My Crackpot Theory on The Value of Aggregating Multiple Cause Marketing Promotions

Cause Related Marketing

Back in December I took note of a grocery chain circular that had aggregated several cause marketing efforts onto one page and asked, rhetorically, whether it was a good idea or not. aggregating cause marketing efforts Common Core Cultural Literacy E.D.

The Difference Between Making the News and Being the News


According to the website, aggregates the best research news from a number of top universities (see image below for the list). Collaboration + Aggregation. Collaboration. It’s such a great word.

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Everything You Ever Wanted to Know About Nonprofit Marketing


It’s an “aggregator” of blogs. This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. Check it out and bookmark it if you like the articles.

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

Kivi's Nonprofit Communications Blog

This is an aggregate number from 28 data platform partners. . These are results from individual platforms, some of which are included in the aggregate Giving Tuesday data. First thing’s first – if you participated, how was YOUR #GivingTueday ?

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold. And the shift from quantity to quality is ON!

WealthEngine Integration Brings Powerful Donor Research Tool to EveryAction Users


WealthEngine is a powerful platform for donor prospecting that aggregates data from dozens of publicly available sources (such as real estate holdings, professional affiliations, income information, and records of other charitable gifts) to determine a donor's capacity to give. At EveryAction, we know that major gifts officers and other development professionals need to have as much information as possible about their prospective donors in order to fine-tune their "fundraising asks.".

Resource Round-up

A Small Change

Over the last couple months, I’ve heard about a number of remarkable and interesting websites, blogs, and aggregates and I wanted to pass them along to you. Nonprofit Marketing Aggregate: The Nonprofit Marketing Zone is a great place to go if you are looking for a portal to nonprofit marketing information. Check out this site as it is an aggregate of relevant information and blog postings highlighting work in association management

#ProAging: How Might The 7 Billion Humans Age?

Non Profit Marketing 360

They remain productive later into longer lives, and – as an aggregate – technology helps them live well beyond a few years of retirement. From the NIA/NIH report - Click to enlarge. Earlier this week, the human race passed the 7-billion mark , and continues to expand.

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Video: non-profits turning to social media during recession

Donor Power Blog

Particularly interesting information on "aggregators." Over the weekend, we came upon this segment from Current TV , discussing how non-profits are using social media in innovative ways to battle the economic downturn. Enjoy!

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.

Patients Like Me

Public Sector Marketing 2.0

For over five years now, I’ve mentioned Patients Like Me in nearly all of my “digital engagement” related speeches. It is one of my favourite examples of big data used to improve actual lives. What is it? An online social network dedicated primarily to chronically ill patients.

How the digital world is affecting the modern patient

Public Sector Marketing 2.0

In fact, searching for health information is so common and widely used that the aggregate Google search trend data is used by many health organizations to predict flu outbreaks among other things.

Cause-Related Marketing for the Beautiful People

Cause Related Marketing

Recently James Surowiecki, in his book “The Wisdom of Crowds” says that’s probably false of Americans (or any group in the aggregate).However, Mencken, the legendary cynic, wrote, “nobody ever went broke underestimating the intelligence of the American public.”

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

But when you activate these promotions should you aggregate them together, or spread them around? But is aggregating them the right approach? In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time.

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have


Any good reporting tool should have the ability to aggregate numbers based off the category of your choosing. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions , and let us know what you’d like to hear about!

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4 keys to fundraising success you might be overlooking


According to KISSmetrics (a data intelligence company that delivers aggregate data and insights to turn online visitors into customers), “The more virtual our lives get, the more we hunger after something genuine.

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#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

Non Profit Marketing 360

There are numerous ways to read your feeds, and the mainline browsers all support such news aggregators. or enjoy the convenience of aggregation right in the browser you already have.

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What The Heck Is Progressive Profiling And Why You Need To Do It?


For example, one campaign we recommend in certain cases offers supporters who previously took a donor survey an opportunity to see the aggregate results in a downloadable PDF report filled with charts and graphs. It’s about their timing, not yours.

Text to Give Pricing & Costs

A Small Change

When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here. There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. Some of the providers require an application process for nonprofits for charitable or logistic reasons. Below I’ve provided a price chart for each business.

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Your Donor Went Missing!

The Agitator

Most fundraisers probably just look at aggregate stats … maybe every quarter at best, or more likely annually, when it’s time to prepare next year’s projections. You lost a donor today. In a large nonprofit, say 100,000 donors, you actually lost something like 123 donors today. In a really big organization, say 500,000 donors, you lost 615 donors … TODAY! Did you even notice? Did you see them go? Did you wave good-bye. Do you know why they left?

#Tech: Online Security For Your Person-Not Just Your Passwords

Non Profit Marketing 360

Whether to one or one hundred sites, you can not assume your information – ‘guaranteed’ by the site you are signing up with – will be kept anonymous by the subsequent aggregating site. What is to be done?

FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Kivi's Nonprofit Communications Blog

Facebook is teaming up with UNICEF, the International Federation of the Red Cross and Red Crescent Societies, the World Food Programme and other organizations to create disaster maps that use aggregated, deidentified Facebook data when natural disasters strike. Billion. Monthly. Users.

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Better Data, Better Donors


WealthEngine is a powerful platform for donor prospecting that aggregates data from dozens of publicly available sources (such as real estate holdings, professional affiliations, income information, and records of other charitable gifts) to determine a donor's capacity to give. (This is the final post in our New Year, New Heights development series. Need to catch up?

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Thank You MailChimp

The Agitator

To reach its conclusions, in Choose Your Words Wisely MailChimp studied about 24 billion delivered emails, looking at subject lines composed in the aggregate of approximately 22,000 distinct words.

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.

A list of mobile apps that I use regularly

Public Sector Marketing 2.0

Pulse: I use this aggregation app to catch up on news (both global, local and industry specific) based on sources which I spent some time pre-configuring. I received a few emails recently asking me about my favourite mobile apps.

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Social Actions Widget

A Small Change

This widget aggregates these sites into one place. If you have not heard of Social Actions you should check them out. They are a group of innovative leaders in online social change, focused on pushing the edge of what can be done online and creating new opportunities to help nonprofits succeed. One project they have going is a widget that promotes “social actions” for nonprofits. You can connect it to your site through sample html code or a plug-in you can find on their site.

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What Do You Really Know About Your Donor?

The Agitator

The days are gone when it’s good enough to know about your donors in the aggregate. In the era of Big Data, marketers — and that includes fundraisers — are supposed to know everything possible about their customer/donor. Notice I use the singular … donor.

Pre-empted: Catalogs


Now, as all aggregators go, if a nonprofit is interested in signing up, the more the merrier, but they will charge you a percentage of every gift and a fee per transaction. I made my first purchase from a catalog more than 10 year ago (gasp!)

Global internet statistics for 2018

Public Sector Marketing 2.0

It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year.

#HOWTO: Tumblr & RSS Feeds – How Do They Work Together?

Non Profit Marketing 360

with hints about why you want to produce content about your nonprofit for your followers’ RSS aggregators: Facebook does not in itself inspire giving of time or money.

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Nonprofits: Become a personal “content” shopper for your audiences


Good curation is more than aggregation. flickr/Somewhat Frank. Content curation isn’t new, even though a lot is being written about it these days. Some nonprofits have been curating content on their websites and blogs for quite a while…maybe without exactly calling it that.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Audience personas are imaginary people that you create who represent your audience, based on real aggregate audience data. Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences.

What Nonprofits Should Know About GDPR

J Campbell Social Marketing

Can this information be used to identify individuals or is it aggregated and anonymous? So much has happened this week in terms of privacy rules and regulations!

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Day in the Life of a Nonprofit Communicator – Kim Rescate

Kivi's Nonprofit Communications Blog

Read news from all my news aggregator apps. Kim Rescate. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim Rescate is a lover of food and a runner (’cause of all the food).

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

For all the statistical/aggregate evidence to the contrary, individuals can quickly scan and tune out most of their incoming tweets, e-blasts, and update notifications. Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye.

Same monitoring tools, new look, more functionality.

Public Sector Marketing 2.0

This is a tool that let’s you observe the aggregate live discussion on Twitter in real-time (in the form of a tag cloud). I’ve always been a fan of apps that try to present complex information in a simple manner.

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#HOWTO: Use Crowdbooster To Marshall Your Social Media Conversations

Non Profit Marketing 360

One of the newer sites meant to aggregate metrics from your social networks is Crowdbooster , and we do believe it is worth a look because it helps your busy staff consider the near future of its social-media outreach as well as lay out the past trends.

10 Places to Find Fundraising Jobs

Fundraiser Ideas – is a job search aggregator that specializes in fundraising positions in America. Fundraising is a critical component to the success of any nonprofit organization. If you have a passion for fundraising, you can make a difference for a cause close to your heart by finding a job in fundraising. Following are 10 places where you can find fundraising jobs.

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#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?

Non Profit Marketing 360

Nonprofits should target their message, and target their audience – without getting caught up in the competition for aggregate numbers. ROI can bring strong relationships as well as income to nonprofits. Who doesn’t want a high return on investment?

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#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

The alerts will arrive as a digest either to your GMail account (the default recipient) or you can have them sent to Google Reader, an RSS reader that monitors and aggregates news sources, blogs, and organizations that offer free subscriptions – a topic we shall cover later this week.