iMarketSmart

AUGUST 19, 2016

The post What a terrific advertisement! Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned GivingI really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission.

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Kivi's Nonprofit Communications Blog

APRIL 15, 2020

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed.

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Kivi's Nonprofit Communications Blog

APRIL 20, 2015

With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. With three simple strategy points and a budget – even if it’s $50 a month — nonprofits can put Facebook advertising to work for them. Now pay attention, because I am about to share the real secret of successful Facebook advertising and I don’t want you to miss it. Drew Bernard.

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iMarketSmart

JULY 22, 2015

The post Chasm between knowledge and ignorance in marketing and advertising appeared first on MarketSmart |. Fundraising Lead Generation Major Giving Planned Giving Advertising nonprofit marketingIf you are spending your donors’ hard-earned cash on marketing (fundraising), you must watch this short video from one of my heroes – David Ogilvy. Lessons learned include: 1. Personalize your marketing to your supporters.

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Cause Related Marketing

JULY 8, 2011

The opportunity is in what’s called ‘space available advertising.’ You don’t have to look at the official figures from Association of Magazine Media (AMM), the trade group for the magazine industry, to see that magazines remain mired in the recession right now in the United States. And that may mean opportunity for your nonprofit. I just got a renewal offer from Fast Company for a $5 subscription, for instance.

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Non Profit Marketing 360

APRIL 1, 2012

Advertising on social media sites is an opportunity that has not gotten much attention. Thanks to the large amounts of personal information that Facebook users cheerfully let fly into the atmosphere, Facebook advertising has astounding capabilities for pinpoint targeting of your audience. Nonprofit advertising Beth Kanter Facebook Social Media

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Non Profit Marketing 360

JULY 29, 2011

Indeed, Twitter stressed the fact that you can dismiss them with a click without dealing directly with the linked content of the advertisements. What he fears is that Twitter will soon give advertisers access to all accounts, meaning you could get deals from companies you have no interest in. ’ Will such advertising deter your organization from using Twitter’s services? For larger charities, TV advertising is a commonly used medium (and expense).

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Non Profit Marketing 360

APRIL 2, 2012

The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves.

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The Agitator

APRIL 24, 2014

YouGov recently conducted a type of survey I see fairly often, looking at the question: Do consumers trust advertising? If, by and large, folks are distrustful of advertising, what makes you think they would look any more favorably upon your fundraising appeals/advertising? Well, honestly, do you? Because nonprofits and charities are inherently regarded as more believable and therefore more trustworthy? What’s the evidence of that?

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Non Profit Marketing 360

APRIL 18, 2012

Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes. At the unit I’m working for, we write about advertising and marketing. MKC: What first inspired you to curate nonprofit advertising and create Houtlust? MKC: Are there special challenges in advertising for social change that don’t occur in commercial advertising?

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Cause Related Marketing

JUNE 29, 2011

The challenge of this kind of advertising is to deliver something as good as the cause (and the ice cream) without turning maudlin. Instead it occupies that vast middle ground that most advertising does. Greyston Bakery, a social enterprise , has been supplying Ben & Jerry’s with brownies since 1990, and now the company has decided to feature the bakery and its mission in an integrated campaign of television and print ads.

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A Small Change

MARCH 23, 2009

As you’ve probably noticed this month I’ve been promoting a nonprofit, The Wellspring Foundation encouraging people to help a school in Rwanda. This has made me realize that we could all really benefit from showcasing the many different campaigns and nonprofits that we represent. Starting next month I am going to provide an area on my sidebar, available for free, for you to promote your nonprofit or campaign.

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Diva Marketing Blog

NOVEMBER 13, 2009

Are they new media advertising campaigns? 2010 Olympic Advertisers Tide Just Thoughts for a Friday the 13th afternoon. Over the past few years I've asked hundreds of people what they thought social media meant. Duncan Wardle's, VP Global PR for Disney, response was typical of most. - " Creating dialog with consumers.". . Spent the last 2 days at social media events in Atlanta.

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Cause Related Marketing

MARCH 26, 2010

It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of the three, I appreciate Disney's ads (there are several versions) the most because they.

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The Agitator

AUGUST 12, 2018

This new experiment was done on native advertising. For example, I went to a news story at random; these were the native advertising headlines: Glasses-Wearers Are Going Crazy Over This Website. The theory behind the test is that this type of lead generation advertising can create an interested constituent for the organization while providing value for the recipient. Big brands were natively and naively advertising with no control over where their ads were showing.

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DonorDigital

JULY 30, 2013

At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months. Let’s look at the current landscape of Facebook Advertising, while touching on anticipated changes, and how it might impact nonprofits using Facebook.

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Mission Minded

FEBRUARY 24, 2011

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Cause Related Marketing

JULY 13, 2010

In the Great Recession some companies are turning to sponsorship, including cause marketing, instead of carpet bombing us with more ads. Sponsorship is potentially cheaper than just buying ads, probably more targeted, more easily attuned to social media, and ‘stickier.’Pepsi Pepsi famously is spending a goodly chunk of its enormous ad budget on its Refresh Project, wherein the company is giving away.

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Cause Related Marketing

FEBRUARY 7, 2012

In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. Never mind that very few of these experts have ever actually produced a Super Bowl ad, much less one that would pass muster with their equally critical peers! So not one more word on the 2012 Super Bowl ads, at least from me. Instead I want to raise the banner for a kind of cause marketing I’d like to see actually develop.

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DonorDigital

JUNE 10, 2013

This hands-on Case Study examines how nonprofits can use Facebook Advertising to drive potential supporters to you, giving them opportunities to engage in your mission. Online Advertising Social Media and Mobile facebook With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause.

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Selfish Giving

JULY 26, 2012

This week, Megan and I talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.” ” In it, Stuart profiles a new campaign called Run 10 Feed 10. Each person who registers to run in 10-kilometer races to be held in 11. CauseTalk Radio Podcast cause marketing new york times run 10 feed 10 stuart elliott

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Care2

JUNE 19, 2013

This month''s Internet Advocacy Roundtable features a discussion on the cutting edge of online advertising from three companies that are breaking new ground on targeted advertising for advocacy and politics. Basically, we have evolved beyond targeting websites that people we want to reach visit to targeting the people we want to reach specifically. This is a significant advancement , creating more effective ad campaigns that waste less money on ads served to the wrong people.

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J Campbell Social Marketing

OCTOBER 9, 2020

Marketing Nonprofits Online Advertising Google ad grants search advertising SEOYou’ve probably heard about Google Ad Grants and how they can help nonprofits reach more people and get more visibility. In today’s special live session, join me and Chris Barlow of Beeline Marketing for a breakdown. We will answer these burning questions: What are Google Ad Grants? How can I apply? How do nonprofits use them? What are some of the pros and cons?

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Mission Paradox Blog

MAY 11, 2010

Me:  How much do you spend on advertising?   It sounds very hip and current to brag about how you don't spend money on advertising.    Doing stuff like mailing postcards, buying space on an email list or *gasp* placing some print advertising is old fashioned.  There are some times that it might be a good idea for you (yes YOU) to actually spend some money on advertising.    But you can also do this with print advertising. 

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ImpactMax

APRIL 5, 2009

flickr/oddsock. Every week I volunteer at a local free store to sort through donated goods and put them on shelves and racks. The next day 500 “shoppers&# come through this very small space and get what they need. The place operates on a shoestring budget and relies heavily on volunteers. Every month I get a four-page, black and white, laser-printed newsletter from this free store.

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Care2

FEBRUARY 24, 2009

But navigating the online advertising world can be terribly confusing and filled with terms like CPM and ROS that make many of us say “huh?&# Below is a list of the most commonly used online advertising terms and their associated definitions. It’s the standard pricing model in online advertising. Email advertising: Banner ads, text ads, links or ad sponsorships displayed in e-newsletters, email marketing campaigns, and other email communications.

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Non Profit Marketing 360

JANUARY 7, 2014

According to a Facebook sales presentation published by Ad Age, an organization that wants its posts to be seen by its fans had best buy advertising. Advertising Facebook Nonprofit Social Media advertising marketing Marketing and Advertising Non-profit organization Nonprofit organization If you thought Facebook was a no-cost way to reach out to potential supporters, brace yourself for a big disappointment.

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Non Profit Marketing 360

JANUARY 4, 2014

Advertising Communications Community Direct Mail E-Mail Facebook Fundraising Marketing Nonprofit Philanthropy Report Research Resource Social Media Study advertising communication direct mail email Google marketing Marketing and Advertising Non-profit organization Nonprofit organization online fundraising research Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again?

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iMarketSmart

MAY 13, 2016

Fundraisers can learn a lot from good advertising because it puts all the focus on the consumer (your donor). Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blogThis ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful. It turned a negative (the size of the car) into a positive at a time when big cars were the norm.

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Non Profit Marketing 360

DECEMBER 1, 2012

” People trained in the classic ways of advertising and marketing are useless as we transition into digital and social marketing, says the chairman of Razoo, a digital agency which, we must assume, has achieved pre-eminence by not positioning itself as an expert. Advertising Community Marketing Marketing Skills Nonprofit Research Social Media Forbes Internet marketing marketing Marketing and Advertising(Photo credit: ganesha.isis).

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Non Profit Marketing 360

JANUARY 7, 2014

In light of the pay-to-play policy, the marketing mavens say what nonprofits really need is not buttons but grants to offset advertising expenses (along the lines of Google grantsl). Nonprofit advertising Beth Kanter Donation donors engagement Facebook Fundraising marketing Marketing and Advertising Non-profit organization Nonprofit organization online fundraising Social Media

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Getting Attention

NOVEMBER 15, 2011

Jane covered the campaign in her advertising column in yesterday’s Times, and called to get my take on the ads — generously designed pro bono by G2 USA — that will run in December issues of high-end consumer magazines including Esquire, Saveur and Harper’s Bazaar. The ads are abstract and high-styled, typical of high-end consumer advertising.

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Non Profit Marketing 360

FEBRUARY 3, 2012

Advertising authenticity Branding Facebook Marketing Skills Nonprofit Slide Presentations Social Media Twitter Advertising Age Bob Garfield Digital media Pew Internet Pew Internet Project United StatesIt’s not easy to keep up with the new digital media, much less understand it. But this provocative article in Ad Age , by Doug Levy and Bob Garfield, offers a look at the big picture.

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Non Profit Marketing 360

JANUARY 24, 2014

Facebook: We strategically promoted client Facebook posts, created and managed a comprehensive Facebook advertising campaign (over 100 unique ads), and extended engagement with followers on the client’s Facebook page. Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client.

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Non Profit Marketing 360

JANUARY 3, 2013

The request page ask for some information about you/your group and how you will advertise the event. Advertising Advocacy Communications Community Cross-Post Crowdfunding Education: General Event Events Facebook Film Festival Fundraising Galas and Events How-to Marketing Nonprofit Public Relations Site Administration Social Media Technology Twitter AMC Charitable organization Cinemark Cinemark Theatres Film Marketing and Advertising Movies Non-profit organization Social network Tugg

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Non Profit Marketing 360

FEBRUARY 3, 2012

Justification for the $10 billion stock sale comes not so much from growth in membership but from ever expanding advertising revenues. The Timeline is meant to increase advertising opportunities among users’ networks and offer advertisers means to track people’s behavior. Last week a much-anticipated feature was released by Facebook’s developers.

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Non Profit Marketing 360

JUNE 14, 2012

The simplicity of administering and advertising your organization’s interests make it well worth the effort. Pinterest was released as a private beta in March 2010, which makes it something of a late-comer (or the ‘second generation?) of social networking platforms.

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Non Profit Marketing 360

MAY 29, 2012

In the buildup to the IPO, Facebook rather quietly established a few changes to its interface , including a ticker of “Trending Articles” and advertisements that might appear because a friend ‘liked’ the product in his or her account. But nonprofits should consider the development of advertising revenue and interface adjustments ? Does it want to be associated with any enterprise that will live or die on its ability to generate income from advertisements?

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Non Profit Marketing 360

NOVEMBER 14, 2012

Is it a case of false advertising, or is Facebook still working out the kinks? Advertising Advice authenticity Communications Community Education: Technology Facebook How-to Marketing Measurement Nonprofit Public Media Resource Site Administration Social Media Study Technology Web and Print communication Marketing and Advertising Non-profit organization Online Communities Promotion Social network

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Non Profit Marketing 360

MARCH 30, 2012

Nonprofit Advertising and Marketing Advertising mail Cognitive science copywriting Fundraising Neuroscience Tom Ahern WritingThe base of the brain (Photo credit: Wikipedia). Well-known copywriter and author Tom Ahern delightfully distills the essence of neuroscience , as it applies to motivating people to act (and give).

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Non Profit Marketing 360

JULY 23, 2012

For businesses, a larger SEM strategy should absolutely be part of your advertising and outreach plans. Advertising Advice Cause Marketing Communications Education: Technology Marketing Marketing Skills Nonprofit Research Site Administration Video Bing Business Charitable organization development economy Google Marketing and Advertising Pay per click Search Engine Marketing Search engine optimization Social Media Web search engine Yahoo

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Non Profit Marketing 360

OCTOBER 26, 2011

The advertisements have images of the foods sold at the market and QR Codes associated with each product. Advertising Case Study Community Geo-Location iDevice iPhone Apps Marketing Media Review Reviews Social Media Technology Business economy Marketing and AdvertisingThe BBC and PRI’s The World offered a story on the ‘virtual grocery stores’ that are starting to pop up on the walls of some of Seoul’s subway stations.

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Care2

MARCH 22, 2021

Online Marketing Online Advertising Google adsImagine grant money that’s never claimed. Scholarships that receive no applications. Events without volunteers. Service programs that aren’t utilized. These are the things that keep nonprofit professionals awake at night.

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