Nationality of the Internet

Public Sector Marketing 2.0

America is in pink, Italy in pale blue, Sweden in green and unknown countries in white. North America: 266 million internet users (13.5% Latin America/Caribbean: 205 million internet users (10.4% Africa: 111 million internet users (5.6%

Global internet statistics for 2018

Public Sector Marketing 2.0

Asia holds half of the world’s internet users, however, Africa has the fastest growth rate. While Asia continues to grow its dominant share of overall internet users, Africa’s users are growing at the fastest rate. Internet penetration has pretty much reached its peak in North America.

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

We Are Social – North America Overview 2017. Analysys Mason – Africa Telecoms Outlook 2017. A great source of digital / telecoms statistics specific to Africa.

Trends 148

Rosa Loves T-Shirts for a Good Cause

Cause Related Marketing

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities. More transactional is a campaign from the luxury pen company Mont Blanc, which benefits UNICEF education projects in Asia, Africa, and Latin America.