J Campbell Social Marketing

JUNE 3, 2019

New people are not getting on board with giving and taking the place of older donors who are aging out. The post The Essential Guide to Donor Retention in the Digital Age appeared first on marketing for the modern nonprofit. Nonprofits, we are failing our donors. The Fundraising Effectiveness Project’s 2018 Fourth Quarter Report found that charitable giving did in fact increase by a meager 1.6% in 2018. Cause for celebration? Hardly.

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Fundraising Coach

FEBRUARY 18, 2020

The post Fundraising in an age of coronavirus (Covid-19) appeared first on FundraisingCoach.com. If you’re one of my private coaching clients, you’ve already heard me ask: what preparations are you making for the possibility that your fundraising event might be canceled due to the coronavirus (now officially called Covid-19)? The numbers of coronavirus seem to still be low outside of China. But reports are that the current total numbers dwarf the SARS epidemic.

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J Campbell Social Marketing

MARCH 30, 2020

The post 5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19 appeared first on marketing for the modern nonprofit. The coronavirus pandemic is sweeping across the globe. Human behavior itself is shifting towards online and digital as we social distance to slow the spread and save lives. . People are staying inside, working remotely, and as a result, the in-person events and fundraisers that nonprofits count on have to change. .

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Non Profit Marketing 360

DECEMBER 6, 2011

The fact of the aging of the global population is something our readers are likely at least acquainted with. The CSIS released a sobering report earlier this year that measured the ‘Global Aging Preparedness’ (GAP) Index. In an interview with Leading Age Magazine , Mr. Jackson summed up the US’s position thusly: The prospects in the U.S. On the plus side, we are a partial exception to the hyper-aging trend sweeping the developed world.

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Non Profit Marketing 360

NOVEMBER 3, 2011

Du Peng, PhD, director of the Institute of Gerontology at Renmin University of China, says that most societies – even in China where the aged are treated with great respect – are organized to encourage the input from younger citizens, with comparatively few opportunities for older adults. The National Institute on Aging and the National Institutes on Health surveyed the likely impact of 7+ billion (aging) people in 2008, and the twenty eight-page report can be downloaded here.

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Kivi's Nonprofit Communications Blog

OCTOBER 11, 2018

The post Let’s Get Wiser (and More Awesome) with Age appeared first on Kivi's Nonprofit Communications Blog. It’s my birthday Sunday! While I am the one turning the big double-four, I want you awesome, hard-working people to have the goodies. And by goodies, I mean EVERYTHING you need to be a smart, amazing nonprofit communications professional for the next year: Practical ideas that work? CHECK! Big-picture strategic thinking? CHECK! Time-saving resources? CHECK!

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Non Profit Marketing 360

JULY 14, 2011

Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service and accommodate ever growing proportions of older residents. An Associated Press story carried by NPR discusses the efforts of a few cities to get ahead of the demographic shift, and to ensure that their communities do not become ghettoes of like-aged residents. NYC has added 4 seconds to each crosswalk.

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Non Profit Marketing 360

OCTOBER 25, 2011

Advice Aging Blogs Communications Independent Living Marketing Report Resource Social Media AARP Business Great Recession Online Communities Social network UnemploymentThe unemployment rate of 9.1% seems pretty bad psychologically, especially for Americans that can remember the myth of unemployment rates of 2-3% a decade or so ago. But the unemployment rate flattens out some really horrific numbers : For African-American men between 20-30, the rate is about 18%, for example.

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Non Profit Marketing 360

SEPTEMBER 20, 2011

Most (post-)industrial western societies tend to see aging as a decline from the creativity and energy of young adulthood. The experiences and wisdom of longer life tend to be downplayed against the physical changes wrought by age. One of the themes of the study drawn out by AARP concerns the notion that some ‘age badly,’ which is to say, they do not keep up with even a moderate program of exercise or brain stimulation.

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Non Profit Marketing 360

AUGUST 18, 2011

Aging Civics Health Healthcare Independent Living Low-Income National/International News and Current Affairs Newspaper Article Politics Retirement Living Seniors Life Wellness Centers for Medicare and Medicaid Services economy Health care Health care reform low-income Medicare Medicare Part D Medicare Part D coverage gapShrinking, but not gone until 2020. Politics have roughed up most of our attitudes towards health reform.

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Non Profit Marketing 360

SEPTEMBER 7, 2011

For some, working longer past the traditional retirement age is a key to ongoing engagement, community involvement, and mental health. For most, working beyond 65 (or whatever the retirement age is in your country) is an economic expectation, for better and/or worse. According to Coughlin, the median age people in Britain expect to work is 71. … Health and wealth in an aging world are intimately entwined. Golden or just a Goose Egg?

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Non Profit Marketing 360

AUGUST 4, 2011

Aging Health Healthcare Low-Income National/International News and Current Affairs Newspaper Article Opinion Politics Retirement Living Seniors Life Federal Aviation Administration Federal Budget Joe Lieberman Medicare Medicare Rights Center Social SecurityAs most of us raise a sigh of relief that the debt ceiling was raised and a vague compromise to trim $1.2 trillion of the national debt was reached, we should not assume that all government spending will be trimmed equally.

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Non Profit Marketing 360

SEPTEMBER 15, 2011

With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.&#. Aging Automobiles Communications Health Independent Living Retirement Living Seniors Life Technology Video Wellness Ageing Android Baby Boomers Business communication economy Ford Motor Company General Electric Health care Intel Corporation Old age video

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The Agitator

SEPTEMBER 28, 2017

Even though Tom persuaded me to give up working with cave art and stone tablets when we ‘modernized’ the Agitator offices, we’ve never lost interest in the power and importance of storytelling. It’s just that we now have paper and digital bits and bytes for the all-important fundraising task of tale-telling. Over the years we’ve honored the importance of storytelling in various posts — Top 10 Secrets of Successful Storytelling … Storytelling vs. Data.

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Non Profit Marketing 360

SEPTEMBER 15, 2011

With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.&#. Uncategorized Ageing Baby Boomers Business communication economy Ford Motor Company General Electric Health Health care Intel Corporation Old age Technology

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Fundraising Coach

APRIL 22, 2020

When fundraising in the age of COVID-19 , understand that your focus will have to shift. Generations spanning the ages will appreciate the opportunity to give in a safe and efficient manner. The post Across the Generations: 5 Tips for Fundraising to All Ages appeared first on FundraisingCoach.com. As far as supporters, nonprofits are experiencing an unprecedented generation span.

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Non Profit Marketing 360

JULY 12, 2011

We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. I’ve run through several business models, almost been scared away by insurance agents and attorneys who point out every conceivable risk to pursuing this endeavor, and talked with countless people in the field of aging services to learn about steps to take – and which to avoid. According to the Census Bureau , the number of people age 65+ will increase by 72% between 2010 and 2030.

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The Agitator

JUNE 2, 2014

“Not long ago, the best way to get young people to donate was to wait thirty years.” ” So observes Aussie fundraiser Sean Triner at Pareto Fundraising , in a wry and fact-filled post on 101Fundraising crowdblog. Although noting that face-to-face recruitment has produced some success with acquiring younger donors, Sean more or less stands by the ‘just wait’ adage in his post, You just gotta love older people.

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Non Profit Marketing 360

SEPTEMBER 8, 2011

Generation (born 1913-1917), the Silent Generation (born 1931-37), and the Boomer Generation (1943-1947) as they make decisions about work and retirement after age 60. The median retirement age for men was about one-half year higher in the 1943–47 cohort than in the 1933–37 cohort (62 vs. 61.5), but differences were more pronounced at older ages. By age 65, for example, 40 percent of early boomer men had not yet retired, compared with only 20 percent of Silent Generation men.

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Non Profit Marketing 360

AUGUST 30, 2011

Aging Health Healthcare Independent Living Interview Nonprofit Retirement Living Seniors Life Technology Video Video Interview Alzheimer's disease Dementia Health care Mayo Clinic Pat Summitt videoImage via Wikipedia.

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Non Profit Marketing 360

NOVEMBER 1, 2011

Affordable Housing Aging Community Environment Health Healthcare Independent Living Marketing Report Resource Retirement Living Seniors Life Wellness economy homes housing Minneapolis – Saint Paul Retirement Twin CitiesDave Letterman offers only a “Top 10″ list, but Bankers Life and Casualty has just published its Top 50 “Best US Cities For Seniors 2011″ and the list contains a few surprises – though, admittedly, not so many laughs.

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Non Profit Marketing 360

OCTOBER 20, 2011

Aging Civics Community Healthcare News and Current Affairs Newspaper Article Report Retirement Living Seniors Life COLA Cost of Living Allowance economy Government Great Recession Medicare Social SecuritySocial Security has built into its law and budgets a ‘Cost of Living Adjustment’ (COLA) tied to inflation and/or rising prices. Those prices have, if anything, fallen during The Great Recession, so recipients have not seen a COLA since 2009.

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iMarketSmart

NOVEMBER 7, 2014

It helps make middle-aged donors into excellent prospects for irrevocable planned gifts. The post 3 Big Reasons Why Charities Should Work to Get Gifts in Wills from Middle-Aged Donors appeared first on MarketSmart. It can turn them into more committed and more charitable donors. .

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Non Profit Marketing 360

OCTOBER 18, 2011

Aging Apple Case Study Communications Community E-Mail Education: Technology Hardware Review iDevice Marketing Retirement Living Reviews Social Media Software Review Technology Video Web and Print Business communication design Facebook iMac iPad Social network video Wall Street Journal Walt Mossberg WindowsClick to enlarge. The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles.

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Non Profit Marketing 360

OCTOBER 6, 2011

For example, according to the report, “only 13 percent of people over age 50 but not yet retired said they expect their health to be worse in retirement than it is currently. The NIH report “provides some initial data raising the question of whether today’s pre-retirees could reach retirement age in worse shape than their predecessors, with individuals potentially in poorer health than current retirees and possibly increasing health care costs for society.”

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Non Profit Marketing 360

OCTOBER 4, 2011

For example, according to the report, “only 13 percent of people over age 50 but not yet retired said they expect their health to be worse in retirement than it is currently. The NIH report “provides some initial data raising the question of whether today’s pre-retirees could reach retirement age in worse shape than their predecessors, with individuals potentially in poorer health than current retirees and possibly increasing health care costs for society.”

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Non Profit Marketing 360

OCTOBER 11, 2011

Apple Assisted Living Communications Health iDevice Independent Living iPad Apps iPad/Tablet iPhone Apps Newspaper Article Nursing Home Retirement Living Seniors Life Technology Wellness Aging Alzheimer's disease design iPad IPhone Non-profit organization Silent Generation Wake Forest UniversityOne stereotype of the elderly and long retired is that they fear new technology.

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Non Profit Marketing 360

SEPTEMBER 15, 2011

Advice Aging Communications Facebook iPad Apps iPad/Tablet iPhone Apps Marketing Marketing Skills Media Review Public Relations Report Resource Retirement Living Social Media Technology Twitter Baby Boomer communication marketing Marketing and Advertising Mobile phone Nielsen Company Social networkClick for full image. It may not be news to any of us that the use of social media continues to grow.

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Non Profit Marketing 360

AUGUST 2, 2011

Aging Assisted Living Healthcare National/International News and Current Affairs Nursing Home Politics Retirement Living Wellness Business economy Elder Care Elderly care Health care Hospital Investing Joe Baker Medicaid Medicare Nursing home United States White HouseWhile the ‘compromise’ over the debt ceiling was being shouted over , many analysts noted that the world’s stock markets were, at most, simply unnerved.

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Non Profit Marketing 360

SEPTEMBER 16, 2011

But what is also happening, according to research by the AARP, is that many children in their middle age are giving fairly advanced care without the training required to do things like taking care of catheters or monitoring medications. Aging Assisted Living Community eNewsletter Health Healthcare Independent Living Report Resource Retirement Living Seniors Life Wellness AARP American Association of Retired Persons Baby Boomers Caregiver economy Health care Medicare Parent United States

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Non Profit Marketing 360

JULY 7, 2011

Catey Hill of SmartMoney.com noted Ford’s studies of dashboard legibility that argued for safety in larger fonts: “The move is an effort to make it “easier for people of all ages, particularly aging baby boomers, to read display fonts,” the company said in a statement. As Boomers move toward retirement age, they will soon be a larger American demographic than children under five. Click to enlarge. As Margo Channing famously said , “You better buckle up.

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iMarketSmart

DECEMBER 28, 2016

The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

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Non Profit Marketing 360

SEPTEMBER 29, 2011

She’s 71 and has been retired since a car accident forced her to go on disability at age 59. Aging Assisted Living Audio Interview Community Health Healthcare Independent Living Public Media Resource Retirement Living Seniors Life Study Wellness economy Harvard School of Public Health Health insurance NPR Pension Retirement Robert Wood Johnson Foundation Social SecurityClick to enlarge.

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Non Profit Marketing 360

JULY 21, 2011

Aging Assisted Living Community Health Healthcare Low-Income National/International News and Current Affairs Newspaper Article Politics Report Seniors Life AARP Associated Press Caregiver Health care Medicare Paul RyanWithout getting into the biological, religious, sociological… arguments of ‘why’, the fact is all human societies encourage, expect, even need families to support each other in ways that might appear contrary to self-interest.

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iMarketSmart

AUGUST 5, 2012

The following chart shows the age breakdown for the leads we generated and gifts we uncovered for one of our clients. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. It’s interesting that there are quite a good number of 25-54 year old respondents interested in planned giving estate planning information. Furthermore, it’s also interesting that there are quite a number of 65+ respondents.

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Non Profit Marketing 360

OCTOBER 13, 2011

Aging Health Healthcare National/International News and Current Affairs Politics Publications Report Resource Retirement Living Seniors Life economy Great Recession Health insurance Medicare Poverty Social SecurityClick to Enlarge. Medicare’s open enrollment for next year begins on October 15th and runs through December 7th (an unfortunate date in the lives of many of the GI Generation). Information on Medicare’s medical plans can be found here.

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Non Profit Marketing 360

JULY 28, 2011

Aging Blogs Health Healthcare National/International News and Current Affairs Newspaper Article Opinion Politics Retirement Living Seniors Life Centers for Medicare and Medicaid Services Federal Budget Federal Debt Federal Register Hallische Händel-Ausgabe Health care Home care Medicare Payment Senior Health Seniors United StatesWith government cuts (or default) looming, everyone is talking about cuts. The battle is really over how much cutting will be done, and who will bleed most.

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A Small Change

MAY 28, 2009

We are at the beginning of a new age of giving and embedded philanthropy is one of the first signs. Philanthropy has become more than gifts to charity and is now a form of self expression. This can be best seen as businesses have started to use philanthropy to sell their products and improve their world. Everyday people are starting to see and understand that regardless of the amount of money they make they can make an impact in their world.

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iMarketSmart

JUNE 4, 2014

The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart. Here you can find a combination of two impressive new studies focusing on estimates of wealth transfer and philanthropic giving by households during the period from 2007 through 2061. I find this fascinating because the authors (John J. Havens and Paul G. Schervish) have revised their previous estimate of $41 trillion upward to a whopping $59 trillion.

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The Agitator

MARCH 22, 2016

Both of these reports treat age of donors as a very significant differentiating characteristic — in terms of channel preference, modes of engagement, motivation to give. I mean, beyond ‘ripeness’ for soliciting bequests (and even here, one could argue it’s never too early to plant and nurture the seed). I mean in your day-to-day communications to and stewardship of your active donors.

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Getting Attention

OCTOBER 3, 2011

What are your tips to help you focus in an age of distraction? Mindmap: Jane Genovese. Thanks to my friend and colleague Beth Kanter for sharing her insights in this guest post. Beth is a persistent innovator in guiding nonprofits to power greater change as networked users of social media tools. She recently partnered with Alison Fine to author The Networked Nonprofit , a superb guide to doing so.

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ImpactMax

OCTOBER 14, 2010

Flickr/southtyrolean. I’ve wanted to post for a while about one of my favorite media tactics for nonprofits and foundations. I guess it’s one of my favorites because I’ve been lucky enough to work with some courageous CEOs and executive directors who were willing to use their stature and credibility in the community to move the needle on social issues—everything from renewable energy to the importance of arts for school children.

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The Agitator

MAY 10, 2010

OK, a little broader … this is about “middle-aged&# brains (ages 40-65). It turns out the middle-aged brain is better at: Complex reasoning. However, there are downsides to the middle-aged brain: Slower to process information. Get to the point: the middle-aged brain’s ability to grasp the gist of an argument faster and better suggests long, drawn-out explanations are not needed or helpful. Let’s stick with Boomers another day.

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