Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The Guardian, “ It’s time for charities to stop wasting money on social media ”, while nodding vehemently and pumping your fists up and down. Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations. Marketing Nonprofits Social Media Google AdWords Matt Collins social media strategy The Guardian