#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

That can become criteria for advertising, even outside Facebook. You may not be able to afford to advertise your product or service on that show, but you can easily and for free interact with that audience and get your message out there.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

That can become criteria for advertising, even outside Facebook. You may not be able to afford to advertise your product or service on that show, but you can easily and for free interact with that audience and get your message out there.

What Guerilla Marketing Is - And What It Isn't

Fundraising 123

Guerrillas use permission marketing “Adds to the clutter of advertising out in the marketplace.” Guerrilla Marketing isn’t just about advertising; it’s a mindset that leads to the results they need “Manipulates people into doing things they don’t want to do.” This post originally appeared on the Guerilla Marketing for Nonprofits blog. .

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

We asked Steve Frillmann, Executive Director of Green Guerillas in New York ( and interviewed on this blog ), why Green Guerillas has used social media, but only sparingly: Numerous people having being pushing Green Guerillas to embrace social media as an outreach and fundraising tool. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while.

Cause Marketing When You Can't Use the Phrase 'Super Bowl'

Cause Related Marketing

But you could chew your way through a lot of advertising dollars trying to keep pace with the likes of Frito-Lay, the $13 billion snack foods division of PepsiCo.