The Essential Guide to Donor Retention in the Digital Age
J Campbell Social Marketing
JUNE 3, 2019
New people are not getting on board with giving and taking the place of older donors who are aging out. The post The Essential Guide to Donor Retention in the Digital Age appeared first on marketing for the modern nonprofit. Nonprofits, we are failing our donors. The Fundraising Effectiveness Project’s 2018 Fourth Quarter Report found that charitable giving did in fact increase by a meager 1.6% in 2018. Cause for celebration? Hardly.