Trending Sources

Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

Third party contractors, an agency in one case, a freelancer in an other, tweeted posts that the clients felt reflected poorly on the brand promise. In the case of Chrysler, the agency employee forgot to switch off from the brand Twitter page to his personal account.

Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. Higher fees, lost respect, absence of serious innovation – all are trends that manifest themselves in the anger, frustration and angst expressed by clients over their agencies. I’m sure most agency heads are aware of all this and don’t know what to do about it, any more than those clients who recognize the trend.

How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? While there’s plenty in both posts that’s pertinent, agencies still have their own unique gloss on evaluating the success of a campaign. Agencies care about achieving higher creative standards.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver.

How an Agency Should Evaluate Its Cause Marketing Creative

Cause Related Marketing

How should an agency evaluate a cause marketing campaign it had a hand in creating? Agencies have their own unique gloss on evaluating the success of a campaign. Agencies care about achieving higher creative standards. Agencies frequently care about things like whether a campaign helps them add another trophy to the case or brings the respect of peers and the trade press. The agency's job is to help create a campaign that works; that is, a campaign that sells.

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

It's so easy to buy your bag of peanuts and sit in the bleachers as you watch your agency kick the ball into flight. Not only have you shifted reality for your raving fans but you've relinquished control of the ball/ brand to your agency. Even the best intentioned interactive, ad, PR agencies or consultants can easily fall into the illusion that doing more for a client is actually doing less. The agency can write better than our CEO. Agency cheers!

Canada Revenue Agency announces YouTube contest

Public Sector Marketing 2.0

The other day I stumbled upon this press release (via the CRA RSS feed ) announcing the launch of The Canada Revenue Agency’s new “Underground Economy - Not your Problem?&# Tags: canada revenue agency government contest underground economy youtube News Rant piracy General Web 2.0 Whenever I see a new addition on the Government 2.0 Best Practices Wiki , I immediately proceed to do a little investigative research to find out if it’s legit.

Grants for People, Organizations, & Agencies Working To Create Sustainable Fisheries In the United States

Seeking Grant Money Today

All persons, organizations, and agencies (excluding employees of the federal government) working on projects designed to ensure sustainable U.S. From The Foundation Center. [If If you are interested in more information on this grant opportunity, click "Link To Complete RFP" at the end of this blog post].

Evaluating Your Cause-Related Marketing Campaign--Agency

Cause Related Marketing

Thursday’s post covered how a nonprofit might evaluate a cause-related marketing campaign.Today’s post tackles the question from the perspective of an agency.While there’s plenty in Thursday’s post that’s pertinent to agencies, they still have their own unique gloss on evaluating the success of a campaign.Agencies frequently care about things like whether a campaign garners awards and/or the.

Here Are Some Tips To Get Your Board Behind Your Agency's Grant Writing

Seeking Grant Money Today

The following are suggestions for any fundraising committee members, fundraising staff, or executive director looking to get their board members informed on, supportive of, and ultimately to become a strength in the agency's potential to raise more and larger grants. __ Never assume any organization's leadership and its respective individual members know what any new thing that any nonprofit is doing and how it's done.

3 Steps to Funding Nonprofit Marketing

Getting Attention

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer. And those of us who appreciate the power of storytelling are left to wonder why an agency with such amazing stories overlooks the opportunity to leverage them into donations or volunteers. A youth development agency that dreams of serving more children. The agency director/project manager is key.

Agency 105

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

Be Familiar Wtih All Other Organizations Doing Similar Or Related Work To Your Nonprofit's.For Your Agency's Improved Grant Raising

Seeking Grant Money Today

Step up your marketing and get your agency's name and successes made known. You do not ever want to disparage other organization, and you do not want to think of your organization as competing with other regional agencies because their mission is different from your organization's and therefore each of these nonprofit's are working on different pieces of the issue.

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

While resources and initiatives have been devoted to assisting agencies for quite some time in advancing culturally competent communications, it wasn’t until more recently that lesbian, gay, bisexual, transgender and questioning people (LGBTQ) have been included in these conversations.

#Aging: Medicare’s Support To Home Health Agencies Likely To Be Cut 3+%

Non Profit Marketing 360

cut in payments to the nation’s home health agencies (HHA) to begin next year. percent decrease in Medicare payments to home health agencies (HHAs) for calendar year (CY) 2012. With government cuts (or default) looming, everyone is talking about cuts. The battle is really over how much cutting will be done, and who will bleed most. The two federal programs that are most often discussed as targets for cutting are Social Security and Medicare.

Disconnect Is Damaging (Messaging Case Study: Part 1)

Getting Attention

This agency is renowned for its high-quality service delivery but many of the folks who knew it best (referring health care providers, and current clients and their families) thought it provided a far narrower range of services in fewer locations with far less impact than it does at this point. .

Mal Warwick | Donordigital Announces Leadership Transition: Mwosi Swenson named CEO

DonorDigital

After over a decade of leadership, current President and CEO Dan Doyle leaves the agency in the strongest position it has ever been. Mwosi, most recently Senior Vice President of Mal Warwick | Donordigital, began at the agency 21 years ago. Mwosi Swenson, President and CEO.

A Nonprofit's Reputaion In Its Communities Makes Or Breaks Possible Collaborations With Other Agencies

Seeking Grant Money Today

Keep in mind as you read the following posts that nonprofits raise support from their communities in various different ways including developing, acquiring, and retaining community partners (such as other nonprofits, government agencies, or businesses) to provide programs or services with. For Your Agency's Improved Grant Raising The Single Most Important Thing A Start Up Nonprofit Can Do Is Network.

Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

However, at this juncture in the evolution of social media and blogger relations, sort of sad and frustrating that too many agencies still don't understand the "human side" of "social." How do you "social media fix" a PR agency or ad agency?

Social Media: What Does An Agency Owe A Client In Terms Of Content Transparency?

Diva Marketing Blog

Enter stage left - PR agencies, advertising agencies and social media consultants who are seizing an opportunity to carve a service niche from their time pressed, staff starved clients. Blogs and Facebook and Twitter and YouTube and Flicker. Oh My!

Matching Grants for People, Organizations, & Agencies Protecting Coastal & Marine Fish Habitats

Seeking Grant Money Today

All persons, organizations, and agencies (excluding federal government) working on projects to protect coastal and marine fish habitats are eligible to apply for funding. Federal agencies may not receive funds, but may be listed as partners on an application. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information].

#Tech: The Mac Mini Has Little Impact On Environment Yet Mighty Power

Non Profit Marketing 360

Apple Education: Technology Environment Hardware Review Nonprofit Reviews Technology carbon emissions EnergyStar Hardware Mac Mac Mini Server Macintosh MacMini Mini Non-profit organization Solid-state drive United States Environmental Protection AgencyI have often written about the great opportunity and flexibility the Mac Mini Server offers nonprofits and small businesses.

#Tech: The Mac Mini Has Little Impact On Environment Yet Mighty Power

Non Profit Marketing 360

Apple Education: Technology Environment Hardware Review Nonprofit Reviews Technology carbon emissions EnergyStar Hardware Mac Mac Mini Server Macintosh MacMini Mini Non-profit organization Solid-state drive United States Environmental Protection AgencyI have often written about the great opportunity and flexibility the Mac Mini Server offers nonprofits and small businesses.

Happy Birthday Dear Facebook – Facebook Turns 10!

J Campbell Social Marketing

In an open letter on his Facebook profile, Mark Zuckerberg writes: Check out this nifty infographic from marketing agency Keystone Click , detailing some of the major changes from TheFacebook.com in 2004 to Facebook as we know it today.

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Over the seven years that we’ve done the Nonprofit Communications Trends Report , we’ve seen few significant differences between nonprofits with different missions.

Your Agency's First Grantwriter Starts Work Monday

Seeking Grant Money Today

You may say to me, 'Well, we know we need a grant writer at this agency, but now we've invested in this new staff member and we have no guarantees that grant money will come in. For instance, if ten years ago your agency solicited grants regularly, bring that box of old files out of storage. You can imagine, after seeing the above, what else could help someone new to your agency or cause to educate them and give them documents to meet guideline requirements. I ask, "Ack!"?

Nominations for Financial Awards for Community Agencies Partnering With Cargiving Research

Seeking Grant Money Today

The annual award recognizes leadership in implementing innovative partnerships between community agencies and caregiving researchers to bridge the gap between science and practice. From The Foundation Center. For more information on this award opportunity, click "Link to Complete RFP" at the end of this blog post].

Grants for U.S. Nonprofits, Schools, Universities, or Government Agencies Providing Non-Traditional Solutions to Employ Individuals With Disabilities

Seeking Grant Money Today

This includes nonprofit agencies, public and private schools, and public institutions such as universities and government (state, local, federal) agencies in the United States or any of its territories. From The Foundation Center. [If

Business Sponsors Are Awesome

A Small Change

Last November, the agency I work for hosted it’s second annual fundraising gala and had the privilege of partnering with 4 different businesses who were featured sponsors at different levels. It’s a big deal when our agencies can offer value to help our business partners.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. I run the social media marketing firm, Everywhere Agency. Now a major focus of our agency is influencer marketing.

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

The response has been great—Leili reports that local agencies have shared Red Rover’s disaster-related resources via Twitter and other channels and the org’s 15,000+ Facebook fans have been sharing its disaster-resource & assistance graphic far and wide.

Would You Approve This Campaign?

The Agitator

SOLUTION: Turn to The Martin Agency , noted for, among other great work their.

6 Advanced Twitter Features for Nonprofits

Kivi's Nonprofit Communications Blog

Twitter alerts are tweets published by select public agencies ( here’s the full international list ) and emergency organizations during a crisis or emergency. As of August 2016, Twitter has 313 million monthly active users.

Website Content for Homeless People?

Kivi's Nonprofit Communications Blog

If you know of an agency that serves homeless people with good content for that clientele on their website, please share in the comments!

Death of a Fundraising Evangelist

The Agitator

A world leader in fundraising, Tony travelled widely and, as Ken Burnett, whose agency Tony joined earlier in his career, noted: “He touched people incredibly wherever he went.”

3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

This agency is renowned for high-quality service delivery, but even many of the folks who know it best—referring health care providers, current clients and their families—think it provides a far narrower range of services in fewer locations than it currently does. This kind of disconnect is an organizational nightmare—especially when the agency has done so much to shape its network of services, approaches, and locations in response to community needs.

What Is A Well Run Non Profit Agency? I'll Tell You.

Seeking Grant Money Today

Clientele, community members, donors, non profit volunteers and staff, and agency leadership, you may ask: "What is a well run non profit?" A well run non profit agency is one in which: 10. The board of directors, (or volunteer leadership), are educated (about their role as leadership, know the agency's ratified policies, their legal responsibilities (i.e. There must be agency-wide buy-in into the mission statement. A proactive agency policy will benefit everyone.

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

The show aired, and the next day, the agency that we worked with sent us an eleven-page report on why that show was really bad.