Cause Related Marketing

FEBRUARY 4, 2013

Back in December I took note of a grocery chain circular that had aggregated several cause marketing efforts onto one page and asked, rhetorically, whether it was a good idea or not. Here then is my nascent theory of activating multiple and coincident cause marketing alliances: When sponsors have multiple and coincident cause marketing alliances, aggregating their promotion has a summative effect for the sponsor because when seen in context of each other the sponsor’s halo shines brighter.

Aggregator 119

Aggregator Promotion Cause Marketing Domain 119

SocialButterfly

MAY 20, 2010

According to the website, Futurity.org aggregates the best research news from a number of top universities (see image below for the list). Collaboration + Aggregation. journalism aggregation collaboration Communication content content development Futurity.org government news reporting science Susannah Fox university Collaboration. It’s such a great word. It’s also one of those words that is great say and believe in, but much harder to execute and implement.

News 100

News Differences Aggregator RSS 100

iMarketSmart

APRIL 15, 2014

It’s an “aggregator” of blogs. This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. Check it out and bookmark it if you like the articles. The post Everything You Ever Wanted to Know About Nonprofit Marketing appeared first on MarketSmart. Fundraising

Aggregator 100

Aggregator Marketing Nonprofit Fundraising 100

Non Profit Marketing 360

FEBRUARY 27, 2012

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. But now not only do companies exist precisely to aggregate your online behavior , millions of us willingly offer our own aggregations via our social-network platforms of choice.

Service 116

Service Aggregator Online Obama 116

Non Profit Marketing 360

FEBRUARY 27, 2012

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. But now not only do companies exist precisely to aggregate your online behavior , millions of us willingly offer our own aggregations via our social-network platforms of choice.

Service 116

Service Aggregator Online Obama 116

Kivi's Nonprofit Communications Blog

DECEMBER 1, 2016

This is an aggregate number from 28 data platform partners. . These are results from individual platforms, some of which are included in the aggregate Giving Tuesday data. First thing’s first – if you participated, how was YOUR #GivingTueday ? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA. Initial results are in and Giving Tuesday keeps experiencing explosive double-digit growth. Now, the results! Updated at 6pm, Nov.

Aggregator 161

Aggregator Nov Peer-to-peer Mobile 161

ImpactMax

APRIL 17, 2009

It’s a “topic hub&# that aggregates content from some of the best blogs on nonprofit marketing and fundraising, all in one convenient place. You may have already checked out this recently launched site—if not, please do. So drop by often, there’s sure to be something of interest. I’m delighted to be part of the esteemed group of bloggers contributing to this site. Thanks to Tony, Kivi, and Nancy who dreamed this all up

Aggregator 100

Aggregator Blogger Sites Content 100

Kivi's Nonprofit Communications Blog

JANUARY 19, 2017

The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold. And the shift from quantity to quality is ON! These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. Download the Luminate report here. As with all benchmarks, use this report to understand how your org compares to peers (even aspirational peers!),

Benchmark 162

Benchmark Online Fundraising Report Online 162

A Small Change

MAY 13, 2009

Over the last couple months, I’ve heard about a number of remarkable and interesting websites, blogs, and aggregates and I wanted to pass them along to you. Nonprofit Marketing Aggregate: The Nonprofit Marketing Zone is a great place to go if you are looking for a portal to nonprofit marketing information. Check out this site as it is an aggregate of relevant information and blog postings highlighting work in association management

Resources 101

Resources Aggregator Portal Associations 101

EveryAction

JANUARY 22, 2018

WealthEngine is a powerful platform for donor prospecting that aggregates data from dozens of publicly available sources (such as real estate holdings, professional affiliations, income information, and records of other charitable gifts) to determine a donor's capacity to give. At EveryAction, we know that major gifts officers and other development professionals need to have as much information as possible about their prospective donors in order to fine-tune their "fundraising asks.".

Research 111

Research Tools Aggregator Prospect 111

Donor Power Blog

OCTOBER 27, 2009

Particularly interesting information on "aggregators." Over the weekend, we came upon this segment from Current TV , discussing how non-profits are using social media in innovative ways to battle the economic downturn. Enjoy!

Non-profit 54

Non-profit Aggregator Recession TV 54

Non Profit Marketing 360

NOVEMBER 3, 2011

They remain productive later into longer lives, and – as an aggregate – technology helps them live well beyond a few years of retirement. An irony of the rising median age on the planet is that the rise is testament to better healthcare and technologies that give older people (again, on aggregate) safer, healthier, more productive later years. From the NIA/NIH report - Click to enlarge.

Aging 116

Aging India China Aggregator 116

EveryAction

JANUARY 16, 2018

Any good reporting tool should have the ability to aggregate numbers based off the category of your choosing. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions , and let us know what you’d like to hear about!

Report 128

Report Tools CRM Stats 128

Non Profit Marketing 360

FEBRUARY 29, 2012

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. But now not only do companies exist precisely to aggregate your online behavior , millions of us willingly offer our own aggregations via our social-network platforms of choice.

Service 116

Service Online Aggregator NPR 116

A Small Change

AUGUST 11, 2010

When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here. There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. Some of the providers require an application process for nonprofits for charitable or logistic reasons. Below I’ve provided a price chart for each business.

Price 166

Price Pricing Cost Mobile 166

Public Sector Marketing 2.0

JANUARY 31, 2014

When you have 220,000 members sharing information about 2,000+ conditions the result is access to an incredible amount of visual aggregate information that patients can use to stay informed, discover new treatments and more importantly, find support by interacting with others going through the same thing. For over five years now, I’ve mentioned Patients Like Me in nearly all of my “digital engagement” related speeches.

Aggregator 133

Aggregator Wikipedia Non-profit Demographics 133

The Agitator

SEPTEMBER 27, 2016

Most fundraisers probably just look at aggregate stats … maybe every quarter at best, or more likely annually, when it’s time to prepare next year’s projections. You lost a donor today. In a large nonprofit, say 100,000 donors, you actually lost something like 123 donors today. In a really big organization, say 500,000 donors, you lost 615 donors … TODAY! Did you even notice? Did you see them go? Did you wave good-bye. Do you know why they left?

Aggregator 72

Aggregator Stats Donors Best 72

EveryAction

FEBRUARY 26, 2018

WealthEngine is a powerful platform for donor prospecting that aggregates data from dozens of publicly available sources (such as real estate holdings, professional affiliations, income information, and records of other charitable gifts) to determine a donor's capacity to give. (This is the final post in our New Year, New Heights development series. Need to catch up?

Donors 107

Donors CRM Aggregator Prospect 107

Cause Related Marketing

DECEMBER 4, 2007

Recently James Surowiecki, in his book “The Wisdom of Crowds” says that’s probably false of Americans (or any group in the aggregate).However, Mencken, the legendary cynic, wrote, “nobody ever went broke underestimating the intelligence of the American public.” However, notwithstanding that, I do believe there’s a corollary that holds up very well: “you’ll make a mint catering to people who feel like. Mencken

Aggregator 100

Aggregator Groups Target Cancer 100

iMarketSmart

FEBRUARY 6, 2019

For example, one campaign we recommend in certain cases offers supporters who previously took a donor survey an opportunity to see the aggregate results in a downloadable PDF report filled with charts and graphs. It’s about their timing, not yours. Fundraisers, as well as their organization’s leadership and board members, need to come to terms with the fact that donors make decisions based on their timing, needs, wants, desires, and interests, not your organization’s.

Best Practices 122

Best Practices Best Practice Automation Aggregator 122

A Small Change

APRIL 14, 2010

This widget aggregates these sites into one place. If you have not heard of Social Actions you should check them out. They are a group of innovative leaders in online social change, focused on pushing the edge of what can be done online and creating new opportunities to help nonprofits succeed. One project they have going is a widget that promotes “social actions” for nonprofits. You can connect it to your site through sample html code or a plug-in you can find on their site.

Social 119

Social Aggregator August Sample 119

Cause Related Marketing

DECEMBER 10, 2012

But when you activate these promotions should you aggregate them together, or spread them around? But is aggregating them the right approach? In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time. Case in point is this recent weekly flyer from a local grocery chain with 24 outlets called Fresh Market. On the top left is their paper icon campaign, which is meant to deliver a holiday meal to families in need.

Activities 127

Activities Cause Marketing Aggregator Marketing Campaign 127

Public Sector Marketing 2.0

FEBRUARY 1, 2017

What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.

Facebook 124

Facebook Correlation Aggregator URL 124

iMarketSmart

MARCH 18, 2016

According to KISSmetrics (a data intelligence company that delivers aggregate data and insights to turn online visitors into customers), “The more virtual our lives get, the more we hunger after something genuine. Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams.

Pizza 100

Pizza Aggregator Lead Generation Price 100

J Campbell Social Marketing

MAY 24, 2018

Can this information be used to identify individuals or is it aggregated and anonymous? So much has happened this week in terms of privacy rules and regulations! If your inbox is anything like mine, it has been inundated and overflowing with businesses and organizations sending updated privacy policies, in order to comply with GDPR, which goes into effect today.

UK 158

UK Spam Europe Aggregator 158

Non Profit Marketing 360

MARCH 16, 2012

There are numerous ways to read your feeds, and the mainline browsers all support such news aggregators. KSoft’s program is pricey at $75 to $125 (especially when you can read these feeds for free in IE), but its Professional and SEO licenses include features to track readership coming to your feed as well as subscription analytics across well over 100 aggregators. or enjoy the convenience of aggregation right in the browser you already have.

RSS 116

RSS News Aggregator Help 116

Non Profit Marketing 360

NOVEMBER 18, 2011

A specific test case and report , summarized by Jonathan Mayer (also at Stanford’s Center for Internet and Society), shows how a site like OkCupid offers information to third parties as soon as one signs up, and how even simply a username used for a couple of accounts can allow aggregators to follow your browsing habits across a spectrum of sites and accounts. What is to be done?

Personalization 109

Personalization Aggregator Online Web 2.0 109

The Agitator

NOVEMBER 25, 2013

To reach its conclusions, in Choose Your Words Wisely MailChimp studied about 24 billion delivered emails, looking at subject lines composed in the aggregate of approximately 22,000 distinct words. As this study from email firm MailChimp indicates, a single word in the subject line can make a big difference in open rates.

Aggregator 76

Aggregator Open Rate Firm Rate 76

Kivi's Nonprofit Communications Blog

JULY 6, 2017

Facebook is teaming up with UNICEF, the International Federation of the Red Cross and Red Crescent Societies, the World Food Programme and other organizations to create disaster maps that use aggregated, deidentified Facebook data when natural disasters strike. Billion. Monthly. Users. Facebook hit this momentous milestone late last month. If Facebook were a country, it would be the most populous nation on earth, far surpassing China’s population of 1.4 billion. Source: [link].

Ads 161

Ads San Diego Facebook Sales And Marketing 161

Public Sector Marketing 2.0

MARCH 12, 2013

Pulse: I use this aggregation app to catch up on news (both global, local and industry specific) based on sources which I spent some time pre-configuring. Yelp: Usually I will ask my client and/or some locals for dining recommendations, however occasionally if I have just landed I will resort to aggregate Yelp reviews. I received a few emails recently asking me about my favourite mobile apps.

Mobile 153

Mobile List Skype Google 153

The Agitator

AUGUST 13, 2013

The days are gone when it’s good enough to know about your donors in the aggregate. In the era of Big Data, marketers — and that includes fundraisers — are supposed to know everything possible about their customer/donor. Notice I use the singular … donor. Categories are indeed useful to marketers, but increasingly not sufficient.

Aggregator 72

Aggregator Segmentation Custom Customer 72

Fundraiser Ideas

JULY 18, 2012

FundraisingJobs.org – FundraisingJobs.org is a job search aggregator that specializes in fundraising positions in America. Fundraising is a critical component to the success of any nonprofit organization. If you have a passion for fundraising, you can make a difference for a cause close to your heart by finding a job in fundraising. Following are 10 places where you can find fundraising jobs.

Jobs 109

Jobs Search Engine Search Aggregator 109

GenerationYGive

DECEMBER 16, 2008

Now, as all aggregators go, if a nonprofit is interested in signing up, the more the merrier, but they will charge you a percentage of every gift and a fee per transaction. I made my first purchase from a catalog more than 10 year ago (gasp!) when I was in high school and somehow got my hands on a Delia's catalog. Now, I couldn't tell you how I paid for whatever it was I bought, or even what it was, but I remember looking forward to getting Delia's in the mail for many many years.

Tanzania 100

Tanzania Aggregator High School Federal 100

Non Profit Marketing 360

MARCH 15, 2012

Most people understand it as ‘Really Simple Syndication’, though early in its history the letters meant ‘Rich Site Summary’ The readers are also known as ‘news aggregators’ because they pull changes from websites and present them in a listed format for the reader’s convenience ? Last week we promised to discuss the connection that can be made between your nonprofit’s Tumblr site and RSS Readers around the world.

RSS 116

RSS Work Aggregator Web 2.0 116

ImpactMax

AUGUST 25, 2010

Good curation is more than aggregation. flickr/Somewhat Frank. Content curation isn’t new, even though a lot is being written about it these days. Some nonprofits have been curating content on their websites and blogs for quite a while…maybe without exactly calling it that. Content curation is filtering, selecting, and/or remixing and reorganizing online content, typically to meet the needs and interests of particular audiences. Why is this practice valuable?

Audience 147

Audience Personalization Content Minnesota 147

Getting Attention

JANUARY 6, 2016

Audience personas are imaginary people that you create who represent your audience, based on real aggregate audience data. Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences. Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that.

Case Study 139

Case Study Audience Case Studies 139

Non Profit Marketing 360

JULY 24, 2012

For all the statistical/aggregate evidence to the contrary, individuals can quickly scan and tune out most of their incoming tweets, e-blasts, and update notifications. Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention? Well, often nonprofits and charities don’t want that kind of attention.

Storytelling 130

Storytelling Communications NPR Aggregator 130

Kivi's Nonprofit Communications Blog

AUGUST 25, 2014

Read news from all my news aggregator apps. Kim Rescate. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim Rescate is a lover of food and a runner (’cause of all the food). Though her passion for most things geeky is certainly a main driving force in her life, she also loves traveling and snowboarding.

Nonprofit Communications 194

Nonprofit Communications San Diego Communications Aggregator 194

Public Sector Marketing 2.0

MAY 20, 2009

This is a tool that let’s you observe the aggregate live discussion on Twitter in real-time (in the form of a tag cloud). I’ve always been a fan of apps that try to present complex information in a simple manner. When it comes to social media monitoring, it’s very easy to get overloaded with information. Back in the fall I posted up my Social Media Monitoring - Top 10 Tools presentation onto slideshare.

Tools 133

Tools Psychographic Technorati Aggregator 133

Public Sector Marketing 2.0

FEBRUARY 20, 2018

It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports. If you’re interested in the data sources, I covered my favourites in this blog post last year. Most have now come out with 2018 versions of their reports. General.

Statistics 124

Statistics Global Internet North America 124

Selfish Giving

JANUARY 14, 2018

aggregated data from 16,277 influencers with more than 2,000 followers and the average engagement rate hovered just above 4%. “People influence people. Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Influencer marketing is a billion-dollar industry on Instagram alone with spending set to double by 2019.

South Carolina 61

South Carolina Average Aggregator College 61

Non Profit Marketing 360

NOVEMBER 21, 2012

One of the newer sites meant to aggregate metrics from your social networks is Crowdbooster , and we do believe it is worth a look because it helps your busy staff consider the near future of its social-media outreach as well as lay out the past trends. Let this platform tame your Tweetstream and Timeline.

Conversion 109

Conversion Social Media Media Social 109

Non Profit Marketing 360

FEBRUARY 21, 2012

Nonprofits should target their message, and target their audience – without getting caught up in the competition for aggregate numbers. ROI can bring strong relationships as well as income to nonprofits. Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it.

ROI 116

ROI Search Relationship Sales And Marketing 116