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From the Church of the Customer Blog, here's a chart on customer value taken from the cell phone industry: See Wominomics. ("Wom" Technorati Tags: fundraising , WOM. MORE
Scott Burkett , Pothole on the Infobahn 2006 I would like to see the people who will never make any money from their blogs remove the third party advertisements from said blogs. I'd like technorati (or equivalent) to work as advertised. MORE
You can't buy advertising like that. One ad industry guy quoted in the Times suggested this tagline for the Obama/BlackBerry campaign: "If Blagojevich can pick my replacement, I can pick my device." Advertising is so over. Don't "advertise.". MORE
If you can’t add value, you should advertise. You'll also want to consider reader engagement through comments, inbound links on Technorati, Twitter followers, news media presence, and other places a blogger blogs. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. MORE
This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel. MORE
Leo Burnett was a legend in the advertising industry. Technorati Tags: fundraising , advertising. He founded a venerable ad agency now called Leo Burnett Worldwide (warning: excessively conceptual website). MORE
Donor Power Blog
JANUARY 20, 2009
You can't buy advertising like that. One ad industry guy quoted in the Times suggested this tagline for the Obama/BlackBerry campaign: "If Blagojevich can pick my replacement, I can pick my device." Advertising is so over. Don't "advertise.".
Donor Power Blog
APRIL 2, 2009
From the Church of the Customer Blog, here's a chart on customer value taken from the cell phone industry: See Wominomics. ("Wom" Technorati Tags: fundraising , WOM.
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Diva Marketing Blog
FEBRUARY 22, 2009
This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.
Donor Power Blog
MARCH 17, 2009
Leo Burnett was a legend in the advertising industry. Technorati Tags: fundraising , advertising. He founded a venerable ad agency now called Leo Burnett Worldwide (warning: excessively conceptual website).
Diva Marketing Blog
MAY 19, 2009
If you can’t add value, you should advertise. You'll also want to consider reader engagement through comments, inbound links on Technorati, Twitter followers, news media presence, and other places a blogger blogs. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show.
Diva Marketing Blog
JANUARY 1, 2009
Scott Burkett , Pothole on the Infobahn 2006 I would like to see the people who will never make any money from their blogs remove the third party advertisements from said blogs. I'd like technorati (or equivalent) to work as advertised.
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