How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? While there’s plenty in both posts that’s pertinent, agencies still have their own unique gloss on evaluating the success of a campaign. Agencies care about achieving higher creative standards.

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Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

The Red Cross collected a lot of money, and much of the American public expected that money to be distributed amongst the survivors.

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How an Agency Should Evaluate Its Cause Marketing Creative

Cause Related Marketing

How should an agency evaluate a cause marketing campaign it had a hand in creating? Agencies have their own unique gloss on evaluating the success of a campaign. Agencies care about achieving higher creative standards. Agencies frequently care about things like whether a campaign helps them add another trophy to the case or brings the respect of peers and the trade press. The agency's job is to help create a campaign that works; that is, a campaign that sells.

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CauseTalk Radio Ep25: Local Agency Goes Bald for Cancer Causes

Selfish Giving

Jeff and his agency are behind Be Bold, Go Bald! , an effort that has supporters nationwide wearing bald caps to raise money for 25 local and national cancer organizations. On today’s show, Megan and I talk to Jeff Freedman , Founder & CEO of Small Army & Small Army for a Cause. Since its inception in 2009, participants have raised $500,000. Jeff shares his powerful story of starting Be Bold, Go Bald!

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Most cause marketing faces the consumer, and one thing they want to know is if the money is being well spent. A lot of cause marketing campaigns that I see and review do a good job of asking for money, for the most part.

The Client/Agency Dance

The Agitator

The Agitator has readers on both sides of the dance floor … lots of ‘clients’ and heaps of agencies and consultants. Agency: “How much do you have budgeted?&#. Agency: “Well, give us a ballpark figure.&#. Agency: “OK … $5,000 to $100,000.&#. Agency: “Which half of what we’ve discussed don’t you want?&#. He offers this checklist to cover off before talking to an agency: Checklist.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Most cause marketing faces the consumer, and one thing they want to know is if the money is being well spent. A lot of cause marketing campaigns that I see and review do a good job of asking for money, for the most part.

Fundraising When Money Is Tight

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and Washington, DC), fundraising agencies specializing in direct response fundraising and marketing. Nobody can predict our economic future. But in tough times, whether driven by the economy, the environment or political events, there are simple yet sometimes counterintuitive steps you can take to ensure that your organization will suffer the least possible damage in a down economy -- and emerge healthy and poised for renewed growth when the economic crisis has passed.

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[Guest Post] The money making secret of effective donor newsletters

Fundraising Coach

Newsletters: they’re all about the money…eventually. She’s also educated the social workers there about the financial good it does the agency to have great stories to tell. I’m a huge fan of Tom Ahern.

Guide & Planner: How to Raise Money with Companies on #GivingTuesday [Sponsored]

Selfish Giving

For Momentum , a leading social impact agency that specializes in win-win corporate partnerships, is aiming to change that with a new #GivingTuesday guide on partner activations and a planner to help map out your next successful partnership.

Suggested Money Saving and Money Raising Methods.

Seeking Grant Money Today

Some more suggestions for for your nonprofit to both save money and raise some new money. __ In whatever method you use to regularly reach out to your donor base, volunteers, and clientele or the beneficiaries of your organization's work (e.g. include a list of all new (or gently or unused) items that your agency needs (e.g. The United Way provides direct funds to their Umbrella Agencies and includes them in the pool of resources it offers to the local community.

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Grow your email list without spending money


These exchanges are usually done through a third party agency (like Donordigital), similar to the way direct mail lists are exchanged through a list broker, to ensure that everything is carefully coordinated.

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We’re In It For The Money

The Agitator

The same for agencies and consultants? Frankly, I would have written the matter off as a tempest in a teapot, but this situation is grist for a good debate among Agitator readers. Here’s the situation.

Interview with Jamie Turner, Author of How To Make Money with Social Media

Diva Marketing Blog

How do you make money with social media?" . He is also the co-author of How to Make Money with Social Media , which is available at fine bookstores (and a few not-so-fine bookstores) everywhere. what is the insider’s secret on using social media to make money?

Your Agency's First Grantwriter Starts Work Monday

Seeking Grant Money Today

You may say to me, 'Well, we know we need a grant writer at this agency, but now we've invested in this new staff member and we have no guarantees that grant money will come in. For instance, if ten years ago your agency solicited grants regularly, bring that box of old files out of storage. You can imagine, after seeing the above, what else could help someone new to your agency or cause to educate them and give them documents to meet guideline requirements.

Start Up Non Profit? Need Seed Money? Starting Fundraising? Here's help.Part 1 of 2

Seeking Grant Money Today

I know that you don't have any money. If the organization has gone along with the 'founder/permanent executive director' the agency's leadership has designed itself to re-actively 'protect' an executive director into an indefinite position - it's missing the point that the non profit is a public trust, as the federal and state governments have provided it with official non profit designation; the ability to raise tax free dollars. Need Seed Money?

Here Are Some Tips To Get Your Board Behind Your Agency's Grant Writing

Seeking Grant Money Today

Any nonprofit's board of directors are an important part of its potential to raise money in all types of fundraising methods. For help with realistic expectations read our posts, How To Raise Grant Money, Even In This Economy ; Top Ten Tips To Raise Grants In A Down Economy __ Keep at it.

CauseTalk Radio Ep05: Homeless Hotspots Roam SXSW, Austin for Money. Is it Right?

Selfish Giving

We discuss the uproar at this year’s SXSW over one agency’s deployment of the homeless as human wifi for the technology laden hordes that descended on Austin. In this episode of CauseTalk Radio , Megan and I talk with Chris Noble , CEO of Cause Media Group , and Mark Horvarth , Founder of InvisiblePeople.TV. Chris Noble also shares the status of other cause ventures at SXSW and whether nonprofits should book their trips now to next year’s gathering.

If A Grant Donor Allows Phone Calls, Call Each Donor Your Agency Is Applying for a Grant From

Seeking Grant Money Today

Make sure that for each organization that your agency is going to apply to, you have researched each grant donor's giving guidelines and you know each grant application recipient's preferences, requirements to apply, and other pertinent application process details. Take any pressure off of yourself (and your agency) that you can. To prepare with a phone call with a grant donor - be sure that you know what your agency is applying for.

iphone Publicity Stunt Raises Money for Charity

Fundraising Breakthroughs

It’s a lot of money. A friend and colleague (at the risk of sounding snarky, an actual one, not someone “met” via a social network) sent me a link that interested me, puzzled me, and made me kind of sick to my stomach. He’s the kind of guy who likes to provoke.

Be Familiar Wtih All Other Organizations Doing Similar Or Related Work To Your Nonprofit's.For Your Agency's Improved Grant Raising

Seeking Grant Money Today

The reason that the grant writer compiles a list of like or related nonprofits serving the same region as your organization does is threefold: __ In order to raise grants (or other money) you must be able to articulate why your organization is needed, in the community, today. Step up your marketing and get your agency's name and successes made known.

Holiday Volunteering - Asking for Time Not Just Money

Nonprofit Marketing Blog

While your nonprofit may not raise money year round, you still probably recognize the power of campaigning during the holidays. For example, a social services agency can put together an event for families to design holiday gift cards for those they help.

Fun week: Award-winning stupid nonprofit ad raises eyebrows (but probably no money)

Donor Power Blog

It also uncovered the agency award scam system: Agencies will approach nonprofits, offer to do free work for them. So remember: Just say no to the agency award scam! This is one stupid doozy.

Soliciting Grant Money 101

Seeking Grant Money Today

Receiving donations in the form of grants could be a good additional piece of the fundraising pie for your agency. If you are considering raising funds by applying for grants, understand that grants are not a good single source of donations, alone, for any agency. Similarly, no grant is ever a guaranteed donation to your agency. How does an agency receive a grant? They should be given the respect and attention of the people in charge of your agency.

Save Your Nonprofit Money, Raise More Money, and Succeed - Yes, Now

Seeking Grant Money Today

If today your organization has one way that it raises money or if it has fifteen different fundraising methods and events that it holds annually, analyze each. Or, maybe your agency has served a lot of their family members in some way? Or perhaps your agency works in a very unique niche in your field of work. Capitalize on this connection that they have with your nonprofit by giving them more reason to want to support your agency (e.g. [Please help us.

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How to Raise Grant Money, Even In This Economy.

Seeking Grant Money Today

In order to seriously compete for a grant, today, keep confident about your organization's potential and review the following and consider each about your agency: __ Are the nonprofit's programs, services, products, etc. Hear the beneficiaries of your agency's work after regularly asking 'what need do you have today' and listen. Are you reporting all bookkeeping and accounting thoroughly, honestly, and does your agency report on time and honestly?

Don't Leave Money On The Table

Seeking Grant Money Today

If you work for a non profit that is not yet attempting to raise funds, in part, through applying for grants AND developing major donors; your organization is leaving money on the table that it could instead raise to spend on in its programs and services. The study identified a direct correlation between donations of time and money among the wealthiest donors,".

Catch EveryAction at NTC 2019


Learn more from our nonprofit experts at these panels: Raise More Money by Automating Right Message, Right Person, Right Time Join EveryAction Executive Director Melissa Wyers along with Mel King and Rosa Del Angel from Voto Latino in a conversation about digital automation.

3 Steps to Funding Nonprofit Marketing

Getting Attention

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer. And those of us who appreciate the power of storytelling are left to wonder why an agency with such amazing stories overlooks the opportunity to leverage them into donations or volunteers. A youth development agency that dreams of serving more children. The agency director/project manager is key.

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What Does Not Get Funded Well by Grant Money

Seeking Grant Money Today

It can help to understand what, traditionally, does not get funded by grant money. This is not the place in the organizational budget to save money. This saves the organization time, money, and a great reputation over time! Perhaps as a start up an agency may raise a grant to pay for the first month's rent, or first and last month's rent; but those entities who donate grants want their donation to go to the cause that you're working for; not to pay for office expenses.

Top 10 Grant Money Myths: Do You Think You Know What You're Doing While Looking for Grant Money? Or, Do You Know That You Don't?!

Seeking Grant Money Today

Top ten myths about grant money : The myths are in red font. Time, money, research, planning, team work, writing, etc. A new fundraising method takes at least three years to make money and advanced committee planning. There are grants for individuals If I had a dollar for every time I'm asked to help raise money for an individual (I could donate a lot of money to a good cause). See my post, " Soliciting Grant Money 101 " 15.

How To Raise Money Better, In Your Region.Even In Tough Times

Seeking Grant Money Today

Since the economic downturn, I've posted general fundraising advice, in Seeking Grant Money Today , besides this blog's main topic du jour; grant writing advice, information, and tips. If you live in a region that is very badly hit by this economic downturn - then your organization must devise ways to raise money while being mindful and respectful of the local economic reality.

How to Convince Your Boss to Pay for this Course

J Campbell Social Marketing

You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. A risk-free money-back guarantee. I won’t ask questions and you will get your money back in full. . Not to mention large agencies! I get it!

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What To Do When Your Nonprofit Doesn't Spend All of an Awarded Grant's Money.And Why.

Seeking Grant Money Today

Sometimes there is leftover money from a grant that your nonprofit received. She mentioned that the nonprofit that she works for recently discovered that they had a bit of 'extra money' after spending as much as they could of it on the specific project that it was awarded to the organization for. Given this nonprofit best practice in developing relationships with donors, it is wise, then, to see the extra money from the grant donation from the grant donor's point of view, always.

Good question!

A Small Change

First and foremost, it indicates that they are really considering our agency and mission carefully which means if I answer these questions well, a positive giving decision may follow. Instead of just throwing money at this, are there other ways I can get involved?

Is the person who answers your phones your weakest, lowest paid employee?


My dad ran a very large insurance agency. Then one day he found out that one of his biggest clients was no longer going to use his agency for their insurance. For this client, it didn’t matter how well the other 99 people at the agency did their jobs all year long. If your organization is going to succeed in the new age, it must embrace a culture that recognizes that everyone supports raising money. Everyone is a fundraiser. Don’t believe me?

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Take a note from the Frederiction SPCA, an animal adoption and protection agency that often shares entertaining memes and photos on their page. Never purchase fans or followers for your nonprofit, or you will be throwing your money away.

How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

“So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.” Ebony is right, agency spokespeople need coaching from communications staff.

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Top 10 Free Resources Thanks To Dr. Russell James


We were a marketing agency helping private sector CEOs generate, qualify and prioritize leads for relational sales. Nearly ten years ago I made a new friend. It started out with an error. I wrote a blog post about the link between childlessness and planned giving. But I screwed up my math.

Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Chain of events: 9:30pm –>I receive a voicemail message from someone claiming to be from the Canada Revenue Agency (CRA) Collections Office. Display each number used by CRA-approved collections agencies on the CRA website (there should be a number verification tool of some sort).

Your Supporters Deserve Your Best


Quadriga Art, the self-proclaimed 70-year-old global leader in direct marketing and creative services for nonprofit organizations and fundraising agencies was fined nearly $25 million by the New York State Attorney General’s office. I’m angry and I’m not kidding.

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It’s not all about the cash.

A Small Change

Lots of do’s and don’ts, lots of rules to live by, and lots of sage advice from folks who have raised lots of money for lots of different great agencies. At my current agency , three of the largest gifts we received in the last fiscal year were gifts of appreciated stock. We work in a context of mantras.

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Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

Don’t believe the hype that any press coverage is good for your agency. Other advocacy groups accused Invisible Children of oversimplifying a complex issue and questioned how the organization managed its money. Antionette Kerr.

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