Donor Power Blog

JANUARY 20, 2009

You can't buy advertising like that. One ad industry guy quoted in the Times suggested this tagline for the Obama/BlackBerry campaign: "If Blagojevich can pick my replacement, I can pick my device." Advertising is so over. Don't "advertise.". Well, you might need to advertise. Advertising, as the saying goes, is the penalty for having an ordinary product. Want examples of how advertising mangles the good work of nonprofits?

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Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

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Donor Power Blog

APRIL 2, 2009

From the Church of the Customer Blog, here's a chart on customer value taken from the cell phone industry: See Wominomics. ("Wom" Wom" is short for word-of-mouth, the always-powerful force in marketing that has become super-charged by the web and by the fact that so many people don't trust advertising any more as a useful source of information.). Technorati Tags: fundraising , WOM.

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Donor Power Blog

MARCH 17, 2009

Leo Burnett was a legend in the advertising industry. Technorati Tags: fundraising , advertising. He founded a venerable ad agency now called Leo Burnett Worldwide (warning: excessively conceptual website). I'm afraid Mr. Burnett is resting unquietly, given the stupidity of the work some of the shops bearing his name have done lately for nonprofits.

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Diva Marketing Blog

MAY 19, 2009

If you can’t add value, you should advertise. You'll also want to consider reader engagement through comments, inbound links on Technorati, Twitter followers, news media presence, and other places a blogger blogs. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 30-minutes. 2-guests. 1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. Miss today's show?

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Diva Marketing Blog

JANUARY 1, 2009

Scott Burkett , Pothole on the Infobahn 2006 I would like to see the people who will never make any money from their blogs remove the third party advertisements from said blogs. Better technical blogging systems would not only help individual bloggers and readers, but the blogging industry as a whole. Those advances in technology enhanced blogging and developed the blogging industry into a mainstream communications resource.

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