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CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. don’t identify the email as an advertisement. New to e-marketing?

Email Rules to Live By

A Small Change

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. Although this law was written for businesses, it does apply to nonprofit organizations. Fines can be levied that are as high as $16,000 per individual illegal email sent. The CAN-SPAM Act.

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