One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” ” 2- Forward 50 (#fwd50) – “A three-day conversation on digital transformation held in Canada’s capital city, bringing together citizens, the public service, elected officials, technologists, and innovative thinkers from around the world.” of innovation money.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. So what have government organizations in Canada done to date? the “Learn to Camp” app from Parks Canada ).

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Scaling Up Your Cause Marketing

Cause Related Marketing

Charities and agencies commonly suffer from horrendous turnover. That is, if people easily and quickly understand the premise, if they know what will happen with the money and if they know the charity will be a good steward of the money, no matter the amount. March Madness Canada Wayne Gretzky NHL Scaling Your Cause Marketing Stanley Cup

Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Chain of events: 9:30pm –>I receive a voicemail message from someone claiming to be from the Canada Revenue Agency (CRA) Collections Office. 10:15pm–>My wife handed the phone back to me and said that all was solved, the money had accidentally been placed in her CRA account and the agent was going to transfer it to my account and reverse any interest charges.

Reasons to End a Cause Marketing Relationship

Cause Related Marketing

In the United States and Canada where charities are granted tax exempt status by the IRS and Canada Revenue Agency and in England and Scotland with the status conferred to Registered Charities, it’s all but immoral for charities to remain involved with a campaign that costs the charity more than it generates. The cost of scandal resulting from a bad deal, the AMA''s board determined, was greater than the cost of the money.

When to End a Cause Marketing Relationship

Cause Related Marketing

In the United States and Canada where charities are granted tax exempt status by the IRS and Canada Revenue Agency and in England and Scotland with the status conferred to Registered Charities, it’s all but immoral for charities to remain involved with a campaign that costs the charity more than it generates. The cost of scandal resulting from a bad deal, the AMA's board determined, was greater than the cost of the money.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

There are 165 local Goodwill headquarters (agencies) in the U.S. and Canada, and each has its own CEO and communications staff. For example, a Goodwill agency may have a certified nurses assistant or home health care training program if it is located in a city with a large healthcare industry. Our team spearheads national media coverage but we often look to the local Goodwill agencies for inspiration and pitch ideas for national media outlets. Lauren Lawson-Zilai.

Big Mac® Fundraising

The Agitator

It is followed by Ireland, Canada, New Zealand and the United States of America. In addition to ‘money contributed’ the World Index includes two other elements: ‘the likelihood to volunteer’ and ‘the inclination to help a stranger’ Seems like many fundraisers, or at least the more pragmatic among them, are most interested in net income. But in Canada one Big Mac® equivalent is worth $5.39

The Oldest Profession in Fundraising

The Agitator

As our Canadian readers recover from yesterday’s celebration of their 151st Canada Day and American readers prepare for Wednesday’s 242 nd celebration of Independence Day we thought it appropriate to devote this week to reexamining some fundraising fundamentals that may—or may not—be in need of major change or at least updating. 1) They charged lots of money; and 2) they personally delivered their copy and read it out loud to the client.

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

They can learn on the job, but I’m amazed the money nonprofits will pay to wait on results. They should hire an agency or consultant instead. Sure, it will cost more money in the beginning. But you’ll see better results and ultimately raise more money, which will offset the expense. Listening to me now can save you time and money and lots of pain. Here are some of the agencies and consultants I recommend. Agencies.