The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

South Africa / $250. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. South Africa. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

Then we went down the rabbit hole on treasury issues, requisite disclosure in multiple countries, currency exchanges, and all kinds of legal headaches. More transactional is a campaign from the luxury pen company Mont Blanc, which benefits UNICEF education projects in Asia, Africa, and Latin America.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

What is intriguing to me is that none of these definitions mention individuals, behaviors, exchanges, marketing mixes or even social good. This S-D perspective views skills and knowledge (behaviors and ideas), rather than products, as the fundamental unit of exchange.

Social Marketing: A Six Volume Series

Social Marketing and Social Change

Extending the Vision of Social Marketing through Social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure - Alicia Glenane-Antoniads et al. Condom Social Marketing in Sub-Saharan Africa and the Total Market Approach - Steven Chapman et al.

The Best of Social Marketing in 2016

Social Marketing and Social Change

All but one of the 12 RCTs included the competition domain, four based their intervention on a theoretical framework, two included the insight domain in their design, and five included the exchange of the intervention.

Macromarketing and Social Change

Social Marketing and Social Change

Layton (2011, p.259) defines a marketing system as: “A network of individuals, groups and/or entities; embedded in a social matrix; linked directly or indirectly through sequential or shared participation in economic exchange; which jointly and/or collectively create value with and for customers, through the use of; assortments of products, services, experiences and ideas; and. Scaling-up coverage with insecticide-treated nets against malaria in Africa: Who should pay?

Social Media Boots Are Made For Running

Diva Marketing Blog

Isipho , a small nonprofit that’s mission is to improve the lives of the children in Nzinga, South Africa,  has raised its awareness and brought in funding through its Facebook page, blog and tweets.   However, with so many areas of the enterprise joining digital conversational exchanges With customers and stakeholders we inadvertently created a set of expectations.

Social Models for Marketing: Social Networks

Social Marketing and Social Change

Sexual network structure and the spread of HIV in Africa: evidence from Likoma Island, Malawi, AIDS , 21: 2323–2332. Concurrent sexual partnerships and the HIV epidemics in Africa: evidence to move forward. Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities.

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

Others might suggest that life is just a series of exchanges, some of which are communications and others that involve products and services under different sets of circumstances (see the other 3Ps). I often find myself asking “Where do people get these odd ideas about social marketing from?” You probably know some of them, such as –. Social marketing programs take a lot of time to plan. Social marketing is expensive to do. You have to do focus groups to do social marketing.

The Best of Social Marketing in 2016

Social Marketing and Social Change

All but one of the 12 RCTs included the competition domain, four based their intervention on a theoretical framework, two included the insight domain in their design, and five included the exchange of the intervention. The greatest number of studies focused on HIV outcomes (n=45) and took place in sub-Saharan Africa (n=67). What are some of the best papers published in social marketing this past year?