How to Differentiate from Other Nonprofit Marketing Agencies

Exactask Marketing

When deciding on a marketing agency, nonprofits have more choices than ever before. As a result, agencies have a lot of work to do to differentiate themselves from the competition. content marketing marketing agency Marketing

How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? While there’s plenty in both posts that’s pertinent, agencies still have their own unique gloss on evaluating the success of a campaign. Agencies frequently care about things like whether a campaign helps them ad another trophy to the case or brings the respect of peers and the trade press. Agencies care about achieving higher creative standards. That’s the ultimate assessment for an agency.

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Canada Revenue Agency announces YouTube contest

Public Sector Marketing 2.0

The other day I stumbled upon this press release (via the CRA RSS feed ) announcing the launch of The Canada Revenue Agency’s new “Underground Economy - Not your Problem?&# Tags: canada revenue agency government contest underground economy youtube News Rant piracy General Web 2.0 Whenever I see a new addition on the Government 2.0 Best Practices Wiki , I immediately proceed to do a little investigative research to find out if it’s legit.

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Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

Third party contractors, an agency in one case, a freelancer in an other, tweeted posts that the clients felt reflected poorly on the brand promise. In the case of Chrysler, the agency employee forgot to switch off from the brand Twitter page to his personal account. What is your 1 tip to an agency/freelancer contracted to be the voice of the brand in social networks e.g., Twitter, Facebook, blogs, next new shiny toy? It is today that we must create the world of the future.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver.

How an Agency Should Evaluate Its Cause Marketing Creative

Cause Related Marketing

How should an agency evaluate a cause marketing campaign it had a hand in creating? Agencies have their own unique gloss on evaluating the success of a campaign. Agencies care about achieving higher creative standards. Agencies frequently care about things like whether a campaign helps them add another trophy to the case or brings the respect of peers and the trade press. The agency's job is to help create a campaign that works; that is, a campaign that sells.

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CauseTalk Radio Ep25: Local Agency Goes Bald for Cancer Causes

Selfish Giving

Jeff and his agency are behind Be Bold, Go Bald! , On today’s show, Megan and I talk to Jeff Freedman , Founder & CEO of Small Army & Small Army for a Cause. an effort that has supporters nationwide wearing bald caps to raise money for 25 local and national cancer organizations. Since its inception in 2009, participants have raised $500,000. Jeff shares his powerful story of starting Be Bold, Go Bald!

The Client/Agency Dance

The Agitator

The Agitator has readers on both sides of the dance floor … lots of ‘clients’ and heaps of agencies and consultants. Agency: “How much do you have budgeted?&#. Agency: “Well, give us a ballpark figure.&#. Agency: “OK … $5,000 to $100,000.&#. Agency: “Which half of what we’ve discussed don’t you want?&#. He offers this checklist to cover off before talking to an agency: Checklist.

CauseTalk Radio Ep62: Youth-Focused Agency Helps Marketers Woo Millennials

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk to Aria Finger , COO of millennial-focused nonprofit Dosomething.org and President of TMI , a new youth-focused agency. Aria debunks myths about millennials and explains why the data scientists that explore their preferences, habits and beliefs are the rockstars of her organization. We discuss how Dosomething.org effectively uses humor to engage millennials and why listening to your audience is always (ALWAYS!)

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Have you been harassed by the ‘brand’ police?

iMarketSmart

Fundraising branding for nonprofits developing identity with integrity non profit brand awareness nonprofit branding agency nonprofit branding best practices nonprofit branding case studies nonprofit branding guidelines nonprofit branding strategy why is branding important for nonprofitsRun, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police.

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#Aging: Medicare’s Support To Home Health Agencies Likely To Be Cut 3+%

Non Profit Marketing 360

cut in payments to the nation’s home health agencies (HHA) to begin next year. percent decrease in Medicare payments to home health agencies (HHAs) for calendar year (CY) 2012. With government cuts (or default) looming, everyone is talking about cuts. The battle is really over how much cutting will be done, and who will bleed most. The two federal programs that are most often discussed as targets for cutting are Social Security and Medicare.

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#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.” Paul worked for many years at the Children’s Miracle Network before beginning his own consulting practice. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEmedia blog.

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

It's so easy to buy your bag of peanuts and sit in the bleachers as you watch your agency kick the ball into flight. Not only have you shifted reality for your raving fans but you've relinquished control of the ball/ brand to your agency. Even the best intentioned interactive, ad, PR agencies or consultants can easily fall into the illusion that doing more for a client is actually doing less. The agency can write better than our CEO. Agency cheers!

Evaluating Your Cause-Related Marketing Campaign--Agency

Cause Related Marketing

Thursday’s post covered how a nonprofit might evaluate a cause-related marketing campaign.Today’s post tackles the question from the perspective of an agency.While there’s plenty in Thursday’s post that’s pertinent to agencies, they still have their own unique gloss on evaluating the success of a campaign.Agencies frequently care about things like whether a campaign garners awards and/or the.

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7 ways to make sure your print designs win hearts and minds (not design awards)

iMarketSmart

Fundraising design for good graphic design for a cause graphic design for non-profit organizations pdf non profit design firms non profit graphic design firms nonprofit branding agency pro bono graphic design non profit yippa designMake the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you. Use mostly serif fonts, not sans serif like this.

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#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.” Paul worked for many years at the Children’s Miracle Network before beginning his own consulting practice. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEmedia blog.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.” Paul worked for many years at the Children’s Miracle Network before beginning his own consulting practice. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEmedia blog.

The Slow, Painful and Costly Death of the “Full Service” Agency

The Agitator

Four years ago In Part 5 of our Barriers to Growth series I raised the question of whether the “full service” fundraising agency has outlived usefulness. Today, I’m revisiting this issue because, if anything, I’m convinced the “full service” agency is more of a barrier to growth and change than ever. A lot of what I’m about to say will seem offensive those agencies that deign to call themselves “full service”. I’m sure lots of agency and nonprofit folks understand this.

How Nonprofit Marketing Agencies Can Keep Their Client's Existing Donors Engaged

Exactask Marketing

Converting a new donor should be regarded as the beginning of a relationship, rather than the conclusion of one. Once someone converts from prospect to donor, it’s vital to keep them engaged. This can begin with something as simple as the initial thank you email. Engaged donors are more likely to come back and become repeat donors. Nonprofits Donor Engagement Marketing

Social Media: What Does An Agency Owe A Client In Terms Of Content Transparency?

Diva Marketing Blog

Enter stage left - PR agencies, advertising agencies and social media consultants who are seizing an opportunity to carve a service niche from their time pressed, staff starved clients. Yes, girlfriend, the agencies are stepping in and taking over the role and responsibilities of implementing social media initiatives. Blogs and Facebook and Twitter and YouTube and Flicker. Oh My! The options for participating in social media are like the little, energizing bunny.

A Nonprofit's Reputaion In Its Communities Makes Or Breaks Possible Collaborations With Other Agencies

Seeking Grant Money Today

Keep in mind as you read the following posts that nonprofits raise support from their communities in various different ways including developing, acquiring, and retaining community partners (such as other nonprofits, government agencies, or businesses) to provide programs or services with. For Your Agency's Improved Grant Raising The Single Most Important Thing A Start Up Nonprofit Can Do Is Network.

#Tech: The Mac Mini Has Little Impact On Environment Yet Mighty Power

Non Profit Marketing 360

Apple Education: Technology Environment Hardware Review Nonprofit Reviews Technology carbon emissions EnergyStar Hardware Mac Mac Mini Server Macintosh MacMini Mini Non-profit organization Solid-state drive United States Environmental Protection AgencyI have often written about the great opportunity and flexibility the Mac Mini Server offers nonprofits and small businesses.

#Tech: The Mac Mini Has Little Impact On Environment Yet Mighty Power

Non Profit Marketing 360

Apple Education: Technology Environment Hardware Review Nonprofit Reviews Technology carbon emissions EnergyStar Hardware Mac Mac Mini Server Macintosh MacMini Mini Non-profit organization Solid-state drive United States Environmental Protection AgencyI have often written about the great opportunity and flexibility the Mac Mini Server offers nonprofits and small businesses.

Grants for U.S. Nonprofits, Schools, Universities, or Government Agencies Providing Non-Traditional Solutions to Employ Individuals With Disabilities

Seeking Grant Money Today

This includes nonprofit agencies, public and private schools, and public institutions such as universities and government (state, local, federal) agencies in the United States or any of its territories. From The Foundation Center. [If

Matching Grants for People, Organizations, & Agencies Protecting Coastal & Marine Fish Habitats

Seeking Grant Money Today

All persons, organizations, and agencies (excluding federal government) working on projects to protect coastal and marine fish habitats are eligible to apply for funding. Federal agencies may not receive funds, but may be listed as partners on an application. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information].

Nominations for Financial Awards for Community Agencies Partnering With Cargiving Research

Seeking Grant Money Today

The annual award recognizes leadership in implementing innovative partnerships between community agencies and caregiving researchers to bridge the gap between science and practice. From The Foundation Center. For more information on this award opportunity, click "Link to Complete RFP" at the end of this blog post].

Grants for People, Organizations, & Agencies Working To Create Sustainable Fisheries In the United States

Seeking Grant Money Today

All persons, organizations, and agencies (excluding employees of the federal government) working on projects designed to ensure sustainable U.S. From The Foundation Center. [If If you are interested in more information on this grant opportunity, click "Link To Complete RFP" at the end of this blog post].

Your Agency's First Grantwriter Starts Work Monday

Seeking Grant Money Today

You may say to me, 'Well, we know we need a grant writer at this agency, but now we've invested in this new staff member and we have no guarantees that grant money will come in. For instance, if ten years ago your agency solicited grants regularly, bring that box of old files out of storage. You can imagine, after seeing the above, what else could help someone new to your agency or cause to educate them and give them documents to meet guideline requirements. I ask, "Ack!"?

What Is A Well Run Non Profit Agency? I'll Tell You.

Seeking Grant Money Today

Clientele, community members, donors, non profit volunteers and staff, and agency leadership, you may ask: "What is a well run non profit?" A well run non profit agency is one in which: 10. The board of directors, (or volunteer leadership), are educated (about their role as leadership, know the agency's ratified policies, their legal responsibilities (i.e. There must be agency-wide buy-in into the mission statement. A proactive agency policy will benefit everyone.

Here Are Some Tips To Get Your Board Behind Your Agency's Grant Writing

Seeking Grant Money Today

The following are suggestions for any fundraising committee members, fundraising staff, or executive director looking to get their board members informed on, supportive of, and ultimately to become a strength in the agency's potential to raise more and larger grants. __ Never assume any organization's leadership and its respective individual members know what any new thing that any nonprofit is doing and how it's done.

If A Grant Donor Allows Phone Calls, Call Each Donor Your Agency Is Applying for a Grant From

Seeking Grant Money Today

Make sure that for each organization that your agency is going to apply to, you have researched each grant donor's giving guidelines and you know each grant application recipient's preferences, requirements to apply, and other pertinent application process details. Take any pressure off of yourself (and your agency) that you can. To prepare with a phone call with a grant donor - be sure that you know what your agency is applying for.

Be Familiar Wtih All Other Organizations Doing Similar Or Related Work To Your Nonprofit's.For Your Agency's Improved Grant Raising

Seeking Grant Money Today

Step up your marketing and get your agency's name and successes made known. You do not ever want to disparage other organization, and you do not want to think of your organization as competing with other regional agencies because their mission is different from your organization's and therefore each of these nonprofit's are working on different pieces of the issue.

Grants for American Humane Association Animal Welfare Current Agency Member Organizations

Seeking Grant Money Today

American Humane Announces Expansion of Second Chance Fund Grant Program for Animal Welfare Agency Members Deadline: Open Through its Second Chance Fund, the American Humane Association ( [link] ) provides financial assistance, in select cases, to animal welfare organizations and breed- specific rescue groups responsible for the temporary care of animals as they are prepared for adoption into permanent homes. Funding to any one agency is limited to $2,000 per fiscal year.

Senator Ted Kennedy's Gifts to Those He Cared About Are Available to Us Nonprofits, To Imrpove Our Agencies, Too

Seeking Grant Money Today

The benefit of the affirmation would be nice but the example that Kennedy set, specifically, what he gave his son, is now a challenge before each of us, and it's a challenge that we can take up with tremendous success both in our personal lives, but also through the work of our agencies in our communities. With the passing of Senator Ted Kennedy there have been many memorials, this week.

Grants for Multi-Disciplinary and Multi-Agency Breed-Specific or Golden Retriever-Specific Canine Cancer Research

Seeking Grant Money Today

From The Foundation Center. Morris Animal Foundation Announces New Research Opportunity Targeting Canine Cancer Deadline: January 1, 2008 The Morris Animal Foundation ( [link] ) is the largest charitable nonprofit organization funding research to protect, treat, and cure animals worldwide -- including both companion animals and wildlife. The foundation has announced a new Request for Proposals focused on canine cancer prevention.

Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

However, at this juncture in the evolution of social media and blogger relations, sort of sad and frustrating that too many agencies still don't understand the "human side" of "social." How do you "social media fix" a PR agency or ad agency? We're changing Nike's Just Do It into "YOU do it" with Extreme DYI Social Media Blogger Relations Training For Agencies (and anyone else). I really like the beat you cover began one pitch that recently dropped into my inbox.

3 Steps to Funding Nonprofit Marketing

Getting Attention

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer. And those of us who appreciate the power of storytelling are left to wonder why an agency with such amazing stories overlooks the opportunity to leverage them into donations or volunteers. A youth development agency that dreams of serving more children. The agency director/project manager is key.

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How to Convince Your Boss to Invest in Social Media Storytelling

J Campbell Social Marketing

Not only that, It’s MUCH cheaper than hiring an agency or a consultant. Not to mention large agencies! I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. And that is no easy feat.

Catch EveryAction at NTC 2019

EveryAction

The Right Fit: Vendor-Client Relationships from Marketing to Sales to Success Join EveryAction Vice President of Sales Matt Thompson along with “The Data Therapist” Isaac Shalev from the Sage70 agency, in a conversation about the vendor-client relationship. Want to meet EveryAction at this year's NTC? You've come to the right place for all our panels, demos, and happy hours. We have panels on everything from fundraising automation to donor acquisition and vendor client relationships.

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Let’s Talk Business.

A Small Change

We’ve had some great responses and feedback on our recent post about finding and cultivating Champions for our agencies, and how their throwing a party can be an effective and fun way to acquire new donors. It is also becoming increasingly common for businesses to seek out cause based agencies to fund and support to enhance their branding, bolster employee satisfaction, and to catalyze tax benefits.

The challenges of nonprofit website design

CrowdRise

This is a guest post written by Emma Wolfe, Content Marketing Growth Manager at Elevation, a full-service nonprofit web design agency. Rehauling your nonprofit’s website can be a scary undertaking, and while it might seem advantageous to cut budget corners and DIY the whole thing, we want everyone to first take a deep breath and wait. Design & Branding

Where are the Champions?

A Small Change

We development pros work hard to strengthen the relationships we have with folks who have given to our agencies and we call the process ‘retention.’ ’ We also work really hard to build new relationships with folks who have not given to our agencies before, and when they do give for the first time we call in ‘acquisition.’ How are you identifying the champions for your agency?

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How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. . – This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! .