What a terrific advertisement!


The post What a terrific advertisement! Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned Giving

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. As a bonus, Facebook allows you to insert a call-to-action on the last screen of the advertisement.

Recession Advertising Opportunity

Cause Related Marketing

The opportunity is in what’s called ‘space available advertising.’ You don’t have to look at the official figures from Association of Magazine Media (AMM), the trade group for the magazine industry, to see that magazines remain mired in the recession right now in the United States.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves.

The Secret to Great Nonprofit Advertising

Mission Minded

Do You Trust Advertising?

The Agitator

YouGov recently conducted a type of survey I see fairly often, looking at the question: Do consumers trust advertising? If, by and large, folks are distrustful of advertising, what makes you think they would look any more favorably upon your fundraising appeals/advertising?

Facebook rolling out changes to its Advertising services


At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months.

Ads 4

Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Facebook advertising will be required in 2015 if you want to reach more of your fans, get new fans on your page and promote your events, posts, etc. Thanks for this great infographic, ShortStack!

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

Yes, Pinterest will soon be accepting and featuring advertisements on the site. That was largely ad generated, with Facebook surpassing 1 million advertisers on the site. Nonprofits Pinterest Social Media article pins bing content curation pinterest advertising promoted pins rich pins

Brand 101

Chasm between knowledge and ignorance in marketing and advertising


The post Chasm between knowledge and ignorance in marketing and advertising appeared first on MarketSmart |. Fundraising Lead Generation Major Giving Planned Giving Advertising nonprofit marketingIf you are spending your donors’ hard-earned cash on marketing (fundraising), you must watch this short video from one of my heroes – David Ogilvy. Lessons learned include: 1. Personalize your marketing to your supporters.

Where are you spending your marketing dollars?


If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.

How Nonprofits Advertise on Social Media

Non Profit Marketing 360

Advertising on social media sites is an opportunity that has not gotten much attention. Thanks to the large amounts of personal information that Facebook users cheerfully let fly into the atmosphere, Facebook advertising has astounding capabilities for pinpoint targeting of your audience. Nonprofit advertising Beth Kanter Facebook Social Media

Must. Somehow. Work Super Bowl Advertising and Cause Marketing Into This Headline

Cause Related Marketing

In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. Never mind that very few of these experts have ever actually produced a Super Bowl ad, much less one that would pass muster with their equally critical peers! So not one more word on the 2012 Super Bowl ads, at least from me. Instead I want to raise the banner for a kind of cause marketing I’d like to see actually develop.

7 Steps to Motivating the Actions You Need (Case Study)

Getting Attention

Jane covered the campaign in her advertising column in yesterday’s Times, and called to get my take on the ads — generously designed pro bono by G2 USA — that will run in December issues of high-end consumer magazines including Esquire, Saveur and Harper’s Bazaar.

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

The reason being that Google AdWords rewards advertisers who run more effective advertising campaigns with lower advertising costs (i.e. That equates to these charities paying up to 27% more for their Google advertising than they needed to.

Cheap authenticity > chic advertising


flickr/oddsock. Every week I volunteer at a local free store to sort through donated goods and put them on shelves and racks. The next day 500 “shoppers&# come through this very small space and get what they need. The place operates on a shoestring budget and relies heavily on volunteers. Every month I get a four-page, black and white, laser-printed newsletter from this free store.

First Advertising Tweets Go Out Today And Await Your Clickthrough

Non Profit Marketing 360

Indeed, Twitter stressed the fact that you can dismiss them with a click without dealing directly with the linked content of the advertisements. What he fears is that Twitter will soon give advertisers access to all accounts, meaning you could get deals from companies you have no interest in. ’ Will such advertising deter your organization from using Twitter’s services? For larger charities, TV advertising is a commonly used medium (and expense).

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Free Advertising for Your Nonprofit

A Small Change

As you’ve probably noticed this month I’ve been promoting a nonprofit, The Wellspring Foundation encouraging people to help a school in Rwanda. This has made me realize that we could all really benefit from showcasing the many different campaigns and nonprofits that we represent. Starting next month I am going to provide an area on my sidebar, available for free, for you to promote your nonprofit or campaign.

#HOWTO: Have A Film Screening As A Fundraising Opportunity

Non Profit Marketing 360

The request page ask for some information about you/your group and how you will advertise the event. We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year!

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Marketing is also not the same as advertising! Advertising is just one of the numerous options available when developing a promotional strategy, which in turn is just 1 of the 4P’s of marketing (I recently elaborated on this in my blog post entitled &# The Girl Effect “).

If you can ask for likes on Facebook, you can ask for legacy gifts everywhere


It drives me a bit batty every time I see an organization put the following words on the bottom of their emails or advertisements: “Like us on Facebook!” Advertising Facebook Fundraising marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing Social media strategy website online online marketing philosophy

#INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes

Non Profit Marketing 360

Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes. At the unit I’m working for, we write about advertising and marketing. That doesn’t mean that cause advertising can’t be abstract.

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Facebook Online Advertising Online Fundraising Online Fundraising Strategy Social Networking Bryan Miller digital fundraising trends The writing has been on the wall for a couple of years now.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

Is it a case of false advertising, or is Facebook still working out the kinks? CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? for at least a $5 fee ?

Optimizing Facebook display advertising results through audience testing


This hands-on Case Study examines how nonprofits can use Facebook Advertising to drive potential supporters to you, giving them opportunities to engage in your mission. Online Advertising Social Media and Mobile facebook

#Tech: QR Codes Offer Easy And Appealing Access To Your Nonprofit

Non Profit Marketing 360

Cause Marketing and National Television Advertising

Cause Related Marketing

It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of the three, I appreciate Disney's ads (there are several versions) the most because they.

Using Sponsorship and Cause Marketing in Lieu of Advertising

Cause Related Marketing

In the Great Recession some companies are turning to sponsorship, including cause marketing, instead of carpet bombing us with more ads. Sponsorship is potentially cheaper than just buying ads, probably more targeted, more easily attuned to social media, and ‘stickier.’Pepsi

How to Make a Stat Work in Marketing

Kivi's Nonprofit Communications Blog

Media Relations Messages and Tag Lines Storytelling advertising PSA statisticsHating statistics and other cold hard facts, and loving stories instead, is very popular in our field right now. I’m mostly on that bandwagon too.

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Facebook Blocks the Stream

Social Media Bird Brain

advertising branding Facebook organic reach paid reach reach Small nonprofit social media marketing Via Schenectandy on Panoramio I touched on this subject in last week''s post, but now it''s time to look at it from the perspective of what it means to you. To recap: Facebook is continuing its monetizing strategy by restricting what you see in your timeline.

Information alone does not change behaviour

Public Sector Marketing 2.0

I recently came across this interesting anti-smoking advertisement (see video below) from the Thai Health Promotion Foundation. Social Marketing Videos advertising anti-smoking behaviour change health promotion smoking smoking kid thai

Social Media or Advertising Campaigns?

Diva Marketing Blog

Are they new media advertising campaigns? 2010 Olympic Advertisers Tide Just Thoughts for a Friday the 13th afternoon. Over the past few years I've asked hundreds of people what they thought social media meant. Duncan Wardle's, VP Global PR for Disney, response was typical of most. - " Creating dialog with consumers.". . Spent the last 2 days at social media events in Atlanta.


#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

Advice Cause Marketing Communications Community Cross-Post Facebook Marketing Nonprofit Public Media Public Relations Site Administration Social Media Technology Web and Print communication Google Google Search GraphSearch Marketing and Advertising Online Communities Social network

#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

Non Profit Marketing 360

In the buildup to the IPO, Facebook rather quietly established a few changes to its interface , including a ticker of “Trending Articles” and advertisements that might appear because a friend ‘liked’ the product in his or her account. Should nonprofits worry?

What to do if your web master won’t promote planned giving on your website…


Advertising marketing website awareness lead generation online marketingDon’t fight the power. If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Try remarketing.

How to Get Your PSA on Hulu

Mission Minded

And you’ve probably noticed that many of the advertisements — particularly for older programs — are from nonprofit organizations. Nonprofit Fundraising Nonprofit Web Nonprofit communications Social Media Storytelling Video ad placement appeal campaign development fundraising Hulu nonprofit PSA PSA on Hulu public service advertising television tv YouTube

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The other arena for best practices is targeted online advertising. In fact, there’s a whole bunch of testing going on to see if online display advertising will increase giving in the mail, a nice example of multichannel testing.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

That can become criteria for advertising, even outside Facebook. You may not be able to afford to advertise your product or service on that show, but you can easily and for free interact with that audience and get your message out there.

Building awareness for planned giving is easier and less expensive than ever


Retargeting advertising allows you to create ads that will appear for your supporters as they navigate other websites AFTER they recently visited yours. Promoting planned giving doesn’t have to be expensive.

Plan 59

Arts Marketing 101: The Decision to Advertise

Mission Paradox Blog

Me:  How much do you spend on advertising?   It sounds very hip and current to brag about how you don't spend money on advertising.    Doing stuff like mailing postcards, buying space on an email list or *gasp* placing some print advertising is old fashioned.  There are some times that it might be a good idea for you (yes YOU) to actually spend some money on advertising.    But you can also do this with print advertising