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#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. Google.org is perhaps not as well known, but its philanthropic outreach is huge, and it offers that money and support numerous ways – some of which your organization can surely take advantage of!

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The Guardian, “ It’s time for charities to stop wasting money on social media ”, while nodding vehemently and pumping your fists up and down.

What's an Email Address Worth?

Fundraising 123

The amount of money you are willing to spend to acquire an online supporter should be determined by the value that your organization will receive from that supporter (and permission to send messages to him/her, of course).

Email 130