Obama isn't faking it about his BlackBerry -- but ad execs would make it seem like he is

Donor Power Blog

You can't buy advertising like that. One ad industry guy quoted in the Times suggested this tagline for the Obama/BlackBerry campaign: "If Blagojevich can pick my replacement, I can pick my device." Advertising is so over. Don't "advertise.".

Donors may be helping you -- or hurting you -- more than you think

Donor Power Blog

From the Church of the Customer Blog, here's a chart on customer value taken from the cell phone industry: See Wominomics. ("Wom" Technorati Tags: fundraising , WOM.

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Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Stupid nonprofit ads: Leo Burnett edition

Donor Power Blog

Leo Burnett was a legend in the advertising industry. Technorati Tags: fundraising , advertising. He founded a venerable ad agency now called Leo Burnett Worldwide (warning: excessively conceptual website).

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Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

If you can’t add value, you should advertise. You'll also want to consider reader engagement through comments, inbound links on Technorati, Twitter followers, news media presence, and other places a blogger blogs. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Scott Burkett , Pothole on the Infobahn 2006 I would like to see the people who will never make any money from their blogs remove the third party advertisements from said blogs. I'd like technorati (or equivalent) to work as advertised.