They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. For example, when the team saw terms related to small business startup tools appearing regularly in their keyword research, they created a feature that included three resources to help entrepreneurs start a new business. MORE

In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. To find out if search traffic exists use this free keyword tool provided by Google. MORE

Here's how to get started with Google Grants and AdWords in 7 easy steps: Apply for Google Grants: Google promises to process all applications within six months. Once your application is processed, you can begin advertising your nonprofit on Google Adwords. If you don't want to wait, you can setup a paid Adwords account and begin to experiment for as little as $10 a month. Develop your keywords: A keyword is the search word or phrase that you "buy" from Google (i.e., MORE

‘ Google Grants ‘ offers the opportunity for your nonprofit to tap into AdWords via your organization’s website and via a series of keywords you submit to Google with your application. Google is the great behemoth of web searching and video hosting. MORE

When the National Women's Law Center first applied for a Google grant - $10,000 worth of free advertising each month through Google's AdWords program - my co-workers and I knew it was at least worth trying. Google AdWords charges are calculated on a cost-per-click basis. But a few months later, we were seeing our AdWords click-through rates of 600 per day. Choosing the Keywords Next, we held a series of brainstorming sessions to come up with our topics and keywords. MORE

It allows you to buy your way in by offering grants up to $10,000 per month to use for Google AdWords to help promote your website. You’ve got to have the analytics capabilities (and people) to understand what keywords are driving traffic to your site. You've been waiting for our last 2 reasons! We saved the powerful boost of motivation for last. Here's part II: 4. Getting started is free! It’s an uphill battle to compete with commercial clients in the search jungle. MORE

Q: How do I find the keyword section of Google Analytics to see what keywords people used to find us? You will find the list of keywords from search engines under Traffic Sources > Keywords. These keywords are what your visitors searched before they were directed to your web site. When you access the list of keywords, you can also see related statistics telling you how long a visitor spent on your site or how many pages were subsequently visited. MORE

That means keyword research. Google Keyword Tool *. Note: Google has recently announced that this version of this tool will eventually require first logging into Google AdWords. Since keyword research starts broad before narrowing in, the Keyword tool is a good place to start. MORE

So when I say that requiring most nonprofits to make massive changes to their AdWords account in 15 days over Christmas and New Years in order to keep their Grants has all the sensitivity of burlap underwear, know that I do so with love. Some simple steps: Look through the list of keywords that people use to get to your site and add negative keywords that exclude the inappropriate ones. Or are they so important that you will count on other keywords to bring up their game? MORE

Measure online campaign performance : Look at the impact of your Google Grants Adwords, email marketing and social media outreach results. Google will tell you what keywords people are using to find your site. Or maybe the keywords your using on your Adwords are sending people who were looking for something else - in which case you want to rethink your Adwords. MORE

If you've been recently awarded a Google Grant, Google has resources to help your organization make the most of AdWords, which include the following tips: Visit your account set-up and make changes or updates to your campaign at any time. Here are a few items we'd recommend you review right off the bat: * Keyword list: Make sure your organization name is included, as well as any relevant cause-related terms (e.g., MORE

Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire. MORE

Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. MT: Have you heard of Google’s Adwords Grants program, and what do you think of it, if so? MT: I certainly didn’t have much time to manage the Adwords account in one of my previous jobs. Do you have a Google AdWords grant? MORE