2 
Ode To Age
The Agitator
JUNE 2, 2014
“Not long ago, the best way to get young people to donate was to wait thirty years.” ” So observes Aussie fundraiser Sean Triner at Pareto Fundraising , in a wry and fact-filled post on 101Fundraising crowdblog.
Aging Related Topics 
Donor Age … Does It Matter?
The Agitator
MARCH 22, 2016
Both of these reports treat age of donors as a very significant differentiating characteristic — in terms of channel preference, modes of engagement, motivation to give. I mean, beyond ‘ripeness’ for soliciting bequests (and even here, one could argue it’s never too early to plant and nurture the seed). I mean in your day-to-day communications to and stewardship of your active donors.
7 Tips to Help You Focus in Age of Distraction: Are You Content Fried? — Beth Kanter Guest Post
Getting Attention
OCTOBER 3, 2011
What are your tips to help you focus in an age of distraction? Mindmap: Jane Genovese. Thanks to my friend and colleague Beth Kanter for sharing her insights in this guest post.
3 Big Reasons Why Charities Should Work to Get Gifts in Wills from Middle-Aged Donors
iMarketSmart
NOVEMBER 7, 2014
It helps make middle-aged donors into excellent prospects for irrevocable planned gifts. The post 3 Big Reasons Why Charities Should Work to Get Gifts in Wills from Middle-Aged Donors appeared first on MarketSmart. It can turn them into more committed and more charitable donors. .
What age group responds to planned giving email marketing most?
iMarketSmart
AUGUST 5, 2012
The following chart shows the age breakdown for the leads we generated and gifts we uncovered for one of our clients. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. It’s interesting that there are quite a good number of 25-54 year old respondents interested in planned giving estate planning information. Furthermore, it’s also interesting that there are quite a number of 65+ respondents.
Research: Just how much do faith, ethnicity, politics and age affect giving?
Nonprofit Marketing Blog
JUNE 13, 2011
I recently posted some fascinating information on ethnicity and online behavior; now there’s a study on various donors by religion, political persuasion, ethnicity and age and it, too, may reveal some surprising things. The study also looked at the influence of political persuasion, ethnicitiy and age. Most popular among people in the 45 – 69 age group and political moderates and liberals. Making sweeping assumptions about donors and activists is dangerous.
Notes from the Digital Governance Forum (#DGF15)
Public Sector Marketing 2.0
FEBRUARY 2, 2015
Debrief Event Governance #dgf15 digital digital age digital governance forum global solution networks goc governance government of canada privacy Social Media
Wired Workforce, Networked CSR: Employee Involvement in the Age of Social Media
A. Fine Blog
APRIL 29, 2011
Howard Greenstein of NYU’s Heyman Center on Philanthropy and Tom Watson of CauseWired have written a white paper on the state of corporate philanthropy in a wired world. Wired Workforce is a terrific snapshot on the state of corporate philanthropy right now.
HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target
iMarketSmart
JUNE 4, 2014
The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart.
#ProAging: GAP Index Highlights Global Challenges Of Care For Aging
Non Profit Marketing 360
DECEMBER 6, 2011
The fact of the aging of the global population is something our readers are likely at least acquainted with. The CSIS released a sobering report earlier this year that measured the ‘Global Aging Preparedness’ (GAP) Index.
#ProAging: How Might The 7 Billion Humans Age?
Non Profit Marketing 360
NOVEMBER 3, 2011
Du Peng, PhD, director of the Institute of Gerontology at Renmin University of China, says that most societies – even in China where the aged are treated with great respect – are organized to encourage the input from younger citizens, with comparatively few opportunities for older adults.
#Aging: Some American Cities Meeting The Challenges Of Boomer Residents
Non Profit Marketing 360
JULY 14, 2011
Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service and accommodate ever growing proportions of older residents. Aging Urban Regions in the US (From The New Republic).
Design Trends: Minimalism in the Age of Mobile
DonorDigital
MAY 22, 2013
“ The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. ”. — Ad Reinhardt, fine artist (1913 – 1967). These samples illustrate minimalism in web design for nonprofits.
#Aging: Social Media Brings The World To The Elderly
Non Profit Marketing 360
SEPTEMBER 1, 2011
According to a recent report from the Pew Internet and American Life Project, The fastest rate of growth was seen among the oldest generation of internet users, as the percentage of adults age 74 and older who use social network sites quadrupled from 4% in December 2008 to 16% in May 2010.
#Aging: Small Ailments, Left Unchecked, Can Lead To Big Concerns
Non Profit Marketing 360
SEPTEMBER 20, 2011
Most (post-)industrial western societies tend to see aging as a decline from the creativity and energy of young adulthood. The experiences and wisdom of longer life tend to be downplayed against the physical changes wrought by age.
#Aging: Health-Care Reform Showing Small Advantages For Medicare Recipients
Non Profit Marketing 360
AUGUST 18, 2011
Shrinking, but not gone until 2020. Politics have roughed up most of our attitudes towards health reform. Sometimes it is difficult to sort out what has changed, what seems to be improvement or expansion or cut in service or cost.
#Aging: Medicare On The Chopping Block Of Debt ‘Compromise’
Non Profit Marketing 360
AUGUST 4, 2011
Aging Health Healthcare Low-Income National/International News and Current Affairs Newspaper Article Opinion Politics Retirement Living Seniors Life Federal Aviation Administration Federal Budget Joe Lieberman Medicare Medicare Rights Center Social Security
#Aging: We May Have To/Want To Work Longer. Will We Live Longer?
Non Profit Marketing 360
SEPTEMBER 7, 2011
For some, working longer past the traditional retirement age is a key to ongoing engagement, community involvement, and mental health. For most, working beyond 65 (or whatever the retirement age is in your country) is an economic expectation, for better and/or worse.
#Aging: Establishing A Business For Baby Boomers Calls For A Long-Distance Run
Non Profit Marketing 360
JULY 12, 2011
We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. According to the Census Bureau , the number of people age 65+ will increase by 72% between 2010 and 2030. I have a passion for helping people find their way through the maze of aging services.
Raise a Glass Cause Marketing
Cause Related Marketing
MARCH 17, 2011
The idea is not about guilting people into Shebeen bar, Griffiths told the Melbourne daily newspaper, The Age. The photo of Griffiths at left comes from The Age.) “We The Age Simon Griffiths Oxfam Embedded Giving Social Entrepreneurship Shebeen Bar All Benefits Companies
#Aging: GE & Intel Combine Forces To Improve Independent Living For Seniors
Non Profit Marketing 360
SEPTEMBER 15, 2011
With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.&#. Aging Automobiles Communications Health Independent Living Retirement Living Seniors Life Technology Video Wellness Ageing Android Baby Boomers Business communication economy Ford Motor Company General Electric Health care Intel Corporation Old age video
#Aging: Guidance For Older Americans Looking For Work
Non Profit Marketing 360
OCTOBER 25, 2011
Advice Aging Blogs Communications Independent Living Marketing Report Resource Social Media AARP Business Great Recession Online Communities Social network UnemploymentThe unemployment rate of 9.1% seems pretty bad psychologically, especially for Americans that can remember the myth of unemployment rates of 2-3% a decade or so ago. But the unemployment rate flattens out some really horrific numbers : For African-American men between 20-30, the rate is about 18%, for example.
#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)
Non Profit Marketing 360
OCTOBER 6, 2011
For example, according to the report, “only 13 percent of people over age 50 but not yet retired said they expect their health to be worse in retirement than it is currently. Then ask someone 10 years your junior if he/she will be exercising to the same degree when she/is your age.
#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)
Non Profit Marketing 360
OCTOBER 4, 2011
For example, according to the report, “only 13 percent of people over age 50 but not yet retired said they expect their health to be worse in retirement than it is currently. Then ask someone 10 years your junior if he/she will be exercising to the same degree when she/is your age.
#Aging: A Good Read On Changing Retirement Opportunities For This Rainy Day
Non Profit Marketing 360
SEPTEMBER 8, 2011
Generation (born 1913-1917), the Silent Generation (born 1931-37), and the Boomer Generation (1943-1947) as they make decisions about work and retirement after age 60.
#Aging: Caregiving For Parents So Common Most Do Not Report It
Non Profit Marketing 360
SEPTEMBER 16, 2011
But what is also happening, according to research by the AARP, is that many children in their middle age are giving fairly advanced care without the training required to do things like taking care of catheters or monitoring medications.
#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!
Non Profit Marketing 360
JULY 7, 2011
Catey Hill of SmartMoney.com noted Ford’s studies of dashboard legibility that argued for safety in larger fonts: “The move is an effort to make it “easier for people of all ages, particularly aging baby boomers, to read display fonts,” the company said in a statement.
#Aging: Study Shows Americans Optimistic and Unprepared For Retirement (Part 1 of 2)
Non Profit Marketing 360
SEPTEMBER 29, 2011
She’s 71 and has been retired since a car accident forced her to go on disability at age 59. Click to enlarge.
#Aging: Social Security Recipients Enjoy COLA For First Time In Two Years
Non Profit Marketing 360
OCTOBER 20, 2011
Aging Civics Community Healthcare News and Current Affairs Newspaper Article Report Retirement Living Seniors Life COLA Cost of Living Allowance economy Government Great Recession Medicare Social Security
#Aging: Touchscreen Ease Available For Those Who Don’t Want An iPad
Non Profit Marketing 360
OCTOBER 18, 2011
Click to enlarge. The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles. Nevertheless, the iPad was not created with our oldest citizens in mind. The screen is not especially large, for example.
#Aging: iPad’s Technology Can Draw Out Memories And Skills For Elderly
Non Profit Marketing 360
OCTOBER 11, 2011
Apple Assisted Living Communications Health iDevice Independent Living iPad Apps iPad/Tablet iPhone Apps Newspaper Article Nursing Home Retirement Living Seniors Life Technology Wellness Aging Alzheimer's disease design iPad IPhone Non-profit organization Silent Generation Wake Forest University
#Aging: Likely Further Medicare Cuts Hurt Stocks Of Numerous Care Companies
Non Profit Marketing 360
AUGUST 2, 2011
Aging Assisted Living Healthcare National/International News and Current Affairs Nursing Home Politics Retirement Living Wellness Business economy Elder Care Elderly care Health care Hospital Investing Joe Baker Medicaid Medicare Nursing home United States White House
#Aging: GE & Intel Combine Forces To Improve Independent Living For Seniors
Non Profit Marketing 360
SEPTEMBER 15, 2011
With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.&#. Uncategorized Ageing Baby Boomers Business communication economy Ford Motor Company General Electric Health Health care Intel Corporation Old age Technology
#Aging: Advancements In Diagnosis of Alzheimer’s Can Lead To Advancements In Treatment
Non Profit Marketing 360
AUGUST 30, 2011
Aging Health Healthcare Independent Living Interview Nonprofit Retirement Living Seniors Life Technology Video Video Interview Alzheimer's disease Dementia Health care Mayo Clinic Pat Summitt videoImage via Wikipedia.
#Aging: Which US Cities Offer The Best Lifestyle To Their Older Citizens?
Non Profit Marketing 360
NOVEMBER 1, 2011
Affordable Housing Aging Community Environment Health Healthcare Independent Living Marketing Report Resource Retirement Living Seniors Life Wellness economy homes housing Minneapolis – Saint Paul Retirement Twin CitiesDave Letterman offers only a “Top 10″ list, but Bankers Life and Casualty has just published its Top 50 “Best US Cities For Seniors 2011″ and the list contains a few surprises – though, admittedly, not so many laughs.
#Aging: Medicare’s Open Enrollment Opens & Can Save Elders From Poverty
Non Profit Marketing 360
OCTOBER 13, 2011
Aging Health Healthcare National/International News and Current Affairs Politics Publications Report Resource Retirement Living Seniors Life economy Great Recession Health insurance Medicare Poverty Social SecurityClick to Enlarge. Medicare’s open enrollment for next year begins on October 15th and runs through December 7th (an unfortunate date in the lives of many of the GI Generation). Information on Medicare’s medical plans can be found here.
#Aging: Medicare’s Support To Home Health Agencies Likely To Be Cut 3+%
Non Profit Marketing 360
JULY 28, 2011
Aging Blogs Health Healthcare National/International News and Current Affairs Newspaper Article Opinion Politics Retirement Living Seniors Life Centers for Medicare and Medicaid Services Federal Budget Federal Debt Federal Register Hallische Händel-Ausgabe Health care Home care Medicare Payment Senior Health Seniors United StatesWith government cuts (or default) looming, everyone is talking about cuts. The battle is really over how much cutting will be done, and who will bleed most.
#Aging: $450 Billion in Unpaid Care Another Likely Drag On Economy
Non Profit Marketing 360
JULY 21, 2011
Aging Assisted Living Community Health Healthcare Low-Income National/International News and Current Affairs Newspaper Article Politics Report Seniors Life AARP Associated Press Caregiver Health care Medicare Paul RyanWithout getting into the biological, religious, sociological… arguments of ‘why’, the fact is all human societies encourage, expect, even need families to support each other in ways that might appear contrary to self-interest.
The CEO bully pulpit: Commentaries in the digital age
ImpactMax
OCTOBER 14, 2010
Flickr/southtyrolean. I’ve wanted to post for a while about one of my favorite media tactics for nonprofits and foundations.
The Middle-Aged Brain
The Agitator
MAY 10, 2010
OK, a little broader … this is about “middle-aged&# brains (ages 40-65). It turns out the middle-aged brain is better at: Complex reasoning. However, there are downsides to the middle-aged brain: Slower to process information. Get to the point: the middle-aged brain’s ability to grasp the gist of an argument faster and better suggests long, drawn-out explanations are not needed or helpful. Let’s stick with Boomers another day.
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