Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is.

Google Adwords Tricks of the Trade – Part I

DonorDigital

With year-end fundraising officially over I thought I would share some insights from the various Google Adwords campaigns I manage for my non-profit clients. Also, my tips are based both on my experiences and calls placed to Google Adwords. Online Advertising Google Adwords

How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Google Adwords is a useful free tool for helping you choose keywords. Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they?

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations. Marketing Nonprofits Social Media Google AdWords Matt Collins social media strategy The Guardian

What Actually Works In Marketing in 5 Sentences

J Campbell Social Marketing

One man asked, “SO, after all this – Facebook, Instagram, Google AdWords, blogging – can you tell us, in 30 words or less – What actually works ?”

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10 Helpful Fundraising Websites

Fundraiser Ideas

SEOBook.org – SEOBook is a nonprofit’s guide to SEO (search engine optimization). With Google for Nonprofits, you can receive free or discounted Google apps, free AdWords advertising, and other great tools! Fundraising is the lifeblood of charitable organizations and nonprofit activities. Thanks to the Internet, you now have a wide variety of tools at your fingertips. Following are 10 helpful fundraising websites.

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Nearly every post has a visual attached, and all the visuals are optimized for the channel. Stamer keeps on top of any Facebook changes to ensure that the photos and visuals are in compliance and the optimal size. Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1.

Google Giveth and Google Taketh Away

The Agitator

So when I say that requiring most nonprofits to make massive changes to their AdWords account in 15 days over Christmas and New Years in order to keep their Grants has all the sensitivity of burlap underwear, know that I do so with love. There’s some good news: the $2 cost-per-click limit has been lifted for those who are optimizing toward conversions. (You You are optimizing toward conversions, right?).

What's an Email Address Worth?

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The main sources of email list growth are site traffic, permission based list building (al la Care2), Google Adwords, direct mail list appends, and list rentals. How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. And we should.

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5 Reasons Nonprofits Should Take Search Seriously - Part II

Donor Power Blog

It allows you to buy your way in by offering grants up to $10,000 per month to use for Google AdWords to help promote your website. Then, you need someone to do something about these findings by optimizing your site content. You've been waiting for our last 2 reasons! We saved the powerful boost of motivation for last. Here's part II: 4. Getting started is free! It’s an uphill battle to compete with commercial clients in the search jungle.

5 Reasons Nonprofits Should Take Search Seriously - Part II

Donor Power Blog

It allows you to buy your way in by offering grants up to $10,000 per month to use for Google AdWords to help promote your website. Then, you need someone to do something about these findings by optimizing your site content. You've been waiting for our last 2 reasons! We saved the powerful boost of motivation for last. Here's part II: 4. Getting started is free! It’s an uphill battle to compete with commercial clients in the search jungle.

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