Storytelling In The Digital Age

The Agitator

Even though Tom persuaded me to give up working with cave art and stone tablets when we ‘modernized’ the Agitator offices, we’ve never lost interest in the power and importance of storytelling.

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#ProAging: GAP Index Highlights Global Challenges Of Care For Aging

Non Profit Marketing 360

The fact of the aging of the global population is something our readers are likely at least acquainted with. The CSIS released a sobering report earlier this year that measured the ‘Global Aging Preparedness’ (GAP) Index.

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#ProAging: How Might The 7 Billion Humans Age?

Non Profit Marketing 360

Du Peng, PhD, director of the Institute of Gerontology at Renmin University of China, says that most societies – even in China where the aged are treated with great respect – are organized to encourage the input from younger citizens, with comparatively few opportunities for older adults.

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#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service and accommodate ever growing proportions of older residents. Aging Urban Regions in the US (From The New Republic).

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#Aging: Social Media Brings The World To The Elderly

Non Profit Marketing 360

According to a recent report from the Pew Internet and American Life Project, The fastest rate of growth was seen among the oldest generation of internet users, as the percentage of adults age 74 and older who use social network sites quadrupled from 4% in December 2008 to 16% in May 2010.

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#Aging: Medicare On The Chopping Block Of Debt ‘Compromise’

Non Profit Marketing 360

Aging Health Healthcare Low-Income National/International News and Current Affairs Newspaper Article Opinion Politics Retirement Living Seniors Life Federal Aviation Administration Federal Budget Joe Lieberman Medicare Medicare Rights Center Social Security

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#Aging: We May Have To/Want To Work Longer. Will We Live Longer?

Non Profit Marketing 360

For some, working longer past the traditional retirement age is a key to ongoing engagement, community involvement, and mental health. For most, working beyond 65 (or whatever the retirement age is in your country) is an economic expectation, for better and/or worse.

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#Aging: Establishing A Business For Baby Boomers Calls For A Long-Distance Run

Non Profit Marketing 360

We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. According to the Census Bureau , the number of people age 65+ will increase by 72% between 2010 and 2030. I have a passion for helping people find their way through the maze of aging services.

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#Aging: GE & Intel Combine Forces To Improve Independent Living For Seniors

Non Profit Marketing 360

With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.&#. Aging Automobiles Communications Health Independent Living Retirement Living Seniors Life Technology Video Wellness Ageing Android Baby Boomers Business communication economy Ford Motor Company General Electric Health care Intel Corporation Old age video

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#Aging: Guidance For Older Americans Looking For Work

Non Profit Marketing 360

Advice Aging Blogs Communications Independent Living Marketing Report Resource Social Media AARP Business Great Recession Online Communities Social network UnemploymentThe unemployment rate of 9.1% seems pretty bad psychologically, especially for Americans that can remember the myth of unemployment rates of 2-3% a decade or so ago. But the unemployment rate flattens out some really horrific numbers : For African-American men between 20-30, the rate is about 18%, for example.

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#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)

Non Profit Marketing 360

For example, according to the report, “only 13 percent of people over age 50 but not yet retired said they expect their health to be worse in retirement than it is currently. Then ask someone 10 years your junior if he/she will be exercising to the same degree when she/is your age.

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#Aging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)

Non Profit Marketing 360

For example, according to the report, “only 13 percent of people over age 50 but not yet retired said they expect their health to be worse in retirement than it is currently. Then ask someone 10 years your junior if he/she will be exercising to the same degree when she/is your age.

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#Aging: A Good Read On Changing Retirement Opportunities For This Rainy Day

Non Profit Marketing 360

Generation (born 1913-1917), the Silent Generation (born 1931-37), and the Boomer Generation (1943-1947) as they make decisions about work and retirement after age 60.

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#Aging: Caregiving For Parents So Common Most Do Not Report It

Non Profit Marketing 360

But what is also happening, according to research by the AARP, is that many children in their middle age are giving fairly advanced care without the training required to do things like taking care of catheters or monitoring medications.

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#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!

Non Profit Marketing 360

Catey Hill of SmartMoney.com noted Ford’s studies of dashboard legibility that argued for safety in larger fonts: “The move is an effort to make it “easier for people of all ages, particularly aging baby boomers, to read display fonts,” the company said in a statement.

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#Aging: Study Shows Americans Optimistic and Unprepared For Retirement (Part 1 of 2)

Non Profit Marketing 360

She’s 71 and has been retired since a car accident forced her to go on disability at age 59. Click to enlarge.

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#Aging: Social Security Recipients Enjoy COLA For First Time In Two Years

Non Profit Marketing 360

Aging Civics Community Healthcare News and Current Affairs Newspaper Article Report Retirement Living Seniors Life COLA Cost of Living Allowance economy Government Great Recession Medicare Social Security

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3 ways to use direct mail effectively in the age of social media

iMarketSmart

The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

Donor Age … Does It Matter?

The Agitator

Both of these reports treat age of donors as a very significant differentiating characteristic — in terms of channel preference, modes of engagement, motivation to give. I mean, beyond ‘ripeness’ for soliciting bequests (and even here, one could argue it’s never too early to plant and nurture the seed). I mean in your day-to-day communications to and stewardship of your active donors.

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#Aging: Touchscreen Ease Available For Those Who Don’t Want An iPad

Non Profit Marketing 360

Click to enlarge. The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles. Nevertheless, the iPad was not created with our oldest citizens in mind. The screen is not especially large, for example.

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#Aging: iPad’s Technology Can Draw Out Memories And Skills For Elderly

Non Profit Marketing 360

Apple Assisted Living Communications Health iDevice Independent Living iPad Apps iPad/Tablet iPhone Apps Newspaper Article Nursing Home Retirement Living Seniors Life Technology Wellness Aging Alzheimer's disease design iPad IPhone Non-profit organization Silent Generation Wake Forest University

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#Aging: Nielsen’s Latest Survey Of Social-Media Use Shows Continued Expansion Among Those Over 55

Non Profit Marketing 360

Advice Aging Communications Facebook iPad Apps iPad/Tablet iPhone Apps Marketing Marketing Skills Media Review Public Relations Report Resource Retirement Living Social Media Technology Twitter Baby Boomer communication marketing Marketing and Advertising Mobile phone Nielsen Company Social network

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#Aging: Likely Further Medicare Cuts Hurt Stocks Of Numerous Care Companies

Non Profit Marketing 360

Aging Assisted Living Healthcare National/International News and Current Affairs Nursing Home Politics Retirement Living Wellness Business economy Elder Care Elderly care Health care Hospital Investing Joe Baker Medicaid Medicare Nursing home United States White House

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#Aging: Advancements In Diagnosis of Alzheimer’s Can Lead To Advancements In Treatment

Non Profit Marketing 360

Aging Health Healthcare Independent Living Interview Nonprofit Retirement Living Seniors Life Technology Video Video Interview Alzheimer's disease Dementia Health care Mayo Clinic Pat Summitt videoImage via Wikipedia.

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#Aging: GE & Intel Combine Forces To Improve Independent Living For Seniors

Non Profit Marketing 360

With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.&#. Uncategorized Ageing Baby Boomers Business communication economy Ford Motor Company General Electric Health Health care Intel Corporation Old age Technology

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3 Big Reasons Why Charities Should Work to Get Gifts in Wills from Middle-Aged Donors

iMarketSmart

It helps make middle-aged donors into excellent prospects for irrevocable planned gifts. The post 3 Big Reasons Why Charities Should Work to Get Gifts in Wills from Middle-Aged Donors appeared first on MarketSmart. It can turn them into more committed and more charitable donors. .

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What age group responds to planned giving email marketing most?

iMarketSmart

The following chart shows the age breakdown for the leads we generated and gifts we uncovered for one of our clients. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. It’s interesting that there are quite a good number of 25-54 year old respondents interested in planned giving estate planning information. Furthermore, it’s also interesting that there are quite a number of 65+ respondents.

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#Aging: Which US Cities Offer The Best Lifestyle To Their Older Citizens?

Non Profit Marketing 360

Affordable Housing Aging Community Environment Health Healthcare Independent Living Marketing Report Resource Retirement Living Seniors Life Wellness economy homes housing Minneapolis – Saint Paul Retirement Twin CitiesDave Letterman offers only a “Top 10″ list, but Bankers Life and Casualty has just published its Top 50 “Best US Cities For Seniors 2011″ and the list contains a few surprises – though, admittedly, not so many laughs.

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#Aging: Medicare’s Open Enrollment Opens & Can Save Elders From Poverty

Non Profit Marketing 360

Aging Health Healthcare National/International News and Current Affairs Politics Publications Report Resource Retirement Living Seniors Life economy Great Recession Health insurance Medicare Poverty Social SecurityClick to Enlarge. Medicare’s open enrollment for next year begins on October 15th and runs through December 7th (an unfortunate date in the lives of many of the GI Generation). Information on Medicare’s medical plans can be found here.

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#Aging: Medicare’s Support To Home Health Agencies Likely To Be Cut 3+%

Non Profit Marketing 360

Aging Blogs Health Healthcare National/International News and Current Affairs Newspaper Article Opinion Politics Retirement Living Seniors Life Centers for Medicare and Medicaid Services Federal Budget Federal Debt Federal Register Hallische Händel-Ausgabe Health care Home care Medicare Payment Senior Health Seniors United StatesWith government cuts (or default) looming, everyone is talking about cuts. The battle is really over how much cutting will be done, and who will bleed most.

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#Aging: $450 Billion in Unpaid Care Another Likely Drag On Economy

Non Profit Marketing 360

Aging Assisted Living Community Health Healthcare Low-Income National/International News and Current Affairs Newspaper Article Politics Report Seniors Life AARP Associated Press Caregiver Health care Medicare Paul RyanWithout getting into the biological, religious, sociological… arguments of ‘why’, the fact is all human societies encourage, expect, even need families to support each other in ways that might appear contrary to self-interest.

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The CEO bully pulpit: Commentaries in the digital age

ImpactMax

Flickr/southtyrolean. I’ve wanted to post for a while about one of my favorite media tactics for nonprofits and foundations.

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HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target

iMarketSmart

The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart.

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Embedded Philanthropy: A New Age of Giving

A Small Change

We are at the beginning of a new age of giving and embedded philanthropy is one of the first signs. Philanthropy has become more than gifts to charity and is now a form of self expression. This can be best seen as businesses have started to use philanthropy to sell their products and improve their world. Everyday people are starting to see and understand that regardless of the amount of money they make they can make an impact in their world.

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7 Tips to Help You Focus in Age of Distraction: Are You Content Fried? — Beth Kanter Guest Post

Getting Attention

What are your tips to help you focus in an age of distraction? Mindmap: Jane Genovese. Thanks to my friend and colleague Beth Kanter for sharing her insights in this guest post.

The Middle-Aged Brain

The Agitator

OK, a little broader … this is about “middle-aged&# brains (ages 40-65). It turns out the middle-aged brain is better at: Complex reasoning. However, there are downsides to the middle-aged brain: Slower to process information. Get to the point: the middle-aged brain’s ability to grasp the gist of an argument faster and better suggests long, drawn-out explanations are not needed or helpful. Let’s stick with Boomers another day.

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Email Design and Technical Development in the Age of Mobile

DonorDigital

By Jesse Kelsey and Anthony Blair-Borders. It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality. Recent data from Blackbaud shows that in 2015 more email messages were opened on small mobile devices than on larger desktop and laptop computers or even larger tablets.

The Age of Donor Conservation

The Agitator

Back at the beginning of November, Roger published a post urging fundraisers to progress to The Age of Donor Conservation. Observing that "donors are precious, not limitless," Roger argues: "Successful strategies in The Age of Donor Conservation focus on life-time value, solidly based on the long-term loyalty that comes from listening to and focusing on the donors themselves.

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Design Trends: Minimalism in the Age of Mobile

DonorDigital

“ The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more. ”. — Ad Reinhardt, fine artist (1913 – 1967). These samples illustrate minimalism in web design for nonprofits.

Donors aren't old, regardless of their age

Donor Power Blog

That's what a recent survey found, as reported in USA Today : Few see themselves as 'old,' no matter what their age. Seems no matter what your age, "old" is something yet to come: People under 30 say 60 is old. Only 21% of people ages 65 to 74 say they feel old. You can't talk to people decades older than you are they same way you talk to your age-peers. But one of those age-appropriate things it seems, is not treating them like they're old.

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