My Crackpot Theory on The Value of Aggregating Multiple Cause Marketing Promotions
Cause Related Marketing
FEBRUARY 4, 2013
Back in December I took note of a grocery chain circular that had aggregated several cause marketing efforts onto one page and asked, rhetorically, whether it was a good idea or not. Here then is my nascent theory of activating multiple and coincident cause marketing alliances: When sponsors have multiple and coincident cause marketing alliances, aggregating their promotion has a summative effect for the sponsor because when seen in context of each other the sponsor’s halo shines brighter.