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One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” There is also a Canada Election Integrity initiative under way. of innovation money.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. It is intended for customers who want a lower-price phone without all the features of a smartphone. So what have government organizations in Canada done to date?

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

There are 165 local Goodwill headquarters (agencies) in the U.S. and Canada, and each has its own CEO and communications staff. Our team spearheads national media coverage but we often look to the local Goodwill agencies for inspiration and pitch ideas for national media outlets.

Reasons to End a Cause Marketing Relationship

Cause Related Marketing

That’s because cause marketing is a form of co-branding and like any branding endeavor it takes years to for brands to achieve high customer awareness. Frequently changing partners confuses your customers and stakeholders. The cost of scandal resulting from a bad deal, the AMA''s board determined, was greater than the cost of the money. Sometimes customers respond in ways you can’t predict and what seemed like a good fit really isn’t.

When to End a Cause Marketing Relationship

Cause Related Marketing

That’s because cause marketing is a form of co-branding and like any branding endeavor it takes years to for brands to achieve real customer awareness. Frequently changing partners confuses customers and stakeholders. The cost of scandal resulting from a bad deal, the AMA's board determined, was greater than the cost of the money. Sometimes customers respond in ways you can’t predict and what seemed like a good fit at one time really isn’t.

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

They can learn on the job, but I’m amazed the money nonprofits will pay to wait on results. These people are talented project managers, for sure, but their field is customer service, not sales. They should hire an agency or consultant instead. Agencies.

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ JWT surveyed adults aged 18-66 in Canada, the UK and the United States. exactly where the money is going and what impact it’s having.

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