INDUSTRY INSIGHTS YOUR PEERS ARE READING
Recently James Surowiecki, in his book “The Wisdom of Crowds” says that’s probably false of Americans (or any group in the aggregate).However, Mencken, the legendary cynic, wrote, “nobody ever went broke underestimating the intelligence of the American public.” MORE
The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold. And the shift from quantity to quality is ON! MORE
It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. MORE
In fact, searching for health information is so common and widely used that the aggregate Google search trend data is used by many health organizations to predict flu outbreaks among other things. MORE
The days are gone when it’s good enough to know about your donors in the aggregate. In the era of Big Data, marketers — and that includes fundraisers — are supposed to know everything possible about their customer/donor. Notice I use the singular … donor. MORE
Now, as all aggregators go, if a nonprofit is interested in signing up, the more the merrier, but they will charge you a percentage of every gift and a fee per transaction. I made my first purchase from a catalog more than 10 year ago (gasp!) MORE
Good curation is more than aggregation. flickr/Somewhat Frank. Content curation isn’t new, even though a lot is being written about it these days. Some nonprofits have been curating content on their websites and blogs for quite a while…maybe without exactly calling it that. MORE
Pulse: I use this aggregation app to catch up on news (both global, local and industry specific) based on sources which I spent some time pre-configuring. I received a few emails recently asking me about my favourite mobile apps. MORE
But when you activate these promotions should you aggregate them together, or spread them around? But is aggregating them the right approach? In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time. MORE
When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here. There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. Some of the providers require an application process for nonprofits for charitable or logistic reasons. Below I’ve provided a price chart for each business. MORE
It’s an “aggregator” of blogs. This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. Check it out and bookmark it if you like the articles. MORE
A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. MORE
What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e. MORE
Particularly interesting information on "aggregators." Over the weekend, we came upon this segment from Current TV , discussing how non-profits are using social media in innovative ways to battle the economic downturn. Enjoy! MORE
As the world is becoming increasingly digital, aggregating and analyzing data is likely to bring huge benefits in other fields as well. But in aggregate the data can also be mined to spot unwanted drug interactions, identify the most effective treatments and predict the onset of disease before symptoms emerge. MORE
Even the people merely doing the liking, re-tweeting and sharing need to be cautious of their actions, which in aggregate can severely affect the investigation at hand or compromise it entirely. MORE
A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. MORE
Whether to one or one hundred sites, you can not assume your information – ‘guaranteed’ by the site you are signing up with – will be kept anonymous by the subsequent aggregating site. What is to be done? MORE
This is an aggregate number from 28 data platform partners. . These are results from individual platforms, some of which are included in the aggregate Giving Tuesday data. First thing’s first – if you participated, how was YOUR #GivingTueday ? MORE
For over five years now, I’ve mentioned Patients Like Me in nearly all of my “digital engagement” related speeches. It is one of my favourite examples of big data used to improve actual lives. What is it? An online social network dedicated primarily to chronically ill patients. MORE
This widget aggregates these sites into one place. If you have not heard of Social Actions you should check them out. They are a group of innovative leaders in online social change, focused on pushing the edge of what can be done online and creating new opportunities to help nonprofits succeed. One project they have going is a widget that promotes “social actions” for nonprofits. You can connect it to your site through sample html code or a plug-in you can find on their site. MORE
A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. MORE
It’s a “topic hub&# that aggregates content from some of the best blogs on nonprofit marketing and fundraising, all in one convenient place. You may have already checked out this recently launched site—if not, please do. So drop by often, there’s sure to be something of interest. I’m delighted to be part of the esteemed group of bloggers contributing to this site. Thanks to Tony, Kivi, and Nancy who dreamed this all up MORE
Can this information be used to identify individuals or is it aggregated and anonymous? So much has happened this week in terms of privacy rules and regulations! MORE
Audience personas are imaginary people that you create who represent your audience, based on real aggregate audience data. Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences. MORE
aggregated data from 16,277 influencers with more than 2,000 followers and the average engagement rate hovered just above 4%. “People influence people. MORE
Facebook is teaming up with UNICEF, the International Federation of the Red Cross and Red Crescent Societies, the World Food Programme and other organizations to create disaster maps that use aggregated, deidentified Facebook data when natural disasters strike. Billion. Monthly. Users. MORE
WealthEngine is a powerful platform for donor prospecting that aggregates data from dozens of publicly available sources (such as real estate holdings, professional affiliations, income information, and records of other charitable gifts) to determine a donor's capacity to give. At EveryAction, we know that major gifts officers and other development professionals need to have as much information as possible about their prospective donors in order to fine-tune their "fundraising asks.". MORE
There are numerous ways to read your feeds, and the mainline browsers all support such news aggregators. or enjoy the convenience of aggregation right in the browser you already have. MORE
For example, one campaign we recommend in certain cases offers supporters who previously took a donor survey an opportunity to see the aggregate results in a downloadable PDF report filled with charts and graphs. It’s about their timing, not yours. MORE
Back in December I took note of a grocery chain circular that had aggregated several cause marketing efforts onto one page and asked, rhetorically, whether it was a good idea or not. aggregating cause marketing efforts Common Core Cultural Literacy E.D. MORE
Over the last couple months, I’ve heard about a number of remarkable and interesting websites, blogs, and aggregates and I wanted to pass them along to you. Nonprofit Marketing Aggregate: The Nonprofit Marketing Zone is a great place to go if you are looking for a portal to nonprofit marketing information. Check out this site as it is an aggregate of relevant information and blog postings highlighting work in association management MORE
Any good reporting tool should have the ability to aggregate numbers based off the category of your choosing. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions , and let us know what you’d like to hear about! MORE
Read news from all my news aggregator apps. Kim Rescate. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim Rescate is a lover of food and a runner (’cause of all the food). MORE
According to the website, Futurity.org aggregates the best research news from a number of top universities (see image below for the list). Collaboration + Aggregation. Collaboration. It’s such a great word. MORE
To reach its conclusions, in Choose Your Words Wisely MailChimp studied about 24 billion delivered emails, looking at subject lines composed in the aggregate of approximately 22,000 distinct words. MORE
According to KISSmetrics (a data intelligence company that delivers aggregate data and insights to turn online visitors into customers), “The more virtual our lives get, the more we hunger after something genuine. MORE
They remain productive later into longer lives, and – as an aggregate – technology helps them live well beyond a few years of retirement. From the NIA/NIH report - Click to enlarge. Earlier this week, the human race passed the 7-billion mark , and continues to expand. MORE
WealthEngine is a powerful platform for donor prospecting that aggregates data from dozens of publicly available sources (such as real estate holdings, professional affiliations, income information, and records of other charitable gifts) to determine a donor's capacity to give. (This is the final post in our New Year, New Heights development series. Need to catch up? MORE
This is a tool that let’s you observe the aggregate live discussion on Twitter in real-time (in the form of a tag cloud). I’ve always been a fan of apps that try to present complex information in a simple manner. MORE
with hints about why you want to produce content about your nonprofit for your followers’ RSS aggregators: Facebook does not in itself inspire giving of time or money. MORE
A few weeks ago, while doing some research for my HRSDC client, I came across a report entitled Africa Mobile Fact Book 2008 , which opened my eyes to the rapidly evolving mobile landscape in Africa. MORE
Most fundraisers probably just look at aggregate stats … maybe every quarter at best, or more likely annually, when it’s time to prepare next year’s projections. You lost a donor today. In a large nonprofit, say 100,000 donors, you actually lost something like 123 donors today. In a really big organization, say 500,000 donors, you lost 615 donors … TODAY! Did you even notice? Did you see them go? Did you wave good-bye. Do you know why they left? MORE
For all the statistical/aggregate evidence to the contrary, individuals can quickly scan and tune out most of their incoming tweets, e-blasts, and update notifications. Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. MORE
Aggregator Related Topics Cause Related Marketing
FEBRUARY 4, 2013
Back in December I took note of a grocery chain circular that had aggregated several cause marketing efforts onto one page and asked, rhetorically, whether it was a good idea or not. aggregating cause marketing efforts Common Core Cultural Literacy E.D.
SocialButterfly
MAY 20, 2010
According to the website, Futurity.org aggregates the best research news from a number of top universities (see image below for the list). Collaboration + Aggregation. Collaboration. It’s such a great word.
Non Profit Marketing 360
FEBRUARY 27, 2012
A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.
Non Profit Marketing 360
FEBRUARY 27, 2012
A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.
iMarketSmart
APRIL 15, 2014
It’s an “aggregator” of blogs. This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. Check it out and bookmark it if you like the articles.
Kivi's Nonprofit Communications Blog
DECEMBER 1, 2016
This is an aggregate number from 28 data platform partners. . These are results from individual platforms, some of which are included in the aggregate Giving Tuesday data. First thing’s first – if you participated, how was YOUR #GivingTueday ?
Kivi's Nonprofit Communications Blog
JANUARY 19, 2017
The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold. And the shift from quantity to quality is ON!
ImpactMax
APRIL 17, 2009
It’s a “topic hub&# that aggregates content from some of the best blogs on nonprofit marketing and fundraising, all in one convenient place. You may have already checked out this recently launched site—if not, please do. So drop by often, there’s sure to be something of interest. I’m delighted to be part of the esteemed group of bloggers contributing to this site. Thanks to Tony, Kivi, and Nancy who dreamed this all up
Public Sector Marketing 2.0
JANUARY 31, 2014
For over five years now, I’ve mentioned Patients Like Me in nearly all of my “digital engagement” related speeches. It is one of my favourite examples of big data used to improve actual lives. What is it? An online social network dedicated primarily to chronically ill patients.
Public Sector Marketing 2.0
JULY 16, 2013
In fact, searching for health information is so common and widely used that the aggregate Google search trend data is used by many health organizations to predict flu outbreaks among other things.
A Small Change
MAY 13, 2009
Over the last couple months, I’ve heard about a number of remarkable and interesting websites, blogs, and aggregates and I wanted to pass them along to you. Nonprofit Marketing Aggregate: The Nonprofit Marketing Zone is a great place to go if you are looking for a portal to nonprofit marketing information. Check out this site as it is an aggregate of relevant information and blog postings highlighting work in association management
The Agitator
SEPTEMBER 27, 2016
Most fundraisers probably just look at aggregate stats … maybe every quarter at best, or more likely annually, when it’s time to prepare next year’s projections. You lost a donor today. In a large nonprofit, say 100,000 donors, you actually lost something like 123 donors today. In a really big organization, say 500,000 donors, you lost 615 donors … TODAY! Did you even notice? Did you see them go? Did you wave good-bye. Do you know why they left?
Non Profit Marketing 360
NOVEMBER 3, 2011
They remain productive later into longer lives, and – as an aggregate – technology helps them live well beyond a few years of retirement. From the NIA/NIH report - Click to enlarge. Earlier this week, the human race passed the 7-billion mark , and continues to expand.
EveryAction
JANUARY 16, 2018
Any good reporting tool should have the ability to aggregate numbers based off the category of your choosing. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. Follow along, email us your questions , and let us know what you’d like to hear about!
Public Sector Marketing 2.0
FEBRUARY 1, 2017
What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.
The Agitator
NOVEMBER 25, 2013
To reach its conclusions, in Choose Your Words Wisely MailChimp studied about 24 billion delivered emails, looking at subject lines composed in the aggregate of approximately 22,000 distinct words.
Donor Power Blog
OCTOBER 27, 2009
Particularly interesting information on "aggregators." Over the weekend, we came upon this segment from Current TV , discussing how non-profits are using social media in innovative ways to battle the economic downturn. Enjoy!
Non Profit Marketing 360
FEBRUARY 29, 2012
A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.
Public Sector Marketing 2.0
MARCH 12, 2013
Pulse: I use this aggregation app to catch up on news (both global, local and industry specific) based on sources which I spent some time pre-configuring. I received a few emails recently asking me about my favourite mobile apps.
Public Sector Marketing 2.0
FEBRUARY 20, 2018
It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year.
The Agitator
AUGUST 13, 2013
The days are gone when it’s good enough to know about your donors in the aggregate. In the era of Big Data, marketers — and that includes fundraisers — are supposed to know everything possible about their customer/donor. Notice I use the singular … donor.
EveryAction
FEBRUARY 26, 2018
WealthEngine is a powerful platform for donor prospecting that aggregates data from dozens of publicly available sources (such as real estate holdings, professional affiliations, income information, and records of other charitable gifts) to determine a donor's capacity to give. (This is the final post in our New Year, New Heights development series. Need to catch up?
Cause Related Marketing
DECEMBER 4, 2007
Recently James Surowiecki, in his book “The Wisdom of Crowds” says that’s probably false of Americans (or any group in the aggregate).However, Mencken, the legendary cynic, wrote, “nobody ever went broke underestimating the intelligence of the American public.”
Cause Related Marketing
DECEMBER 10, 2012
But when you activate these promotions should you aggregate them together, or spread them around? But is aggregating them the right approach? In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time.
iMarketSmart
FEBRUARY 6, 2019
For example, one campaign we recommend in certain cases offers supporters who previously took a donor survey an opportunity to see the aggregate results in a downloadable PDF report filled with charts and graphs. It’s about their timing, not yours.
Non Profit Marketing 360
MARCH 16, 2012
There are numerous ways to read your feeds, and the mainline browsers all support such news aggregators. or enjoy the convenience of aggregation right in the browser you already have.
Public Sector Marketing 2.0
MAY 20, 2009
This is a tool that let’s you observe the aggregate live discussion on Twitter in real-time (in the form of a tag cloud). I’ve always been a fan of apps that try to present complex information in a simple manner.
A Small Change
AUGUST 11, 2010
When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here. There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. Some of the providers require an application process for nonprofits for charitable or logistic reasons. Below I’ve provided a price chart for each business.
Kivi's Nonprofit Communications Blog
JULY 6, 2017
Facebook is teaming up with UNICEF, the International Federation of the Red Cross and Red Crescent Societies, the World Food Programme and other organizations to create disaster maps that use aggregated, deidentified Facebook data when natural disasters strike. Billion. Monthly. Users.
Non Profit Marketing 360
NOVEMBER 18, 2011
Whether to one or one hundred sites, you can not assume your information – ‘guaranteed’ by the site you are signing up with – will be kept anonymous by the subsequent aggregating site. What is to be done?
J Campbell Social Marketing
MAY 24, 2018
Can this information be used to identify individuals or is it aggregated and anonymous? So much has happened this week in terms of privacy rules and regulations!
A Small Change
APRIL 14, 2010
This widget aggregates these sites into one place. If you have not heard of Social Actions you should check them out. They are a group of innovative leaders in online social change, focused on pushing the edge of what can be done online and creating new opportunities to help nonprofits succeed. One project they have going is a widget that promotes “social actions” for nonprofits. You can connect it to your site through sample html code or a plug-in you can find on their site.
GenerationYGive
DECEMBER 16, 2008
Now, as all aggregators go, if a nonprofit is interested in signing up, the more the merrier, but they will charge you a percentage of every gift and a fee per transaction. I made my first purchase from a catalog more than 10 year ago (gasp!)
Getting Attention
JANUARY 6, 2016
Audience personas are imaginary people that you create who represent your audience, based on real aggregate audience data. Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences.
iMarketSmart
MARCH 18, 2016
According to KISSmetrics (a data intelligence company that delivers aggregate data and insights to turn online visitors into customers), “The more virtual our lives get, the more we hunger after something genuine.
Selfish Giving
JANUARY 14, 2018
aggregated data from 16,277 influencers with more than 2,000 followers and the average engagement rate hovered just above 4%. “People influence people.
ImpactMax
AUGUST 25, 2010
Good curation is more than aggregation. flickr/Somewhat Frank. Content curation isn’t new, even though a lot is being written about it these days. Some nonprofits have been curating content on their websites and blogs for quite a while…maybe without exactly calling it that.
Non Profit Marketing 360
MARCH 15, 2012
with hints about why you want to produce content about your nonprofit for your followers’ RSS aggregators: Facebook does not in itself inspire giving of time or money.
Non Profit Marketing 360
JULY 24, 2012
For all the statistical/aggregate evidence to the contrary, individuals can quickly scan and tune out most of their incoming tweets, e-blasts, and update notifications. Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye.
Public Sector Marketing 2.0
MARCH 16, 2009
A few weeks ago, while doing some research for my HRSDC client, I came across a report entitled Africa Mobile Fact Book 2008 , which opened my eyes to the rapidly evolving mobile landscape in Africa.
Public Sector Marketing 2.0
MARCH 25, 2010
As the world is becoming increasingly digital, aggregating and analyzing data is likely to bring huge benefits in other fields as well. But in aggregate the data can also be mined to spot unwanted drug interactions, identify the most effective treatments and predict the onset of disease before symptoms emerge.
Kivi's Nonprofit Communications Blog
AUGUST 25, 2014
Read news from all my news aggregator apps. Kim Rescate. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim Rescate is a lover of food and a runner (’cause of all the food).
Public Sector Marketing 2.0
APRIL 28, 2013
Even the people merely doing the liking, re-tweeting and sharing need to be cautious of their actions, which in aggregate can severely affect the investigation at hand or compromise it entirely.
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