My Crackpot Theory on The Value of Aggregating Multiple Cause Marketing Promotions

Cause Related Marketing

Back in December I took note of a grocery chain circular that had aggregated several cause marketing efforts onto one page and asked, rhetorically, whether it was a good idea or not. Here then is my nascent theory of activating multiple and coincident cause marketing alliances: When sponsors have multiple and coincident cause marketing alliances, aggregating their promotion has a summative effect for the sponsor because when seen in context of each other the sponsor’s halo shines brighter.

The Difference Between Making the News and Being the News

SocialButterfly

According to the website, Futurity.org aggregates the best research news from a number of top universities (see image below for the list). Collaboration + Aggregation. journalism aggregation collaboration Communication content content development Futurity.org government news reporting science Susannah Fox university Collaboration. It’s such a great word. It’s also one of those words that is great say and believe in, but much harder to execute and implement.

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Everything You Ever Wanted to Know About Nonprofit Marketing

iMarketSmart

It’s an “aggregator” of blogs. This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. Check it out and bookmark it if you like the articles. The post Everything You Ever Wanted to Know About Nonprofit Marketing appeared first on MarketSmart. Fundraising

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. But now not only do companies exist precisely to aggregate your online behavior , millions of us willingly offer our own aggregations via our social-network platforms of choice.

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. But now not only do companies exist precisely to aggregate your online behavior , millions of us willingly offer our own aggregations via our social-network platforms of choice.

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

Kivi's Nonprofit Communications Blog

This is an aggregate number from 28 data platform partners. . These are results from individual platforms, some of which are included in the aggregate Giving Tuesday data. First thing’s first – if you participated, how was YOUR #GivingTueday ? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA. Initial results are in and Giving Tuesday keeps experiencing explosive double-digit growth. Now, the results! Updated at 6pm, Nov.

Nonproft marketing zone

ImpactMax

It’s a “topic hub&# that aggregates content from some of the best blogs on nonprofit marketing and fundraising, all in one convenient place. You may have already checked out this recently launched site—if not, please do. So drop by often, there’s sure to be something of interest. I’m delighted to be part of the esteemed group of bloggers contributing to this site. Thanks to Tony, Kivi, and Nancy who dreamed this all up

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold. And the shift from quantity to quality is ON! These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. Download the Luminate report here. As with all benchmarks, use this report to understand how your org compares to peers (even aspirational peers!),

Resource Round-up

A Small Change

Over the last couple months, I’ve heard about a number of remarkable and interesting websites, blogs, and aggregates and I wanted to pass them along to you. Nonprofit Marketing Aggregate: The Nonprofit Marketing Zone is a great place to go if you are looking for a portal to nonprofit marketing information. Check out this site as it is an aggregate of relevant information and blog postings highlighting work in association management

WealthEngine Integration Brings Powerful Donor Research Tool to EveryAction Users

EveryAction

WealthEngine is a powerful platform for donor prospecting that aggregates data from dozens of publicly available sources (such as real estate holdings, professional affiliations, income information, and records of other charitable gifts) to determine a donor's capacity to give. At EveryAction, we know that major gifts officers and other development professionals need to have as much information as possible about their prospective donors in order to fine-tune their "fundraising asks.".

Video: non-profits turning to social media during recession

Donor Power Blog

Particularly interesting information on "aggregators." Over the weekend, we came upon this segment from Current TV , discussing how non-profits are using social media in innovative ways to battle the economic downturn. Enjoy!

#ProAging: How Might The 7 Billion Humans Age?

Non Profit Marketing 360

They remain productive later into longer lives, and – as an aggregate – technology helps them live well beyond a few years of retirement. An irony of the rising median age on the planet is that the rise is testament to better healthcare and technologies that give older people (again, on aggregate) safer, healthier, more productive later years. From the NIA/NIH report - Click to enlarge.

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Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have

EveryAction

Any good reporting tool should have the ability to aggregate numbers based off the category of your choosing. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions , and let us know what you’d like to hear about!

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#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. But now not only do companies exist precisely to aggregate your online behavior , millions of us willingly offer our own aggregations via our social-network platforms of choice.

Text to Give Pricing & Costs

A Small Change

When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here. There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. Some of the providers require an application process for nonprofits for charitable or logistic reasons. Below I’ve provided a price chart for each business.

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Patients Like Me

Public Sector Marketing 2.0

When you have 220,000 members sharing information about 2,000+ conditions the result is access to an incredible amount of visual aggregate information that patients can use to stay informed, discover new treatments and more importantly, find support by interacting with others going through the same thing. For over five years now, I’ve mentioned Patients Like Me in nearly all of my “digital engagement” related speeches.

Your Donor Went Missing!

The Agitator

Most fundraisers probably just look at aggregate stats … maybe every quarter at best, or more likely annually, when it’s time to prepare next year’s projections. You lost a donor today. In a large nonprofit, say 100,000 donors, you actually lost something like 123 donors today. In a really big organization, say 500,000 donors, you lost 615 donors … TODAY! Did you even notice? Did you see them go? Did you wave good-bye. Do you know why they left?

Better Data, Better Donors

EveryAction

WealthEngine is a powerful platform for donor prospecting that aggregates data from dozens of publicly available sources (such as real estate holdings, professional affiliations, income information, and records of other charitable gifts) to determine a donor's capacity to give. (This is the final post in our New Year, New Heights development series. Need to catch up?

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Cause-Related Marketing for the Beautiful People

Cause Related Marketing

Recently James Surowiecki, in his book “The Wisdom of Crowds” says that’s probably false of Americans (or any group in the aggregate).However, Mencken, the legendary cynic, wrote, “nobody ever went broke underestimating the intelligence of the American public.” However, notwithstanding that, I do believe there’s a corollary that holds up very well: “you’ll make a mint catering to people who feel like. Mencken

What The Heck Is Progressive Profiling And Why You Need To Do It?

iMarketSmart

For example, one campaign we recommend in certain cases offers supporters who previously took a donor survey an opportunity to see the aggregate results in a downloadable PDF report filled with charts and graphs. It’s about their timing, not yours. Fundraisers, as well as their organization’s leadership and board members, need to come to terms with the fact that donors make decisions based on their timing, needs, wants, desires, and interests, not your organization’s.

Social Actions Widget

A Small Change

This widget aggregates these sites into one place. If you have not heard of Social Actions you should check them out. They are a group of innovative leaders in online social change, focused on pushing the edge of what can be done online and creating new opportunities to help nonprofits succeed. One project they have going is a widget that promotes “social actions” for nonprofits. You can connect it to your site through sample html code or a plug-in you can find on their site.

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Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

But when you activate these promotions should you aggregate them together, or spread them around? But is aggregating them the right approach? In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time. Case in point is this recent weekly flyer from a local grocery chain with 24 outlets called Fresh Market. On the top left is their paper icon campaign, which is meant to deliver a holiday meal to families in need.

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.

4 keys to fundraising success you might be overlooking

iMarketSmart

According to KISSmetrics (a data intelligence company that delivers aggregate data and insights to turn online visitors into customers), “The more virtual our lives get, the more we hunger after something genuine. Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams.

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What Nonprofits Should Know About GDPR

J Campbell Social Marketing

Can this information be used to identify individuals or is it aggregated and anonymous? So much has happened this week in terms of privacy rules and regulations! If your inbox is anything like mine, it has been inundated and overflowing with businesses and organizations sending updated privacy policies, in order to comply with GDPR, which goes into effect today.

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#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

Non Profit Marketing 360

There are numerous ways to read your feeds, and the mainline browsers all support such news aggregators. KSoft’s program is pricey at $75 to $125 (especially when you can read these feeds for free in IE), but its Professional and SEO licenses include features to track readership coming to your feed as well as subscription analytics across well over 100 aggregators. or enjoy the convenience of aggregation right in the browser you already have.

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#Tech: Online Security For Your Person-Not Just Your Passwords

Non Profit Marketing 360

A specific test case and report , summarized by Jonathan Mayer (also at Stanford’s Center for Internet and Society), shows how a site like OkCupid offers information to third parties as soon as one signs up, and how even simply a username used for a couple of accounts can allow aggregators to follow your browsing habits across a spectrum of sites and accounts. What is to be done?

Thank You MailChimp

The Agitator

To reach its conclusions, in Choose Your Words Wisely MailChimp studied about 24 billion delivered emails, looking at subject lines composed in the aggregate of approximately 22,000 distinct words. As this study from email firm MailChimp indicates, a single word in the subject line can make a big difference in open rates.

FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Kivi's Nonprofit Communications Blog

Facebook is teaming up with UNICEF, the International Federation of the Red Cross and Red Crescent Societies, the World Food Programme and other organizations to create disaster maps that use aggregated, deidentified Facebook data when natural disasters strike. Billion. Monthly. Users. Facebook hit this momentous milestone late last month. If Facebook were a country, it would be the most populous nation on earth, far surpassing China’s population of 1.4 billion. Source: [link].

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A list of mobile apps that I use regularly

Public Sector Marketing 2.0

Pulse: I use this aggregation app to catch up on news (both global, local and industry specific) based on sources which I spent some time pre-configuring. Yelp: Usually I will ask my client and/or some locals for dining recommendations, however occasionally if I have just landed I will resort to aggregate Yelp reviews. I received a few emails recently asking me about my favourite mobile apps.

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What Do You Really Know About Your Donor?

The Agitator

The days are gone when it’s good enough to know about your donors in the aggregate. In the era of Big Data, marketers — and that includes fundraisers — are supposed to know everything possible about their customer/donor. Notice I use the singular … donor. Categories are indeed useful to marketers, but increasingly not sufficient.

10 Places to Find Fundraising Jobs

Fundraiser Ideas

FundraisingJobs.org – FundraisingJobs.org is a job search aggregator that specializes in fundraising positions in America. Fundraising is a critical component to the success of any nonprofit organization. If you have a passion for fundraising, you can make a difference for a cause close to your heart by finding a job in fundraising. Following are 10 places where you can find fundraising jobs.

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Pre-empted: Catalogs

GenerationYGive

Now, as all aggregators go, if a nonprofit is interested in signing up, the more the merrier, but they will charge you a percentage of every gift and a fee per transaction. I made my first purchase from a catalog more than 10 year ago (gasp!) when I was in high school and somehow got my hands on a Delia's catalog. Now, I couldn't tell you how I paid for whatever it was I bought, or even what it was, but I remember looking forward to getting Delia's in the mail for many many years.

#HOWTO: Tumblr & RSS Feeds – How Do They Work Together?

Non Profit Marketing 360

Most people understand it as ‘Really Simple Syndication’, though early in its history the letters meant ‘Rich Site Summary’ The readers are also known as ‘news aggregators’ because they pull changes from websites and present them in a listed format for the reader’s convenience ? Last week we promised to discuss the connection that can be made between your nonprofit’s Tumblr site and RSS Readers around the world.

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Nonprofits: Become a personal “content” shopper for your audiences

ImpactMax

Good curation is more than aggregation. flickr/Somewhat Frank. Content curation isn’t new, even though a lot is being written about it these days. Some nonprofits have been curating content on their websites and blogs for quite a while…maybe without exactly calling it that. Content curation is filtering, selecting, and/or remixing and reorganizing online content, typically to meet the needs and interests of particular audiences. Why is this practice valuable?

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Audience personas are imaginary people that you create who represent your audience, based on real aggregate audience data. Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences. Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that.

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

For all the statistical/aggregate evidence to the contrary, individuals can quickly scan and tune out most of their incoming tweets, e-blasts, and update notifications. Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention? Well, often nonprofits and charities don’t want that kind of attention.

Day in the Life of a Nonprofit Communicator – Kim Rescate

Kivi's Nonprofit Communications Blog

Read news from all my news aggregator apps. Kim Rescate. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim Rescate is a lover of food and a runner (’cause of all the food). Though her passion for most things geeky is certainly a main driving force in her life, she also loves traveling and snowboarding.

Same monitoring tools, new look, more functionality.

Public Sector Marketing 2.0

This is a tool that let’s you observe the aggregate live discussion on Twitter in real-time (in the form of a tag cloud). I’ve always been a fan of apps that try to present complex information in a simple manner. When it comes to social media monitoring, it’s very easy to get overloaded with information. Back in the fall I posted up my Social Media Monitoring - Top 10 Tools presentation onto slideshare.

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Global internet statistics for 2018

Public Sector Marketing 2.0

It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports. If you’re interested in the data sources, I covered my favourites in this blog post last year. Most have now come out with 2018 versions of their reports. General.

Friends Listen to Friends: How to Engage Millennials, Gen Z on Instagram [SPONSORED]

Selfish Giving

aggregated data from 16,277 influencers with more than 2,000 followers and the average engagement rate hovered just above 4%. “People influence people. Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Influencer marketing is a billion-dollar industry on Instagram alone with spending set to double by 2019.

#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

One of the newer sites meant to aggregate metrics from your social networks is Crowdbooster , and we do believe it is worth a look because it helps your busy staff consider the near future of its social-media outreach as well as lay out the past trends. Let this platform tame your Tweetstream and Timeline.

#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?

Non Profit Marketing 360

Nonprofits should target their message, and target their audience – without getting caught up in the competition for aggregate numbers. ROI can bring strong relationships as well as income to nonprofits. Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it.

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