One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” There is also a Canada Election Integrity initiative under way. of innovation money.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. So what have government organizations in Canada done to date? the “Learn to Camp” app from Parks Canada ).

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Scaling Up Your Cause Marketing

Cause Related Marketing

Charities and agencies commonly suffer from horrendous turnover. That is, if people easily and quickly understand the premise, if they know what will happen with the money and if they know the charity will be a good steward of the money, no matter the amount.

Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Chain of events: 9:30pm –>I receive a voicemail message from someone claiming to be from the Canada Revenue Agency (CRA) Collections Office. In the morning, I called 1-800-O-Canada and asked whether or not this number was an official GoC number.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

There are 165 local Goodwill headquarters (agencies) in the U.S. and Canada, and each has its own CEO and communications staff. Our team spearheads national media coverage but we often look to the local Goodwill agencies for inspiration and pitch ideas for national media outlets.

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

They can learn on the job, but I’m amazed the money nonprofits will pay to wait on results. They should hire an agency or consultant instead. Sure, it will cost more money in the beginning. Listening to me now can save you time and money and lots of pain. Agencies.

Reasons to End a Cause Marketing Relationship

Cause Related Marketing

In the United States and Canada where charities are granted tax exempt status by the IRS and Canada Revenue Agency and in England and Scotland with the status conferred to Registered Charities, it’s all but immoral for charities to remain involved with a campaign that costs the charity more than it generates. The cost of scandal resulting from a bad deal, the AMA''s board determined, was greater than the cost of the money.

Big Mac® Fundraising

The Agitator

It is followed by Ireland, Canada, New Zealand and the United States of America. But in Canada one Big Mac® equivalent is worth $5.39

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ JWT surveyed adults aged 18-66 in Canada, the UK and the United States. exactly where the money is going and what impact it’s having.

Trends 121

The Oldest Profession in Fundraising

The Agitator

On Wednesday I’ll weigh in with Independence Day thoughts, then get back to business on Thursday with my thoughts on whether it’s time to put a bullet in the head of the “full service agency.”