My Crackpot Theory on The Value of Aggregating Multiple Cause Marketing Promotions

Cause Related Marketing

Back in December I took note of a grocery chain circular that had aggregated several cause marketing efforts onto one page and asked, rhetorically, whether it was a good idea or not. aggregating cause marketing efforts Common Core Cultural Literacy E.D.

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

Kivi's Nonprofit Communications Blog

This is an aggregate number from 28 data platform partners. . These are results from individual platforms, some of which are included in the aggregate Giving Tuesday data. First thing’s first – if you participated, how was YOUR #GivingTueday ?

Trending Sources

4 keys to fundraising success you might be overlooking

iMarketSmart

According to KISSmetrics (a data intelligence company that delivers aggregate data and insights to turn online visitors into customers), “The more virtual our lives get, the more we hunger after something genuine.

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Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold. And the shift from quantity to quality is ON!

The Difference Between Making the News and Being the News

SocialButterfly

According to the website, Futurity.org aggregates the best research news from a number of top universities (see image below for the list). Collaboration + Aggregation. Collaboration. It’s such a great word.

How the digital world is affecting the modern patient

Public Sector Marketing 2.0

In fact, searching for health information is so common and widely used that the aggregate Google search trend data is used by many health organizations to predict flu outbreaks among other things.

What Do You Really Know About Your Donor?

The Agitator

The days are gone when it’s good enough to know about your donors in the aggregate. In the era of Big Data, marketers — and that includes fundraisers — are supposed to know everything possible about their customer/donor. Notice I use the singular … donor.

A list of mobile apps that I use regularly

Public Sector Marketing 2.0

Pulse: I use this aggregation app to catch up on news (both global, local and industry specific) based on sources which I spent some time pre-configuring. I received a few emails recently asking me about my favourite mobile apps.

Thank You MailChimp

The Agitator

To reach its conclusions, in Choose Your Words Wisely MailChimp studied about 24 billion delivered emails, looking at subject lines composed in the aggregate of approximately 22,000 distinct words.

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FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Kivi's Nonprofit Communications Blog

Facebook is teaming up with UNICEF, the International Federation of the Red Cross and Red Crescent Societies, the World Food Programme and other organizations to create disaster maps that use aggregated, deidentified Facebook data when natural disasters strike. Billion. Monthly. Users.

Video Lifts Email Response

The Agitator

It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” ” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads.

Infographics: Nonprofit friend or foe?

Nonprofit Marketing Blog

The Agitator’s Tom Belford recently aggregated his favorite fundraising infographics , saying, “You probably don’t need convincing that infographics are a powerful way to communicate facts and figures ( but just in case ).”. Posted by Melissa Raimondi , Content Producer at Network for Good.

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

What Michal basically does is use the aggregate big data generated on Facebook through “Likes” He then finds correlations and patterns, and uses these to determine personality traits about you based on your own “Likes” What makes this particularly fascinating is that the patterns that he has found are remarkably accurate given that 25% of the global population is on Facebook (i.e.

Nonprofit Payment Processing: The Ins and Outs

Fundraising Coach

Luckily, there are several forms of this software that are tailormade for nonprofit clients and can be broken down into two categories: Aggregators Dedicated payment processors. One attack against an aggregator client puts the whole account at risk.

Best Of The Best Fundraising Campaigns

The Agitator

From SOFII, aggregator of proven fundraising materials and insights, here is their list of the “23 all time great fundraising campaigns” Each comes with a link describing or illustrating the campaign. I have two favorites on this list … The UNICEF card that launched that’s organization’s fundraising in 1946 — just because it’s so iconic. [A A little tricky to navigate. but the card drawing is there!].

How to show impact? Here’s a great example.

Nonprofit Marketing Blog

Each pin takes users to a unique page that has aggregated newsfeeds and video galleries from the most widely-used social media sites – Facebook, Twitter and YouTube – capturing up-to-date news about what is happening on the ground through each organization, program and service. One of the most powerful things you can do this year is to make more visible to your supporters the impact of their gifts.

A reflection on the reporting of “breaking news” during the Boston Manhunt

Public Sector Marketing 2.0

Even the people merely doing the liking, re-tweeting and sharing need to be cautious of their actions, which in aggregate can severely affect the investigation at hand or compromise it entirely.

Patients Like Me

Public Sector Marketing 2.0

For over five years now, I’ve mentioned Patients Like Me in nearly all of my “digital engagement” related speeches. It is one of my favourite examples of big data used to improve actual lives. What is it? An online social network dedicated primarily to chronically ill patients.

Cause Marketing Our Thanks

Cause Related Marketing

We&Co’s business model is based on local advertising dollars and aggregating and selling the collected data.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

I check news aggregators and news feeds, and read through my email digests from the Independent Sector, Beth Kanter, Kivi, Nonprofit Quarterly, Cause Marketing Forum, NRF SmartBrief, and the GuideStar newsletter. Lauren Lawson-Zilai.

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Online Hispanics

The Agitator

They are relatively affluent compared to the aggregate Hispanic market — 60% earn more than $40,000 per year, and 25% earn more than $75,000. As reported by Engage:Hispanics , as of January 2012 there are 33.5 million Hispanics online in the US, translating to 15% of the total online market. As a group they’re younger … 59% are under age 35, compared to 50% of non-Hispanics.

Setting Standards for Social Media Measurement

Social Marketing and Social Change

Not all content venues, aggregators and analysts are created equal. It has only been a few years, but it is clear to many people that social media has moved beyond experimentation and anecdotes.

Online Ghost Haunts All Fundraisers

The Agitator

In aggregate, online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors. Target Analytics released its 2011 Benchmark Study of Internet and Multi-Channel Giving yesterday. I suspect their findings will be like playing Mozart to a cow … expecting appreciation and receiving only blank stares. But, more on that in a minute.

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Everything You Ever Wanted to Know About Nonprofit Marketing

iMarketSmart

It’s an “aggregator” of blogs. This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. Check it out and bookmark it if you like the articles.

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

The data is aggregated and can be filtered, mashed-up and easily compared to anyone in the FitBit community who is also sharing their data. This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that).

Implementing Your Cause Marketing

Cause Related Marketing

In room two the ideas from room one aggregated and organized, then storyboarded. The cause marketing blog is, in large measure, an idea blog. It’s meant to help you, my faithful readers, to come up with ideas for better cause marketing. But ideas are easy.

“Networked Individualism”

The Agitator

Lee Rainie and Barry Wellman have written an important new book called Networked: The New Social Operating System. As described on the authors’ website, it draws heavily on data accumulated by the Pew Research Center.

Email, Keep Your Chin Up

The Agitator

The aggregate numbers are driven by a huge increase in mobile access by kids — specifically, 12-17 year-olds. New email stats from digital metrics firm comScore indicate a shift is underway, as traffic to web-based email services declined 6%, while the number of consumers accessing their email via mobile devices increased 36%.

Acxiom On Driving Customer (Donor) Retention

The Agitator

The numbers are similar between those who do (41.3%) and those who do not (43.5%) aggregate data in order to form insights that capture a holistic view of their customer; the remainder (15.2%) were unsure. Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom. This study is well worth a read.

Acxiom On Driving Customer (Donor) Retention

The Agitator

The numbers are similar between those who do (41.3%) and those who do not (43.5%) aggregate data in order to form insights that capture a holistic view of their customer; the remainder (15.2%) were unsure. Here are some results of a study regarding customer loyalty completed by the customer data powerhouse, Acxiom. This study is well worth a read.

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.

#PUBLICPOLICY: Online Safety And Privacy Finally Become Concern For Services

Non Profit Marketing 360

A decade ago , the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working against anyone being able to assemble any meaningful aggregate of the real you.

Day in the Life of a Nonprofit Communicator – Kim Rescate

Kivi's Nonprofit Communications Blog

Read news from all my news aggregator apps. Kim Rescate. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim Rescate is a lover of food and a runner (’cause of all the food).

Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

Even though my personal side is not necessarily reflective of everyone at CEPSM, everyone that works here can be contributing their personal tweets into the @cepsm stream as well to form a holistic aggregate persona of the CEPSM brand. I’m having a challenge. I know I’m not the only one since this is a much discussed problem among various organizations in our field.

Reader Questions: What are the best fundraising blogs & books?

Wild Woman Fundraising

Netvibes is a FREE service which helps you aggregate results from many different sources, from blogs, from search terms, from podcasts, videos, websites, ANYWHERE.

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You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

“There are no global citizens, only global consumers, no global states, only global capitalist firms; no commonweal, only an aggregate of what individuals and nations and consumer markets want, no global cultural or national identities, only the new hollowed out identity conferred by brands.

Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

A few weeks ago, while doing some research for my HRSDC client, I came across a report entitled Africa Mobile Fact Book 2008 , which opened my eyes to the rapidly evolving mobile landscape in Africa.

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

Who’s aggregating it behind our backs? Sure enough, 2013 has arrived and the world did not end, which contrary to popular belief was never actually predicted by the Mayan people in the first place.

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Fundraising data round-up

Nonprofit Marketing Blog

Our friends at M+R have shared aggregated year-end fundraising results from 26 organizations. There have been several bits of juicy fundraising data released in the last few weeks, here’s a peek at the reports that caught our eye: 1.

Proving The Value Of Donor Commitment

The Agitator

And within that material, you also find our white paper on relationship theory (if you want a better understanding of the theoretical grounding for our approach) and a ranking of some fifty high visibility nonprofits and charities according to their aggregate Donor Commitment scores (be prepared for some surprises).