How to Differentiate from Other Nonprofit Marketing Agencies

Exactask Marketing

When deciding on a marketing agency, nonprofits have more choices than ever before. As a result, agencies have a lot of work to do to differentiate themselves from the competition. content marketing marketing agency Marketing

Canada Revenue Agency announces YouTube contest

Public Sector Marketing 2.0

The other day I stumbled upon this press release (via the CRA RSS feed ) announcing the launch of The Canada Revenue Agency’s new “Underground Economy - Not your Problem?&# Tags: canada revenue agency government contest underground economy youtube News Rant piracy General Web 2.0 Whenever I see a new addition on the Government 2.0 Best Practices Wiki , I immediately proceed to do a little investigative research to find out if it’s legit.

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How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? While there’s plenty in both posts that’s pertinent, agencies still have their own unique gloss on evaluating the success of a campaign. Agencies care about achieving higher creative standards.

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The Slow, Painful and Costly Death of the “Full Service” Agency

The Agitator

Four years ago In Part 5 of our Barriers to Growth series I raised the question of whether the “full service” fundraising agency has outlived usefulness. A lot of what I’m about to say will seem offensive those agencies that deign to call themselves “full service”.

7 ways to make sure your print designs win hearts and minds (not design awards)

iMarketSmart

Fundraising design for good graphic design for a cause graphic design for non-profit organizations pdf non profit design firms non profit graphic design firms nonprofit branding agency pro bono graphic design non profit yippa designMake the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you. Use mostly serif fonts, not sans serif like this.

Design 100

The Client/Agency Dance

The Agitator

The Agitator has readers on both sides of the dance floor … lots of ‘clients’ and heaps of agencies and consultants. Agency: “How much do you have budgeted?&#. Agency: “Well, give us a ballpark figure.&#. Agency: “OK … $5,000 to $100,000.&#. Agency: “Which half of what we’ve discussed don’t you want?&#. He offers this checklist to cover off before talking to an agency: Checklist.

How an Agency Should Evaluate Its Cause Marketing Creative

Cause Related Marketing

How should an agency evaluate a cause marketing campaign it had a hand in creating? Agencies have their own unique gloss on evaluating the success of a campaign. Agencies care about achieving higher creative standards. Agencies frequently care about things like whether a campaign helps them add another trophy to the case or brings the respect of peers and the trade press. The agency's job is to help create a campaign that works; that is, a campaign that sells.

Agency 100

Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. Higher fees, lost respect, absence of serious innovation – all are trends that manifest themselves in the anger, frustration and angst expressed by clients over their agencies. I’m sure most agency heads are aware of all this and don’t know what to do about it, any more than those clients who recognize the trend.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

How Nonprofit Marketing Agencies Can Keep Their Client's Existing Donors Engaged

Exactask Marketing

Converting a new donor should be regarded as the beginning of a relationship, rather than the conclusion of one. Once someone converts from prospect to donor, it’s vital to keep them engaged. This can begin with something as simple as the initial thank you email.

#Aging: Medicare’s Support To Home Health Agencies Likely To Be Cut 3+%

Non Profit Marketing 360

cut in payments to the nation’s home health agencies (HHA) to begin next year. percent decrease in Medicare payments to home health agencies (HHAs) for calendar year (CY) 2012. With government cuts (or default) looming, everyone is talking about cuts. The battle is really over how much cutting will be done, and who will bleed most. The two federal programs that are most often discussed as targets for cutting are Social Security and Medicare.

Aging 100

Evaluating Your Cause-Related Marketing Campaign--Agency

Cause Related Marketing

Thursday’s post covered how a nonprofit might evaluate a cause-related marketing campaign.Today’s post tackles the question from the perspective of an agency.While there’s plenty in Thursday’s post that’s pertinent to agencies, they still have their own unique gloss on evaluating the success of a campaign.Agencies frequently care about things like whether a campaign garners awards and/or the.

Agency 100

CauseTalk Radio Ep62: Youth-Focused Agency Helps Marketers Woo Millennials

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk to Aria Finger , COO of millennial-focused nonprofit Dosomething.org and President of TMI , a new youth-focused agency.

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CauseTalk Radio Ep25: Local Agency Goes Bald for Cancer Causes

Selfish Giving

Jeff and his agency are behind Be Bold, Go Bald! , On today’s show, Megan and I talk to Jeff Freedman , Founder & CEO of Small Army & Small Army for a Cause. an effort that has supporters nationwide wearing bald caps to raise money for 25 local and national cancer organizations. Since its inception in 2009, participants have raised $500,000. Jeff shares his powerful story of starting Be Bold, Go Bald!

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

It's so easy to buy your bag of peanuts and sit in the bleachers as you watch your agency kick the ball into flight. Not only have you shifted reality for your raving fans but you've relinquished control of the ball/ brand to your agency. Even the best intentioned interactive, ad, PR agencies or consultants can easily fall into the illusion that doing more for a client is actually doing less. The agency can write better than our CEO. Agency cheers!

Matching Grants for People, Organizations, & Agencies Protecting Coastal & Marine Fish Habitats

Seeking Grant Money Today

All persons, organizations, and agencies (excluding federal government) working on projects to protect coastal and marine fish habitats are eligible to apply for funding. Federal agencies may not receive funds, but may be listed as partners on an application. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information].

Grants for U.S. Nonprofits, Schools, Universities, or Government Agencies Providing Non-Traditional Solutions to Employ Individuals With Disabilities

Seeking Grant Money Today

This includes nonprofit agencies, public and private schools, and public institutions such as universities and government (state, local, federal) agencies in the United States or any of its territories. From The Foundation Center. [If

A Nonprofit's Reputaion In Its Communities Makes Or Breaks Possible Collaborations With Other Agencies

Seeking Grant Money Today

Keep in mind as you read the following posts that nonprofits raise support from their communities in various different ways including developing, acquiring, and retaining community partners (such as other nonprofits, government agencies, or businesses) to provide programs or services with. For Your Agency's Improved Grant Raising The Single Most Important Thing A Start Up Nonprofit Can Do Is Network.

Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

However, at this juncture in the evolution of social media and blogger relations, sort of sad and frustrating that too many agencies still don't understand the "human side" of "social." How do you "social media fix" a PR agency or ad agency?

Social Media: What Does An Agency Owe A Client In Terms Of Content Transparency?

Diva Marketing Blog

Enter stage left - PR agencies, advertising agencies and social media consultants who are seizing an opportunity to carve a service niche from their time pressed, staff starved clients. Blogs and Facebook and Twitter and YouTube and Flicker. Oh My!

Nominations for Financial Awards for Community Agencies Partnering With Cargiving Research

Seeking Grant Money Today

The annual award recognizes leadership in implementing innovative partnerships between community agencies and caregiving researchers to bridge the gap between science and practice. From The Foundation Center. For more information on this award opportunity, click "Link to Complete RFP" at the end of this blog post].

Grants for People, Organizations, & Agencies Working To Create Sustainable Fisheries In the United States

Seeking Grant Money Today

All persons, organizations, and agencies (excluding employees of the federal government) working on projects designed to ensure sustainable U.S. From The Foundation Center. [If If you are interested in more information on this grant opportunity, click "Link To Complete RFP" at the end of this blog post].

Your Agency's First Grantwriter Starts Work Monday

Seeking Grant Money Today

You may say to me, 'Well, we know we need a grant writer at this agency, but now we've invested in this new staff member and we have no guarantees that grant money will come in. For instance, if ten years ago your agency solicited grants regularly, bring that box of old files out of storage. You can imagine, after seeing the above, what else could help someone new to your agency or cause to educate them and give them documents to meet guideline requirements. I ask, "Ack!"?

#Tech: The Mac Mini Has Little Impact On Environment Yet Mighty Power

Non Profit Marketing 360

Apple Education: Technology Environment Hardware Review Nonprofit Reviews Technology carbon emissions EnergyStar Hardware Mac Mac Mini Server Macintosh MacMini Mini Non-profit organization Solid-state drive United States Environmental Protection AgencyI have often written about the great opportunity and flexibility the Mac Mini Server offers nonprofits and small businesses.

#Tech: The Mac Mini Has Little Impact On Environment Yet Mighty Power

Non Profit Marketing 360

Apple Education: Technology Environment Hardware Review Nonprofit Reviews Technology carbon emissions EnergyStar Hardware Mac Mac Mini Server Macintosh MacMini Mini Non-profit organization Solid-state drive United States Environmental Protection AgencyI have often written about the great opportunity and flexibility the Mac Mini Server offers nonprofits and small businesses.

What Is A Well Run Non Profit Agency? I'll Tell You.

Seeking Grant Money Today

Clientele, community members, donors, non profit volunteers and staff, and agency leadership, you may ask: "What is a well run non profit?" A well run non profit agency is one in which: 10. The board of directors, (or volunteer leadership), are educated (about their role as leadership, know the agency's ratified policies, their legal responsibilities (i.e. There must be agency-wide buy-in into the mission statement. A proactive agency policy will benefit everyone.

Here Are Some Tips To Get Your Board Behind Your Agency's Grant Writing

Seeking Grant Money Today

The following are suggestions for any fundraising committee members, fundraising staff, or executive director looking to get their board members informed on, supportive of, and ultimately to become a strength in the agency's potential to raise more and larger grants. __ Never assume any organization's leadership and its respective individual members know what any new thing that any nonprofit is doing and how it's done.

If A Grant Donor Allows Phone Calls, Call Each Donor Your Agency Is Applying for a Grant From

Seeking Grant Money Today

Make sure that for each organization that your agency is going to apply to, you have researched each grant donor's giving guidelines and you know each grant application recipient's preferences, requirements to apply, and other pertinent application process details. Take any pressure off of yourself (and your agency) that you can. To prepare with a phone call with a grant donor - be sure that you know what your agency is applying for.

Grants for American Humane Association Animal Welfare Current Agency Member Organizations

Seeking Grant Money Today

American Humane Announces Expansion of Second Chance Fund Grant Program for Animal Welfare Agency Members Deadline: Open Through its Second Chance Fund, the American Humane Association ( [link] ) provides financial assistance, in select cases, to animal welfare organizations and breed- specific rescue groups responsible for the temporary care of animals as they are prepared for adoption into permanent homes. Funding to any one agency is limited to $2,000 per fiscal year.

Senator Ted Kennedy's Gifts to Those He Cared About Are Available to Us Nonprofits, To Imrpove Our Agencies, Too

Seeking Grant Money Today

The benefit of the affirmation would be nice but the example that Kennedy set, specifically, what he gave his son, is now a challenge before each of us, and it's a challenge that we can take up with tremendous success both in our personal lives, but also through the work of our agencies in our communities. With the passing of Senator Ted Kennedy there have been many memorials, this week.

Be Familiar Wtih All Other Organizations Doing Similar Or Related Work To Your Nonprofit's.For Your Agency's Improved Grant Raising

Seeking Grant Money Today

Step up your marketing and get your agency's name and successes made known. You do not ever want to disparage other organization, and you do not want to think of your organization as competing with other regional agencies because their mission is different from your organization's and therefore each of these nonprofit's are working on different pieces of the issue.

Grants for Multi-Disciplinary and Multi-Agency Breed-Specific or Golden Retriever-Specific Canine Cancer Research

Seeking Grant Money Today

From The Foundation Center. Morris Animal Foundation Announces New Research Opportunity Targeting Canine Cancer Deadline: January 1, 2008 The Morris Animal Foundation ( [link] ) is the largest charitable nonprofit organization funding research to protect, treat, and cure animals worldwide -- including both companion animals and wildlife. The foundation has announced a new Request for Proposals focused on canine cancer prevention.

The challenges of nonprofit website design

CrowdRise

This is a guest post written by Emma Wolfe, Content Marketing Growth Manager at Elevation, a full-service nonprofit web design agency. Rehauling your nonprofit’s website can be a scary undertaking, and while it might seem advantageous to cut budget corners and DIY the whole thing, we want everyone to first take a deep breath and wait. Design & Branding

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

The Internet Research Agency (IRA) . An actual social media ad purchased by Russian troll farm Internet Research Agency. An actual social media ad purchased by Russian troll farm Internet Research Agency.

Direct Mail vs Email Marketing: The Benefits of Both for Your Nonprofit Clients

Exactask Marketing

From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels.

3 Steps to Funding Nonprofit Marketing

Getting Attention

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer. And those of us who appreciate the power of storytelling are left to wonder why an agency with such amazing stories overlooks the opportunity to leverage them into donations or volunteers. A youth development agency that dreams of serving more children. The agency director/project manager is key.

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Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

While resources and initiatives have been devoted to assisting agencies for quite some time in advancing culturally competent communications, it wasn’t until more recently that lesbian, gay, bisexual, transgender and questioning people (LGBTQ) have been included in these conversations.

Inclusive Conversations: Make a Statement of Inclusion for 2018

Kivi's Nonprofit Communications Blog

The statements should convey, in a genuine way, that your agency is a safe and inclusive place where any individual or group can be and feel welcomed, respected, supported, and valued to fully participate. Create a method of accountability and core values for your agency.