Expert insights. Personalized for you.
Fundraisers can learn a lot from good advertising because it puts all the focus on the consumer (your donor). Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blog MORE
The challenge of this kind of advertising is to deliver something as good as the cause (and the ice cream) without turning maudlin. Instead it occupies that vast middle ground that most advertising does. MORE
In the Great Recession some companies are turning to sponsorship, including cause marketing, instead of carpet bombing us with more ads. Sponsorship is potentially cheaper than just buying ads, probably more targeted, more easily attuned to social media, and ‘stickier.’Pepsi MORE
Me: How much do you spend on advertising? It sounds very hip and current to brag about how you don't spend money on advertising. Doing stuff like mailing postcards, buying space on an email list or *gasp* placing some print advertising is old fashioned. There are some times that it might be a good idea for you (yes YOU) to actually spend some money on advertising. But you can also do this with print advertising. MORE
This hands-on Case Study examines how nonprofits can use Facebook Advertising to drive potential supporters to you, giving them opportunities to engage in your mission. Online Advertising Social Media and Mobile facebook MORE
” People trained in the classic ways of advertising and marketing are useless as we transition into digital and social marketing, says the chairman of Razoo, a digital agency which, we must assume, has achieved pre-eminence by not positioning itself as an expert. Advertising Community Marketing Marketing Skills Nonprofit Research Social Media Forbes Internet marketing marketing Marketing and Advertising(Photo credit: ganesha.isis). MORE
Advertising Communications Community Direct Mail E-Mail Facebook Fundraising Marketing Nonprofit Philanthropy Report Research Resource Social Media Study advertising communication direct mail email Google marketing Marketing and Advertising Non-profit organization Nonprofit organization online fundraising research Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again? MORE
If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving. MORE
The post What a terrific advertisement! Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned Giving MORE
Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes. At the unit I’m working for, we write about advertising and marketing. That doesn’t mean that cause advertising can’t be abstract. MORE
It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of the three, I appreciate Disney's ads (there are several versions) the most because they. MORE
The request page ask for some information about you/your group and how you will advertise the event. We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year! MORE
The advertisements have images of the foods sold at the market and QR Codes associated with each product. Advertising Case Study Community Geo-Location iDevice iPhone Apps Marketing Media Review Reviews Social Media Technology Business economy Marketing and Advertising MORE
With all the excitement about all the social networks and all the purchases that Facebook has been making lately , it’s worth remembering that not only do more ‘traditional’ media exist but they also can be of greater value than the newest platform that has all the media and investor eyeballs. Such should be especially remembered by nonprofits who might not have the resources to establish a presence on the latest Pinterest trend. According to the latest eNonprofit Benchmark Study by NTEN ( Nonprofit Technology Network ) and M+R Strategic Services , a substantial email list and a well-crafted email campaign remain the most valuable fundraising tools in your charity’s box. Just how valuable? From the 2012 eNonprofit Study (p.11). For me, one of the biggest surprises in the report was not so much the fact that email remains so important a means of outreach , but that response rates went up by 28% since the previous year, and fundraising via email outreach went up as well by 19%. Given the pseudo-recovery we’re having ? unless we’re not having one ? that fundraising initiated by the tried-and-true e-blast grew even by double digits should give nonprofits motivation to keep the blasts going. That’s not to say other platforms are not expanding as well. Facebook ‘likes’ for nonprofits and charities went up an average of 70%! If yours didn’t skyrocket, don’t fret: social-network platforms are catching eyeballs, but not bringing in donations. And even with that stunning growth, social networks like Facebook and Twitter remain well behind emails for click throughs and actionable responses from constituents. And the graphic from the NTEN/M+R Report shows above, email still is the biggest puller of readers and activists. What is changing, is the ‘emerging’ technology by which people access the ‘older’ medium. “Of the nonprofits with mobile programs surveyed, roughly a third had optimized their emails for display on smartphones, and a third had not. The remaining third plan to optimize their emails within the coming year. As of November 2011, 89.6 million Americans use their mobile phone to access either work or personal email – an increase of 28% in the last year alone.” (p.24) Which means the email blast should still remain the opening salvo when fundraising, but your nonprofit needs to be ensuring that the email is as accessible on a smartphone as it is on a tablet or laptop. You can download the entire report here. But be sure to develop email designs that will facilitate reading, engaging, and donating on a smartphone. We would also love to hear your anecdotal experiences of 2011. Have you seen growth? Has a recovery benefited your organization? What worked? Share with your peers how your nonprofit helped raise the numbers. Advertising Advice Campaigns Communications Community Crowdfunding Design Development Donor Acquisition E-Mail eNewsletter Facebook Fundraising Grants and Funding iPad Apps iPad/Tablet iPhone Apps Marketing Marketing Skills Media Review Nonprofit relationships Report Resource Reviews Social Media Web Design design email marketing iPad IPhone Marketing and Advertising Non-profit organization Nonprofit organization NTEN Smartphone Social network Tablet computer Twitter MORE
YouGov recently conducted a type of survey I see fairly often, looking at the question: Do consumers trust advertising? If, by and large, folks are distrustful of advertising, what makes you think they would look any more favorably upon your fundraising appeals/advertising? MORE
flickr/oddsock. Every week I volunteer at a local free store to sort through donated goods and put them on shelves and racks. The next day 500 “shoppers&# come through this very small space and get what they need. The place operates on a shoestring budget and relies heavily on volunteers. Every month I get a four-page, black and white, laser-printed newsletter from this free store. MORE
At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months. MORE
Forever stamps still good after the 27th. We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. MORE
With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. As a bonus, Facebook allows you to insert a call-to-action on the last screen of the advertisement. MORE
In the buildup to the IPO, Facebook rather quietly established a few changes to its interface , including a ticker of “Trending Articles” and advertisements that might appear because a friend ‘liked’ the product in his or her account. Should nonprofits worry? MORE
Jane covered the campaign in her advertising column in yesterday’s Times, and called to get my take on the ads — generously designed pro bono by G2 USA — that will run in December issues of high-end consumer magazines including Esquire, Saveur and Harper’s Bazaar. MORE
The opportunity is in what’s called ‘space available advertising.’ You don’t have to look at the official figures from Association of Magazine Media (AMM), the trade group for the magazine industry, to see that magazines remain mired in the recession right now in the United States. MORE
The advertisements have images of the foods sold at the market and QR Codes associated with each product. Advertising Case Study Community Geo-Location iDevice iPhone Apps Marketing Media Review Reviews Social Media Technology Business economy Marketing and Advertising MORE
Advertising Disclosures Registration Requirements Contract Issues UBIT Today, we’re answering your questions on advertising disclosures. Corporate Partnerships & The Law: Advertising Disclosures 1. MORE
Indeed, Twitter stressed the fact that you can dismiss them with a click without dealing directly with the linked content of the advertisements. What he fears is that Twitter will soon give advertisers access to all accounts, meaning you could get deals from companies you have no interest in. ’ Will such advertising deter your organization from using Twitter’s services? For larger charities, TV advertising is a commonly used medium (and expense). MORE
This new experiment was done on native advertising. For example, I went to a news story at random; these were the native advertising headlines: Glasses-Wearers Are Going Crazy Over This Website. Thus, advertisers like AT&T, Johnson & Johnson, Coke, Pepsi, etc. MORE
Are they new media advertising campaigns? 2010 Olympic Advertisers Tide Just Thoughts for a Friday the 13th afternoon. Over the past few years I've asked hundreds of people what they thought social media meant. Duncan Wardle's, VP Global PR for Disney, response was typical of most. - " Creating dialog with consumers.". . Spent the last 2 days at social media events in Atlanta. MORE
You’ve probably seen a growing presence of QR (‘Quick Response’) Codes in your daily life: they can be found on price labels at numerous ‘big-box’ stores, they are often included on public boards and advertisements (like at bus stops or outside sports stadia), and they are starting to show up in traditional print media like newspapers. QR Codes are, in fact, gateways to a wealth of e-information, and your organization should be using them too. Though its presence seems really to have expanded only in the last 2-3 years, the code was developed in 1994 in an effort to pack greater information into the traditional bar code. The bar code can hold up to about 20 numbers, whereas the QR Code can hold over 7 thousand numbers, and letters, in its hypnotic black-and-white cubes. How does one gain access to its treasures? What makes the QR Code useful? And how might nonprofits benefit from a technology designed to assist packaging warehouses and logistics? The code was designed to pack more information into a similar space as a bar code, all while accentuating contrasts that would allow scanners to read it from a distance (Think of how often you must scan that jug of milk and its bar code at the self-service cash register at the grocery store.). But its presence in the larger public sphere exploded once developers created software that allowed smartphone cameras to act at QR Code readers. Snap a photo of the code with a reader, and the reader/scanner does what is programmed into the code: open a website, prep an email, offer a coupon, encourage a donation… Besides the fact that the QR Code can be read by anyone with a smartphone, another really useful aspect of the code is its built-in ability to correct errors in reading the code. Indeed, the algorithms of error correction can be expanded exponentially, which means your organization can intentionally embed all kinds of ‘errors’ in a QR Code, yet still have it provide the necessary information to the phone and thus to your client. Why have this? When you could have this? (Go ahead: take a picture). The MKCREATIVE QR Code (to the bottom right) contains the ‘errors’ of colors, rounded corners, and the text logo through the middle of the code. Yet those ‘errors’ make the code much more attractive than a box of boxes, and they allow human identification and branding consistency even before the code sends the viewer’s cellphone off to find further information about our creative-services agency. Nonprofits should be taking advantage of this technology (and many do) because one need not get the perfect scan to get the pertinent information. Thus codes put on t-shirts and other swag for events, or on handouts, or even placed on your organization’s business card can promulgate useful information even if the t-shirt is wrinkled, the handout folded, or the business card scribbled on. The basic code is cheap to make, and some software packages will create one for your organization for only a few bucks. That said, the code should be appreciated for its ability to become a work of art and of branding in its own right – a process that takes a bit of time and expertise. Think about the ways your nonprofit distributes its website, offers information on the latest events it is hosting, and encourages people to make donations. Why not tap into the coolness and convenience of the QR Code? And be sure to present it in an informative and visually appealing manner. The investment will pay great dividends as more and more people become aware of their power. Advertising Advice Branding Communications Design Education: Technology Graphic Design How-to iPhone Apps Marketing Nonprofit Public Media Public Relations Publications Design Social Media Technology Web and Print Barcode Business communication design IPhone marketing Marketing and Advertising Non-profit organization Online Communities QR Code Quick response manufacturing Smartphone MORE
A couple of them probably are not surprising for those organizations already engaged in social networks: outright self-advertising is frowned upon, for example. MORE
Advertising on social media sites is an opportunity that has not gotten much attention. Thanks to the large amounts of personal information that Facebook users cheerfully let fly into the atmosphere, Facebook advertising has astounding capabilities for pinpoint targeting of your audience. Nonprofit advertising Beth Kanter Facebook Social Media MORE
As you’ve probably noticed this month I’ve been promoting a nonprofit, The Wellspring Foundation encouraging people to help a school in Rwanda. This has made me realize that we could all really benefit from showcasing the many different campaigns and nonprofits that we represent. Starting next month I am going to provide an area on my sidebar, available for free, for you to promote your nonprofit or campaign. MORE
Nonprofit Advertising and Marketing Advertising mail Cognitive science copywriting Fundraising Neuroscience Tom Ahern WritingThe base of the brain (Photo credit: Wikipedia). MORE
But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets. MORE
In light of the pay-to-play policy, the marketing mavens say what nonprofits really need is not buttons but grants to offset advertising expenses (along the lines of Google grantsl). Nonprofit advertising Beth Kanter Donation donors engagement Facebook Fundraising marketing Marketing and Advertising Non-profit organization Nonprofit organization online fundraising Social Media MORE
The post Chasm between knowledge and ignorance in marketing and advertising appeared first on MarketSmart |. Fundraising Lead Generation Major Giving Planned Giving Advertising nonprofit marketingIf you are spending your donors’ hard-earned cash on marketing (fundraising), you must watch this short video from one of my heroes – David Ogilvy. Lessons learned include: 1. Personalize your marketing to your supporters. MORE
Justification for the $10 billion stock sale comes not so much from growth in membership but from ever expanding advertising revenues. The Timeline is meant to increase advertising opportunities among users’ networks and offer advertisers means to track people’s behavior. MORE
For businesses, a larger SEM strategy should absolutely be part of your advertising and outreach plans. MORE
With Promoted Updates, Foursquare helps advertisers push people into stores (venturebeat.com). Checking in on the iPhone. MORE
This week, Megan and I talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.” ” In it, Stuart profiles a new campaign called Run 10 Feed 10. Each person who registers to run in 10-kilometer races to be held in 11. CauseTalk Radio Podcast cause marketing new york times run 10 feed 10 stuart elliott MORE
In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. Never mind that very few of these experts have ever actually produced a Super Bowl ad, much less one that would pass muster with their equally critical peers! So not one more word on the 2012 Super Bowl ads, at least from me. Instead I want to raise the banner for a kind of cause marketing I’d like to see actually develop. MORE
According to a Facebook sales presentation published by Ad Age, an organization that wants its posts to be seen by its fans had best buy advertising. Advertising Facebook Nonprofit Social Media advertising marketing Marketing and Advertising Non-profit organization Nonprofit organization If you thought Facebook was a no-cost way to reach out to potential supporters, brace yourself for a big disappointment. MORE
The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves. MORE
Is it a case of false advertising, or is Facebook still working out the kinks? CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? for at least a $5 fee ? MORE
Advertising Related Topics iMarketSmart
AUGUST 19, 2016
The post What a terrific advertisement! Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned Giving
Kivi's Nonprofit Communications Blog
APRIL 20, 2015
With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. As a bonus, Facebook allows you to insert a call-to-action on the last screen of the advertisement.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Selfish Giving
OCTOBER 2, 2019
Advertising Disclosures Registration Requirements Contract Issues UBIT Today, we’re answering your questions on advertising disclosures. Corporate Partnerships & The Law: Advertising Disclosures 1.
Cause Related Marketing
JULY 8, 2011
The opportunity is in what’s called ‘space available advertising.’ You don’t have to look at the official figures from Association of Magazine Media (AMM), the trade group for the magazine industry, to see that magazines remain mired in the recession right now in the United States.
iMarketSmart
JULY 22, 2015
The post Chasm between knowledge and ignorance in marketing and advertising appeared first on MarketSmart |. Fundraising Lead Generation Major Giving Planned Giving Advertising nonprofit marketingIf you are spending your donors’ hard-earned cash on marketing (fundraising), you must watch this short video from one of my heroes – David Ogilvy. Lessons learned include: 1. Personalize your marketing to your supporters.
Non Profit Marketing 360
APRIL 1, 2012
Advertising on social media sites is an opportunity that has not gotten much attention. Thanks to the large amounts of personal information that Facebook users cheerfully let fly into the atmosphere, Facebook advertising has astounding capabilities for pinpoint targeting of your audience. Nonprofit advertising Beth Kanter Facebook Social Media
The Agitator
APRIL 24, 2014
YouGov recently conducted a type of survey I see fairly often, looking at the question: Do consumers trust advertising? If, by and large, folks are distrustful of advertising, what makes you think they would look any more favorably upon your fundraising appeals/advertising?
Non Profit Marketing 360
APRIL 2, 2012
The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves.
ImpactMax
APRIL 5, 2009
flickr/oddsock. Every week I volunteer at a local free store to sort through donated goods and put them on shelves and racks. The next day 500 “shoppers&# come through this very small space and get what they need. The place operates on a shoestring budget and relies heavily on volunteers. Every month I get a four-page, black and white, laser-printed newsletter from this free store.
Non Profit Marketing 360
APRIL 18, 2012
Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes. At the unit I’m working for, we write about advertising and marketing. That doesn’t mean that cause advertising can’t be abstract.
Cause Related Marketing
JUNE 29, 2011
The challenge of this kind of advertising is to deliver something as good as the cause (and the ice cream) without turning maudlin. Instead it occupies that vast middle ground that most advertising does.
A Small Change
MARCH 23, 2009
As you’ve probably noticed this month I’ve been promoting a nonprofit, The Wellspring Foundation encouraging people to help a school in Rwanda. This has made me realize that we could all really benefit from showcasing the many different campaigns and nonprofits that we represent. Starting next month I am going to provide an area on my sidebar, available for free, for you to promote your nonprofit or campaign.
The Agitator
AUGUST 12, 2018
This new experiment was done on native advertising. For example, I went to a news story at random; these were the native advertising headlines: Glasses-Wearers Are Going Crazy Over This Website. Thus, advertisers like AT&T, Johnson & Johnson, Coke, Pepsi, etc.
DonorDigital
JULY 30, 2013
At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months.
Diva Marketing Blog
NOVEMBER 13, 2009
Are they new media advertising campaigns? 2010 Olympic Advertisers Tide Just Thoughts for a Friday the 13th afternoon. Over the past few years I've asked hundreds of people what they thought social media meant. Duncan Wardle's, VP Global PR for Disney, response was typical of most. - " Creating dialog with consumers.". . Spent the last 2 days at social media events in Atlanta.
Cause Related Marketing
MARCH 26, 2010
It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of the three, I appreciate Disney's ads (there are several versions) the most because they.
Cause Related Marketing
JULY 13, 2010
In the Great Recession some companies are turning to sponsorship, including cause marketing, instead of carpet bombing us with more ads. Sponsorship is potentially cheaper than just buying ads, probably more targeted, more easily attuned to social media, and ‘stickier.’Pepsi
DonorDigital
JUNE 10, 2013
This hands-on Case Study examines how nonprofits can use Facebook Advertising to drive potential supporters to you, giving them opportunities to engage in your mission. Online Advertising Social Media and Mobile facebook
Cause Related Marketing
FEBRUARY 7, 2012
In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. Never mind that very few of these experts have ever actually produced a Super Bowl ad, much less one that would pass muster with their equally critical peers! So not one more word on the 2012 Super Bowl ads, at least from me. Instead I want to raise the banner for a kind of cause marketing I’d like to see actually develop.
Selfish Giving
JULY 26, 2012
This week, Megan and I talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.” ” In it, Stuart profiles a new campaign called Run 10 Feed 10. Each person who registers to run in 10-kilometer races to be held in 11. CauseTalk Radio Podcast cause marketing new york times run 10 feed 10 stuart elliott
Mission Paradox Blog
MAY 11, 2010
Me: How much do you spend on advertising? It sounds very hip and current to brag about how you don't spend money on advertising. Doing stuff like mailing postcards, buying space on an email list or *gasp* placing some print advertising is old fashioned. There are some times that it might be a good idea for you (yes YOU) to actually spend some money on advertising. But you can also do this with print advertising.
Non Profit Marketing 360
JANUARY 7, 2014
According to a Facebook sales presentation published by Ad Age, an organization that wants its posts to be seen by its fans had best buy advertising. Advertising Facebook Nonprofit Social Media advertising marketing Marketing and Advertising Non-profit organization Nonprofit organization If you thought Facebook was a no-cost way to reach out to potential supporters, brace yourself for a big disappointment.
iMarketSmart
MAY 13, 2016
Fundraisers can learn a lot from good advertising because it puts all the focus on the consumer (your donor). Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blog
Non Profit Marketing 360
JANUARY 4, 2014
Advertising Communications Community Direct Mail E-Mail Facebook Fundraising Marketing Nonprofit Philanthropy Report Research Resource Social Media Study advertising communication direct mail email Google marketing Marketing and Advertising Non-profit organization Nonprofit organization online fundraising research Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again?
Getting Attention
NOVEMBER 15, 2011
Jane covered the campaign in her advertising column in yesterday’s Times, and called to get my take on the ads — generously designed pro bono by G2 USA — that will run in December issues of high-end consumer magazines including Esquire, Saveur and Harper’s Bazaar.
Non Profit Marketing 360
FEBRUARY 3, 2012
Justification for the $10 billion stock sale comes not so much from growth in membership but from ever expanding advertising revenues. The Timeline is meant to increase advertising opportunities among users’ networks and offer advertisers means to track people’s behavior.
Non Profit Marketing 360
JANUARY 3, 2013
The request page ask for some information about you/your group and how you will advertise the event. We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year!
Non Profit Marketing 360
MARCH 30, 2012
Nonprofit Advertising and Marketing Advertising mail Cognitive science copywriting Fundraising Neuroscience Tom Ahern WritingThe base of the brain (Photo credit: Wikipedia).
Non Profit Marketing 360
MAY 29, 2012
In the buildup to the IPO, Facebook rather quietly established a few changes to its interface , including a ticker of “Trending Articles” and advertisements that might appear because a friend ‘liked’ the product in his or her account. Should nonprofits worry?
Non Profit Marketing 360
NOVEMBER 14, 2012
Is it a case of false advertising, or is Facebook still working out the kinks? CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? for at least a $5 fee ?
iMarketSmart
NOVEMBER 1, 2017
If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.
Non Profit Marketing 360
JULY 23, 2012
For businesses, a larger SEM strategy should absolutely be part of your advertising and outreach plans.
Non Profit Marketing 360
OCTOBER 26, 2011
The advertisements have images of the foods sold at the market and QR Codes associated with each product. Advertising Case Study Community Geo-Location iDevice iPhone Apps Marketing Media Review Reviews Social Media Technology Business economy Marketing and Advertising
Non Profit Marketing 360
DECEMBER 19, 2011
But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets.
Non Profit Marketing 360
JULY 26, 2012
With Promoted Updates, Foursquare helps advertisers push people into stores (venturebeat.com). Checking in on the iPhone.
Non Profit Marketing 360
JANUARY 10, 2013
Forever stamps still good after the 27th. We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks.
Non Profit Marketing 360
APRIL 24, 2012
With all the excitement about all the social networks and all the purchases that Facebook has been making lately , it’s worth remembering that not only do more ‘traditional’ media exist but they also can be of greater value than the newest platform that has all the media and investor eyeballs. Such should be especially remembered by nonprofits who might not have the resources to establish a presence on the latest Pinterest trend. According to the latest eNonprofit Benchmark Study by NTEN ( Nonprofit Technology Network ) and M+R Strategic Services , a substantial email list and a well-crafted email campaign remain the most valuable fundraising tools in your charity’s box. Just how valuable? From the 2012 eNonprofit Study (p.11). For me, one of the biggest surprises in the report was not so much the fact that email remains so important a means of outreach , but that response rates went up by 28% since the previous year, and fundraising via email outreach went up as well by 19%. Given the pseudo-recovery we’re having ? unless we’re not having one ? that fundraising initiated by the tried-and-true e-blast grew even by double digits should give nonprofits motivation to keep the blasts going. That’s not to say other platforms are not expanding as well. Facebook ‘likes’ for nonprofits and charities went up an average of 70%! If yours didn’t skyrocket, don’t fret: social-network platforms are catching eyeballs, but not bringing in donations. And even with that stunning growth, social networks like Facebook and Twitter remain well behind emails for click throughs and actionable responses from constituents. And the graphic from the NTEN/M+R Report shows above, email still is the biggest puller of readers and activists. What is changing, is the ‘emerging’ technology by which people access the ‘older’ medium. “Of the nonprofits with mobile programs surveyed, roughly a third had optimized their emails for display on smartphones, and a third had not. The remaining third plan to optimize their emails within the coming year. As of November 2011, 89.6 million Americans use their mobile phone to access either work or personal email – an increase of 28% in the last year alone.” (p.24) Which means the email blast should still remain the opening salvo when fundraising, but your nonprofit needs to be ensuring that the email is as accessible on a smartphone as it is on a tablet or laptop. You can download the entire report here. But be sure to develop email designs that will facilitate reading, engaging, and donating on a smartphone. We would also love to hear your anecdotal experiences of 2011. Have you seen growth? Has a recovery benefited your organization? What worked? Share with your peers how your nonprofit helped raise the numbers. Advertising Advice Campaigns Communications Community Crowdfunding Design Development Donor Acquisition E-Mail eNewsletter Facebook Fundraising Grants and Funding iPad Apps iPad/Tablet iPhone Apps Marketing Marketing Skills Media Review Nonprofit relationships Report Resource Reviews Social Media Web Design design email marketing iPad IPhone Marketing and Advertising Non-profit organization Nonprofit organization NTEN Smartphone Social network Tablet computer Twitter
Non Profit Marketing 360
AUGUST 20, 2012
A couple of them probably are not surprising for those organizations already engaged in social networks: outright self-advertising is frowned upon, for example.
Non Profit Marketing 360
SEPTEMBER 9, 2011
You’ve probably seen a growing presence of QR (‘Quick Response’) Codes in your daily life: they can be found on price labels at numerous ‘big-box’ stores, they are often included on public boards and advertisements (like at bus stops or outside sports stadia), and they are starting to show up in traditional print media like newspapers. QR Codes are, in fact, gateways to a wealth of e-information, and your organization should be using them too. Though its presence seems really to have expanded only in the last 2-3 years, the code was developed in 1994 in an effort to pack greater information into the traditional bar code. The bar code can hold up to about 20 numbers, whereas the QR Code can hold over 7 thousand numbers, and letters, in its hypnotic black-and-white cubes. How does one gain access to its treasures? What makes the QR Code useful? And how might nonprofits benefit from a technology designed to assist packaging warehouses and logistics? The code was designed to pack more information into a similar space as a bar code, all while accentuating contrasts that would allow scanners to read it from a distance (Think of how often you must scan that jug of milk and its bar code at the self-service cash register at the grocery store.). But its presence in the larger public sphere exploded once developers created software that allowed smartphone cameras to act at QR Code readers. Snap a photo of the code with a reader, and the reader/scanner does what is programmed into the code: open a website, prep an email, offer a coupon, encourage a donation… Besides the fact that the QR Code can be read by anyone with a smartphone, another really useful aspect of the code is its built-in ability to correct errors in reading the code. Indeed, the algorithms of error correction can be expanded exponentially, which means your organization can intentionally embed all kinds of ‘errors’ in a QR Code, yet still have it provide the necessary information to the phone and thus to your client. Why have this? When you could have this? (Go ahead: take a picture). The MKCREATIVE QR Code (to the bottom right) contains the ‘errors’ of colors, rounded corners, and the text logo through the middle of the code. Yet those ‘errors’ make the code much more attractive than a box of boxes, and they allow human identification and branding consistency even before the code sends the viewer’s cellphone off to find further information about our creative-services agency. Nonprofits should be taking advantage of this technology (and many do) because one need not get the perfect scan to get the pertinent information. Thus codes put on t-shirts and other swag for events, or on handouts, or even placed on your organization’s business card can promulgate useful information even if the t-shirt is wrinkled, the handout folded, or the business card scribbled on. The basic code is cheap to make, and some software packages will create one for your organization for only a few bucks. That said, the code should be appreciated for its ability to become a work of art and of branding in its own right – a process that takes a bit of time and expertise. Think about the ways your nonprofit distributes its website, offers information on the latest events it is hosting, and encourages people to make donations. Why not tap into the coolness and convenience of the QR Code? And be sure to present it in an informative and visually appealing manner. The investment will pay great dividends as more and more people become aware of their power. Advertising Advice Branding Communications Design Education: Technology Graphic Design How-to iPhone Apps Marketing Nonprofit Public Media Public Relations Publications Design Social Media Technology Web and Print Barcode Business communication design IPhone marketing Marketing and Advertising Non-profit organization Online Communities QR Code Quick response manufacturing Smartphone
Non Profit Marketing 360
NOVEMBER 4, 2011
The advertisements have images of the foods sold at the market and QR Codes associated with each product. Advertising Case Study Community Geo-Location iDevice iPhone Apps Marketing Media Review Reviews Social Media Technology Business economy Marketing and Advertising
Non Profit Marketing 360
DECEMBER 1, 2012
” People trained in the classic ways of advertising and marketing are useless as we transition into digital and social marketing, says the chairman of Razoo, a digital agency which, we must assume, has achieved pre-eminence by not positioning itself as an expert. Advertising Community Marketing Marketing Skills Nonprofit Research Social Media Forbes Internet marketing marketing Marketing and Advertising(Photo credit: ganesha.isis).
Non Profit Marketing 360
JANUARY 7, 2014
In light of the pay-to-play policy, the marketing mavens say what nonprofits really need is not buttons but grants to offset advertising expenses (along the lines of Google grantsl). Nonprofit advertising Beth Kanter Donation donors engagement Facebook Fundraising marketing Marketing and Advertising Non-profit organization Nonprofit organization online fundraising Social Media
130 
Let's personalize your content