Should you do SEO marketing? An interview with Didit CEO, Kevin Lee
Wild Woman Fundraising
JANUARY 19, 2010
Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Kevin Lee: Definitely, nonprofits have been discovering the power of search, both SEO and PPC (Paid Search) for several years. MT: Have you heard of Google’s Adwords Grants program, and what do you think of it, if so? MT: I certainly didn’t have much time to manage the Adwords account in one of my previous jobs.