Canada Revenue Agency announces YouTube contest

Public Sector Marketing 2.0

The other day I stumbled upon this press release (via the CRA RSS feed ) announcing the launch of The Canada Revenue Agency’s new “Underground Economy - Not your Problem?&# Tags: canada revenue agency government contest underground economy youtube News Rant piracy General Web 2.0 Whenever I see a new addition on the Government 2.0 Best Practices Wiki , I immediately proceed to do a little investigative research to find out if it’s legit.

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Welcome Shared Services Canada

Public Sector Marketing 2.0

“The Honourable Rona Ambrose ( @MP_RonaAmbrose ) , Minister of Public Works and Government Services and Minister for Status of Women, along with the Honourable Tony Clement ( @TonyClementCPC ), President of the Treasury Board and Minister for the Federal Economic Development Initiative for Northern Ontario, today announced measures to streamline and identify savings in Information Technology (IT) through Shared Services Canada&# , a new government agency ( see full press release ).

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How Does Your Donor Behavior Compare To Canada?

The Agitator

An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” There is also a Canada Election Integrity initiative under way.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. So what have government organizations in Canada done to date? the “Learn to Camp” app from Parks Canada ).

Social Media Document Garage Sale – Part II

Public Sector Marketing 2.0

Processing Personal Data Across Borders – Office of the Privacy Commissioner of Canada. and 3.0 – The National Information Society Agency. How Canadians’ Use of the Internet Affects Social Life and Civic Participation – Statistics Canada.

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Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Chain of events: 9:30pm –>I receive a voicemail message from someone claiming to be from the Canada Revenue Agency (CRA) Collections Office. In the morning, I called 1-800-O-Canada and asked whether or not this number was an official GoC number.

Another Fortress Caught in Social Media Firestorm

A. Fine Blog

Ron Polster, the director of Camp Ramah Canada exhibited all the same old scared fortressy ways of behaving that continue to get organizations in trouble. The first is that it is clear that Camp Ramah Canada has dipped its toe into the social waters with a YouTube Channel and Facebook page.

The 2019 Best Nonprofit Conferences Calendar

EveryAction

Attendees include approximately 200 Directors and senior staff from Service and Conservation Corps across the country; officials from federal agencies; representatives from philanthropic foundations; and friends and supporters of the Corps movement. Rescue Agency / San Diego, CA / TBD.

Friday Futures – Nonprofit Marketing Jobs – April 22, 2011

Getting Attention

4) Deputy Director, Direct Marketing , USA for UNHCR (The UN Refugee Agency) , (Washington, D.C.). 7) Manager Digital Communications , Plan Canada , (Toronto, Ontario, Canada). 13) Summer Internships , USA for UNHCR (The UN Refugee Agency) , (Washington D.C.).

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Nonprofit Marketing Jobs—May 18, 2012

Getting Attention

10) Marketing Internship (Summer 2012), Wild Apricot (Toronto, Canada). Delaware Association of Nonprofit Agencies (Wilmington, DE). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. . NEW OPPORTUNITIES.

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The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Canada / Not available. At this exclusive and top event in Canada, source strategies to help you diversify your investments and navigate a rapidly shifting economic landscape. Canada. Canada / Not available. Canada.

Friday Futures – Nonprofit Marketing Jobs – April 15, 2011

Getting Attention

7) Manager Digital Communications , Plan Canada , (Toronto, Ontario, Canada). 13) Summer Internships , USA for UNHCR (The UN Refugee Agency) , (Washington D.C.). I’m thrilled to share so many great opportunities with you.

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Part 2: Rebrand to Connect—Red Rover Tells All (Case Study)

Getting Attention

We have evolved a great deal since our founding in 1987 , having narrowed our focus over the years to focus in on a few key issues affecting companion animals in the United States and Canada, rather than addressing a wide range of animal issues internationally. Read Part One first.

Rebrand to Connect: Red Rover Tells All (Case Study-Part 1)

Getting Attention

We have evolved a great deal since our founding in 1987 , having narrowed our focus over the years to focus in on a few key issues affecting companion animals in the United States and Canada, rather than addressing a wide range of animal issues internationally. Finally, since we work so closely with government agencies and schools, it’s particularly important that we remain (and are perceived as) politically neutral.

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Kivi's Nonprofit Communications Blog

There are 165 local Goodwill headquarters (agencies) in the U.S. and Canada, and each has its own CEO and communications staff. Our team spearheads national media coverage but we often look to the local Goodwill agencies for inspiration and pitch ideas for national media outlets.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. When Carol ran her eponymous agency, that was true basically only of the Commonwealth countries… UK. Canada and Australia… and the United States.

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#ENVIRO: Spring Is The Time To Build Rain Barrels & Community Gardens

Non Profit Marketing 360

A community garden in Montreal, Canada (Photo credit: Wikipedia). Are local government agencies, nonprofits, or businesses available to help sponsor the garden and its materials? The weather in the mid-Atlantic states has been, well, awkward this spring.

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Reasons to End a Cause Marketing Relationship

Cause Related Marketing

In the United States and Canada where charities are granted tax exempt status by the IRS and Canada Revenue Agency and in England and Scotland with the status conferred to Registered Charities, it’s all but immoral for charities to remain involved with a campaign that costs the charity more than it generates. Normally, when it comes to cause marketing I would say that longer relationships are better for sponsor and charity. Think Rolling Stones and U2 not Cream or Soft Cell.

When to End a Cause Marketing Relationship

Cause Related Marketing

In the United States and Canada where charities are granted tax exempt status by the IRS and Canada Revenue Agency and in England and Scotland with the status conferred to Registered Charities, it’s all but immoral for charities to remain involved with a campaign that costs the charity more than it generates. Normally, when it comes to cause marketing longer relationships are better for sponsor and charity alike.

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

They should hire an agency or consultant instead. Here are some of the agencies and consultants I recommend. Agencies. Awesome full service cause marketing agency headed my Mollye Rhea. An agency with personality. Located in the frozen north, Canada.

Ten AFP Conference Insights from a Newbie

Kivi's Nonprofit Communications Blog

The conference drew 3,000 attendees, including 900 people from across Canada — the most ever. What changes minds and engages hearts is the story of one individual served by your agency or one condition changed by your organization.

Big Mac® Fundraising

The Agitator

It is followed by Ireland, Canada, New Zealand and the United States of America. But in Canada one Big Mac® equivalent is worth $5.39

The Oldest Profession in Fundraising

The Agitator

On Wednesday I’ll weigh in with Independence Day thoughts, then get back to business on Thursday with my thoughts on whether it’s time to put a bullet in the head of the “full service agency.”

Do you have a video? Submit it for an award!

Nonprofit Marketing Blog

Canada and Australia that created video in 2011. See3 is the wonderful agency that brought you the Generosity Day video !). Forget the Oscars, I love the DoGooder awards. Now in its 6th year, the DoGooder Nonprofit video awards program is presented by See3 Communications and YouTube in association with Cisco and the Case Foundation. The awards are completely free to enter and open to any eligible nonprofit organization in the U.S.,

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ JWT surveyed adults aged 18-66 in Canada, the UK and the United States.

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McDonalds' Secret of Success: Rediscovering Marketing

Social Marketing and Social Change

The noteworthy idea here for social marketers and policy makers is that it is a great case study of what happens when a company - or you organization or agency - rediscovers marketing or applies it for the first time. Here is their plan to win (from the 2006 McDonald's Canada Social Responsibility report ). Whether you are new to social marketing, or an old hand at it, consider whether you could put your organizational or agency marketing plan into a one-page sacred text.

Senior Fundraiser On The Planet

The Agitator

And some have been with the same agency for decades, often with longstanding clients. Stephen Thomas & Mary Attfield — both 30+ years at Stephen Thomas Ltd (Canada). In 1983 I left my role as director of fundraising and communication to start my own agency, Burnett Associates. For most of what was left of the 1980s I continued to work with ActionAid as a consultant to their direct marketing agency, Smith Bundy and Partners.

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Marketing a Total Response to H1N1

Social Marketing and Social Change

They, like most public health agencies, see marketing as the messages, sales brochures, television and radio ads, publicity events and, oh yes, a Twitter account. Then again, Canada has done their planning after a real-life response with SARS ).

Social Models for Marketing: Building Communities

Social Marketing and Social Change

Yet, even by the early 1990s, we can recall where social marketing and community development components of Health Canada could not find common ground for collaboration. And local agendas may not match those of the donor or lead agency. Washington, DC: Academy for Educational Development & Gabriola Island, BC, Canada: New Society Publishers. For many years communities were inextricably linked with social marketing.