Remove Agency Remove Canada Remove Cause Marketing Remove Money

Scaling Up Your Cause Marketing

Cause Related Marketing

That raises some questions for cause marketers. You can learn on the fly in your cause marketing too. Maybe you’ll invent the next great cause marketing promotion that will be copied forever after and maybe you won’t.

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

Just about every day I read about a nonprofit either looking for a cause marketer, or searching for someone to do cause marketing along with events, sponsorship, operations, human resources, major gifts. First, few people have cause marketing experience.

Reasons to End a Cause Marketing Relationship

Cause Related Marketing

Normally, when it comes to cause marketing I would say that longer relationships are better for sponsor and charity. That’s because cause marketing is a form of co-branding and like any branding endeavor it takes years to for brands to achieve high customer awareness. I’ve written before that lasting corporate-cause relationships are like marriages that require constant maintenance. But there are times when it makes sense to end cause marketing relationships.

When to End a Cause Marketing Relationship

Cause Related Marketing

Normally, when it comes to cause marketing longer relationships are better for sponsor and charity alike. That’s because cause marketing is a form of co-branding and like any branding endeavor it takes years to for brands to achieve real customer awareness. I’ve written before that lasting corporate-cause relationships are like marriages that require constant upkeep. But there are certainly times when it makes sense to end cause marketing relationships.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

Lawson-Zilai leads the external communications including celebrity spokespeople, crisis communications, public relations, and video production, and works closely on strategies related to cause partnerships, and digital and social media. Lauren Lawson-Zilai.

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ Nonetheless, I suggest that everyone involved in cause marketing read 'Social Good.' JWT surveyed adults aged 18-66 in Canada, the UK and the United States.

Trends 121