Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations. You are not attempting to use social media to build your email list (where the real digital marketing ROI lives). **You Marketing Nonprofits Social Media Google AdWords Matt Collins social media strategy The GuardianDo you find social media to be a big, fat time waster for your nonprofit?

Google Analytics: Cool charts but what do they mean?!

Nonprofit Marketing Blog

If you put in your cost data (like how much you spend to get visitors), you can look at ROI: are you getting back what you’re investing in attracting visitors? Measure online campaign performance : Look at the impact of your Google Grants Adwords, email marketing and social media outreach results. Or maybe the keywords your using on your Adwords are sending people who were looking for something else - in which case you want to rethink your Adwords.