt Federal Register Hallische Händel-Ausgabe Health care Home care Medicare Payment Senior Health Seniors United StatesWith government cuts (or default) looming, everyone is talking about cuts. The battle is really over how much cutting will be done, and who will bleed most.
Getting Attention
OCTOBER 3, 2011
What are your tips to help you focus in an age of distraction? Mindmap: Jane Genovese. Thanks to my friend and colleague Beth Kanter for sharing her insights in this guest post.
ImpactMax
OCTOBER 14, 2010
Flickr/southtyrolean. I’ve wanted to post for a while about one of my favorite media tactics for nonprofits and foundations.
The Agitator
MARCH 22, 2016
Both of these reports treat age of donors as a very significant differentiating characteristic — in terms of channel preference, modes of engagement, motivation to give. I mean, beyond ‘ripeness’ for soliciting bequests (and even here, one could argue it’s never too early to plant and nurture the seed). I mean in your day-to-day communications to and stewardship of your active donors.
iMarketSmart
JUNE 4, 2014
The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart.
iMarketSmart
DECEMBER 28, 2016
The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.
iMarketSmart
AUGUST 5, 2012
The following chart shows the age breakdown for the leads we generated and gifts we uncovered for one of our clients. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. It’s interesting that there are quite a good number of 25-54 year old respondents interested in planned giving estate planning information. Furthermore, it’s also interesting that there are quite a number of 65+ respondents.
The Agitator
MAY 10, 2010
OK, a little broader … this is about “middle-aged&# brains (ages 40-65). It turns out the middle-aged brain is better at: Complex reasoning. However, there are downsides to the middle-aged brain: Slower to process information. Get to the point: the middle-aged brain’s ability to grasp the gist of an argument faster and better suggests long, drawn-out explanations are not needed or helpful. Let’s stick with Boomers another day.
DonorDigital
MAY 22, 2013
“ The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. ”. — Ad Reinhardt, fine artist (1913 – 1967). These samples illustrate minimalism in web design for nonprofits.
Diva Marketing Blog
MAY 14, 2010
Hence was born the Age of Conversation 1. 2008 brought Age of Conversation 2 with over 200 contributing authors. . Age of Conversation 3 la unched this wee k. I'm proud to have participated in all 3 Age of Conversation books. Social media is all about the stories.
DonorDigital
APRIL 29, 2016
By Jesse Kelsey and Anthony Blair-Borders. It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality. Recent data from Blackbaud shows that in 2015 more email messages were opened on small mobile devices than on larger desktop and laptop computers or even larger tablets.
141 
Let's personalize your content