Recently James Surowiecki, in his book “The Wisdom of Crowds” says that’s probably false of Americans (or any group in the aggregate).However, Mencken, the legendary cynic, wrote, “nobody ever went broke underestimating the intelligence of the American public.” MORE
They are relatively affluent compared to the aggregate Hispanic market — 60% earn more than $40,000 per year, and 25% earn more than $75,000. As reported by Engage:Hispanics , as of January 2012 there are 33.5 million Hispanics online in the US, translating to 15% of the total online market. As a group they’re younger … 59% are under age 35, compared to 50% of non-Hispanics. MORE
The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold. And the shift from quantity to quality is ON! MORE
The Agitator’s Tom Belford recently aggregated his favorite fundraising infographics , saying, “You probably don’t need convincing that infographics are a powerful way to communicate facts and figures ( but just in case ).”. Posted by Melissa Raimondi , Content Producer at Network for Good. MORE
From SOFII, aggregator of proven fundraising materials and insights, here is their list of the “23 all time great fundraising campaigns” Each comes with a link describing or illustrating the campaign. I have two favorites on this list … The UNICEF card that launched that’s organization’s fundraising in 1946 — just because it’s so iconic. [A A little tricky to navigate. but the card drawing is there!]. MORE
A key strength of this study is that it provides aggregate benchmarks for fundraising performance and benchmarks for specific industry segments or verticals, such as Environment and Wildlife and Animal Welfare. MORE
In fact, searching for health information is so common and widely used that the aggregate Google search trend data is used by many health organizations to predict flu outbreaks among other things. MORE
The days are gone when it’s good enough to know about your donors in the aggregate. In the era of Big Data, marketers — and that includes fundraisers — are supposed to know everything possible about their customer/donor. Notice I use the singular … donor. MORE
Our friends at M+R have shared aggregated year-end fundraising results from 26 organizations. There have been several bits of juicy fundraising data released in the last few weeks, here’s a peek at the reports that caught our eye: 1. MORE
Pulse: I use this aggregation app to catch up on news (both global, local and industry specific) based on sources which I spent some time pre-configuring. I received a few emails recently asking me about my favourite mobile apps. MORE
“There are no global citizens, only global consumers, no global states, only global capitalist firms; no commonweal, only an aggregate of what individuals and nations and consumer markets want, no global cultural or national identities, only the new hollowed out identity conferred by brands. MORE
Who’s aggregating it behind our backs? Sure enough, 2013 has arrived and the world did not end, which contrary to popular belief was never actually predicted by the Mayan people in the first place. MORE
It’s an “aggregator” of blogs. This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. Check it out and bookmark it if you like the articles. MORE
A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. MORE
What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e. MORE
Even the people merely doing the liking, re-tweeting and sharing need to be cautious of their actions, which in aggregate can severely affect the investigation at hand or compromise it entirely. MORE
The data is aggregated and can be filtered, mashed-up and easily compared to anyone in the FitBit community who is also sharing their data. This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that). MORE
A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you. MORE
I check news aggregators and news feeds, and read through my email digests from the Independent Sector, Beth Kanter, Kivi, Nonprofit Quarterly, Cause Marketing Forum, NRF SmartBrief, and the GuideStar newsletter. Lauren Lawson-Zilai. MORE
This is an aggregate number from 28 data platform partners. . These are results from individual platforms, some of which are included in the aggregate Giving Tuesday data. First thing’s first – if you participated, how was YOUR #GivingTueday ? MORE
For over five years now, I’ve mentioned Patients Like Me in nearly all of my “digital engagement” related speeches. It is one of my favourite examples of big data used to improve actual lives. What is it? An online social network dedicated primarily to chronically ill patients. MORE
The numbers are similar between those who do (41.3%) and those who do not (43.5%) aggregate data in order to form insights that capture a holistic view of their customer; the remainder (15.2%) were unsure. Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom. This study is well worth a read. MORE
The aggregate numbers are driven by a huge increase in mobile access by kids — specifically, 12-17 year-olds. New email stats from digital metrics firm comScore indicate a shift is underway, as traffic to web-based email services declined 6%, while the number of consumers accessing their email via mobile devices increased 36%. MORE
The numbers are similar between those who do (41.3%) and those who do not (43.5%) aggregate data in order to form insights that capture a holistic view of their customer; the remainder (15.2%) were unsure. Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom. This study is well worth a read. MORE
In aggregate, online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors. Target Analytics released its 2011 Benchmark Study of Internet and Multi-Channel Giving yesterday. I suspect their findings will be like playing Mozart to a cow … expecting appreciation and receiving only blank stares. But, more on that in a minute. MORE
Lee Rainie and Barry Wellman have written an important new book called Networked: The New Social Operating System. As described on the authors’ website, it draws heavily on data accumulated by the Pew Research Center. MORE
In room two the ideas from room one aggregated and organized, then storyboarded. The cause marketing blog is, in large measure, an idea blog. It’s meant to help you, my faithful readers, to come up with ideas for better cause marketing. But ideas are easy. MORE
Audience personas are imaginary people that you create who represent your audience, based on real aggregate audience data. Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences. MORE
We&Co’s business model is based on local advertising dollars and aggregating and selling the collected data. MORE
It’s a “topic hub&# that aggregates content from some of the best blogs on nonprofit marketing and fundraising, all in one convenient place. You may have already checked out this recently launched site—if not, please do. So drop by often, there’s sure to be something of interest. I’m delighted to be part of the esteemed group of bloggers contributing to this site. Thanks to Tony, Kivi, and Nancy who dreamed this all up MORE
Not all content venues, aggregators and analysts are created equal. It has only been a few years, but it is clear to many people that social media has moved beyond experimentation and anecdotes. MORE
Even though my personal side is not necessarily reflective of everyone at CEPSM, everyone that works here can be contributing their personal tweets into the @cepsm stream as well to form a holistic aggregate persona of the CEPSM brand. I’m having a challenge. I know I’m not the only one since this is a much discussed problem among various organizations in our field. MORE
Back in December I took note of a grocery chain circular that had aggregated several cause marketing efforts onto one page and asked, rhetorically, whether it was a good idea or not. aggregating cause marketing efforts Common Core Cultural Literacy E.D. MORE
Read news from all my news aggregator apps. Kim Rescate. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim Rescate is a lover of food and a runner (’cause of all the food). MORE
It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” ” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads. MORE
And within that material, you also find our white paper on relationship theory (if you want a better understanding of the theoretical grounding for our approach) and a ranking of some fifty high visibility nonprofits and charities according to their aggregate Donor Commitment scores (be prepared for some surprises). MORE
According to the website, Futurity.org aggregates the best research news from a number of top universities (see image below for the list). Collaboration + Aggregation. Collaboration. It’s such a great word. MORE
To reach its conclusions, in Choose Your Words Wisely MailChimp studied about 24 billion delivered emails, looking at subject lines composed in the aggregate of approximately 22,000 distinct words. MORE
Netvibes is a FREE service which helps you aggregate results from many different sources, from blogs, from search terms, from podcasts, videos, websites, ANYWHERE. MORE
According to KISSmetrics (a data intelligence company that delivers aggregate data and insights to turn online visitors into customers), “The more virtual our lives get, the more we hunger after something genuine. MORE
A few weeks ago, while doing some research for my HRSDC client, I came across a report entitled Africa Mobile Fact Book 2008 , which opened my eyes to the rapidly evolving mobile landscape in Africa. MORE
Most fundraisers probably just look at aggregate stats … maybe every quarter at best, or more likely annually, when it’s time to prepare next year’s projections. You lost a donor today. In a large nonprofit, say 100,000 donors, you actually lost something like 123 donors today. In a really big organization, say 500,000 donors, you lost 615 donors … TODAY! Did you even notice? Did you see them go? Did you wave good-bye. Do you know why they left? MORE
Each pin takes users to a unique page that has aggregated newsfeeds and video galleries from the most widely-used social media sites – Facebook, Twitter and YouTube – capturing up-to-date news about what is happening on the ground through each organization, program and service. One of the most powerful things you can do this year is to make more visible to your supporters the impact of their gifts. MORE
Aggregator Related Topics Cause Related Marketing
FEBRUARY 4, 2013
Back in December I took note of a grocery chain circular that had aggregated several cause marketing efforts onto one page and asked, rhetorically, whether it was a good idea or not. aggregating cause marketing efforts Common Core Cultural Literacy E.D.
Kivi's Nonprofit Communications Blog
DECEMBER 1, 2016
This is an aggregate number from 28 data platform partners. . These are results from individual platforms, some of which are included in the aggregate Giving Tuesday data. First thing’s first – if you participated, how was YOUR #GivingTueday ?
iMarketSmart
MARCH 18, 2016
According to KISSmetrics (a data intelligence company that delivers aggregate data and insights to turn online visitors into customers), “The more virtual our lives get, the more we hunger after something genuine.
Kivi's Nonprofit Communications Blog
JANUARY 19, 2017
The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold. And the shift from quantity to quality is ON!
SocialButterfly
MAY 20, 2010
According to the website, Futurity.org aggregates the best research news from a number of top universities (see image below for the list). Collaboration + Aggregation. Collaboration. It’s such a great word.
Public Sector Marketing 2.0
MARCH 12, 2013
Pulse: I use this aggregation app to catch up on news (both global, local and industry specific) based on sources which I spent some time pre-configuring. I received a few emails recently asking me about my favourite mobile apps.
The Agitator
AUGUST 13, 2013
The days are gone when it’s good enough to know about your donors in the aggregate. In the era of Big Data, marketers — and that includes fundraisers — are supposed to know everything possible about their customer/donor. Notice I use the singular … donor.
The Agitator
NOVEMBER 25, 2013
To reach its conclusions, in Choose Your Words Wisely MailChimp studied about 24 billion delivered emails, looking at subject lines composed in the aggregate of approximately 22,000 distinct words.
Nonprofit Marketing Blog
JULY 11, 2013
The Agitator’s Tom Belford recently aggregated his favorite fundraising infographics , saying, “You probably don’t need convincing that infographics are a powerful way to communicate facts and figures ( but just in case ).”. Posted by Melissa Raimondi , Content Producer at Network for Good.
The Agitator
JUNE 12, 2013
It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” ” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads.
Nonprofit Marketing Blog
JANUARY 22, 2013
Each pin takes users to a unique page that has aggregated newsfeeds and video galleries from the most widely-used social media sites – Facebook, Twitter and YouTube – capturing up-to-date news about what is happening on the ground through each organization, program and service. One of the most powerful things you can do this year is to make more visible to your supporters the impact of their gifts.
Public Sector Marketing 2.0
FEBRUARY 1, 2017
What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.
Cause Related Marketing
SEPTEMBER 1, 2011
We&Co’s business model is based on local advertising dollars and aggregating and selling the collected data.
The Agitator
JANUARY 23, 2012
From SOFII, aggregator of proven fundraising materials and insights, here is their list of the “23 all time great fundraising campaigns” Each comes with a link describing or illustrating the campaign. I have two favorites on this list … The UNICEF card that launched that’s organization’s fundraising in 1946 — just because it’s so iconic. [A A little tricky to navigate. but the card drawing is there!].
Cause Related Marketing
MARCH 21, 2011
In room two the ideas from room one aggregated and organized, then storyboarded. The cause marketing blog is, in large measure, an idea blog. It’s meant to help you, my faithful readers, to come up with ideas for better cause marketing. But ideas are easy.
Public Sector Marketing 2.0
APRIL 28, 2013
Even the people merely doing the liking, re-tweeting and sharing need to be cautious of their actions, which in aggregate can severely affect the investigation at hand or compromise it entirely.
Public Sector Marketing 2.0
JANUARY 31, 2014
For over five years now, I’ve mentioned Patients Like Me in nearly all of my “digital engagement” related speeches. It is one of my favourite examples of big data used to improve actual lives. What is it? An online social network dedicated primarily to chronically ill patients.
Kivi's Nonprofit Communications Blog
JANUARY 12, 2015
I check news aggregators and news feeds, and read through my email digests from the Independent Sector, Beth Kanter, Kivi, Nonprofit Quarterly, Cause Marketing Forum, NRF SmartBrief, and the GuideStar newsletter. Lauren Lawson-Zilai.
The Agitator
MARCH 8, 2012
They are relatively affluent compared to the aggregate Hispanic market — 60% earn more than $40,000 per year, and 25% earn more than $75,000. As reported by Engage:Hispanics , as of January 2012 there are 33.5 million Hispanics online in the US, translating to 15% of the total online market. As a group they’re younger … 59% are under age 35, compared to 50% of non-Hispanics.
Social Marketing and Social Change
SEPTEMBER 7, 2012
Not all content venues, aggregators and analysts are created equal. It has only been a few years, but it is clear to many people that social media has moved beyond experimentation and anecdotes.
iMarketSmart
APRIL 15, 2014
It’s an “aggregator” of blogs. This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. Check it out and bookmark it if you like the articles.
The Agitator
MAY 31, 2011
In aggregate, online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors. Target Analytics released its 2011 Benchmark Study of Internet and Multi-Channel Giving yesterday. I suspect their findings will be like playing Mozart to a cow … expecting appreciation and receiving only blank stares. But, more on that in a minute.
Wild Woman Fundraising
FEBRUARY 17, 2011
Netvibes is a FREE service which helps you aggregate results from many different sources, from blogs, from search terms, from podcasts, videos, websites, ANYWHERE.
Public Sector Marketing 2.0
JANUARY 28, 2012
The data is aggregated and can be filtered, mashed-up and easily compared to anyone in the FitBit community who is also sharing their data. This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that).
Wild Woman Fundraising
FEBRUARY 6, 2012
“There are no global citizens, only global consumers, no global states, only global capitalist firms; no commonweal, only an aggregate of what individuals and nations and consumer markets want, no global cultural or national identities, only the new hollowed out identity conferred by brands.
The Agitator
JUNE 6, 2012
Lee Rainie and Barry Wellman have written an important new book called Networked: The New Social Operating System. As described on the authors’ website, it draws heavily on data accumulated by the Pew Research Center.
The Agitator
FEBRUARY 9, 2011
The aggregate numbers are driven by a huge increase in mobile access by kids — specifically, 12-17 year-olds. New email stats from digital metrics firm comScore indicate a shift is underway, as traffic to web-based email services declined 6%, while the number of consumers accessing their email via mobile devices increased 36%.
Non Profit Marketing 360
FEBRUARY 27, 2012
A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.
Non Profit Marketing 360
FEBRUARY 27, 2012
A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.
The Agitator
AUGUST 27, 2012
The numbers are similar between those who do (41.3%) and those who do not (43.5%) aggregate data in order to form insights that capture a holistic view of their customer; the remainder (15.2%) were unsure. Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom. This study is well worth a read.
The Agitator
AUGUST 27, 2012
The numbers are similar between those who do (41.3%) and those who do not (43.5%) aggregate data in order to form insights that capture a holistic view of their customer; the remainder (15.2%) were unsure. Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom. This study is well worth a read.
Kivi's Nonprofit Communications Blog
AUGUST 25, 2014
Read news from all my news aggregator apps. Kim Rescate. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim Rescate is a lover of food and a runner (’cause of all the food).
Nonprofit Marketing Blog
FEBRUARY 10, 2014
Our friends at M+R have shared aggregated year-end fundraising results from 26 organizations. There have been several bits of juicy fundraising data released in the last few weeks, here’s a peek at the reports that caught our eye: 1.
Public Sector Marketing 2.0
AUGUST 9, 2010
Even though my personal side is not necessarily reflective of everyone at CEPSM, everyone that works here can be contributing their personal tweets into the @cepsm stream as well to form a holistic aggregate persona of the CEPSM brand. I’m having a challenge. I know I’m not the only one since this is a much discussed problem among various organizations in our field.
Public Sector Marketing 2.0
MARCH 16, 2009
A few weeks ago, while doing some research for my HRSDC client, I came across a report entitled Africa Mobile Fact Book 2008 , which opened my eyes to the rapidly evolving mobile landscape in Africa.
Public Sector Marketing 2.0
JANUARY 3, 2013
Who’s aggregating it behind our backs? Sure enough, 2013 has arrived and the world did not end, which contrary to popular belief was never actually predicted by the Mayan people in the first place.
Cause Related Marketing
DECEMBER 4, 2007
Recently James Surowiecki, in his book “The Wisdom of Crowds” says that’s probably false of Americans (or any group in the aggregate).However, Mencken, the legendary cynic, wrote, “nobody ever went broke underestimating the intelligence of the American public.”
ImpactMax
APRIL 17, 2009
It’s a “topic hub&# that aggregates content from some of the best blogs on nonprofit marketing and fundraising, all in one convenient place. You may have already checked out this recently launched site—if not, please do. So drop by often, there’s sure to be something of interest. I’m delighted to be part of the esteemed group of bloggers contributing to this site. Thanks to Tony, Kivi, and Nancy who dreamed this all up
The Agitator
SEPTEMBER 21, 2011
And within that material, you also find our white paper on relationship theory (if you want a better understanding of the theoretical grounding for our approach) and a ranking of some fifty high visibility nonprofits and charities according to their aggregate Donor Commitment scores (be prepared for some surprises).
Marketing for Nonprofits
MARCH 15, 2011
A key strength of this study is that it provides aggregate benchmarks for fundraising performance and benchmarks for specific industry segments or verticals, such as Environment and Wildlife and Animal Welfare.
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