Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Let’s talk about Search Engine Optimization. Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. I interviewed Kevin because I had been wondering about the return on investment for Search Engine Optimization for nonprofits for a long time. Search Engine Optimization (SEO) marketing has gotten a huge amount of attention in the last several years.

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Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

It may be tempting to read articles with provocative titles like Matt Collins’ recent post for The Guardian, “ It’s time for charities to stop wasting money on social media ”, while nodding vehemently and pumping your fists up and down.

What Actually Works In Marketing in 5 Sentences

J Campbell Social Marketing

One man asked, “SO, after all this – Facebook, Instagram, Google AdWords, blogging – can you tell us, in 30 words or less – What actually works ?”

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How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Can a nonprofit dealing with childhood cancer research raise money and awareness using Facebook? Nearly every post has a visual attached, and all the visuals are optimized for the channel. Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1.

What's an Email Address Worth?

Fundraising 123

The amount of money you are willing to spend to acquire an online supporter should be determined by the value that your organization will receive from that supporter (and permission to send messages to him/her, of course).

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