Nonprofit Crisis Communications: Passover Case Study

Getting Attention

This week’s triple murder at a Jewish Community Center (JCC) and Jewish-run retirement home in Kansas City—by a white supremacist, because he thought his victims were Jewish—generated empathy and concern among everyone I know.

Can You Cause Market to Men?

Cause Related Marketing

Mike Swenson, president of Crossroads, the PR arm of the independent agency Barkley in Kansas City, blogged about the session on his fine blog Citizen Brand. In the Summer of 2011 results starting coming out from the Dynamics of Cause Engagement study and among the headlines was women are generally more responsive to cause marketing than men, providing further confirmation of what many have long suspected. But men aren’t absent from the cause marketing equation.

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Non-profit Storytelling: 6 Tips for Interviews

Fundraising 123

a Kansas City-based agency that specializes in messaging for non-profit organizations. . Ask any non-profit, and they'll tell you there's nothing better than a personal, heartfelt story to put a face on their cause. Far better than organizational blah-blah or sterile statistics, stories help donors (and future donors) learn an organization's personality. Stories help donors feel engaged in the work-and see the difference they can make in a real person's life.

Pro Tips on Getting the Most Out of a Pay-Per-Click Campaign

Fundraising Coach

If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. He currently works for an SEO firm in Kansas City. If you’re about to spend money on a PPC marketing campaign by way of a paid search agency , you need to know a little bit about the song and dance routine most businesspeople have to participate in with these agencies. Some folks might take offense to that, but it’s a sign of a responsible agency.

Men and Cause Marketing

Cause Related Marketing

Mike Swenson, president of the PR division of the agency Barkley in Kansas City blogs about the session in his fine blog Citizen Brand.

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

They should hire an agency or consultant instead. Here are some of the agencies and consultants I recommend. Agencies. Awesome full service cause marketing agency headed my Mollye Rhea. An agency with personality.

10 Cause Marketers You Should Follow on Twitter (Plus 20 More)

Selfish Giving

Scott blogs at and has been involved in several high profile campaigns, including Pledge to End Hunger which helped Tyson Foods deliver 560,000 meals to four different cities for children in need and raised $28,000 for Share Our Strength. I love Twitter.